Business foundations:
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
[Mason, OH]
South-Western Cengage Learning
2013
|
| Ausgabe: | 3. ed., internat. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Spätere Aufl. u.d.T.: Foundations of business Includes bibliographical references and indexes |
| Beschreibung: | Getr. Zählung zahlr. Ill., graph. Darst., Kt. 26 cm |
| ISBN: | 9781133187486 113318748X |
Internformat
MARC
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| 245 | 1 | 0 | |a Business foundations |c Robert J. Hughes ; William M. Pride ; Jack R. Kapoor |
| 250 | |a 3. ed., internat. ed. | ||
| 264 | 1 | |a [Mason, OH] |b South-Western Cengage Learning |c 2013 | |
| 300 | |a Getr. Zählung |b zahlr. Ill., graph. Darst., Kt. |c 26 cm | ||
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| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Spätere Aufl. u.d.T.: Foundations of business | ||
| 500 | |a Includes bibliographical references and indexes | ||
| 650 | 4 | |a Unternehmen | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Industrial management | |
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Datensatz im Suchindex
| _version_ | 1804149610108682240 |
|---|---|
| adam_text | Titel: Business foundations
Autor: Hughes, Robert James
Jahr: 2013
CONTENTS
PART1
THE ENVIRONMENT OF BUSINESS 1
CHAPTER 1: AN INTRODUCTION CHAPTER 2: ETHICS AND
TO BUSINESS AND ECONOMICS 2 SOCIAL RESPONSIBILITY 34
- Inside Business: The Walt Disney Company s Script for - Inside Business: Eco-Friendly Cars Become Big Business 35
Blockbuster Business Results 3 Business Ethics Defined 36
Your Future in the Changing World of Business 4 Ethical Issues 36
Why Study Business?, 5 Fairness and Honesty, 37* Organizational Relationships, 37
Career Success: Clicking Your Career into High Gear 6 • Conflict of Interest, 38 • Communications, 38
Spotlight: How Important Are Employee Benefits? 7 Factors Affecting Ethical Behavior 38
Special Note to Students 8 Individual Factors Affecting Ethics, 38 * Social Factors Affecting
Ethics, 39
Business: A Definition 10
The Organized Effort of Individuals, 10* Satisfying Needs, 10
Ethical Challenges Successful Solutions: Green or
Business Profit, II Greenwashing? 39
Types of Economic Systems 12 Opportunity as a Factor Affecting Ethics 40
Capitalism, 13 • Capitalism in the United States, 14 Encouraging Ethical Behavior 40
• Command Economies, 16 Government s Role in Encouraging Ethics, 40 * Trade
Measuring Economic Performance 17 Associations Role in Encouraging Ethics, 41 * Individual
Companies Role in Encouraging Ethics, 41
The Importance of Productivity in the Global Marketplace, 17
• Important Economic Indicators that Measure a Nation s Social Responsibility 44
Economy 18 Going for Success: American Express Crowdsources
The Business Cycle 20 Philanthropy 46
Types of Competition 21 The Evolution of Social Responsibility in Business 47
Perfect Competition, 21 * Monopolistic Competition, 23 Historical Evolution of Business Social Responsibility, 47
• Oligopoly, 23 * Monopoly, 24 Two vjews Qf Soda| Responsjbi,ity 49
American Business Today 24 The Economic Model, 49 • The Socioeconomic Model, 49 • The
Early Business Development, 24 * Business Development in the Pros and Cons of Social Responsibility, 49
1900s, 25* A New Century: 2000 and Beyond, 26
