Technology strategy for managers and entrepreneurs:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Upper Saddle River, NJ
Prentice Hall
2009
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XX, 401 S. Ill. |
| ISBN: | 0131879324 9780131879324 |
Internformat
MARC
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| 245 | 1 | 0 | |a Technology strategy for managers and entrepreneurs |c Scott Shane |
| 264 | 1 | |a Upper Saddle River, NJ |b Prentice Hall |c 2009 | |
| 300 | |a XX, 401 S. |b Ill. | ||
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| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Unternehmen | |
| 650 | 4 | |a Technological innovations |x Management | |
| 650 | 4 | |a Business enterprises |x Technological innovations | |
| 653 | |a Unternehmen | ||
| 653 | |a Technische Innovation | ||
| 653 | |a Management | ||
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| 999 | |a oai:aleph.bib-bvb.de:BVB01-025322468 | ||
Datensatz im Suchindex
| _version_ | 1804149538066268160 |
|---|---|
| adam_text | Brief Contents
Chapter 1
SECTION A:
Chapter 2
Chapter 3
Chapter 4
SECTION B:
Chapter 5
Chapter 6
Chapter 7
SECTION C:
Chapter 8
Chapter 9
Introduction 1
UNDERSTANDING TECHNOLOGICAL CHANGE 16
Technology Evolution 16
Technology Adoption and Diffusion
Sources of Innovation 71
45
COMING UP WITH INNOVATIONS
Selecting Innovation Projects 96
Customer Needs 117
Product Development 144
96
170
248
BENEFITING FROM INNOVATION
Patents 170
Trade Secrets, Trademarks, and Copyrights 196
Chapter 10 Capturing Value from Innovation 226
Chapter 11 Competitive Advantage in High-Tech Industries
Chapter 12 Technical Standards 269
Chapter 13 Strategy in Networked Industries 288
SECTION D: FORMULATING TECHNOLOGY STRATEGY
Chapter 14 Collaboration Strategies 308
Chapter 15 Strategie Human Resource Management of Technical Professionals
Chapter 16 Organization Structure for Technology Strategy 358
Name Index 387
Subject Index 393
308
335
VII
Contents
CHAPTER1 Introduction 1
Technology Strategy: A Vignette 2
Introduction 3
What Is Technological Innovation? 4
Defining Technology 4
Defining Innovation 5
Defining Technological Innovation 6
Why Technological Innovation Is Important 7
Getting Down to Business: Remembering Process Development 8
Why Technology Strategy? 9
Purpose of the Book 10
Approach to Technology Strategy 10
Technology Strategy in Start-ups and Large, Established Firms 11
A Preview of the Chapters 12
Understanding Technological Orange 12
Coming Up with Innovations 13
Benefitingfrom Innovation 13
Formulating Technology Strategy 14
Discussion Questions 14
Key Terms 14
Notes 15
SECTION A: UNDERSTANDING TECHNOLOGICAL CHANGE 16
CHAPTER 2 Technology Evolution 16
Technology Evolution: A Vignette 17
Introduction 18
Evolutionary Patterns of Development 18
Radical and Incremental Technological Change 21
Technology S-Curves 22
Shifting S-Curves 23
Who Shifts the S-Curve? 25
Using S-Curves as a Management Tool 27
The Abernathy-Utterback Model 29
The Nature of Innovation and Competition 29
Neiv Firm Performance 31
Number of Firms in the Industry 31
Limitations to the Model 32
Getting Down to Business: The History of Electric Vehicles 33
ix
Modifications to the Abernathy-Utterback Model 34
Reverse Product Cyde Theory 34
Competence-Enhancing and Competence-Destroying Innovation 35
Architectural Innovation 35
Disruptive Technology and Value Networks 37
Discussion Questions 41
Key Terms 41
Putting Ideas into Practice 41
Notes 42
CHAPTER 3 Technology Adoption and Diffusion 45
Technology Adoption and Diffusion: A Vignette 46
Introduction 47
Distribution of Adopters 47
