Marketing to the social web: how digital customer communities build your business
Gespeichert in:
1. Verfasser: | |
---|---|
Format: | Elektronisch E-Book |
Sprache: | English |
Veröffentlicht: |
Hoboken, NJ
Wiley
2009
|
Ausgabe: | 2. ed. |
Schlagworte: | |
Online-Zugang: | FRO01 UBT01 Volltext |
Beschreibung: | 1 Online-Ressource (XVIII, 246 S.) 24 cm |
ISBN: | 9781118258125 |
Internformat
MARC
LEADER | 00000nmm a2200000zc 4500 | ||
---|---|---|---|
001 | BV040551791 | ||
003 | DE-604 | ||
005 | 20200309 | ||
007 | cr|uuu---uuuuu | ||
008 | 121120s2009 |||| o||u| ||||||eng d | ||
020 | |a 9781118258125 |c Online |9 978-1-118-25812-5 | ||
024 | 7 | |a 10.1002/9781118258125 |2 doi | |
035 | |a (OCoLC)323126794 | ||
035 | |a (DE-599)BVBBV040551791 | ||
040 | |a DE-604 |b ger |e aacr | ||
041 | 0 | |a eng | |
049 | |a DE-83 |a DE-861 |a DE-703 | ||
082 | 0 | |a 658.8/72 |2 22 | |
084 | |a QP 650 |0 (DE-625)141922: |2 rvk | ||
100 | 1 | |a Weber, Larry |d 1955- |e Verfasser |0 (DE-588)1015232388 |4 aut | |
245 | 1 | 0 | |a Marketing to the social web |b how digital customer communities build your business |c Larry Weber |
250 | |a 2. ed. | ||
264 | 1 | |a Hoboken, NJ |b Wiley |c 2009 | |
300 | |a 1 Online-Ressource (XVIII, 246 S.) |c 24 cm | ||
336 | |b txt |2 rdacontent | ||
337 | |b c |2 rdamedia | ||
338 | |b cr |2 rdacarrier | ||
650 | 4 | |a Internet marketing | |
650 | 4 | |a Online social networks | |
650 | 0 | 7 | |a World Wide Web 2.0 |0 (DE-588)7548364-6 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Kundenmanagement |0 (DE-588)4236865-0 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Social Media |0 (DE-588)4639271-3 |2 gnd |9 rswk-swf |
689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
689 | 0 | 1 | |a Kundenmanagement |0 (DE-588)4236865-0 |D s |
689 | 0 | 2 | |a Social Media |0 (DE-588)4639271-3 |D s |
689 | 0 | 3 | |a World Wide Web 2.0 |0 (DE-588)7548364-6 |D s |
689 | 0 | |8 1\p |5 DE-604 | |
776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe, Hardcover |z 978-0-470-41097-4 |
856 | 4 | 0 | |u https://onlinelibrary.wiley.com/doi/book/10.1002/9781118258125 |x Verlag |3 Volltext |
912 | |a ZDB-35-WIC | ||
940 | 1 | |q FHR_PDA_WIC | |
940 | 1 | |q UBG_PDA_WIC | |
999 | |a oai:aleph.bib-bvb.de:BVB01-025397563 | ||
883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
966 | e | |u https://onlinelibrary.wiley.com/doi/book/10.1002/9781118258125 |l FRO01 |p ZDB-35-WIC |q FRO_PDA_WIC |x Verlag |3 Volltext | |
966 | e | |u https://onlinelibrary.wiley.com/doi/book/10.1002/9781118258125 |l UBT01 |p ZDB-35-WIC |q UBT_PDA_WIC_Kauf |x Verlag |3 Volltext |
Datensatz im Suchindex
_version_ | 1804149645530628096 |
---|---|
any_adam_object | |
author | Weber, Larry 1955- |
author_GND | (DE-588)1015232388 |
author_facet | Weber, Larry 1955- |
author_role | aut |
author_sort | Weber, Larry 1955- |
author_variant | l w lw |
building | Verbundindex |
bvnumber | BV040551791 |
classification_rvk | QP 650 |
collection | ZDB-35-WIC |
ctrlnum | (OCoLC)323126794 (DE-599)BVBBV040551791 |
dewey-full | 658.8/72 |
dewey-hundreds | 600 - Technology (Applied sciences) |
dewey-ones | 658 - General management |
dewey-raw | 658.8/72 |
dewey-search | 658.8/72 |
dewey-sort | 3658.8 272 |
dewey-tens | 650 - Management and auxiliary services |
discipline | Wirtschaftswissenschaften |
edition | 2. ed. |
format | Electronic eBook |
fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02146nmm a2200529zc 4500</leader><controlfield tag="001">BV040551791</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20200309 </controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">121120s2009 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781118258125</subfield><subfield code="c">Online</subfield><subfield code="9">978-1-118-25812-5</subfield></datafield><datafield tag="024" ind1="7" ind2=" "><subfield code="a">10.1002/9781118258125</subfield><subfield code="2">doi</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)323126794</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV040551791</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-83</subfield><subfield code="a">DE-861</subfield><subfield code="a">DE-703</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/72</subfield><subfield code="2">22</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 650</subfield><subfield code="0">(DE-625)141922:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Weber, Larry</subfield><subfield code="d">1955-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)1015232388</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Marketing to the social web</subfield><subfield code="b">how digital customer communities build your business</subfield><subfield code="c">Larry Weber</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">2. ed.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Hoboken, NJ</subfield><subfield code="b">Wiley</subfield><subfield code="c">2009</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (XVIII, 246 S.)