Sustain the Planet: Sustainability 50
Entrepreneurial Success: Meet Scott Heiferman, Meetup Consumerism 51
Entrepreneur 26 The Sjx Basjc Rjghts 0fConsumm 5, • Maj0r consumerism
The Current Business Environment, 27 Forces, 52
Sustain the Planet: Avon Says: Hello Green Employment Practices 54
Tomorrow 27 Affirmative Action Programs, 54 * Training Programs for the
The Challenges Ahead, 28 Hard-Core Unemployed, 55
Summary 29 Concern for the Environment 56
Key Terms 30 Effects of Environmental Legislation, 57
Discussion Questions 30 Spotlight: Recession and Responsibility 58
Test Yourself 31 Wno should Pay for a Clean Environment?, 60
Video Case: Entertainment Means Profits for Nederlander Implementing a Program of Social Responsibility 60
Concerts 32 Developing a Program of Social Responsibility, 60 * Funding
Building Skills for Career Success 33 the Program, 61
Summary 62 World Trade and Global Economic Crisis, 81 * International
Key Terms 63 Economic Organizations Working to Foster Trade, 81
Discussion Questions 63 Methods of Entering International Business 84
Test Yourself 63 Licensing, 84 * Exporting, 85
Video Case: Scholfield Honda—Going Green with Honda 65 Going for Success: LEGO Builds on Licensing for Global
Building Skills for Career Success 65 Growth 85
Joint Ventures, 87 * Totally Owned Facilities, 87 * Strategic
CHAPTER 3: BUSINESS IN
A GLOBAL SETTING 67
Alliances, 87 * Trading Companies, 88 * Gountertrade,
* Multinational Firms, 88
Sources of Export Assistance 90
• Inside Business: PepsiCo Gobbles Up Growth in Global Financing International Business 90
Markets 68 The Export-Import Bankof the United States, 91 Multilateral
The Basis for International Business 69
Absolute and Comparative Advantage, 69 * Exporting and
Importing, 70 and Technologies 91
Restrictions to International Business 71
Types of Trade Restrictions, 72* Reasons for Trade
Restrictions, 74 * Reasons Against Trade Restrictions, 75 Key Terms 93
The Extent of International Business 75
The World Economic Outlook for Trade, 76
Career Success:Today s Global Career Path 78
Development Banks, 91
Sustain the Planet: Selling Eco-Friendly Goods, Services,
and Technologies 91
The International Monetary Fund, 92
Discussion Questions 93
Test Yourself 94
Video Case: Evo: Creatively Exceeding Customer
Expectations Here and Abroad 95
International Trade Agreements 79 Bui|di skj||s for Career Success %
The General Agreemen t on Tariffs and Trade and the World
Trade Organization, 79 Running a Business: Part 1: Let s Go Get a Graeter s! 97
Spotlight: Leading Exporters in World Merchandise Trade,
2009 79
PART 2
BUSINESS OWNERSHIP AND
ENTREPRENEURSHIP 100
¦ Inside Business: Raising Cane s Serves Up Small Business
Success 102
CHAPTER 4: CHOOSING A FORM Corporate Growth 120
Growth from Within, 120 * Growth Through Mergers and
of business ownership 101 Acquisitions, 120* Merger and Acquisition Trends During an
Economic Crisis, 122
Summary 123
Key Terms 124
Sole Proprietorships 103 Discussion Questions 124
Advantages of Sole Proprietorships, 103 * Disadvantages of Test yourself 125
Sole Proprietorships, 105
Video Case: Annies Homegrown: A Corporation with
Entrepreneurial Success: Student Business Incubators 106 Entrepreneurial Spirit 126
BeyondtheSoleProprietorship, 106 Bui|djng sm$ fof Career Success n?
