The social dynamics of marketing:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York, NY
Random House
1973
|
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Literaturangaben |
| Beschreibung: | XIII, 409 S. graph. Darst. |
| ISBN: | 0394314565 |
Internformat
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Datensatz im Suchindex
| _version_ | 1804149592331124737 |
|---|---|
| adam_text | Titel: The social dynamics of marketing
Autor: Berenson, Conrad
Jahr: 1973
Contents
Part One The Marketing Process Examined
Section 1 The Overall Marketing System in the United States
1. The Marketing System John B. Matthews et cd.
Section 2 Marketing Subsystems
2. Marketing Functions, Interactions, and Plans Conrad
Berenson and Henry Eilbirt
3. The GE Puzzle Alvin A. Butkus
4. Kodak and Polaroid: An End to Peaceful Coexistence
Philip Siekman
Part Two Marketing Practice and the Public Interest
Section 3 The Social Responsibilities of Business and Marketing
A 5. Understanding the Social Responsibility Puzzle: What
Does the Businessman Owe to Society? Keith Davis
X6. Would You Want Your Daughter to Marry a Marketing
Man? Richard N. Farmer
X 7. The Social Values of Marketing C. W. Cook
8. Where Do Corporate Responsibilities Really Lie?
Arthur N. Long
Section 4 The Consumer Faces Marketing
9. The Consumer Movement in Historical Perspective
Robert O. Herrmann
10. A Guide to Consumerism George S. Day and David A.
Aaker
11. Business Responds to Consumerism Business Week
12. What You Should Know About the New Truth in Lend-
ing Act Manufacturers Hanover Trust Company
13. Consumer Protection Laws Now in Effect Burson-
Marsteller
14. Major Federal Government Agencies with Consumer-
Related Responsibilities Burson-Marsteller
XI
xii Contents
Part Three The Social Implications of Specific Mar-
keting Practices
Section 5 Advertising: Critics and Defenders 122
15. Morality in Advertising—A Public Imperative William
G. Capitman 123
16. Is Advertising Wasteful? Jules Backman 132
17. Americans and Advertising: Thirty Years of Public Opin-
ion Stephen A. Greyser and Raymond A. Bauer , 143
18. What s Ethical? Admen Cast Votes Advertising Age 153
Section 6 The Changing Perspective in Product Liability 166
19. The Lengthening Reach of Liability 167
20. Product Liability Requires Strict Quality Control
Richard G. Moser 172
21. Seals of Approval Bess Myerson Grant 177
22. Court Opens the Door for Suit Against Issuer of Product
Seal Product Engineering 185
Section 7 The Social Consequences of Product Innovation 189
23. Planned Obsolescence: Rx for Tired Markets? Martin
Mayer 190
24. Competitive Aspects of Planned Obsolescence Edward
M. Bamet 199
25. Why the U.S. Is in Danger of Being Engulfed by Its Trash
1/.5. News World Report 202
Section 8 The Social Implications of Company Pricing Policies 208
26. Why Corporations Find It Necessary to Administer
Prices Robert F. Lanzillotti 209
27. The Psychology of Pricing Benson P. Shapiro 214
28. When Is the Price Too High? Alf red R. Oxenfeldt 222
29. Break for Drivers: Gas-Price Wars U.S. News World
Report 224
Section 9 Marketing to the Poor 228
30. Consumer Practices of the Poor Louise G. Richards 229
31. Comparing the Cost of Food to Blacks and to Whites—
A Survey Donald E. Sexton, Jr. 245
32. Some Consumption Pattern Differences Between Urban
Whites and Negroes James E. Stafford, Keith K. Cox,
and James B. Higginbotham 257
Contents xiii
33. Better Deal for Ghetto Shoppers Frederick D. Sturdi-
vant 270
34. Questions to Improve Marketing Services in Low-Income
Areas U.S. Department of Commerce 279
Section 10X Salesmanship: The Social and Ethical Perspective 284
35. The Salesman Isn t Dead—He s Different Carl Rieser 285
36. Consumer Sales Protection Act U.S. Senate, 90th Con-
gress 297
37. Hearings on Door-to-Door Sales Regulations U.S. Sen-
ate, Committee on Commerce 302
38. Statement of Stephen Sheridan, Vice-President, Electrolux
Corporation U.S. Senate, 90th Congress 305
Section 11 Antitrust Legislation Affecting Marketing 311
39. Policies for the Regulation of Competitive Behavior
John R. Moore 312
40. The Art of Self-Defense in Price Discrimination Ronald
M. Copeland 322
Section 12 Marketing and the Issue of Privacy 330
41. The Issue of Privacy in Public Opinion Research Robert
O. Carlson 331
42. The Harassed Respondent: I. Sales Solicitation in the
Guise of Consumer Research Richard Baxter 339
43. The Harassed Respondent: II. Interviewing Practices
Paul B. Sheatsley 346
44. The Law of Privacy and Marketing Research Charles S.
Mayer and Charles H. White, Jr. 352
45. Attitudes of Marketing Executives Toward Ethics in Mar-
keting Research C. Merle Crawford 359
Part Four The Future of Marketing
46. Some Changes in Information Technology Affecting Mar-
keting in the Year 2000 PaulBaran 374
47. Dealing with the Future—What Do We Want to Know?
And How Do We Start? The Research Institute of
America 385
|
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| id | DE-604.BV040513160 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T00:25:27Z |
| institution | BVB |
| isbn | 0394314565 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-025359644 |
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| physical | XIII, 409 S. graph. Darst. |
| publishDate | 1973 |
| publishDateSearch | 1973 |
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| publisher | Random House |
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| spelling | Berenson, Conrad Verfasser (DE-588)170336026 aut The social dynamics of marketing Conrad Berenson and Henry Eilbirt New York, NY Random House 1973 XIII, 409 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Literaturangaben Eilbirt, Henry Verfasser aut HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025359644&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Berenson, Conrad Eilbirt, Henry The social dynamics of marketing |
| title | The social dynamics of marketing |
| title_auth | The social dynamics of marketing |
| title_exact_search | The social dynamics of marketing |
| title_full | The social dynamics of marketing Conrad Berenson and Henry Eilbirt |
| title_fullStr | The social dynamics of marketing Conrad Berenson and Henry Eilbirt |
| title_full_unstemmed | The social dynamics of marketing Conrad Berenson and Henry Eilbirt |
| title_short | The social dynamics of marketing |
| title_sort | the social dynamics of marketing |
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