</subfield><subfield code="c">24 cm</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Internet marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Online social networks</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">World Wide Web 2.0</subfield><subfield code="0">(DE-588)7548364-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Kundenmanagement</subfield><subfield code="0">(DE-588)4236865-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Social Media</subfield><subfield code="0">(DE-588)4639271-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Kundenmanagement</subfield><subfield code="0">(DE-588)4236865-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Social Media</subfield><subfield code="0">(DE-588)4639271-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="3"><subfield code="a">World Wide Web 2.0</subfield><subfield code="0">(DE-588)7548364-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe, Hardcover</subfield><subfield code="z">978-0-470-41097-4</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://onlinelibrary.wiley.com/doi/book/10.1002/9781118258125</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-35-WIC</subfield></datafield><datafield tag="940" ind1="1" ind2=" "><subfield code="q">FHR_PDA_WIC</subfield></datafield><datafield tag="940" ind1="1" ind2=" "><subfield code="q">UBG_PDA_WIC</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-025397563</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://onlinelibrary.wiley.com/doi/book/10.1002/9781118258125</subfield><subfield code="l">FRO01</subfield><subfield code="p">ZDB-35-WIC</subfield><subfield code="q">FRO_PDA_WIC</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://onlinelibrary.wiley.com/doi/book/10.1002/9781118258125</subfield><subfield code="l">UBT01</subfield><subfield code="p">ZDB-35-WIC</subfield><subfield code="q">UBT_PDA_WIC_Kauf</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
id | DE-604.BV040551791 |
illustrated | Not Illustrated |
indexdate | 2024-07-10T00:26:19Z |
institution | BVB |
isbn | 9781118258125 |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-025397563 |
oclc_num | 323126794 |
open_access_boolean | |
owner | DE-83 DE-861 DE-703 |
owner_facet | DE-83 DE-861 DE-703 |
physical | 1 Online-Ressource (XVIII, 246 S.) 24 cm |
psigel | ZDB-35-WIC FHR_PDA_WIC UBG_PDA_WIC ZDB-35-WIC FRO_PDA_WIC ZDB-35-WIC UBT_PDA_WIC_Kauf |
publishDate | 2009 |
publishDateSearch | 2009 |
publishDateSort | 2009 |
publisher | Wiley |
record_format | marc |
spelling | Weber, Larry 1955- Verfasser (DE-588)1015232388 aut Marketing to the social web how digital customer communities build your business Larry Weber 2. ed. Hoboken, NJ Wiley 2009 1 Online-Ressource (XVIII, 246 S.) 24 cm txt rdacontent c rdamedia cr rdacarrier Internet marketing Online social networks World Wide Web 2.0 (DE-588)7548364-6 gnd rswk-swf Kundenmanagement (DE-588)4236865-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Social Media (DE-588)4639271-3 gnd rswk-swf Marketing (DE-588)4037589-4 s Kundenmanagement (DE-588)4236865-0 s Social Media (DE-588)4639271-3 s World Wide Web 2.0 (DE-588)7548364-6 s 1\p DE-604 Erscheint auch als Druck-Ausgabe, Hardcover 978-0-470-41097-4 https://onlinelibrary.wiley.com/doi/book/10.1002/9781118258125 Verlag Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
spellingShingle | Weber, Larry 1955- Marketing to the social web how digital customer communities build your business Internet marketing Online social networks World Wide Web 2.0 (DE-588)7548364-6 gnd Kundenmanagement (DE-588)4236865-0 gnd Marketing (DE-588)4037589-4 gnd Social Media (DE-588)4639271-3 gnd |
subject_GND | (DE-588)7548364-6 (DE-588)4236865-0 (DE-588)4037589-4 (DE-588)4639271-3 |
title | Marketing to the social web how digital customer communities build your business |
title_auth | Marketing to the social web how digital customer communities build your business |
title_exact_search | Marketing to the social web how digital customer communities build your business |
title_full | Marketing to the social web how digital customer communities build your business Larry Weber |
title_fullStr | Marketing to the social web how digital customer communities build your business Larry Weber |
title_full_unstemmed | Marketing to the social web how digital customer communities build your business Larry Weber |
title_short | Marketing to the social web |
title_sort | marketing to the social web how digital customer communities build your business |
title_sub | how digital customer communities build your business |
topic | Internet marketing Online social networks World Wide Web 2.0 (DE-588)7548364-6 gnd Kundenmanagement (DE-588)4236865-0 gnd Marketing (DE-588)4037589-4 gnd Social Media (DE-588)4639271-3 gnd |
topic_facet | Internet marketing Online social networks World Wide Web 2.0 Kundenmanagement Marketing Social Media |
url | https://onlinelibrary.wiley.com/doi/book/10.1002/9781118258125 |
work_keys_str_mv | AT weberlarry marketingtothesocialwebhowdigitalcustomercommunitiesbuildyourbusiness |