Groups of Adopters 49
S-Curves of Adopters 50
Crossing the Chasm 52
Identifying the Take-Off Stage 53
Hoiv to Cross the Chasm 53
Choosing the Customer 54
Beachhead Strategy 55
Market Dynamics 56
Forecasting Demand 56
Information Diffusion Models 57
How Not to Do It 58
The Bass Model 59
Getting Down to Business: Diffusion of MP3 Players 60
The Delphi Technique 61
Product Diffusion Models 62
The Importance of Complementary Technologies 63
Substitution 64
Discussion Questions 67
Key Terms 68
Putting Ideas into Practice 68
Notes 69
CHAPTER 4 Sources of Innovation 71
Technological Opportunüies: A Vignette 72
Introduction 72
Sources of Opportunities 73
Technological Change 73
Political and Regulatory Change 76
Social and Demographic Change 77
Combination 78
Locus of Innovation 79
Research and Development 83
Types ofR D 83
Why Firms Invest in R D 84
Costs ofR D 86
Linking Research and Development 87
Contents
Getting Down to Business: Investing to Create Opportunities 89
Forms of Innovation 89
Forms of Innovation and Technology Strategy 90
Industry and the Nature of Innovation 91
Discussion Questions 92
Key Terms 92
Putting Ideas into Practice 92
Notes 93
SECTION B: COMING UP WITH INNOVATIONS 96
CHAPTER 5 Selecting Innovation Projects 96
Real Options: A Vignette 97
Introduction 97
Managing Uncertainty 98
Decision-Making Tools 100
Checklists WO
Analytical Hierarchy Process 101
Net Present Value 103
Internat Rate of Return 104
Real Options 106
Scenario Analysis 109
Decision Trees 109
Portfolio Management 111
Getting Down to Business: Medtronic s Use of Portfolio Management Tools 113
Discussion Questions 113
Key Terms 114
Putting Ideas into Practice 114
Notes 115
CHAPTER 6 Customer Needs 117
Lead User Method: A Vignette 118
Introduction 119
Technology Push Versus Market Pull 119
Understanding Customer Needs 121
How to Identify Customer Needs 122
The Difficulty of Identifying Customer Needs 123
Significantly Better Benefits Than Existing Products 124
Getting Down to Business: Going Over Like a Wet Tissue 125
Meeting the Needs ofMany Stakeholders 125
Solutions That Work 126
Developing Profitable Solutions 126
Pricing Products Correctly 128
Setting a Price 128
Market Segmentation 132
Market Research 134
Market Research Techniques 134
Contents xi
Discussion Questions 141
Key Terms 141
Putting Ideas into Practice 142
Notes 142
CHARTER 7 Product Development 144
Product Development: A Vignette 145
Introduction 146
Product Cycle Time 146
Concurrent Development 146
Modularity and Product Platforms 148
Product Platforms 151
Identifying the Right Product Features 153
Conjoint Analysis 153
Kano Method 156
Perceptual Mapping 158
Concept Testing 158
Product Development Tools 159
Web-Based Tools 160
House of Quality 160
Prototyping 162
Getting Down to Business: Prototyping at IDEO 163
Stage Gates 163
Design for Manufacturing 164
Discussion Questions 165
Key Terms 165
Putting Ideas into Practice 166
Notes 167
SECTION C: BENEFITING FROM INNOVATION 170
CHAPTER 8 Patents 170
Patents: A Vignette 171
Introduction 172
Why You Need Intellectual Property Protection 172
What Is Patentable? 174
What Can Be Patented? 175
Novel,Nonobvious,andUseful 177
First to Invent 177
Nondisclosure 178
Getting Down to Business: Patenting a Snowman Accessory Kit 178
Expansion of What Is Patentable 179
Design and Plant Patents 180
The Parts of a Patent 180
Defining the Claims 182
Who Can Apply? 183
Using a Patent 184
Picket Fences and Brackets 184
xii Contents
Patent Litigation 184
Patent Trolls 187
Should You Patent? 188
Advantages of Patenting 188
Disadvantages of Patenting 189
Effectiveness of Patents in Different Industries 191
