Successful marketing strategies for nonprofit organizations: winning in the age of the elusive donor
"From a leading expert on nonprofit marketing, the only marketing handbook a nonprofit manager will ever need-now fully revised and updated In Successful Marketing Strategies for Nonprofit Organizations, Second Edition, nonprofit marketing guru Barry J. McLeish shares everything he's learn...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hoboken, NJ
Wiley
2011
|
| Ausgabe: | 2. ed. |
| Schlagworte: | |
| Online-Zugang: | FAB01 FRO01 FUBA1 Volltext |
| Zusammenfassung: | "From a leading expert on nonprofit marketing, the only marketing handbook a nonprofit manager will ever need-now fully revised and updated In Successful Marketing Strategies for Nonprofit Organizations, Second Edition, nonprofit marketing guru Barry J. McLeish shares everything he's learned during more than two decades managing and consulting nonprofits of every shape and size. Skipping all the arcane theory and the business school jargon, he gives you clear, step-by-step advice and guidance and all the tools you need to develop and implement a sophisticated marketing program tailored to your organization's needs and goals. New sections on the new media available to nonprofit marketers. Techniques for analyzing your market and developing a comprehensive marketing plan. Marketing strategies that will support fund-raising, promote new services, and enhance your organization's reputation and visibility. Methods for developing a marketing program that reaches both the consumers of your service and the donors who support your organization. Do you need to breathe new life into your existing marketing department? Successful Marketing Strategies for Nonprofit Organizations, Second Edition gives you the tools, the know-how, and the confidence you need to succeed."-- |
| Beschreibung: | 1 Online-Ressource (XXXII, 256 S.) Ill. |
| ISBN: | 9780470925515 9780470925539 9781118386736 |
Internformat
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| 245 | 1 | 0 | |a Successful marketing strategies for nonprofit organizations |b winning in the age of the elusive donor |c Barry McLeish |
| 250 | |a 2. ed. | ||
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| 520 | |a "From a leading expert on nonprofit marketing, the only marketing handbook a nonprofit manager will ever need-now fully revised and updated In Successful Marketing Strategies for Nonprofit Organizations, Second Edition, nonprofit marketing guru Barry J. McLeish shares everything he's learned during more than two decades managing and consulting nonprofits of every shape and size. Skipping all the arcane theory and the business school jargon, he gives you clear, step-by-step advice and guidance and all the tools you need to develop and implement a sophisticated marketing program tailored to your organization's needs and goals. New sections on the new media available to nonprofit marketers. Techniques for analyzing your market and developing a comprehensive marketing plan. Marketing strategies that will support fund-raising, promote new services, and enhance your organization's reputation and visibility. Methods for developing a marketing program that reaches both the consumers of your service and the donors who support your organization. Do you need to breathe new life into your existing marketing department? Successful Marketing Strategies for Nonprofit Organizations, Second Edition gives you the tools, the know-how, and the confidence you need to succeed."-- | ||
| 650 | 7 | |a BUSINESS & ECONOMICS / Green Business |2 bisacsh | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Nonprofit organizations / Marketing | |
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Datensatz im Suchindex
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| author | McLeish, Barry 1956- |
| author_GND | (DE-588)143412833 |
| author_facet | McLeish, Barry 1956- |
| author_role | aut |
| author_sort | McLeish, Barry 1956- |
| author_variant | b m bm |
| building | Verbundindex |
| bvnumber | BV040591653 |
| classification_rvk | AP 17200 |
| collection | ZDB-35-WIC |
| ctrlnum | (OCoLC)992892714 (DE-599)BVBBV040591653 |
| dewey-full | 658.802 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.802 |
| dewey-search | 658.802 |
| dewey-sort | 3658.802 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Allgemeines Wirtschaftswissenschaften |
| edition | 2. ed. |
| format | Electronic eBook |
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| id | DE-604.BV040591653 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T00:26:50Z |
| institution | BVB |
| isbn | 9780470925515 9780470925539 9781118386736 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-025419575 |
| oclc_num | 992892714 |
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| physical | 1 Online-Ressource (XXXII, 256 S.) Ill. |
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| publishDate | 2011 |
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| spelling | McLeish, Barry 1956- Verfasser (DE-588)143412833 aut Successful marketing strategies for nonprofit organizations winning in the age of the elusive donor Barry McLeish 2. ed. Hoboken, NJ Wiley 2011 1 Online-Ressource (XXXII, 256 S.) Ill. txt rdacontent c rdamedia cr rdacarrier "From a leading expert on nonprofit marketing, the only marketing handbook a nonprofit manager will ever need-now fully revised and updated In Successful Marketing Strategies for Nonprofit Organizations, Second Edition, nonprofit marketing guru Barry J. McLeish shares everything he's learned during more than two decades managing and consulting nonprofits of every shape and size. Skipping all the arcane theory and the business school jargon, he gives you clear, step-by-step advice and guidance and all the tools you need to develop and implement a sophisticated marketing program tailored to your organization's needs and goals. New sections on the new media available to nonprofit marketers. Techniques for analyzing your market and developing a comprehensive marketing plan. Marketing strategies that will support fund-raising, promote new services, and enhance your organization's reputation and visibility. Methods for developing a marketing program that reaches both the consumers of your service and the donors who support your organization. Do you need to breathe new life into your existing marketing department? Successful Marketing Strategies for Nonprofit Organizations, Second Edition gives you the tools, the know-how, and the confidence you need to succeed."-- BUSINESS & ECONOMICS / Green Business bisacsh Wirtschaft Nonprofit organizations / Marketing Marketing (DE-588)4037589-4 gnd rswk-swf Nonprofit-Organisation (DE-588)4293729-2 gnd rswk-swf Marketing (DE-588)4037589-4 s Nonprofit-Organisation (DE-588)4293729-2 s DE-604 Erscheint auch als Druck-Ausgabe, Hardcover 978-0-470-52981-2 https://onlinelibrary.wiley.com/doi/book/10.1002/9781118386736 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | McLeish, Barry 1956- Successful marketing strategies for nonprofit organizations winning in the age of the elusive donor BUSINESS & ECONOMICS / Green Business bisacsh Wirtschaft Nonprofit organizations / Marketing Marketing (DE-588)4037589-4 gnd Nonprofit-Organisation (DE-588)4293729-2 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4293729-2 |
| title | Successful marketing strategies for nonprofit organizations winning in the age of the elusive donor |
| title_auth | Successful marketing strategies for nonprofit organizations winning in the age of the elusive donor |
| title_exact_search | Successful marketing strategies for nonprofit organizations winning in the age of the elusive donor |
| title_full | Successful marketing strategies for nonprofit organizations winning in the age of the elusive donor Barry McLeish |
| title_fullStr | Successful marketing strategies for nonprofit organizations winning in the age of the elusive donor Barry McLeish |
| title_full_unstemmed | Successful marketing strategies for nonprofit organizations winning in the age of the elusive donor Barry McLeish |
| title_short | Successful marketing strategies for nonprofit organizations |
| title_sort | successful marketing strategies for nonprofit organizations winning in the age of the elusive donor |
| title_sub | winning in the age of the elusive donor |
| topic | BUSINESS & ECONOMICS / Green Business bisacsh Wirtschaft Nonprofit organizations / Marketing Marketing (DE-588)4037589-4 gnd Nonprofit-Organisation (DE-588)4293729-2 gnd |
| topic_facet | BUSINESS & ECONOMICS / Green Business Wirtschaft Nonprofit organizations / Marketing Marketing Nonprofit-Organisation |
| url | https://onlinelibrary.wiley.com/doi/book/10.1002/9781118386736 |
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