Media Audiences:
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Los Angeles [u.a.]
Sage
2009
|
| Ausgabe: | 1. publ. |
| Schriftenreihe: | Sage Benchmarks in Communication
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| ISBN: | 9781847875792 |
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Datensatz im Suchindex
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|---|---|
| adam_text | Contents
Appendix
of Sources
xi
Editors
Introduction
xxi
Volume
1:
History of Audience Study
Early Positions
1.
Television s Impact on Society
3
Thomas E. Coffin
2.
The State of Communication Research
20
Bernard Berehon
3.
On the Effects of Communication
25
W. Phillips Davison
4.
Functional Analysis and Mass Communication
41
Charles R. Wright
5.
On the Use of the Mass Media as Escape : Clarification
54
of a Concept
Elihu Katz and David Fouikes
6.
Mass Communication Research: An Old Road Resurveyed
64
Joseph T.
Klapper
Audiences as Markets or Public
7.
The Audience
77
James G. Webster
8.
Television Audience Research at Britain s Independent
Broadcasting Authority,
1974-1984 95
J. Mallory Wober and Barrie
Gunter
Audiences, Use and Effects
9.
Flow and Media Enjoyment 111
John L. Sherry
10.
Expanding Disposition Theory: Reconsidering Character
Liking, Moral Evaluations, and Enjoyment
128
Arthur A Raney
Interpretational Audiences
11.
Amassing the Multitude: Revisiting Early Audience Studies
149
Jack Z.
Bratich
vi
Contents
12.
Audience
Semiotics, Interpretive Communities and the
Ethnographic Turn in Media Research
170
Kim Christian Schr0der
13.
Social Action Media Studies: Foundational Arguments and
Common Premises
182
Gerard T. Schoening and James A Anderson
14.
Assessing Qualitative Television Audience Research: Incorporating
Feminist and Anthropological Theoretical Innovation
203
Amanda D. Lotz
Alternatíve
Theoretical Traditions
15.
Five Traditions in Search of the Audience
223
Klaus Bruhn Jensen and Karl Erik
Rosengren
16.
Ontological Assumptions and Generalizations in Qualitative
246
(Audience) Research
Birgitta Höijer
New Media Perspectives
17.
The Challenge of Changing Audiences: Or, What is the Audience
263
Researcher to Do in the Age of the Internet?
Sonia
Livingstone
18.
New Media
-
New Pleasures?
272
Aphra Kerr, Julian
Kücklich
and Pat Brereton
Volume
2:
Measurement of Audiences
Quantitative
Surveys
19.
Television and Leisure Time: Yesterday, Today and (Maybe) Tomorrow
3
John P. Robinson
20.
Continuities and Discontinuities in Media Usage and Taste:
13
A Longitudinal Study
Hilde Himmelweit
and Betty Swift
21.
Young Adults Retrospective Reports of Childhood Television Viewing
31
Richard Potts, Angeia
Belden
and Celinda Reese
22.
Experience Sampling Method Applications to Communication
50
Research Questions
Robert Kubey, Reed Larson and
Mihály Csikssentmihafyi
23.
What Do Americans Really Want to Know? Tracking the Behavior
70
of News Readers on the Internet
David Tewksbury
Controlled Experiments
24.
Does Aggression Cause a Preference for Viewing Media Violence?
86
Alian Fenigstein
Contents
vii
25.
Forbidden Fruit versus Tainted Fruit: Effects of Warning Labels on
100
Attraction to Television Violence
Brad J. Bushman and Angela D. Stack
26.
Can You Hear Me Now? The Impact of Voice in an Online
127
Gaming Community
Dmitri Williams, Scott Caplan and Li Xiong
Qualitative
Depth Interviews
27.
Impact of the VCR on Control of Television Viewing
151
Won Yong Kim, Stanley
J. Baran
and Kimberfy K. Massey
28.
Rethinking the Focus Group in Media and Communications Research
157
Peter
Lunt
and
Sonia
Livingstone
Ethnographic/Observational Research
29.
Viewing the Viewers: Viewing Behaviors by Children and Adults
175
during Television Programs and Commercials
Kelly L.
Schmitt,
Kimberfy Duyck
Woolf
and Daniel
К
Anderson
30.
Room to View: Family Television Use in the Australian Context
190
Donell Holloway and Lelia Green
31.
From Tit-Bits to Big Brother: A Century of Audience Participation
202
in the Media
Bridget Griffen-Foley
Reception AnalysL·
32.
Culture and Communication: Towards an Ethnographic Critique
215
of Media Consumption in the Transnational Media System
IenAng
33.
On Playfully Becoming the Other7: Watching Oprah Winfrey
231
on Malaysian Television
Tony Wüson
34.
From Interpretative Communities to Communities of Improvisation
248
David
Machin
and Michael Carrithers
35.
Picturing the Audience
259
Richard Maxwell
Volume
3:
Aggregated and
Disaggregated Audiences
Demographics
36.
Watching
Talle
Gender and Engagement in the Viewing of Audience
Discussion Programmes
Sonia
Livingstone
viii Contents
37.
Hard Wired for Negative News? Gender Differences in Processing
19
Broadcast News
María
Elizabeth
Grabe
and Rasha Kamhawi
38.
Developmental Changes in Adolescents Television Viewing Habits:
39
Longitudinal Trajectories in a Three-Wave Panel Study
Steven Eggermont
39.