Partnerships 106
Types of Partners107 CHAPTER 5: SMALL BUSINESS,
ENTREPRENEURSHIP, AND FRANCHISES 129
- Inside Business: Small Businesses Get Boost from Big
Business 130
Partnerships, 109* Disadvantages of Partnerships, 110
* Beyond the Partnership, 110
Corporations 111
Corporate Ownership, ill* Forming a Corporation, 112 Small Business: A Profile 131
• Corporate Structure, 114 • Advantages of Corporations, 114 The Small-Business Sector, 131* Industries that Attract Small
• Disadvantages of Corporations, 115 Businesses, 132
Spotlight: Business Profits 115 The People in Small Businesses: The Entrepreneurs 133
Special Types of Business Ownership 117 Factors, 134* Motivation, 134* Women as Small-Business
S-Corporations, 117 * Limited-Liability Companies, 117 Owners 134
* Not-for-Profit Corporations, 118
Career Success: Looking for an Internship? Think Small 135
Going for Success; Growth through Global Joint Ventures 119 Teenagers as Small-Business Owners, 135 * Why Some
Joint Ventures and Syndicates 119 Entrepreneurs and Small Businesses Fail, 136
Joint Ventures, 119* Syndicates, 120 The Importance of Small Businesses In Our Economy 137
Providing Technical Innovation, 137 • Providing The Growth of Franchising 149
Employment, 138 * Providing Competition, 139 * Filling Needs Are Franchises Successful?, 150 * Advantages of
of Society and Other Businesses, 139 Franchising, 150 • Disadvantages ofFranchising, 151 Global
The Pros and Cons of Smallness 139 Perspectives in Small Business, 152
Advantages of Small Business, 139 Spotlight: SUBWAY S Foreign Franchising Around the
Sustain the Planet: Tips from the Environmental World 152
Protection Agency 140 Summary 153
Disadvantages of Small Business, 140 * Developing a Business Key Terms 154
Plan, 140* Components of a Business Plan, 141 Discussion Questions 154
Entrepreneurial Success: Prep Your Elevator Pitch 142 Test Yourself 155
The Small Business Administration 143 Video Case: Murray s Cheese: More Cheese Please 156
SBA Management Assistance, 143 * Help for Minority-Owned Building Skills for Career Success 157
Small Businesses, 144 • SBA Financial Assistance, 146 * State of Running a Business: Part 2: Graeter s: A Fourth-
Small Business During the Recession, 147
Franchising 147
What Is Franchising?, 148 * Types of Franchising, 148
Generation Family Business 158
PART 3
INFORMATION FOR BUSINESS
STRATEGY AND DECISION MAKING 160
CHAPTER 6: UNDERSTANDING Internet Growth Potential, 183 • Social Media, 184 • Ethical
INFORMATION AND E-BUSINESS 161
and Legal Concerns, 184 • Future Challenges for Computer
Technology and e-Business, 185
• Inside Business: How Mars Built My M M s into a Sweet Ethical Challenges Successful Solutions: How Green Is
e-Business 162 Cloud Computing? 186
How Can Information Reduce Risk When Making a Summary 187
Decision? 163 Key Terms 189
Information and Risk, 163 • Information Rules, 164* The Discussion Questions 189
Difference Between Data and Information, 164* Knowledge Test Yourself 190
Management, 165 Video Case: ETrade Provides Information to Its e-Business
What Is a Management Information System? 165 Customers 191
A Firm s Information Requirements, 165 * Size and Complexity Building Skills For Career Success 192
of the System, 167
How Do Employees Use a Management Information CHAPTER 7: USING ACCOUNTING
System. 16/
Step I: Collecting Data, 167 • Step 2: Storing Data, 168 INFORMATION 194
• Step 3: Updating Data, 168 * Step 4: Processing Data, 169
• Step 5: Presenting Information, 169 ¦ Inside Business: KPMG Helps Keep Businesses Running
Improving Productivity with the Help of Computers and Smoothly 195
Technology 170 Why Accounting Information Is Important 196
Making Smart Decisions, 171 * Helping Employees Recent Accounting Scandals, 196 * Why Audited Financial
Communicate, 171* Assisting the Firm s Sales Force, 172 Statements Are Important, 197
EntrepreneurialSuccess: Apps Become Big Business 173 Ethical Challenges* Successful Solutions: Who Audits
