Relationship-Marketing: das Management von Kundenbeziehungen
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | German |
| Veröffentlicht: |
München
Vahlen
2013
|
| Ausgabe: | 3., vollst. überarb. Aufl. |
| Schriftenreihe: | Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
|
| Schlagworte: | |
| Online-Zugang: | Inhaltstext |
| Beschreibung: | XIX, 452 S. Ill., graph. Darst. |
| ISBN: | 9783800645503 3800645505 |
Internformat
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Datensatz im Suchindex
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| _version_ | 1807954021570314240 |
| adam_text | |
| any_adam_object | |
| author | Bruhn, Manfred 1949- |
| author_GND | (DE-588)115483896 |
| author_facet | Bruhn, Manfred 1949- |
| author_role | aut |
| author_sort | Bruhn, Manfred 1949- |
| author_variant | m b mb |
| building | Verbundindex |
| bvnumber | BV040489363 |
| classification_rvk | QP 600 QP 620 |
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| ctrlnum | (OCoLC)812412297 (DE-599)DNB1026058570 |
| dewey-full | 658.812 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.812 |
| dewey-search | 658.812 |
| dewey-sort | 3658.812 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 3., vollst. überarb. Aufl. |
| format | Book |
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| genre_facet | Lehrbuch |
| id | DE-604.BV040489363 |
| illustrated | Illustrated |
| indexdate | 2024-08-21T00:15:14Z |
| institution | BVB |
| isbn | 9783800645503 3800645505 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-025336404 |
| oclc_num | 812412297 |
| open_access_boolean | |
| owner | DE-945 DE-384 DE-M347 DE-824 DE-634 DE-12 DE-355 DE-BY-UBR DE-19 DE-BY-UBM DE-1051 DE-522 DE-20 DE-859 DE-863 DE-BY-FWS DE-573 DE-1050 DE-91 DE-BY-TUM DE-862 DE-BY-FWS DE-473 DE-BY-UBG DE-1047 DE-703 DE-706 DE-188 DE-Aug4 DE-1043 DE-858 DE-898 DE-BY-UBR DE-1102 DE-739 DE-1028 |
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| physical | XIX, 452 S. Ill., graph. Darst. |
| publishDate | 2013 |
| publishDateSearch | 2013 |
| publishDateSort | 2013 |
| publisher | Vahlen |
| record_format | marc |
| series2 | Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften |
| spelling | Bruhn, Manfred 1949- Verfasser (DE-588)115483896 aut Relationship-Marketing das Management von Kundenbeziehungen von Manfred Bruhn Relationship Marketing 3., vollst. überarb. Aufl. München Vahlen 2013 XIX, 452 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften Beziehungsmarketing (DE-588)4789127-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Beziehungsmanagement (DE-588)4326109-7 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Kundenmanagement (DE-588)4236865-0 gnd rswk-swf 1\p (DE-588)4123623-3 Lehrbuch gnd-content Unternehmen (DE-588)4061963-1 s Marketing (DE-588)4037589-4 s Kundenmanagement (DE-588)4236865-0 s Beziehungsmanagement (DE-588)4326109-7 s DE-604 Beziehungsmarketing (DE-588)4789127-0 s Vorangegangen ist 3-8006-3420-1 (DE-604)BV022383432 X:MVB text/html http://deposit.dnb.de/cgi-bin/dokserv?id=4123683&prov=M&dok_var=1&dok_ext=htm Inhaltstext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Bruhn, Manfred 1949- Relationship-Marketing das Management von Kundenbeziehungen Beziehungsmarketing (DE-588)4789127-0 gnd Marketing (DE-588)4037589-4 gnd Beziehungsmanagement (DE-588)4326109-7 gnd Unternehmen (DE-588)4061963-1 gnd Kundenmanagement (DE-588)4236865-0 gnd |
| subject_GND | (DE-588)4789127-0 (DE-588)4037589-4 (DE-588)4326109-7 (DE-588)4061963-1 (DE-588)4236865-0 (DE-588)4123623-3 |
| title | Relationship-Marketing das Management von Kundenbeziehungen |
| title_alt | Relationship Marketing |
| title_auth | Relationship-Marketing das Management von Kundenbeziehungen |
| title_exact_search | Relationship-Marketing das Management von Kundenbeziehungen |
| title_full | Relationship-Marketing das Management von Kundenbeziehungen von Manfred Bruhn |
| title_fullStr | Relationship-Marketing das Management von Kundenbeziehungen von Manfred Bruhn |
| title_full_unstemmed | Relationship-Marketing das Management von Kundenbeziehungen von Manfred Bruhn |
| title_short | Relationship-Marketing |
| title_sort | relationship marketing das management von kundenbeziehungen |
| title_sub | das Management von Kundenbeziehungen |
| topic | Beziehungsmarketing (DE-588)4789127-0 gnd Marketing (DE-588)4037589-4 gnd Beziehungsmanagement (DE-588)4326109-7 gnd Unternehmen (DE-588)4061963-1 gnd Kundenmanagement (DE-588)4236865-0 gnd |
| topic_facet | Beziehungsmarketing Marketing Beziehungsmanagement Unternehmen Kundenmanagement Lehrbuch |
| url | http://deposit.dnb.de/cgi-bin/dokserv?id=4123683&prov=M&dok_var=1&dok_ext=htm |
| work_keys_str_mv | AT bruhnmanfred relationshipmarketingdasmanagementvonkundenbeziehungen AT bruhnmanfred relationshipmarketing |
Beschreibung
THWS Würzburg Zentralbibliothek Lesesaal
| Signatur: |
1000 QP 620 B892(3) |
|---|---|
| Exemplar 1 | ausleihbar Verfügbar Bestellen |
| Exemplar 2 | ausleihbar Verfügbar Bestellen |
THWS Schweinfurt Zentralbibliothek Lesesaal
| Signatur: |
2000 QP 620 B892(3) |
|---|---|
| Exemplar 1 | ausleihbar Verfügbar Bestellen |