The price advantage:
"A comprehensive look at creating pricing strategies that work in both good economic times and bad. Written by three preeminent pricing experts at McKinsey & Company, the Second Edition of The Price Advantage is a practical pricing guide for the executive or pricing practitioner who wants t...
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hoboken, NJ
John Wiley & Sons
c2010
|
| Edition: | 2. ed. |
| Series: | Wiley finance series
|
| Subjects: | |
| Online Access: | FAB01 FRO01 Volltext |
| Summary: | "A comprehensive look at creating pricing strategies that work in both good economic times and bad. Written by three preeminent pricing experts at McKinsey & Company, the Second Edition of The Price Advantage is a practical pricing guide for the executive or pricing practitioner who wants to identify, capture, and sustain substantial pricing gains in their business. Pricing is by far the most powerful profit lever that managers can influence. Yet few companies approach pricing in a way that fully capitalizes on its value. This Second Edition, a major revision and extension of the first book, shows you what it takes to achieve the price advantage in today's competitive and complex business environments"--EBL book details |
| Item Description: | Includes bibliographical references and index Part 1: Pricing fundamentals -- Chapter 1. Introduction -- Chapter 2. Components of pricing excellence -- Part 2: Exploring the levels -- Chapter 3. Transactions -- Chapter 4. Customer value -- Chapter 5. Market strategy -- Chapter 6. Pricing infrastructure -- Part 3: Unique events -- Chapter 7. Postmerger pricing -- Chapter 8. Price wars -- Part 4: Expanding the boundaries -- Chapter 9. Legal degrees of freedom -- Chapter 10. Lifecycle pricing -- Chapter 11. Pricing architecture -- Part 5: Advanced topics -- Chapter 12. Complexity management -- Chapter 13. Tailored value -- Chapter 14. Software and information products -- Part 6: Making change happen -- Chapter 15. Pricing transformation -- Chapter 16. The Monnarch Battery case -- Epilogue -- Appendix 1: Pocket price and pocket margin waterfalls -- Appendix 2. Antitrust issues -- Appendix 3. List of acronyms and abbreviations -- Appendix 4. About the web-based tool: Periscope |
| Physical Description: | 1 Online-Ressource (xviii, 366 S.) Ill. |
| ISBN: | 0470632984 1118267656 9780470632987 9781118267653 |
Staff View
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV040589982 | ||
| 003 | DE-604 | ||
| 005 | 20140228 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 121126s2010 |||| o||u| ||||||eng d | ||
| 020 | |a 0470632984 |9 0-470-63298-4 | ||
| 020 | |a 1118267656 |9 1-118-26765-6 | ||
| 020 | |a 9780470632987 |9 978-0-470-63298-7 | ||
| 020 | |a 9781118267653 |9 978-1-118-26765-3 | ||
| 024 | 7 | |a 10.1002/9781118267653 |2 doi | |
| 035 | |a (OCoLC)838286470 | ||
| 035 | |a (DE-599)BVBBV040589982 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-1043 |a DE-861 | ||
| 100 | 1 | |a Baker, Walter |e Verfasser |0 (DE-588)136853676 |4 aut | |
| 245 | 1 | 0 | |a The price advantage |c Walter L. Baker, Michael V. Marn, Craig C. Zawada |
| 250 | |a 2. ed. | ||
| 264 | 1 | |a Hoboken, NJ |b John Wiley & Sons |c c2010 | |
| 300 | |a 1 Online-Ressource (xviii, 366 S.) |b Ill. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 490 | 0 | |a Wiley finance series | |
| 500 | |a Includes bibliographical references and index | ||
| 500 | |a Part 1: Pricing fundamentals -- Chapter 1. Introduction -- Chapter 2. Components of pricing excellence -- Part 2: Exploring the levels -- Chapter 3. Transactions -- Chapter 4. Customer value -- Chapter 5. Market strategy -- Chapter 6. Pricing infrastructure -- Part 3: Unique events -- Chapter 7. Postmerger pricing -- Chapter 8. Price wars -- Part 4: Expanding the boundaries -- Chapter 9. Legal degrees of freedom -- Chapter 10. Lifecycle pricing -- Chapter 11. Pricing architecture -- Part 5: Advanced topics -- Chapter 12. Complexity management -- Chapter 13. Tailored value -- Chapter 14. Software and information products -- Part 6: Making change happen -- Chapter 15. Pricing transformation -- Chapter 16. The Monnarch Battery case -- Epilogue -- Appendix 1: Pocket price and pocket margin waterfalls -- Appendix 2. Antitrust issues -- Appendix 3. List of acronyms and abbreviations -- Appendix 4. About the web-based tool: Periscope | ||
| 520 | |a "A comprehensive look at creating pricing strategies that work in both good economic times and bad. Written by three preeminent pricing experts at McKinsey & Company, the Second Edition of The Price Advantage is a practical pricing guide for the executive or pricing practitioner who wants to identify, capture, and sustain substantial pricing gains in their business. Pricing is by far the most powerful profit lever that managers can influence. Yet few companies approach pricing in a way that fully capitalizes on its value. This Second Edition, a major revision and extension of the first book, shows you what it takes to achieve the price advantage in today's competitive and complex business environments"--EBL book details | ||