Growing Old Invisibly: Older Viewers Talk Television
59
Tim Healey and Karen Ross
40.
Black and White Viewers Perception and Recall of Occupational
73
Characters on Television
Osei Appiah
41.
Assertions of Identities through News Production: News-Making
89
among Teenage Muslim Girls in London and New York
Habiba
Noor
Beliefs
42.
How the Media Affect What People Think: An Information
103
Processing Approach
Robert M. Entman
43.
Consumers Intentions to Opt in to SMS Advertising: A Cross-national
124
Study of Young Americans and Koreans
Alexander
Muk
Personality and Motivational Factors
44.
Modeling the Gratification-Seeking Process of Television Viewing
143
Carolyn A Lin
45.
Uses and Gratifications of Media Violence: Personality Correlates
160
of Viewing and liking Violent Genres
Marina
Kranar
and Linda Godbold Kean
46.
Effects of Personality Types on the Use of Television Genre
179
Jae Woong Shim and Bryant Paul
47.
Is Psychopathology the Key to Understanding Why Some Children
196
Become Aggressive When They are Exposed to Violent Television
Programming?
Tom Grimes, Lori
Bergen, Kathie
Nichob, Eric Vernberg and
Peter
Fónagy
Fandom
48.
Imagining the Fan Democracy
223
Liesbet van Zoonen
Medium and Genre Factors
49-
Beneath the Veneer of Fragmentation: Television Audience
235
Polarization in a Multichannel World
James G. Webster
Contents
¡χ
50.
Why People Watch Reality TV
250
Steven Reiss and James Wiltz
51.
Living on Dawson s Creek: Teen Viewers, Cultural Convergence,
262
and Television Overflow
MÍZ Brooker
52.
Audiences and Readers of Alternative Media: The Absent Lure
276
of the Virtually Unknown
John
D.H.
Downing
53.
The Proteus Effect: Implications of Transformed Digital
293
Self-Representation on Online and Offline Behavior
Nick Yee, Jeremy
N.
Bailenson and Nicolas Ducheneaut
Volume
4:
Audiences and Influences
Intended Effects
-
Political Campaigning
54.
Appeals and Strategies of Negative Political Advertising
3
Brian L. Roddy and
Gina
M. Garramone
55.
Campaign Advertisements versus Television News as Sources
14
of Political Issue Information
Xinshu Zhao and Steven H. Chaffee
56.
Issue-Advocacy versus Candidate Advertising: Effects on Candidate
37
Preferences and Democratic Process
Michael
Pfau,
R.
Lance
Holbert,
Erin Alison Szabo and Kelly
Kaminski
57.
The Impact of Political Advertising on Knowledge, Internet
51
Information Seeking, and Candidate Preference
Nicholas A Valentino, Vincent
L
Hutchings and Dmitri Williams
Intended Effects
-
Social Marketing
58.
Moving toward Synergy: Media Supplementation in the Stanford
69
Five-City Project
Caroline Schooler, June A Flora and John W. Farquhar
59.
Questioning the Value of Realism: Young Adults Processing of Messages
88
in Alcohol-Related Public Service Announcements and Advertising
Julie L. Andsager,
Erica
Weintraub Austin and Bruce E. Pinkleton
60.
Seeking Health Information on the Internet: Lifestyle Choice or
109
Bad Attack of Cyberchondria?
Tania
Lewis
Unintended Effects
-
Activities and Time Use
61.
Reconsidering the Displacement Hypothesis: Television s Influence
127
on Children s Time Use
Diana
С
Mutz,
Donald
F.
Roberts and D.R van Vuuren
62.
Mass Media, Social Norms, and Health Promotion Efforts:
146
A Longitudinal Study of Media Effects on Youth Binge Drinking
Itzhak
Yanovitzky and Jo
Stryker
χ
Contents
Unintended Effects
-
Antisocial Behaviour
63.
Effect of Television Violence on Aggressiveness
175
Jonathan L. Freedman
64.
Television Violence and Aggression: The Debate Continues
200
Lynette Friedrich-Cofer and Aletha C. Huston
65.
Television Violence and Aggression: A Rejoinder
215
Jonathan L. Freedman
Unintended Effects
-
Public/Private Impression Formation
66.
The Anatomy of Agenda-Setting Research
231
Everett M. Rogers, James W. Dearing and
Donne Bregman
67.
Framing as a Theory of Media Effects
246
DietramA Scheufele
68.
Do Talk Shows Cultivate Adolescents Views of the World?
264
A Prolonged-Exposure Experiment
Patrick
Rössler
and Hans-Bernd Brosius
69.
Media Effects on Ethnic Identity among Linguistic Majorities and
283
Minorities: A Longitudinal Study of a Bilingual Setting
Richard Clement, Susan C. Baker, Gordon
Josephson
and
Kimberly A Noeis
Unintended Effects
-
Cognitive and Emotional Development
and Reactions
70.
The Effects of Television Advertising on Materialism, Parent-Child
305
Conflict and Unhappiness: A Review of Research
Moniek Buijzen and
Patti
M.
Valkenburg
71.
Media Effects and the Question of the Rational Audience:
323
Lessons from the Financial Markets
Aeron Davis
72.
The Whole Nation Is listening to You : The Presentation of the Self
342
on a Tabloid Talk Radio Show
Sara O Sultivan
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| title | Media Audiences |
| title_auth | Media Audiences |
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| title_sort | media audiences |
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