Health communication: from theory to practice
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Bibliographische Detailangaben
1. Verfasser: Schiavo, Renata (VerfasserIn)
Format: Buch
Sprache:English
Veröffentlicht: San Francisco, Calif. Wiley 2007
Ausgabe:1. ed.
Schlagworte:
Online-Zugang:kostenfrei
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Inhaltsverzeichnis
Beschreibung:Literaturverz. S. 379 - 411
What is health communication? -- Current health communication theories and issues -- Cultural, gender, ethnic, religious, and geographical influences on conceptions of health and illness -- Interpersonal communications -- Public relations and public advocacy -- Community mobilization -- Professional medical communications -- Constituency relations in health communication -- Overview of the health communication planning process -- Situation analysis and audience profile -- Identifying program objectives and strategies -- Developing tactical and evaluation plans -- Implementing, monitoring, and evaluating a health communication program
Beschreibung:XXIV, 436 S. 23 cm
ISBN:0787982059
9780787982058

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