Discussion Questions 192
Key Terms 193
Putting Ideas into Practice 193
Notes 193
CHAPTER 9 Trade Secrets, Trademarks, and Copyrights 196
Software Copyrights: A Vignette 197
Introduction 198
Secrecy 198
Wien Does Secrecy Work? 199
Trade Secrecy 200
Secrecy as a Strategy 201
Nondisclosure Agreements 203
Noncompete Agreements 204
Ownership of Intellectual Property 204
Getting Down to Business: Using Nondisclosure and Noncompete Agreements 206
Copyrights 207
What Can Be Copyrightedi 207
Who Gets a Copyright and Hoiv Do They Get It? 207
Enforcement Through Litigation 207
Recent Developments to Strengthen Copyrights 210
Software Copyrights 211
Trademarks 213
What Can Be Trademarked? 213
Obtaining a Trademark 214
Enforcing a Trademark 215
Domain Names 216
International Issues in Intellectual Property 218
Differences in Intellectual Property Regimes 218
International Agreements on Intellectual Property 221
Discussion Questions 222
Key Terms 223
Putting Ideas into Practice 223
Notes 224
CHAPTER 10 Capturing Value from Innovation 226
Lead Time: A Vignette 227
Introduction 228
Appropriability Mechanisms 228
Controlling Key Resources 229
Establishing a Reputation 231
Obtaining Architectural Control 232
Exploiting Economies ofScale 232
Contents xiii
Moving Up the Learning Curve 233
Exploiting a First Mover Advantage (Lead Time) 235
Teece s Model 239
Difficult to Imitate 240
Easy to Imitate, No Dominant Design 241
Easy to Imitate, Dominant Design 241
Getting Down to Business: Should You be an Innovator or an Imitator? 242
Discussion Questions 243
Key Terms 243
Putting Ideas into Practice 244
Notes 245
CHAPTER11 Competitive Advantage in High-Tech Industries 248
Core Competence: A Vignette 249
Introduction 250
Industry Analysis 251
Five Forces Model 251
The Value Chain 253
Regimes of Creative Destruction and Creative Accumulation 254
A Resource-Based View 258
Resources and Capabilities 258
Core Competencies 261
Core Rigidities 262
Strategie Dissonance 262
Getting Down to Business: Microsoft and Netcentric Computing 264
Discussion Questions 265
Key Terms 265
Putting Ideas into Practice 266
Notes 266
CHAPTER 12 Technical Standards 269
Technical Standards: A Vignette 270
Introduction 271
Technical Standards 272
The Development of Technical Standards and Dominant Designs 273
Not Always the Best Technology 274
Technical Standards and Customer Adoption 275
Standards Battles 276
How to Win a Standards Battle 276
What If You Lose? 279
Defending a Technology Standard 281
Technical Standards and Competition Between Systems 281
Open Versus Closed Standards 282
Getting Down to Business: The Story of Open-Source Software 284
Discussion Questions 285
Key Terms 285
Putting Ideas into Practice 285
Notes 286
xiv Contents
CHAPTER 13 Strategy in Networked Industries 288
Network Effects: A Vignette 289
Introduction 290
Increasing Returns Businesses 291
Why Industries Display Increasing Returns 291
Types of Network Effects 293
Strategie Issues in Networked Industries 295
Getting Down to Business: Starting a New Company in a Networked Industry 297
Strategy for Increasing Returns 298
Start Large 298
Build a Large Installed Base Quickly 299
Get Customers to Ignore Lock In 302
Be a First Mover 303
Limitations to a Strategy Based on Increasing Returns 303
Discussion Questions 304
Key Terms 305
Putting Ideas into Practice 305
Notes 306
SECTION D: FORMULATING TECHNOLOGY STRATEGY 308
CHAPTER 14 Collaboration Strategies 308
Vertical Integration: A Vignette 309
Introduction 310
Contractual and Vertically Integrated Modes of Doing Business 310
Alliances, Licensing, Joint Ventures, Contract Manufacturing,
