Customer relationship management: concept, strategy, and tools
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Berlin
Springer
2012
|
| Ausgabe: | 2. ed. |
| Schriftenreihe: | Springer texts in business and economics
|
| Schlagworte: | |
| Online-Zugang: | BTU01 FAB01 FHA01 FHM01 FHN01 FHR01 FKE01 FNU01 FWS01 FWS02 UBG01 UBM01 UBR01 UBT01 UBW01 UBY01 UER01 UPA01 Volltext |
| Beschreibung: | 1 Online-Ressource (XXXIII, 378 S.) Ill., graph. Darst. |
| ISBN: | 9783642201103 |
| DOI: | 10.1007/978-3-642-20110-3 |
Internformat
MARC
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Datensatz im Suchindex
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| _version_ | 1806178183531200512 |
| any_adam_object | |
| author | Kumar, V. 1957- Reinartz, Werner J. 1963- |
| author_GND | (DE-588)131395319 (DE-588)171875435 |
| author_facet | Kumar, V. 1957- Reinartz, Werner J. 1963- |
| author_role | aut aut |
| author_sort | Kumar, V. 1957- |
| author_variant | v k vk w j r wj wjr |
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| bvnumber | BV040596563 |
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| dewey-full | 650 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 650 - Management and auxiliary services |
| dewey-raw | 650 |
| dewey-search | 650 |
| dewey-sort | 3650 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| doi_str_mv | 10.1007/978-3-642-20110-3 |
| edition | 2. ed. |
| format | Electronic eBook |
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| spellingShingle | Kumar, V. 1957- Reinartz, Werner J. 1963- Customer relationship management concept, strategy, and tools Beziehungsmanagement (DE-588)4326109-7 gnd Kundenwert (DE-588)4515875-7 gnd Kundenmanagement (DE-588)4236865-0 gnd |
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| title | Customer relationship management concept, strategy, and tools |
| title_auth | Customer relationship management concept, strategy, and tools |
| title_exact_search | Customer relationship management concept, strategy, and tools |
| title_full | Customer relationship management concept, strategy, and tools V. Kumar ; Werner Reinartz |
| title_fullStr | Customer relationship management concept, strategy, and tools V. Kumar ; Werner Reinartz |
| title_full_unstemmed | Customer relationship management concept, strategy, and tools V. Kumar ; Werner Reinartz |
| title_short | Customer relationship management |
| title_sort | customer relationship management concept strategy and tools |
| title_sub | concept, strategy, and tools |
| topic | Beziehungsmanagement (DE-588)4326109-7 gnd Kundenwert (DE-588)4515875-7 gnd Kundenmanagement (DE-588)4236865-0 gnd |
| topic_facet | Beziehungsmanagement Kundenwert Kundenmanagement Lehrbuch |
| url | https://doi.org/10.1007/978-3-642-20110-3 |
| work_keys_str_mv | AT kumarv customerrelationshipmanagementconceptstrategyandtools AT reinartzwernerj customerrelationshipmanagementconceptstrategyandtools |