Marketing ethics: 2 Positive marketing ethics
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Los Angeles [u.a.]
SAGE
2012
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| Ausgabe: | 1. publ. |
| Schriftenreihe: | SAGE library of marketing
|
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | VI, 398 S. graph. Darst. |
Internformat
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Datensatz im Suchindex
| _version_ | 1804149563043348480 |
|---|---|
| adam_text | Titel: Bd. 2. Marketing ethics. Positive marketing ethics
Autor:
Jahr: 2012
Contents
Volume II: Positive Marketing Ethics
22. Judgments of Marketing Professionals about Ethical Issues in
Marketing Research: A Replication and Extension 1
Ishmael P Akaah and Edward A. Riordan
23. Supervising Unethical Salesforce Behavior 19
Joseph A. Bellizzi and Robert E. Hite
24. Ethics and Marketing Management: An Empirical Examination 43
Lawrence B. Chonko and Shelby D. Hunt
25. How Advertising Practitioners View Ethics: Moral Muteness,
Moral Myopia, and Moral Imagination 67
Minette E. Drumwright and Patrick E. Murphy
26. Ethical Behavior and Bureaucratic Structure in Marketing
Research Organizations 101
O.C. Ferrell and Steven J. Skinner
27. Marketing and Machiavellianism 113
Shelby D. Hunt and Lawrence B. Chonko
28. Ethical Problems of Marketing Researchers 135
Shelby D. Hunt, Lawrence B. Chonko and James B. Wilcox
29. Corporate Ethical Values and Organizational Commitment
in Marketing 167
Shelby D. Hunt, Van R. Wood and Lawrence B. Chonko
30. An Empirical Investigation of a General Theory of Marketing Ethics 187
Michael A. Mayo and Lawrence J. Marks
31. Consumer Responses to Socially Questionable Corporate
Behavior: An Empirical Test 203
Kenneth E. Miller and Frederick D. Sturdivant
32. An Application and Extension of a Multidimensional Ethics
Scale to Selected Marketing Practices and Marketing Groups 217
R. Eric Reidenbach, Donald P. Robin and Lyndon Dawson
33. Control System and Task Environment Effects on Ethical
Judgment: An Exploratory Study of Industrial Salespeople 235
Diana C. Robertson and Erin Anderson
34. Institutionalization of Ethics and Its Consequences:
A Survey of Marketing Professionals 269
Anusorn Singhapakdi and Scott J. Vitell
35. Antecedents, Consequences, and Mediating Effects of Perceived
Moral Intensity and Personal Moral Philosophies 287
Anusorn Singhapakdi, Scott J. Vitell and George R. Franke
36. Does Doing Good Always Lead to Doing Better? Consumer
Reactions to Corporate Social Responsibility 319
Sankar Sen and C.B. Bhattacharya
37. Ethics and Target Marketing: The Role of Product Harm and
Consumer Vulnerability 359
N. Craig Smith and Elizabeth Cooper-Martin
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| indexdate | 2024-07-10T00:25:01Z |
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| spelling | Marketing ethics 2 Positive marketing ethics ed. by N. Craig Smith ... 1. publ. Los Angeles [u.a.] SAGE 2012 VI, 398 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier SAGE library of marketing Smith, N. Craig 1958- (DE-588)143370278 edt (DE-604)BV040353620 2 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025343995&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Marketing ethics |
| title | Marketing ethics |
| title_auth | Marketing ethics |
| title_exact_search | Marketing ethics |
| title_full | Marketing ethics 2 Positive marketing ethics ed. by N. Craig Smith ... |
| title_fullStr | Marketing ethics 2 Positive marketing ethics ed. by N. Craig Smith ... |
| title_full_unstemmed | Marketing ethics 2 Positive marketing ethics ed. by N. Craig Smith ... |
| title_short | Marketing ethics |
| title_sort | marketing ethics positive marketing ethics |
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