Risiko- und Krisenkommunikation:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | German |
| Veröffentlicht: |
Berlin
Helios Media
2012
|
| Ausgabe: | 1. Aufl. |
| Schriftenreihe: | PR-Bibliothek
4 |
| Schlagworte: | |
| Online-Zugang: | Inhaltstext Inhaltsverzeichnis |
| Beschreibung: | Literaturangaben |
| Beschreibung: | 125 S. Ill. 22 cm |
| ISBN: | 9783942263146 |
Internformat
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| adam_text |
IMAGE 1
INHALTSUEBERSICHT
VORWORT 1 1
1. KAPITEL - RISIKEN U N D KRISEN R I C H T I G M A N A G E N 1 3
2. K A P I T E L - K R I S E N T Y P E N U N D T Y P I S C H E KRISEN 2
1
3. KAPITEL - RISIKO- U N D K R I S E N P R AE V E N T I O N : N I C H T N
U R V O R B E R E I T U N G A U F D E N ERNSTFALL 2 9
SZENARIO V. KRISENPRAEVENTION BEI STECKERSTROM 3 2
3.1 K R I S E N P R O F I I I N G : RISIKEN E R K E N N E N U N D B E W
U S S T S E I N S C H A F F E N 3 3
3.1.1 RISIKO- U N D ISSUESANALYSE 3 3
SZENARIO 2: ISSUESANALYSE 3 6
3.1.2 KRISENSZENARIEN: DEN ERNSTFALL S I M U L I E R E N - U N D D A M I
T SENSIBILISIEREN 3 7
3.2 O R G A N I S A T O R I S C H E G R U N D L A G E N LEGEN: DER K R I
S E N K O M M U N I K A T I O N S P L A N 3 9
3.2.1 KRISENLEVEL 3 9
3.2.2 K R I S E N T E A M 4 0
3 . 2 . 3 W O R K F L O W O R G A N I S A T I O N 4 3
3.2.4 A K T I O N S P L AE N E 4 6
SZENARIO 3: O R G A N I S A T O R I S C H E G R U N D L A G E N LEGEN 4
6
3.3 A K T I O N S I N S T R U M E N T A R I U M 4 7
3.3.1 K O M M U N I K A T I O N S R I C H T L I N I E U N D B A S I S I
N F O R M A T I O N E N 4 7
3.3.2 I N T E R V E N T I O N S M E D I E N - U N D K O N T A K T P L A
N 4 8
3.3.3 N E T Z W E R K E I M W E B 2 . 0 4 9
3.3.4 CRISIS W E B M O D U L 5 0
3.3.5 K O M M U N I K A T I O N S L O G I S T I K 5 1
SZENARIO 4 : A K T I O N S I N S T R U M E N T A R I U M 5 2
3.4 DAS K R I S E N M A N U A L 5 2
3.5 D E N ERNSTFALL UE B E N : I M P L E M E N T I E R U N G U N D T R A
I N I N G 5 8
3.5.1 KICK O F F W O R K S H O P S 5 8
3.5.2 T R A I N I N G S F O R M A T E F UE R K R I S E N T E A M U N D
SPRECHER 5 8
SZENARIO 5: K R I S E N T R A I N I N G 6 0
3.5.3 DIE PROBE A U F S E X E M P E L - K R I S E N S I M U L A T I O N
6 1
3.5.4 E R F O L G S F A K T O R E N F UE R G E L U N G E N E T R A I N I
N G S 6 3
4 . KAPITEL - EFFEKTIVE F R UE H W A R N U N G - P E R M A N E N T E
ISSUES CHECKS 6 5
4.1 DIE G R U N D L A G E : BEOBACHTEN, B UE N D E L N , B E W E R T E N
6 6
HARTWIN M OE H R L E / P E T R A H O F F M A N N - RISIKO- U N D KRISEN K
O M M U N I K A T I O N
HTTP://D-NB.INFO/1026542111
IMAGE 2
4.2 B E O B A C H T U N G I M W E B 2.0: O P I N I O N M I N I N G 6 7
4.3 ISSUESANALYSE U N D ISSUES I R A C K I N G 6 9
SZENARIO 6: F R UE H W A R N U N G 7 1
5. KAPITEL - SCHNELL R E A G I E R E N , R I C H T I G H A N D E L N :
A D - H O C - K R I S E N M A N A G E M E N T U N D I N T E R V E N T I
O N 7 3
5.1 D E N KERN D E R KRISE I D E N T I F I Z I E R E N : ISSUES, PLAYER,
RISIKEN 7 5
5.1.1 KRISENISSUES: G E S U N D H E I T S G E F AE H R D U N G U N D O U
A L I T AE T S M AE N G E L 7 5
5.1.2 KRISENISSUES: V O R W UE R F E U N D G E R UE C H T E 7 6
5.1.3 DIE A K T E U R E 7 7
SZENARIO J : AD-HOC-KRISE BEI STECKERSTROM 7 8
5.2 S T R A T E G I E S I C H E R H E I T E R L A N G E N : DIE S I T U
A T I O N B E O B A C H T E N , A N A L Y S I E R E N U N D
E S K A L A T I O N S P O T E N Z I A L E A N T I Z I P I E R E N 7 9
5.2.1 WISSEN, W A S D I E A N D E R E N SAGEN: M O N I T O R I N G 7 9
5.2.2 E S K A L A T I O N E N A N T I Z I P I E R E N : I F - T H E N -
S Z E N A R I E N 8 1
SZENARIO 8: BEST GASE - W O R S T CASE 8 2
5.3 O N E - V O I C E - S T R A T E G I E : SPRECHER U N D E I N H E I T
L I C H E B O T S C H A F T E N 8 3
SZENARIO G : A B S T I M M U N G V O N E I N H E I T L I C H E N W O R D
I N G S 8 5
5.4 S T R A T E G I E U N D A K T I O N S P L A N U N G 8 6