and Outsourcing 313
Strategie Alliances 313
Joint Ventures 315
Licensing 317
Outsourcing and Contract Manufacturing 321
Getting Down to Business: Contract Manufacturing in the Medical Device
and Equipment Industry 324
Work Alone or Collaborate 325
Making Contractual Arrangements Work 329
Designing Effective Contractual Arrangements 329
Contracting Between Large and Small Firnis 329
Discussion Questions 330
Key Terms 331
Putting Ideas into Practice 331
Notes 332
CHAPTER 15 Strategie Human Resource Management
of Technical Professionals 335
Strategie Human Resource Management: A Vignette 335
Introduction 337
Corporate Culture 337
Contents xv
Managing People 339
Managing R D Personnel 339
Managing Internal Communication 340
Social Networks and External Ties 341
Developing Incentives 342
Enhancing Creativity 344
Getting Down to Business: Consistent Innovation at 3M 346
Product Development Teams 346
Functional Versus Cross-Functional Teams 347
Matrix Structure and Multiple Project Management 348
Lightweight, Heavyweight, and Autonomous Teams 350
Virtual Teams 352
Discussion Questions 353
Key Terms 353
Putting Ideas into Practice 354
Notes 354
CHAPTER16 Organization Structure for Technology Strategy 358
Corporate Venture Capital: A Vignette 359
Introduction 360
Basic Organization Structure 361
Centralization Versus Decentralization 361
Mechanistic Versus Organic Organization Structures 363
Getting Down to Business: Decentralizing R D at GlaxoSmithKline 364
Efficiency and Slack Resources 365
Does Size Matter—For Innovation? 366
Spin-off Companies 368
Sharing Rewards 368
Bargaining over Profits 369
Source of Value 370
Venture Capitalists, Business Angels, and Corporate Investors 371
Corporate Venturing 373
Benefits of Corporate Venturing 375
Drawbacks of Corporate Venturing 376
How Much Independence? 378
Acquisitions 381
Discussion Questions 383
Key Terms 383
Putting Ideas into Practice 383
Notes 384
Name Index 387
Subject Index 393
xvi Contents
|
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| spelling | Shane, Scott Andrew 1964- Verfasser (DE-588)124786383 aut Technology strategy for managers and entrepreneurs Scott Shane Upper Saddle River, NJ Prentice Hall 2009 XX, 401 S. Ill. txt rdacontent n rdamedia nc rdacarrier Unternehmen Technological innovations Management Business enterprises Technological innovations Technische Innovation Management (DE-588)4006432-3 Bibliografie gnd-content HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025322468&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Shane, Scott Andrew 1964- Technology strategy for managers and entrepreneurs Unternehmen Technological innovations Management Business enterprises Technological innovations |
| subject_GND | (DE-588)4006432-3 |
| title | Technology strategy for managers and entrepreneurs |
| title_auth | Technology strategy for managers and entrepreneurs |
| title_exact_search | Technology strategy for managers and entrepreneurs |
| title_full | Technology strategy for managers and entrepreneurs Scott Shane |
| title_fullStr | Technology strategy for managers and entrepreneurs Scott Shane |
| title_full_unstemmed | Technology strategy for managers and entrepreneurs Scott Shane |
| title_short | Technology strategy for managers and entrepreneurs |
| title_sort | technology strategy for managers and entrepreneurs |
| topic | Unternehmen Technological innovations Management Business enterprises Technological innovations |
| topic_facet | Unternehmen Technological innovations Management Business enterprises Technological innovations Bibliografie |
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