Verfügbarkeit: Luxury Marketing

Luxury Marketing: a challenge for theory and practice

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Bibliographische Detailangaben
Weitere Verfasser:	Wiedmann, Klaus-Peter 1952- (HerausgeberIn)
Format:	Buch
Sprache:	English
Veröffentlicht:	Wiesbaden Springer Gabler 2013
Schlagworte:	Marketing Markenpolitik Luxusgut Aufsatzsammlung
Online-Zugang:	Inhaltstext Inhaltsverzeichnis
Beschreibung:	XIV, 416 S. Ill., graph. Darst.
ISBN:	3834943983 9783834943989

Internformat

MARC


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Datensatz im Suchindex

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adam_text	IMAGE 1 INHALTSVERZEICHNIS FOREWORD V THE AUTHORS IX PART 1 LUXURY MARKETING AS A CHALLENGE FOR MARKETING THEORY A N D PRACTICE 1 1 PLACING LUXURY MARKETING ON THE RESEARCH AGENDA NOT ONLY FOR THE SAKE OF LUXURY - A N INTRODUCTION 3 KLAUS-PETER WIEDMANN, NADINE HENTTIGS 2 MORE O N LUXURY ANTI-LAWS OF MARKETING 19 VINCENT BASTIEN, JEAN-NOEL KAPFERER PART 2 LUXURY A N D LUXURY CONSUMPTION: A GLOBAL PHENOMENON O R DEPENDENT ON CULTURAL DIFFERENCES? 35 3 CULTURE A N D LUXURY: A N ANALYSIS OF LUXURY PERCEPTIONS ACROSS FRONTIERS 37 VIRGINIE DE BARNIER, PIERRE VALETTE-FLORENCE 4 A N INTERCULTURAL COMPARISON OF THE PERCEPTION OF LUXURY BY YOUNG CONSUMERS. 57 BRUNO GODEY, DANIELE PEDERZOLI, GAETANO AIELLO, RAFFAELE DONVITO, KLAUS-PETER WIEDMANN, NADINE HENNIGS 5 CONSUMER VALUE PERCEPTION OF LUXURY GOODS: A CROSS-CULTURAL AND CROSS-INDUSTRY COMPARISON 77 NADINE HENNIGS, KLAUS-PETER WIEDMANN, CHRISTIANE KLARMANN PART 3 LUXURY A N D LUXURY CONSUMPTION FROM A THEORETICAL PERSPECTIVE 101 6 LUXURY BRANDS FROM A PSYCHOANALYTIC PERSPECTIVE 103 TARO KOYAMA 7 INDULGING THE SELF POSITIVE CONSEQUENCES OF LUXURY CONSUMPTION 119 LISELOT HUDDERS, MARIO PANDELAERE 8 H O W D O EXCLUSIVITY PERCEPTIONS OF INDEPENDENT A N D INTERDEPENDENT CONSUMERS INFLUENCE THEIR DESIRES FOR LUXURY PRODUCTS 139 HYUNJOO OH PART 4 DIFFERENT APPROACHES T O UNDERSTANDING LUXURY A N D LUXURY BRANDS FROM T H E CUSTOMER'S PERSPECTIVE WITHIN SPECIFIC CULTURAL CONTEXTS 155 9 LUXURY BUYING BEHAVIOUR AND THE ROLE OF CULTURE: A N INDIAN CONTEXT 157 KARTIK DAVE, GARIMA DHAMIJA 10 PERCEPTIONS, ATTITUDES AND LUXURY BRANDS 169 NICOLE STEGEMANN, SARA DENIZE, KENNETH E. MILLER HTTP://D-NB.INFO/1023617242 IMAGE 2 VIII I N H A L T S V E R Z E I C H N I S PART 5 LUXURY AND LUXURY CONSUMPTION IN T H E CONTEXT O F SOCIETAL CHANGE 185 11 LUXURY MARKETING IN THE AGE OF CHEAP: CHEAP: A N EXPLORATORY SURVEY ON CONSUMER BEHAVIOR IN ONLINE SHOPPING CLUBS 187 WOLFGANG FRITZ, WENCKE GTTLOW 12 LUXURY BRANDS IN THE DIGITAL AGE - THE TRUST FACTOR 207 MENG-SHAN WU, CHENG-HAO CHEN, ISABELLA CHANEY PART 6 COUNTERFEITS CHALLENGING T H E LUXURY INDUSTRY, CONSUMERS A N D SOCIETY 221 13 LUXURY GOODS VS. COUNTERFEITS: A N INTERCULTURAL STUDY 223 UDO WAGNER, SEUNG-HEE LEE, SABINE KLEINSASSER, JUTATIP JAMSAWANG 14 BRAZIL: LUXURY AND COUNTERFEITS 245 SUZANE STREHLAU 15 LUXURY LONGING A N D COUNTERFEIT COMPLICITY: A CONSUMER TYPOLOGY BASED O N THE PERCEPTION OF LUXURY VALUE A N D COUNTERFEIT RISK 261 CHRISTIANE KLARMANN, KLAUS-PETER