| 650 | 4 | |a Pricing | |
| 650 | 0 | 7 | |a Preispolitik |0 (DE-588)4047118-4 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Preispolitik |0 (DE-588)4047118-4 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Marn, Michael V. |e Sonstige |0 (DE-588)171174445 |4 oth | |
| 700 | 1 | |a Zawada, Craig C. |e Sonstige |4 oth | |
| 856 | 4 | 0 | |u https://onlinelibrary.wiley.com/doi/book/10.1002/9781118267653 |x Verlag |3 Volltext |
| 912 | |a ZDB-35-WIC | ||
| 940 | 1 | |q FHR_PDA_WIC | |
| 940 | 1 | |q UBG_PDA_WIC | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-025417944 | ||
| 966 | e | |u https://onlinelibrary.wiley.com/doi/book/10.1002/9781118267653 |l FAB01 |p ZDB-35-WIC |q FAB_B&E_2011/12 |x Verlag |3 Volltext | |
| 966 | e | |u https://onlinelibrary.wiley.com/doi/book/10.1002/9781118267653 |l FRO01 |p ZDB-35-WIC |q FRO_PDA_WIC |x Verlag |3 Volltext | |
Record in the Search Index
| _version_ | 1804149674957864960 |
|---|---|
| any_adam_object | |
| author | Baker, Walter |
| author_GND | (DE-588)136853676 (DE-588)171174445 |
| author_facet | Baker, Walter |
| author_role | aut |
| author_sort | Baker, Walter |
| author_variant | w b wb |
| building | Verbundindex |
| bvnumber | BV040589982 |
| collection | ZDB-35-WIC |
| ctrlnum | (OCoLC)838286470 (DE-599)BVBBV040589982 |
| edition | 2. ed. |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>03515nmm a2200505zc 4500</leader><controlfield tag="001">BV040589982</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20140228 </controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">121126s2010 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0470632984</subfield><subfield code="9">0-470-63298-4</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1118267656</subfield><subfield code="9">1-118-26765-6</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780470632987</subfield><subfield code="9">978-0-470-63298-7</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781118267653</subfield><subfield code="9">978-1-118-26765-3</subfield></datafield><datafield tag="024" ind1="7" ind2=" "><subfield code="a">10.1002/9781118267653</subfield><subfield code="2">doi</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)838286470</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV040589982</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-1043</subfield><subfield code="a">DE-861</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Baker, Walter</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)136853676</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">The price advantage</subfield><subfield code="c">Walter L. Baker, Michael V. Marn, Craig C. Zawada</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">2. ed.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Hoboken, NJ</subfield><subfield code="b">John Wiley & Sons</subfield><subfield code="c">c2010</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (xviii, 366 S.)</subfield><subfield code="b">Ill.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Wiley finance series</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Part 1: Pricing fundamentals -- Chapter 1. Introduction -- Chapter 2. Components of pricing excellence -- Part 2: Exploring the levels -- Chapter 3. Transactions -- Chapter 4. Customer value -- Chapter 5. Market strategy -- Chapter 6. Pricing infrastructure -- Part 3: Unique events -- Chapter 7. Postmerger pricing -- Chapter 8. Price wars -- Part 4: Expanding the boundaries -- Chapter 9. Legal degrees of freedom -- Chapter 10. Lifecycle pricing -- Chapter 11. Pricing architecture -- Part 5: Advanced topics -- Chapter 12. Complexity management -- Chapter 13. Tailored value -- Chapter 14. Software and information products -- Part 6: Making change happen -- Chapter 15. Pricing transformation -- Chapter 16. The Monnarch Battery case -- Epilogue -- Appendix 1: Pocket price and pocket margin waterfalls -- Appendix 2. Antitrust issues -- Appendix 3. List of acronyms and abbreviations -- Appendix 4. About the web-based tool: Periscope</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">"A comprehensive look at creating pricing strategies that work in both good economic times and bad. Written by three preeminent pricing experts at McKinsey & Company, the Second Edition of The Price Advantage is a practical pricing guide for the executive or pricing practitioner who wants to identify, capture, and sustain substantial pricing gains in their business. Pricing is by far the most powerful profit lever that managers can influence. Yet few companies approach pricing in a way that fully capitalizes on its value. This Second Edition, a major revision and extension of the first book, shows you what it takes to achieve the price advantage in today's competitive and complex business environments"--EBL book details</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Pricing</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Preispolitik</subfield><subfield code="0">(DE-588)4047118-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Preispolitik</subfield><subfield code="0">(DE-588)4047118-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Marn, Michael V.