Recruiting and Training Employees, 173 * Telecommuting, Overseas Auditors? 198
Virtual Offices, and Technology, 173 * Business Applications Reform: The Sarbanes-Oxley Act of 2002, 198
Software. 174 Who Uses Accounting Information 199
Sustain the Planet The Green Grid 175 The People Who Use Accounting Information, 199 • Different
Using Computers and the Internet to Obtain Information 175 7 Pes of Accounting, 199 • Careers in Accounting, 200
Computers, Software, the Internet, and Networks, 175 Spotlight: Accounting Careers Are Attracting More
SpotlighUTop Two U.S. Web Sites 176 Students! 201
Accessing the Internet, 176 • Creating Web Sites, 176 Career Success: More Accountants and Auditors Needed! 202
Defining e-Business 177 The Accounting Process 202
Organizing e-Business Resources, 177 • Satisfying Needs steps in the Accounting Cycle, 202 * The Accounting
Online, 177 • Creating e-Business Profit, 179 Equation, 203
Fundamental Models of e-Business 181 The Balance Sheet 204
Business-to-Business (B2B) Model, 182 • Business-to-Consumer AssetSi 2os • Liabilities and Owners Equity, 206
(B20ModeU82 ThetncomeStatement 207
The Future of Computer Technology, the Internet, and Revenues 207 . Cost of Goods Sold 208 Operating
e-Business 183 Expenses, 209* Net Income 210
The Statement of Cash Flows 210 Traditional Banking Services for Business Clients, 232 • Why
Has the Use of Credit Transactions Increased?, 233 * Electronic
Banking Services, 233
Evaluating Financial Statements 212
Using Accounting Information to Evaluate a Potential
Investment, 212 • Comparing Data with Other Firms Data, 213 Social Media: Outsmart the Scam Artists 233
• Profitability Ratios, 213* Short-Term Financial Ratios, 214 International Banking Services, 234
Social Media:The Big Four Go Social 214 Sources of Short-Term Debt Financing 235
Activity Ratios, 215* Debt-to-Owners -Equity Ratio, 216 Sources of Unsecured Short-Term Financing, 235 * Sources
* Northeast s Financial Ratios: A Summary, 216 of Secured Short-Term Financing, 237 * Factoring Accounts
Summary 217 Receivable, 237 • Cost Comparisons, 238
Key Terms 219 Sources of Equity Financing 238
Discussion Questions 219 Selling Stock, 238
Test Yourself 219 Spotlight: The Roller Coaster Ride for IPOs 239
Video Case: Accounting Information Helps Level the Going for 5uccess; who s Getting Venture Capital? 241
Playing Field for the Little Guys 221 Retained Earnings, 241 • Venture Capital and Private
Building Skills for Career Success 222 Placements, 242
Sources of Long-Term Debt Financing 242
ru.DTCD _ fc.ACTCDiMr- Ethical Challenges Successful Solutions: Banks as
LHAFTtK 8: MAS I tKINU Eco Cops? 243
FINANCIAL MANAGEMENT 223 Long-Term Loans, 244 • Corporate Bonds, 244 • Cost
Comparisons, 246
- Inside Business: General Motors Goes Public—Again 224 Summary 247
What Is Financial Management? 225 Key Terms 248
The Need for Financing, 225 * The Need for Financial Discussion Questions 248
Management, 227 * Careers in Finance, 228 Testt Yourself 249
Planning—The Basis of Sound Financial Management 229 Video Case: Financial Planning Equals Profits for
Developing the Financial Plan, 229 * Monitoring and Nederlander Concerts 250
Evaluating Financial Performance, 231 Building Skills for Career Success 251
Financial Services Provided by Banks and Other Financial Running a Business: Part 3: Graeter s Adds MIS and
Institutions 232
PART 4
Financing to the Recipe 252
MANAGEMENT AND
ORGANIZATION 254
CHAPTER 9: UNDERSTANDING Managerial Decision Making 270
THE MANAGEMENT PROCESS 255
Identifying the Problem or Opportunity, 271 * Generating
Alternatives, 271
¦ Inside Business: How H J. Heinz Manages for a Healthy Social Media: Through Social Media, Do Workers Create
Company, People, and Planet 256 Problems for Their Employers? 272
What Is Management? 257 Selecting an Alternative 272 Implementing and Evaluating
