Marketing ethics: 3 Normative marketing ethics
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Los Angeles [u.a.]
SAGE
2012
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| Ausgabe: | 1. publ. |
| Schriftenreihe: | SAGE library of marketing
|
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | VI, 407 S. graph. Darst. |
Internformat
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Datensatz im Suchindex
| _version_ | 1804149563083194368 |
|---|---|
| adam_text | Titel: Bd. 3. Marketing ethics. Normative marketing ethics
Autor:
Jahr: 2012
Contents
Volume III: Normative Marketing Ethics
38. Societal Marketing and Morality 1
Andrew Crane and John Desmond
39. Persuasive Advertising, Autonomy, and the Creation of Desire 25
Roger Crisp
40. Social Contracts and Marketing Ethics 33
Thomas W Dunfee, N. Craig Smith and William T. Ross, Jr
41. A Synthesis of Ethical Decision Models for Marketing 75
O.C. Ferrell, Larry G. Gresham and John Fraedrich
42. Cognitive Moral Development and Marketing 93
Jerry R. Goolsby and Shelby D. Hunt
43. Frameworks for Analyzing Marketing Ethics 117
Gene R. Laczniak
44. Normative Perspectives for Ethical and Socially Responsible
Marketing 135
Gene R. Laczniak and Patrick E. Murphy
45. Distributive Justice: Pressing Questions, Emerging Directions,
and the Promise of Rawlsian Analysis 183
Gene R. Laczniak and Patrick E. Murphy
46. Exonerating Unethical Marketing Executive Behaviors:
A Diagnostic Framework 195
Oswald A. J. Mascarenhas
47. Character and Virtue Ethics in International Marketing:
An Agenda for Managers, Researchers and Educators 229
Patrick E. Murphy
48. Global Marketing Ethics: A Communicative Approach 253
Alexander Nill
49. A Paradigm for Development and Promulgation of a Global
Code of Marketing Ethics 281
Kumar C. Rallapalli
50. Searching for a Place to Stand: Toward a Workable Ethical
Philosophy for Marketing 299
Donald P. Robin and R. Eric Reidenbach
51. Ethical Guidelines for Marketing Practice: A Reply to Gaski and
Some Observations on the Role of Normative Marketing Ethics 319
N. Craig Smith
52. Marketing Strategies for the Ethics Era 341
N. Craig Smith
53. A Contextualist Proposal for the Conceptualization and Study of
Marketing Ethics 361
Craig J. Thompson
54. Ethical Theory, Societal Expectations, and Marketing Practices 393
Clarence C. Walton
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| discipline | Wirtschaftswissenschaften |
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| indexdate | 2024-07-10T00:25:01Z |
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| language | English |
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| spelling | Marketing ethics 3 Normative marketing ethics ed. by N. Craig Smith ... 1. publ. Los Angeles [u.a.] SAGE 2012 VI, 407 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier SAGE library of marketing Smith, N. Craig 1958- (DE-588)143370278 edt (DE-604)BV040353620 3 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025344030&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Marketing ethics |
| title | Marketing ethics |
| title_auth | Marketing ethics |
| title_exact_search | Marketing ethics |
| title_full | Marketing ethics 3 Normative marketing ethics ed. by N. Craig Smith ... |
| title_fullStr | Marketing ethics 3 Normative marketing ethics ed. by N. Craig Smith ... |
| title_full_unstemmed | Marketing ethics 3 Normative marketing ethics ed. by N. Craig Smith ... |
| title_short | Marketing ethics |
| title_sort | marketing ethics normative marketing ethics |
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