WIEDMANN, NADINE HENNIGS 16 WHAT IS THE HARM IN FAKE LUXURY BRANDS? MOVING BEYOND THE CONVENTIONAL WISDOM 279 AARON AHUVIA, GIACOMO GISTRI, SIMONA ROMANI, STEFANO PACE 17 COUNTERFEITING OF LUXURY BRANDS: OPPORTUNITY BEYOND THE THREAT 295 SILVIA GRAPPI, LLARIA BAGHI, BERNARDO BALBONI, VERONICA GABRIELLI PART 7 T H E MANAGEMENT O F LUXURY A N D LUXURY BRANDS 317 18 LUXURY SMES NETWORKS 319 GAETANO AIELLO, RAFFAELE DONVITO, SILVIA RANFAGNI, LAURA GRAZZINI 19 MANAGING THE VALUE OF LUXURY: THE EFFECT OF BRAND LUXURY PERCEPTION ON BRAND STRENGTH 341 NADINE HENNIGS, KLAUS-PETER WIEDMANN, STEFFEN SCHMIDT, SASCHA LANGNER, THOMAS WUSTEFELD 20 PERSONAL SELLING FOR LUXURY BRANDS: THE EFFECT OF COGNITIVE A N D AFFECTIVE INFLUENCE STRATEGIES O N CUSTOMER VALUE PERCEPTIONS 359 ]AN WIESEKE, MICHAEL MAUER, SASCHA ALAVI PART 8 LUXURY A N D LUXURY MARKETING IN T H E WINE INDUSTRY 377 21 THE HEDONISTIC CONSUMPTION OF LUXURY AND ICONIC WINES 379 ALISTAIR WILLIAMS, GLYN ATWAL 22 WINE AS LUXURY EXPERIENCE: A TAXONOMY OF CONSUMERS BASED ON BEST-WORST SCALING 395 STEFAN BEHRENS, KLAUS-PETER WIEDMANN, NADINE HENNIGS
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discipline	Wirtschaftswissenschaften
format	Book
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spelling	Luxury Marketing a challenge for theory and practice Klaus-Peter Wiedmann ... (eds.) Wiesbaden Springer Gabler 2013 XIV, 416 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing (DE-588)4037589-4 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Luxusgut (DE-588)4192138-0 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Luxusgut (DE-588)4192138-0 s Marketing (DE-588)4037589-4 s Markenpolitik (DE-588)4144679-3 s DE-604 Wiedmann, Klaus-Peter 1952- (DE-588)123042127 edt Erscheint auch als Online-Ausgabe 978-3-8349-4399-6 X:MVB text/html http://deposit.dnb.de/cgi-bin/dokserv?id=4065050&prov=M&dok_var=1&dok_ext=htm Inhaltstext DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025377492&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis
spellingShingle	Luxury Marketing a challenge for theory and practice Marketing (DE-588)4037589-4 gnd Markenpolitik (DE-588)4144679-3 gnd Luxusgut (DE-588)4192138-0 gnd
subject_GND	(DE-588)4037589-4 (DE-588)4144679-3 (DE-588)4192138-0 (DE-588)4143413-4
title	Luxury Marketing a challenge for theory and practice
title_auth	Luxury Marketing a challenge for theory and practice
title_exact_search	Luxury Marketing a challenge for theory and practice
title_full	Luxury Marketing a challenge for theory and practice Klaus-Peter Wiedmann ... (eds.)
title_fullStr	Luxury Marketing a challenge for theory and practice Klaus-Peter Wiedmann ... (eds.)
title_full_unstemmed	Luxury Marketing a challenge for theory and practice Klaus-Peter Wiedmann ... (eds.)
title_short	Luxury Marketing
title_sort	luxury marketing a challenge for theory and practice
title_sub	a challenge for theory and practice
topic	Marketing (DE-588)4037589-4 gnd Markenpolitik (DE-588)4144679-3 gnd Luxusgut (DE-588)4192138-0 gnd
topic_facet	Marketing Markenpolitik Luxusgut Aufsatzsammlung
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