Marketing ethics: 5 New and emerging ethical issues in marketing
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Los Angeles [u.a.]
SAGE
2012
|
| Ausgabe: | 1. publ. |
| Schriftenreihe: | SAGE library of marketing
|
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | VI, 384 S. graph. Darst. |
Internformat
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Datensatz im Suchindex
| _version_ | 1804149563182809088 |
|---|---|
| adam_text | Titel: Bd. 5. Marketing ethics. New and emerging ethical issues in marketing
Autor:
Jahr: 2012
Contents
Volume V: New and Emerging Ethical
Issues in Marketing
76. Marketing with Integrity: Ethics and the Service-Dominant
Logic for Marketing 1
Andrew V. Abela and Patrick E. Murphy
77. Doing Better at Doing Good: When, Why, and How Consumers
Respond to Corporate Social Initiatives 29
C.B. Bhattacharya and Sankar Sen
78. Says Who?! How the Source of Price Information and
Affect Influence Perceived Price (Un)fairness 47
Margaret C. Campbell
79. The Biasing Health Halos of Fast-Food Restaurant Health Claims:
Lower Calorie Estimates and Higher Side-Dish
Consumption Intentions 71
Pierre Chandon and Brian Wansink
80. Nudge Your Customers toward Better Choices 97
Daniel G. Goldstein, Eric J. Johnson, Andreas Herrmann and
Mark Heitmann
81. How Mainstream Consumers Think about Consumer
Rights and Responsibilities 109
Paul C. Henry
82. Ethical Decisions and Response Mode Compatibility: Weighting
of Ethical Attributes in Consideration Sets Formed by
Excluding versus Including Product Alternatives 143
Julie R. Irwin and Rebecca Walker Naylor
83. Why We Boycott: Consumer Motivations for Boycott Participation 171
Jill Gabrielle Klein, N. Craig Smith and Andrew John
84. Commercializing Social Interaction: The Ethics of
Stealth Marketing 205
Kelly D. Martin and N. Craig Smith
85. Ethical Beliefs and Information Asymmetries in Supplier
Relationships 229
Kelly D. Martin and Jean L. Johnson
86. The Dishonesty of Honest People: A Theory of Self-Concept
Maintenance 255
Nina Mazar, On Amir and Dan Ariely
87. Moral Identity and Judgments of Charitable Behaviors 283
Americus Reed II, Karl Aquino and Eric Levy
88. Placebo Effects of Marketing Actions: Consumers May Get
What They Pay For 317
Baba Shiv, Ziv Carmon and Dan Ariely
89. Marketing s Consequences: Stakeholder Marketing and
Supply Chain Corporate Social Responsibility Issues 341
N. Craig Smith, Guido Palazzo and C.B. Bhattacharya
90. Consumer Ethics Research: Review, Synthesis and
Suggestions for the Future 367
Scott J. Vitell
|
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| classification_rvk | QP 600 |
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| discipline | Wirtschaftswissenschaften |
| edition | 1. publ. |
| format | Book |
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| indexdate | 2024-07-10T00:25:01Z |
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| language | English |
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| spelling | Marketing ethics 5 New and emerging ethical issues in marketing ed. by N. Craig Smith ... 1. publ. Los Angeles [u.a.] SAGE 2012 VI, 384 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier SAGE library of marketing Smith, N. Craig 1958- (DE-588)143370278 edt (DE-604)BV040353620 5 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025344082&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Marketing ethics |
| title | Marketing ethics |
| title_auth | Marketing ethics |
| title_exact_search | Marketing ethics |
| title_full | Marketing ethics 5 New and emerging ethical issues in marketing ed. by N. Craig Smith ... |
| title_fullStr | Marketing ethics 5 New and emerging ethical issues in marketing ed. by N. Craig Smith ... |
| title_full_unstemmed | Marketing ethics 5 New and emerging ethical issues in marketing ed. by N. Craig Smith ... |
| title_short | Marketing ethics |
| title_sort | marketing ethics new and emerging ethical issues in marketing |
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