Basic Management Functions 258 Managing Total Quality 273
Planning, 259 the Solution 272
Summary 274
Going for Success: Be Prepared with a Contingency Plan 262 Key Terms 275
Organizing the Enterprise, 262* Leading and Motivating, 263 Discussion Questions 275
* Controlling Ongoing Activities, 263
Test Yourself 276
Kinds of Managers 264 Video Case. L.L. Bean Relies on its Core Values gnd Effective
Levels of Management, 264 Areas of Management
Specialization, 265 Leadership 277
Building Skills for Career Success 278
Key Skills of Successful Managers 266
Conceptual Skills, 266
Career Success: First-time Manager? Avoid These Rookie CHAPTER 10: CREATING A
Mistakes! 267 FLEXIBLE ORGANIZATION 280
Analytic Skills, 267 * Interpersonal Skills, 267 • Technical
Skills, 268 • Communication Skills, 268 - Inside Business: Why Nokia Needed a New Structure 281
Leadership 268 What Is an Organization? 282
Formal and Informal Leadership, 269 * Styles of Developing Organization Charts, 283 • Major Considerations
Leadership, 269 for Organizing a Business, 284
Spotlight: Executives Rank Men and Women Differently on Job Design 284
Workplace Characteristics 269 Job Specialization, 284 • The Rationale for Specialization, 284
Which Leadership Style Is the Best?, 270 * Alternatives to Job Specialization, 285
Departmentalization 285 What Is Production? 304
By Function, 285 * By Product, 285 * By Location, 286 * By How American Manufacturers Compete in the Global
Customer, 286 * Combinations of Bases, 286 Marketplace, 304 * Careers in Operations Management, 305
Delegation, Decentralization, and Centralization 287 The Conversion Process 306
Delegation of Authority, 287 Manufacturing Using a Conversion Process, 306
Career Success: Your Green Career Path? 288 Ethical Challenges Successful So/ur/ons: The Ethics of
Decentralization of Authority, 288 Ecotourism Services 308
The Span of Management 289 The Increasing Importance of Services 308
Wide and Narrow Spans of Management, 289 Planning Quality Services, 309 • Evaluating the Quality of a
* Organizational Height, 289 Firm s Services, 309
Forms of Organizational Structure 290 Sustain the Planet: Sustainable Manufacturing Initiative 309
The Line Structure, 290* The Line-and-StaffStructure, 290 where Do New products and Serv|ces Come FrQm? ^Q
Sustain the Planet: Green Citizenship at General Electric 291 Research and Development, 310 • Product Extension and
The Matrix Structure, 292 * The Network Structure, 293 Refinement, 311
Spotlight:Top-Ranked Barriers to Women in the How Do Managers Plan Production? 311
Workplace 293 Design Planning, 311 * Site Selection and Facilities
Corporate Culture 293 Planning,313 • Operational Planning, 315
Operations Control 316
Entrepreneurial Success: Building Innovation and
Involvement into the Corporate Culture 295
Purchasing, 316* Inventory Control, 317* Scheduling, 318
•Quality Control, 318
Committees and Task Forces 295 Coing for Success: Measuring Reliability by the Nines 320
The Informal Organization and the Grapevine 296 Production Planning: A Summary, 321
Summary 297 Improving Productivity with Technology 321
Key Terms 298 Productivity Trends, 321 • Improving Productivity Growth
Discussion Questions 298 Rates, 322
Test Yourself 298 Spotlight: Productivity Growth Rates 322
Video Case: At Numi Organic Tea, Teams and The Impact of Computers and Robotics on Productivity, 323
Organizational Culture Are Critical 300 Summary 325
Building Skills for Career Success 300 Key Terms 326
Discussion Questions 326
CHAPTER 11: PRODUCING QUALITY
GOODS AND SERVICES 302
Test Yourself 327
Video Case: Burton Snowboards High-Quality Standards 328
Building Skills for Career Success 329
¦ Inside Business: Unilever s Bold Plans for New Products, Running a Business: Part 4: Graeter s Leadership and
Greener Production 303 Management Efforts Enhance Performance 330
PART 5
HUMAN RESOURCES 332
CHAPTER 12: ATTRACTING AND Compensation and Benefits 345
