APA (7th ed.) Citation

Kumar, V., & Reinartz, W. J. (2012). Customer relationship management: Concept, strategy, and tools (2. ed.). Springer. https://doi.org/10.1007/978-3-642-20110-3

Chicago Style (17th ed.) Citation

Kumar, V., and Werner J. Reinartz. Customer Relationship Management: Concept, Strategy, and Tools. 2. ed. Berlin: Springer, 2012. https://doi.org/10.1007/978-3-642-20110-3.

MLA (9th ed.) Citation

Kumar, V., and Werner J. Reinartz. Customer Relationship Management: Concept, Strategy, and Tools. 2. ed. Springer, 2012. https://doi.org/10.1007/978-3-642-20110-3.