Mission-based marketing: positioning your not-for-profit in an increasingly competitive world
A direct, practical guide revealing how you can lead your not-for-profit to success through mission-based marketing. Now in a Third Edition, Mission-Based Marketing is a direct, practical guide showing how you can lead your not-for-profit to success in a more competitive world. This book provides th...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hoboken, NJ
John Wiley & Sons
c2010
|
| Ausgabe: | 3. ed. |
| Schlagworte: | |
| Online-Zugang: | FAB01 FRO01 Volltext |
| Zusammenfassung: | A direct, practical guide revealing how you can lead your not-for-profit to success through mission-based marketing. Now in a Third Edition, Mission-Based Marketing is a direct, practical guide showing how you can lead your not-for-profit to success in a more competitive world. This book provides the knowledge and skills you need to build a market-driven organization that holds onto its core values, does a better job of providing mission, and successfully competes for funding, clients, referral sources, staff, and board members.: Includes new material on nonprofit websites, social networking a |
| Beschreibung: | Includes bibliographical references and index Mission-Based Marketing, Third Edition: Positioning Your Not-for-Profit in an Increasingly Competitive World; Contents; About the Author; Chapter 1: Introduction; Chapter 2: Marketing: A Key to Better Mission; Chapter 3: Being Mission Based and Market Driven; Chapter 4: Being Flexible and Innovating with the Market; Chapter 5: The Marketing Cycle for a Nonprofit; Chapter 6: Who Are Your Markets?; Chapter 7: Who Are Your Competitors?; Chapter 8: Asking Your Markets What They Want; Chapter 9: Better Marketing Materials; Chapter 10: Technology and Marketing |
| Beschreibung: | 1 Online-Ressource (xiii, 242 S.) Ill. |
| ISBN: | 0470889845 0470889853 0470889861 1118386019 9780470889848 9780470889855 9780470889862 9781118386019 |
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| 245 | 1 | 0 | |a Mission-based marketing |b positioning your not-for-profit in an increasingly competitive world |c Peter C. Brinckerhoff |
| 250 | |a 3. ed. | ||
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| 520 | |a A direct, practical guide revealing how you can lead your not-for-profit to success through mission-based marketing. Now in a Third Edition, Mission-Based Marketing is a direct, practical guide showing how you can lead your not-for-profit to success in a more competitive world. This book provides the knowledge and skills you need to build a market-driven organization that holds onto its core values, does a better job of providing mission, and successfully competes for funding, clients, referral sources, staff, and board members.: Includes new material on nonprofit websites, social networking a | ||
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Datensatz im Suchindex
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| author | Brinckerhoff, Peter C. 1952- |
| author_GND | (DE-588)131380109 |
| author_facet | Brinckerhoff, Peter C. 1952- |
| author_role | aut |
| author_sort | Brinckerhoff, Peter C. 1952- |
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| building | Verbundindex |
| bvnumber | BV040590970 |
| collection | ZDB-35-WIC |
| ctrlnum | (OCoLC)838291909 (DE-599)BVBBV040590970 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 3. ed. |
| format | Electronic eBook |
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| id | DE-604.BV040590970 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T00:26:49Z |
| institution | BVB |
| isbn | 0470889845 0470889853 0470889861 1118386019 9780470889848 9780470889855 9780470889862 9781118386019 |
| language | English |
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| spelling | Brinckerhoff, Peter C. 1952- Verfasser (DE-588)131380109 aut Mission-based marketing positioning your not-for-profit in an increasingly competitive world Peter C. Brinckerhoff 3. ed. Hoboken, NJ John Wiley & Sons c2010 1 Online-Ressource (xiii, 242 S.) Ill. txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index Mission-Based Marketing, Third Edition: Positioning Your Not-for-Profit in an Increasingly Competitive World; Contents; About the Author; Chapter 1: Introduction; Chapter 2: Marketing: A Key to Better Mission; Chapter 3: Being Mission Based and Market Driven; Chapter 4: Being Flexible and Innovating with the Market; Chapter 5: The Marketing Cycle for a Nonprofit; Chapter 6: Who Are Your Markets?; Chapter 7: Who Are Your Competitors?; Chapter 8: Asking Your Markets What They Want; Chapter 9: Better Marketing Materials; Chapter 10: Technology and Marketing A direct, practical guide revealing how you can lead your not-for-profit to success through mission-based marketing. Now in a Third Edition, Mission-Based Marketing is a direct, practical guide showing how you can lead your not-for-profit to success in a more competitive world. This book provides the knowledge and skills you need to build a market-driven organization that holds onto its core values, does a better job of providing mission, and successfully competes for funding, clients, referral sources, staff, and board members.: Includes new material on nonprofit websites, social networking a Nonprofit organizations / Marketing Soziomarketing (DE-588)4116549-4 gnd rswk-swf Soziomarketing (DE-588)4116549-4 s DE-604 https://onlinelibrary.wiley.com/doi/book/10.1002/9781118386019 Verlag Volltext |
| spellingShingle | Brinckerhoff, Peter C. 1952- Mission-based marketing positioning your not-for-profit in an increasingly competitive world Nonprofit organizations / Marketing Soziomarketing (DE-588)4116549-4 gnd |
| subject_GND | (DE-588)4116549-4 |
| title | Mission-based marketing positioning your not-for-profit in an increasingly competitive world |
| title_auth | Mission-based marketing positioning your not-for-profit in an increasingly competitive world |
| title_exact_search | Mission-based marketing positioning your not-for-profit in an increasingly competitive world |
| title_full | Mission-based marketing positioning your not-for-profit in an increasingly competitive world Peter C. Brinckerhoff |
| title_fullStr | Mission-based marketing positioning your not-for-profit in an increasingly competitive world Peter C. Brinckerhoff |
| title_full_unstemmed | Mission-based marketing positioning your not-for-profit in an increasingly competitive world Peter C. Brinckerhoff |
| title_short | Mission-based marketing |
| title_sort | mission based marketing positioning your not for profit in an increasingly competitive world |
| title_sub | positioning your not-for-profit in an increasingly competitive world |
| topic | Nonprofit organizations / Marketing Soziomarketing (DE-588)4116549-4 gnd |
| topic_facet | Nonprofit organizations / Marketing Soziomarketing |
| url | https://onlinelibrary.wiley.com/doi/book/10.1002/9781118386019 |
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