</subfield><subfield code="e">Sonstige</subfield><subfield code="0">(DE-588)171174445</subfield><subfield code="4">oth</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Zawada, Craig C.</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://onlinelibrary.wiley.com/doi/book/10.1002/9781118267653</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-35-WIC</subfield></datafield><datafield tag="940" ind1="1" ind2=" "><subfield code="q">FHR_PDA_WIC</subfield></datafield><datafield tag="940" ind1="1" ind2=" "><subfield code="q">UBG_PDA_WIC</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-025417944</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://onlinelibrary.wiley.com/doi/book/10.1002/9781118267653</subfield><subfield code="l">FAB01</subfield><subfield code="p">ZDB-35-WIC</subfield><subfield code="q">FAB_B&E_2011/12</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://onlinelibrary.wiley.com/doi/book/10.1002/9781118267653</subfield><subfield code="l">FRO01</subfield><subfield code="p">ZDB-35-WIC</subfield><subfield code="q">FRO_PDA_WIC</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| id | DE-604.BV040589982 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T00:26:47Z |
| institution | BVB |
| isbn | 0470632984 1118267656 9780470632987 9781118267653 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-025417944 |
| oclc_num | 838286470 |
| open_access_boolean | |
| owner | DE-1043 DE-861 |
| owner_facet | DE-1043 DE-861 |
| physical | 1 Online-Ressource (xviii, 366 S.) Ill. |
| psigel | ZDB-35-WIC FHR_PDA_WIC UBG_PDA_WIC ZDB-35-WIC FAB_B&E_2011/12 ZDB-35-WIC FRO_PDA_WIC |
| publishDate | 2010 |
| publishDateSearch | 2010 |
| publishDateSort | 2010 |
| publisher | John Wiley & Sons |
| record_format | marc |
| series2 | Wiley finance series |
| spelling | Baker, Walter Verfasser (DE-588)136853676 aut The price advantage Walter L. Baker, Michael V. Marn, Craig C. Zawada 2. ed. Hoboken, NJ John Wiley & Sons c2010 1 Online-Ressource (xviii, 366 S.) Ill. txt rdacontent c rdamedia cr rdacarrier Wiley finance series Includes bibliographical references and index Part 1: Pricing fundamentals -- Chapter 1. Introduction -- Chapter 2. Components of pricing excellence -- Part 2: Exploring the levels -- Chapter 3. Transactions -- Chapter 4. Customer value -- Chapter 5. Market strategy -- Chapter 6. Pricing infrastructure -- Part 3: Unique events -- Chapter 7. Postmerger pricing -- Chapter 8. Price wars -- Part 4: Expanding the boundaries -- Chapter 9. Legal degrees of freedom -- Chapter 10. Lifecycle pricing -- Chapter 11. Pricing architecture -- Part 5: Advanced topics -- Chapter 12. Complexity management -- Chapter 13. Tailored value -- Chapter 14. Software and information products -- Part 6: Making change happen -- Chapter 15. Pricing transformation -- Chapter 16. The Monnarch Battery case -- Epilogue -- Appendix 1: Pocket price and pocket margin waterfalls -- Appendix 2. Antitrust issues -- Appendix 3. List of acronyms and abbreviations -- Appendix 4. About the web-based tool: Periscope "A comprehensive look at creating pricing strategies that work in both good economic times and bad. Written by three preeminent pricing experts at McKinsey & Company, the Second Edition of The Price Advantage is a practical pricing guide for the executive or pricing practitioner who wants to identify, capture, and sustain substantial pricing gains in their business. Pricing is by far the most powerful profit lever that managers can influence. Yet few companies approach pricing in a way that fully capitalizes on its value. This Second Edition, a major revision and extension of the first book, shows you what it takes to achieve the price advantage in today's competitive and complex business environments"--EBL book details Pricing Preispolitik (DE-588)4047118-4 gnd rswk-swf Preispolitik (DE-588)4047118-4 s DE-604 Marn, Michael V. Sonstige (DE-588)171174445 oth Zawada, Craig C. Sonstige oth https://onlinelibrary.wiley.com/doi/book/10.1002/9781118267653 Verlag Volltext |
| spellingShingle | Baker, Walter The price advantage Pricing Preispolitik (DE-588)4047118-4 gnd |
| subject_GND | (DE-588)4047118-4 |
| title | The price advantage |
| title_auth | The price advantage |
| title_exact_search | The price advantage |
| title_full | The price advantage Walter L. Baker, Michael V. Marn, Craig C. Zawada |
| title_fullStr | The price advantage Walter L. Baker, Michael V. Marn, Craig C. Zawada |
| title_full_unstemmed | The price advantage Walter L. Baker, Michael V. Marn, Craig C. Zawada |
| title_short | The price advantage |
| title_sort | the price advantage |
| topic | Pricing Preispolitik (DE-588)4047118-4 gnd |
| topic_facet | Pricing Preispolitik |
| url | https://onlinelibrary.wiley.com/doi/book/10.1002/9781118267653 |
| work_keys_str_mv | AT bakerwalter thepriceadvantage AT marnmichaelv thepriceadvantage AT zawadacraigc thepriceadvantage |