RETAINING THE BEST EMPLOYEES 333 Spotlight: When Should Compensation and Benefits be
Discussed with Job Applicants? 346
- Inside Business: Good Employees Keep Southwest Airlines Compensation Decisions, 346 • Comparable Worth, 347
on Growth Course 334 * TyPes of Compensation, 347 • Employee Benefits, 348
Human Resources Management: An Overview 335 Training and Development 349
HRM Activities, 335 • Responsibility for HRM, 335 Analysis of Training Needs, 350 • Training and Development
Methods, 350* Evaluation ofTraining and Development, 350
Human Resources Planning 336
Forecasting Human Resources Demand, 336 • Forecasting Human Performance Appraisal 350
Resources Supply, 336 • Matching Supply with Demand, 337 Common Evaluation Techniques, 351 • Performance Feedback, 352
Cultural Diversity in Human Resources 337 The Legal Environment of HRM 353
National Labor Relations Act and Labor-Management
JOb Analysis 339 Relations Act, 353 * Fair Labor Standards Act, 354 • Equal
Recruiting, Selection, and Orientation 340 Pay Act, 354 * Civil Rights Acts, 355 • Age Discrimination
Recruiting, 340 in Employment Act, 355 * Occupational Safety and Health
Social Media: Sa esforce.com s Social Recruiting Strategy 341
Selection, 341
Career Success: What Can a Career Coach Do for You? 342 Summary 356
Ethical Challenges SuccessfulSolutionszTough Key Terms 357
Questions, Honest Answers 344 Discussion Questions 358
Orientation, 345 Test Yourself 358
Act, 355 * Employee Retirement Income Security Act, 355
* Affirmative Action, 355 * Americans with Disabilities
- Inside Business: How Google, Now Teenaged, Drives
Employee Motivation 363
Video Case: Whirlpool s Award-Winning Diversity Program Entrepreneurial Success: Motivation Gives Bonobos a
Is Facilitated Through Employee Network 360 Competitive Edge 377
Building Skills for Career Success 360 Behavior Modification, 377 • Flextime, 378 • Part-Time Work
and Job Sharing, 378 * Telecommuting, 379
Spotlight: Motivation Factors 379
CHAPTER 13: MOTIVATING AND Career Success: Get Ready to Telecommute 380
SATISFYING EMPLOYEES AND TEAMS 362 Employee Empowerment, 380 • Employee Ownership, 381
Teams and Teamwork 381
Sustain the Planet: Good Green Fun 382
What Is a Team?, 382 * Types of Teams, 382 * Developing and
What Is Motivation? 364 using Effective Teams, 384 • Roles Within a Team, 385 • Team
Historical Perspectives on Motivation 364 Cohesiveness, 385 • Team Conflict and How to Resolve It, 385
Scientific Management, 364 * The Hawthorne Studies, * Benefits and Limitations of Teams, 386
366* Maslow s Hierarchy of Needs, 366* Herzberg s Summary 386
Motivation-Hygiene Theory, 368 • Theory X and Theory Y, 369 Key Terms 387
• Theory Z, 370 • Reinforcement Theory, 370 Discussion Questions 388
Contemporary Views on Motivation 372 Test Yourself 388
Equity Theory, 372 * Expectancy Theory, 372 • Goal-Setting Video Case: At L.L. Bean, Everyone Is Family 390
Theory, 373 Building Skills for Career Success 390
Key Motivation Techniques 374 Running a Business: Part 5: Graeter s: Where Tenure Is a
Management by Objectives, 374 * Job Enrichment, 376
Proud Number 392
PART 6
MARKETING 394
CHAPTER 14: BUILDING CUSTOMER Discussion Questions 418
RELATIONSHIPS THROUGH
EFFECTIVE MARKETING 395
* Inside Business: Domino s Pizza Cooks Up Marketing Buildin9 Skills for Career Success 420
Turnaround 396
Test Yourself 418
Video Case: E*Trade Focuses on Building Long-Term
Customer Relationships, Even from the Crib 420
Managing Customer Relationships 397
CHAPTER 15: CREATING AND PRICING
Utility: The Value Added by Marketing 398 PRODUCTS THAT SATISFY CUSTOMERS 422
The Marketing Concept 399 Inside Business E.Book Readers Battle 0n 423
Evolution of the Marketing Concept, 399 * Implementing the
Marketing Concept, 401 Classification of Products 424
Career Success: Marketing Yourself via Webcam 401
Markets and Their Classification 402 The Rroduct Life.Cyde 425