5.5 SCHNELL U N D SICHER H A N D E L N : A K T I O N S P L A N U N G F UE
R A D - H O C - E I N S AE T Z E 8 8
5.5.1 DIE E R S T E N S T U N D E N M E I S T E R N : SICH ALS SOURCE O
F I N F O R M A T I O N
P O S I T I O N I E R E N 8 9
5.5.2 FRAGEN NACH U R S A C H E N U N D V E R A N T W O R T U N G , K O
N S E Q U E N Z E N 9 2
5.5.3 EXKURS: P R O D U K T R UE C K R U F 9 2
SZENARIO 1 O : R UE C K R U F BEI STECKERSTROM 9 7
5.6 H A N D L U N G S S P I E L R AE U M E N U T Z E N : A K T I O N S P
L A N U N G F UE R A U F Z I E H E N D E KRISEN 9 8
5.6.1 I N T E R V E N T I O N S S T R A T E G I E N I M W E B 2 . 0 1 0
0
SZENARIO V : ESKALATION I M W E B 1 0 5
5.7 N A C H D E R KRISE IST V O R D E R KRISE: A N A L Y S E U N D N A C
H B E R E I T U N G 1 0 6
SZENARIO 12: N A C H B E R E I T U N G 1 0 7
6. K A P I T E L - P R O A K T I V E K R I S E N P R AE V E N T I O N 1 1
1
LITERATURVERZEICHNIS 1 1 7
S A C H W O R T V E R Z E I C H N I S 1 2 1
A B B I L D U N G S V E R Z E I C H N I S 1 2 5
HARTWIN M OE H R L E / P E T R A H O F F M A N N - RISIKO- U N D K R I S
E N K O M M U N I K A T I O N 9 |
| any_adam_object | 1 |
| author | Möhrle, Hartwin 1956- Hoffmann, Petra 1961- |
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| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.4056 |
| dewey-search | 658.4056 |
| dewey-sort | 3658.4056 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. Aufl. |
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| illustrated | Illustrated |
| indexdate | 2024-08-21T00:21:17Z |
| institution | BVB |
| isbn | 9783942263146 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-025404536 |
| oclc_num | 816521016 |
| open_access_boolean | |
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| physical | 125 S. Ill. 22 cm |
| publishDate | 2012 |
| publishDateSearch | 2012 |
| publishDateSort | 2012 |
| publisher | Helios Media |
| record_format | marc |
| series | PR-Bibliothek |
| series2 | PR-Bibliothek |
| spelling | Möhrle, Hartwin 1956- Verfasser (DE-588)120243067 aut Risiko- und Krisenkommunikation Hartwin Möhrle ; Petra Hoffmann 1. Aufl. Berlin Helios Media 2012 125 S. Ill. 22 cm txt rdacontent n rdamedia nc rdacarrier PR-Bibliothek 4 Literaturangaben Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf Krisenmanagement (DE-588)4127374-6 gnd rswk-swf Öffentlichkeitsarbeit (DE-588)4043188-5 s Krisenmanagement (DE-588)4127374-6 s DE-604 Hoffmann, Petra 1961- Verfasser (DE-588)1027037542 aut PR-Bibliothek 4 (DE-604)BV036692678 4 X:MVB text/html http://deposit.dnb.de/cgi-bin/dokserv?id=4154784&prov=M&dok_var=1&dok_ext=htm Inhaltstext DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025404536&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Möhrle, Hartwin 1956- Hoffmann, Petra 1961- Risiko- und Krisenkommunikation PR-Bibliothek Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Krisenmanagement (DE-588)4127374-6 gnd |
| subject_GND | (DE-588)4043188-5 (DE-588)4127374-6 |
| title | Risiko- und Krisenkommunikation |
| title_auth | Risiko- und Krisenkommunikation |
| title_exact_search | Risiko- und Krisenkommunikation |
| title_full | Risiko- und Krisenkommunikation Hartwin Möhrle ; Petra Hoffmann |
| title_fullStr | Risiko- und Krisenkommunikation Hartwin Möhrle ; Petra Hoffmann |
| title_full_unstemmed | Risiko- und Krisenkommunikation Hartwin Möhrle ; Petra Hoffmann |
| title_short | Risiko- und Krisenkommunikation |
| title_sort | risiko und krisenkommunikation |
| topic | Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Krisenmanagement (DE-588)4127374-6 gnd |
| topic_facet | Öffentlichkeitsarbeit Krisenmanagement |
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Beschreibung
THWS Würzburg Zentralbibliothek Lesesaal
| Signatur: |
1000 QP 637 M693 |
|---|---|
| Exemplar 1 | ausleihbar Verfügbar Bestellen |