The price advantage:
"A comprehensive look at creating pricing strategies that work in both good economic times and bad. Written by three preeminent pricing experts at McKinsey & Company, the Second Edition of The Price Advantage is a practical pricing guide for the executive or pricing practitioner who wants t...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hoboken, NJ
John Wiley & Sons
c2010
|
| Ausgabe: | 2. ed. |
| Schriftenreihe: | Wiley finance series
|
| Schlagworte: | |
| Online-Zugang: | FAB01 FRO01 Volltext |
| Zusammenfassung: | "A comprehensive look at creating pricing strategies that work in both good economic times and bad. Written by three preeminent pricing experts at McKinsey & Company, the Second Edition of The Price Advantage is a practical pricing guide for the executive or pricing practitioner who wants to identify, capture, and sustain substantial pricing gains in their business. Pricing is by far the most powerful profit lever that managers can influence. Yet few companies approach pricing in a way that fully capitalizes on its value. This Second Edition, a major revision and extension of the first book, shows you what it takes to achieve the price advantage in today's competitive and complex business environments"--EBL book details |
| Beschreibung: | Includes bibliographical references and index Part 1: Pricing fundamentals -- Chapter 1. Introduction -- Chapter 2. Components of pricing excellence -- Part 2: Exploring the levels -- Chapter 3. Transactions -- Chapter 4. Customer value -- Chapter 5. Market strategy -- Chapter 6. Pricing infrastructure -- Part 3: Unique events -- Chapter 7. Postmerger pricing -- Chapter 8. Price wars -- Part 4: Expanding the boundaries -- Chapter 9. Legal degrees of freedom -- Chapter 10. Lifecycle pricing -- Chapter 11. Pricing architecture -- Part 5: Advanced topics -- Chapter 12. Complexity management -- Chapter 13. Tailored value -- Chapter 14. Software and information products -- Part 6: Making change happen -- Chapter 15. Pricing transformation -- Chapter 16. The Monnarch Battery case -- Epilogue -- Appendix 1: Pocket price and pocket margin waterfalls -- Appendix 2. Antitrust issues -- Appendix 3. List of acronyms and abbreviations -- Appendix 4. About the web-based tool: Periscope |
| Beschreibung: | 1 Online-Ressource (xviii, 366 S.) Ill. |
| ISBN: | 0470632984 1118267656 9780470632987 9781118267653 |
Internformat
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Datensatz im Suchindex
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| edition | 2. ed. |
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| id | DE-604.BV040589982 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T00:26:47Z |
| institution | BVB |
| isbn | 0470632984 1118267656 9780470632987 9781118267653 |
| language | English |
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| physical | 1 Online-Ressource (xviii, 366 S.) Ill. |
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| publishDate | 2010 |
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| publisher | John Wiley & Sons |
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| series2 | Wiley finance series |
| spelling | Baker, Walter Verfasser (DE-588)136853676 aut The price advantage Walter L. Baker, Michael V. Marn, Craig C. Zawada 2. ed. Hoboken, NJ John Wiley & Sons c2010 1 Online-Ressource (xviii, 366 S.) Ill. txt rdacontent c rdamedia cr rdacarrier Wiley finance series Includes bibliographical references and index Part 1: Pricing fundamentals -- Chapter 1. Introduction -- Chapter 2. Components of pricing excellence -- Part 2: Exploring the levels -- Chapter 3. Transactions -- Chapter 4. Customer value -- Chapter 5. Market strategy -- Chapter 6. Pricing infrastructure -- Part 3: Unique events -- Chapter 7. Postmerger pricing -- Chapter 8. Price wars -- Part 4: Expanding the boundaries -- Chapter 9. Legal degrees of freedom -- Chapter 10. Lifecycle pricing -- Chapter 11. Pricing architecture -- Part 5: Advanced topics -- Chapter 12. Complexity management -- Chapter 13. Tailored value -- Chapter 14. Software and information products -- Part 6: Making change happen -- Chapter 15. Pricing transformation -- Chapter 16. The Monnarch Battery case -- Epilogue -- Appendix 1: Pocket price and pocket margin waterfalls -- Appendix 2. Antitrust issues -- Appendix 3. List of acronyms and abbreviations -- Appendix 4. About the web-based tool: Periscope "A comprehensive look at creating pricing strategies that work in both good economic times and bad. Written by three preeminent pricing experts at McKinsey & Company, the Second Edition of The Price Advantage is a practical pricing guide for the executive or pricing practitioner who wants to identify, capture, and sustain substantial pricing gains in their business. Pricing is by far the most powerful profit lever that managers can influence. Yet few companies approach pricing in a way that fully capitalizes on its value. This Second Edition, a major revision and extension of the first book, shows you what it takes to achieve the price advantage in today's competitive and complex business environments"--EBL book details Pricing Preispolitik (DE-588)4047118-4 gnd rswk-swf Preispolitik (DE-588)4047118-4 s DE-604 Marn, Michael V. Sonstige (DE-588)171174445 oth Zawada, Craig C. Sonstige oth https://onlinelibrary.wiley.com/doi/book/10.1002/9781118267653 Verlag Volltext |
| spellingShingle | Baker, Walter The price advantage Pricing Preispolitik (DE-588)4047118-4 gnd |
| subject_GND | (DE-588)4047118-4 |
| title | The price advantage |
| title_auth | The price advantage |
| title_exact_search | The price advantage |
| title_full | The price advantage Walter L. Baker, Michael V. Marn, Craig C. Zawada |
| title_fullStr | The price advantage Walter L. Baker, Michael V. Marn, Craig C. Zawada |
| title_full_unstemmed | The price advantage Walter L. Baker, Michael V. Marn, Craig C. Zawada |
| title_short | The price advantage |
| title_sort | the price advantage |
| topic | Pricing Preispolitik (DE-588)4047118-4 gnd |
| topic_facet | Pricing Preispolitik |
| url | https://onlinelibrary.wiley.com/doi/book/10.1002/9781118267653 |
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