Developing Marketing Strategies 402 stages of the Product Life-Cycle, 426 » Using the Product Life-
Target Market Selection and Evaluation, 403 * Creating a Cycle, 428
Marketing Mix, 406 • Marketing Strategy and the Marketing Product Line and Product Mix 428
Environment 407
Social Media: Online Videos Add Vitality to Marketing Managing the Product Mix 429 Managing Existing Products, 429* Deleting Products, 430
Mix 408 • Developing New Products, 431 * Why Do Products
Developing a Marketing Plan 408 Fail?, 433
Market Measurement and Sales Forecasting 409 Going for Success: Where Do Big Companies Get New
Spotlight: Most Promising Growth Opportunities in the Product Ideas? 433
Technology Industry 410 Branding, Packaging, and Labeling 434
What Is a Brand?, 434 • Types of Brands, 434 •
Branding, 435
Social Media: Local Businesses Use Social Media to Build
Marketing Information 410 What!s a Brand?-434 Types of Brands 434 * Benefits of
Branding, 435
Marketing Information Systems, 410* Marketing Research, 410
Ethical Challenges Successful Solutions: Limits to
Online Privacy? 412
Using Technology to Gother and Analyze Strategies, 437* Brand Extensions, 437 * Packaging, 438
Marketing Information, 412
Labeling, 439
Types of Buying Behavior 414 Pricing products 412
Consumer Buying Behavior,414 *Busmess Buying Behavior,416 The Meaning and Use of Price, 440 * Supply and Demand
Summary 416 Affects Prices, 440* Price and Non-Price Competition, 441
Key Terms 418 * Buyers Perceptions of Price, 442
Pricing Objectives 442 What Is Integrated Marketing Communications? 474
Survival, 442 • Profit Maximization, 442 • Target Return on Tne Promotion Mix: An Overview 475
Investment, 443 * Market-Share Goals, 443 * Status-Quo
Pricing, 443 Advertising 476
Pricing Methods 443 Types of Advertising by Purpose, 476 * Major Steps in
Developing an Advertising Campaign, 477
Cost-Based Pricing, 443 * Demand-Based Pricing, 445
• Competition-Based Pricing, 445 Spotlight: Internet Advertising on the Rise 477
Pricing Strategies 445 Career Success: Marketing and Media Jobs Beyond Mad
New-Product Pricing, 446 • Differential Pricing, 446 Men 480
Entrepreneurial Success: New Day, New Deal 447 Advertising Agencies 480* Social and Legal Considerations in
Psychological Pricing, 448 * Product-Line Pricing, 449
•PromotionalPricing,450
Advertising 481 Personal Selling 481
Spotlight: Which Online Content Are People Willing to Pay Kinds of Salespersons, 481 • The Personal-Selling Process, 482
* Major Sales Management Tasks, 483
Sales Promotion 484
Pricing Business Products 450 Sates Promotion Objectives, 484 * Sales Promotion
Geographic Pricing, 451 * Transfer Pricing, 451 Methods, 484 * Selection of Sales Promotion Methods, 484
* Discounting, 451
Summary 452 Public Relations 486
Types of Public-Relations Tools, 486* Uses ofPublic
Key Terms 453 Relations, 487
Discussion Questions 454 Summary 487
Test Yourself 454 Key Terms 489
Video Case: From Artistic Roots, Blu Dot Styles Marketing Discussion Questions 490
Strategy 455 Test Yourself 490
Building Skills for Career Success 456 Vjdeo Case. LLBfian Emp|oys g Varjety of Promotion
Methods to Communicate with Customers 492
CHAPTER 16: DISTRIBUTING AND Building Skills for Career Success 492
PROMOTING PRODUCTS 458 Running a Business: Part 6: Graeter s Is Synonymous with
Ice Cream 494
- Inside Business: Macy s Blends the Best of National and
Local Marketing 459
Distribution Channels and Market Coverage 460 Buildin9 a Business Plan 497
Commonly Used Distribution Channels, 460 NoteS N-1
Entrepreneurial Success: Furniture Store? That Used to Be Answer Key TY-1
Our Roller-Skating Rink! 461 Glossary G-1
Level of Market Coverage, 462 Name Index NI-1
Partnering Through Supply-Chain Management 463 Subject Index SI-1
Marketing Intermediaries: Wholesalers 463
Wholesalers Provide Services to Retailers and
Manufacturers, 464 • Types of Wholesalers, 464 The following appendices appear on the companion site www
