Marketing ethics: 4 Ethical issues in marketing
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Los Angeles [u.a.]
SAGE
2012
|
| Ausgabe: | 1. publ. |
| Schriftenreihe: | SAGE library of marketing
|
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | VI, 451 S. graph. Darst. |
Internformat
MARC
| LEADER | 00000nam a2200000 cc4500 | ||
|---|---|---|---|
| 001 | BV040497190 | ||
| 003 | DE-604 | ||
| 005 | 20131106 | ||
| 007 | t | ||
| 008 | 121022s2012 xxud||| |||| 00||| eng d | ||
| 035 | |a (OCoLC)918401584 | ||
| 035 | |a (DE-599)BVBBV040497190 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
| 044 | |a xxu |c XD-US | ||
| 049 | |a DE-11 |a DE-521 | ||
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 245 | 1 | 0 | |a Marketing ethics |n 4 |p Ethical issues in marketing |c ed. by N. Craig Smith ... |
| 250 | |a 1. publ. | ||
| 264 | 1 | |a Los Angeles [u.a.] |b SAGE |c 2012 | |
| 300 | |a VI, 451 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a SAGE library of marketing | |
| 700 | 1 | |a Smith, N. Craig |d 1958- |0 (DE-588)143370278 |4 edt | |
| 773 | 0 | 8 | |w (DE-604)BV040353620 |g 4 |
| 856 | 4 | 2 | |m HBZ Datenaustausch |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025344046&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-025344046 | ||
Datensatz im Suchindex
| _version_ | 1804149563127234560 |
|---|---|
| adam_text | Titel: Bd. 4. Marketing ethics. Ethical issues in marketing
Autor:
Jahr: 2012
Contents
Volume IV: Ethical Issues in Marketing
55. The Image of Advertising Truth: Is Being Truthful Enough? 1
Boris W. Becker
56. Marketing, Ethics, and Morality 5
George G. Brenkert
57. Marketing to Inner-City Blacks: PowerMaster and Moral
Responsibility 43
George G. Brenkert
58. Consumer Online Privacy: Legal and Ethical Issues 61
Eve M. Caudill and Patrick E. Murphy
59. Company Advertising with a Social Dimension: The Role of
Noneconomic Criteria 89
Minette E. Drumwright
60. A Method for Evaluating the Ethics of Fear Appeals 125
Charles R. Duke, Gregory M. Pickett, Les Carbon and Stephen J. Grove
61. A Framework for Personal Selling and Sales Management
Ethical Decision Making 147
O.C. Ferrell, Mark W. Johnston and Linda Ferrell
62. Marketing and the Notion of Well-Being 165
Paul Gibbs
63. Mirror, Mirror, on the Wall, What s Unfair in the Reflections
on Advertising? 177
Morris B. Holbrook
64. Deception in Marketing Research: Ethical, Methodological,
and Disciplinary Implications 193
Allan J. Kimmel and N. Craig Smith
65. What Consumerism Means for Marketers 219
Philip Kotler
66. The Morality (?) of Advertising 235
Theodore Levitt
67. Ethics in Personal Selling and Sales Management: A Review of the
Literature Focusing on Empirical Findings and Conceptual
Foundations 247
Nicholas McClaren
68. An Ethical Basis for Relationship Marketing: A Virtue
Ethics Perspective 275
Patrick E. Murphy, Gene R. Laczniak and Graham Wood
69. Here s the Beef: Factors, Determinants, and Segments in Consumer
Criticism of Advertising 297
Richard W. Pollay and Banwari Mittal
70. The Distorted Mirror: Reflections on the Unintended
Consequences of Advertising 325
Richard W. Pollay
71. Ethical Issues in Marketing Strategy and Implementation 359
John A. Quelch and N. Craig Smith
72. Marketing to the Poor: An Integrative Justice Model for Engaging
Impoverished Market Segments 371
Nicholas J.C. Santos and Gene R. Laczniak
73. Ethics and Public Policy Implications of Research on
Consumer Well-Being 397
M. Joseph Sirgy
74. Ethics in Marketing Research: Their Practical Relevance 409
Alice M. Tybout and Gerald Zaltman
75. The Role of Religiosity in Business and Consumer Ethics:
A Review of the Literature 433
Scott J. Vitell
|
| any_adam_object | 1 |
| author2 | Smith, N. Craig 1958- |
| author2_role | edt |
| author2_variant | n c s nc ncs |
| author_GND | (DE-588)143370278 |
| author_facet | Smith, N. Craig 1958- |
| building | Verbundindex |
| bvnumber | BV040497190 |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)918401584 (DE-599)BVBBV040497190 |
| discipline | Wirtschaftswissenschaften |
| edition | 1. publ. |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01133nam a2200313 cc4500</leader><controlfield tag="001">BV040497190</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20131106 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">121022s2012 xxud||| |||| 00||| eng d</controlfield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)918401584</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV040497190</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">xxu</subfield><subfield code="c">XD-US</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-11</subfield><subfield code="a">DE-521</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Marketing ethics</subfield><subfield code="n">4</subfield><subfield code="p">Ethical issues in marketing</subfield><subfield code="c">ed. by N. Craig Smith ...</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">1. publ.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Los Angeles [u.a.]</subfield><subfield code="b">SAGE</subfield><subfield code="c">2012</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">VI, 451 S.</subfield><subfield code="b">graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">SAGE library of marketing</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Smith, N. Craig</subfield><subfield code="d">1958-</subfield><subfield code="0">(DE-588)143370278</subfield><subfield code="4">edt</subfield></datafield><datafield tag="773" ind1="0" ind2="8"><subfield code="w">(DE-604)BV040353620</subfield><subfield code="g">4</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">HBZ Datenaustausch</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025344046&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-025344046</subfield></datafield></record></collection> |
| id | DE-604.BV040497190 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T00:25:01Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-025344046 |
| oclc_num | 918401584 |
| open_access_boolean | |
| owner | DE-11 DE-521 |
| owner_facet | DE-11 DE-521 |
| physical | VI, 451 S. graph. Darst. |
| publishDate | 2012 |
| publishDateSearch | 2012 |
| publishDateSort | 2012 |
| publisher | SAGE |
| record_format | marc |
| series2 | SAGE library of marketing |
| spelling | Marketing ethics 4 Ethical issues in marketing ed. by N. Craig Smith ... 1. publ. Los Angeles [u.a.] SAGE 2012 VI, 451 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier SAGE library of marketing Smith, N. Craig 1958- (DE-588)143370278 edt (DE-604)BV040353620 4 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025344046&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Marketing ethics |
| title | Marketing ethics |
| title_auth | Marketing ethics |
| title_exact_search | Marketing ethics |
| title_full | Marketing ethics 4 Ethical issues in marketing ed. by N. Craig Smith ... |
| title_fullStr | Marketing ethics 4 Ethical issues in marketing ed. by N. Craig Smith ... |
| title_full_unstemmed | Marketing ethics 4 Ethical issues in marketing ed. by N. Craig Smith ... |
| title_short | Marketing ethics |
| title_sort | marketing ethics ethical issues in marketing |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025344046&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| volume_link | (DE-604)BV040353620 |
| work_keys_str_mv | AT smithncraig marketingethics4 |