Marketing Intermediaries: Retailers 465 .cengagebrain.com
Types of Retail Stores, 465 Appendix A: Understanding Personal Finances and
Social Media: Nonstore Selling Gets Facebook Friendly 468 Investments A-1
Types of Nonstore Selling, 468 * Types of Shopping Centers, 470 Appendix B: Careers in Business B-1
Physical Distribution 471 Appendix C: Enhancing Union-Management Relations C-1
Inventory Management, 471 • Order Processing, 471 Appendix D: Risk Management and Insurance D-1
• Warehousing, 472 * Materials Handling, 472
* Transportation, 472 Appendix E: Business Law, Regulation, and Taxation E-1
|
| any_adam_object | 1 |
| author | Hughes, Robert J. 1946- Pride, William M. Kapoor, Jack R. 1937- |
| author_GND | (DE-588)128679956 (DE-588)170564193 (DE-588)128680008 |
| author_facet | Hughes, Robert J. 1946- Pride, William M. Kapoor, Jack R. 1937- |
| author_role | aut aut aut |
| author_sort | Hughes, Robert J. 1946- |
| author_variant | r j h rj rjh w m p wm wmp j r k jr jrk |
| building | Verbundindex |
| bvnumber | BV040526102 |
| classification_rvk | QP 120 |
| ctrlnum | (OCoLC)820383544 (DE-599)BVBBV040526102 |
| discipline | Wirtschaftswissenschaften |
| edition | 3. ed., internat. ed. |
| format | Book |
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| genre | (DE-588)4151278-9 Einführung gnd-content |
| genre_facet | Einführung |
| id | DE-604.BV040526102 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T00:25:46Z |
| institution | BVB |
| isbn | 9781133187486 113318748X |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-025372269 |
| oclc_num | 820383544 |
| open_access_boolean | |
| owner | DE-Aug4 DE-703 DE-739 |
| owner_facet | DE-Aug4 DE-703 DE-739 |
| physical | Getr. Zählung zahlr. Ill., graph. Darst., Kt. 26 cm |
| publishDate | 2013 |
| publishDateSearch | 2013 |
| publishDateSort | 2013 |
| publisher | South-Western Cengage Learning |
| record_format | marc |
| spelling | Hughes, Robert J. 1946- Verfasser (DE-588)128679956 aut Business foundations Robert J. Hughes ; William M. Pride ; Jack R. Kapoor 3. ed., internat. ed. [Mason, OH] South-Western Cengage Learning 2013 Getr. Zählung zahlr. Ill., graph. Darst., Kt. 26 cm txt rdacontent n rdamedia nc rdacarrier Spätere Aufl. u.d.T.: Foundations of business Includes bibliographical references and indexes Unternehmen Wirtschaft Industrial management Business enterprises Business Betriebswirtschaftslehre (DE-588)4069402-1 gnd rswk-swf (DE-588)4151278-9 Einführung gnd-content Betriebswirtschaftslehre (DE-588)4069402-1 s DE-604 Pride, William M. Verfasser (DE-588)170564193 aut Kapoor, Jack R. 1937- Verfasser (DE-588)128680008 aut HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025372269&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Hughes, Robert J. 1946- Pride, William M. Kapoor, Jack R. 1937- Business foundations Unternehmen Wirtschaft Industrial management Business enterprises Business Betriebswirtschaftslehre (DE-588)4069402-1 gnd |
| subject_GND | (DE-588)4069402-1 (DE-588)4151278-9 |
| title | Business foundations |
| title_auth | Business foundations |
| title_exact_search | Business foundations |
| title_full | Business foundations Robert J. Hughes ; William M. Pride ; Jack R. Kapoor |
| title_fullStr | Business foundations Robert J. Hughes ; William M. Pride ; Jack R. Kapoor |
| title_full_unstemmed | Business foundations Robert J. Hughes ; William M. Pride ; Jack R. Kapoor |
| title_short | Business foundations |
| title_sort | business foundations |
| topic | Unternehmen Wirtschaft Industrial management Business enterprises Business Betriebswirtschaftslehre (DE-588)4069402-1 gnd |
| topic_facet | Unternehmen Wirtschaft Industrial management Business enterprises Business Betriebswirtschaftslehre Einführung |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025372269&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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