Kunden zum Kauf bewegen: Aufsätze zur Konsumentenwahrnehmung von Sortiment, Preis und Promotion
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Abschlussarbeit Buch |
| Sprache: | German English |
| Veröffentlicht: |
2012
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | enth. 4 Aufsätze, teilw. in dt., teilw. in engl. Sprache |
| Beschreibung: | VI, 211 S. Ill., graph. Darst. |
Internformat
MARC
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| 300 | |a VI, 211 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
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| 338 | |b nc |2 rdacarrier | ||
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| 502 | |a St. Gallen, Univ., Diss., 2012 |o 3998 | ||
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Datensatz im Suchindex
| _version_ | 1804149531876524032 |
|---|---|
| adam_text | INHALTSVERZEICHNIS
INHALTSVERZEICHNIS..............................................................................................
I
ABBILDUNGSVERZEICHNIS...................................................................................
V
TABELLENVERZEICHNIS........................................................................................
VI
A
Einleitung...............................................................................................................1
Literatur..................................................................................................................5
В
Aufsatz 1 : Preis-Promotion-Framing - Ein Überblick zum Stand der Forschung 7
Zusammenfassung..................................................................................................9
1 Einführung.......................................................................................................10
2 Theoretischer Rahmen.....................................................................................14
2.1 Adaptionsniveau-Theorie...................................................................14
2.2 Assimilations-Kontrast-Theorie.........................................................16
2.3
Prospect-Theorie
.................................................................................19
3
Framing
von expliziten Preissenkungen..........................................................21
3.1
Framing
mit externen Referenzpreisen...............................................21
3.1.1 Der Einfluss plausibler und unplausibler externer
Referenzpreise.......................................................................26
3.1.2 Das Vertrauen der Konsumenten in ihre Preisvorstellungen als
Moderator für den Einfluss externer Referenzpreise............28
3.1.3 Semantische Unterschiede bei externen Referenzpreisen.....29
3.2
Framing
von Preisnachlässen.............................................................31
3.2.1 Prozentuale versus absolute Preisnachlässe..........................35
3.2.2 Präzise versus vage Formulierungen von Preisnachlässen.... 38
4
Framing
von impliziten Preissenkungen.........................................................40
5 Unterstützende Kommunikationsmaßnahmen im Rahmen von Preis-
Promotions.......................................................................................................45
6 Implikationen und Ausblick für zukünftige Forschungsbemühungen............49
Literatur................................................................................................................54
С
Aufsatz 2:
Price Framing Effects in Consumers Reactions to Interest-Free Deals:
The Dual Role of the Advertised Monthly Installment
........................................63
Abstract
................................................................................................................65
1
Introduction
......................................................................................................66
2
Conceptual
Background
...................................................................................68
2.1
Credit
Accessibility Effects
................................................................68
2.2
(De-)Coupling of Payment and Consumption
....................................70
2.3
Price Framing Effects
.........................................................................72
2.4
The Interplay of Consumers Financial Situation and the Salience of
the Monthly Installment
......................................................................74
3
Hypotheses
.......................................................................................................76
4
Study
1 :
The Moderating Role of Consumers Financial Situation
................79
4.1
Method
................................................................................................80
4.1.1
Participants
............................................................................80
4.1.2
Procedure
...............................................................................80
4.1.3
Measures
................................................................................82
4.2
Results
.................................................................................................83
4.2.1
Manipulation Checks
.............................................................83
4.2.2
Purchase Likelihood
..............................................................83
4.3
Discussion
...........................................................................................84
5
Study
2:
Price Framing Effects of Interest-Free Deals
....................................85
5.1
Method
................................................................................................86
5.1.1
Participants
............................................................................86
5.1.2
Procedure
...............................................................................86
5.1.3
Measures
................................................................................88
5.2
Results
.................................................................................................89
5.2.1
Manipulation Checks
.............................................................89
5.2.2
Purchase Likelihood
..............................................................90
5.2.3
The Mediating Role of Perceptions of Affordability
............92
5.2.4
The Mediating Role of Joy
....................................................95
5.2.5
Emotional Responses to Buying with Interest-Free Deals
.... 97
5.2.6
Perceived Aggregate Selling Price
........................................99
5.2.7
Perceived Savings Associated with the Interest-Free Deal
. 100
5.3
Discussion
.........................................................................................101
6
General Discussion
........................................................................................102
6.1
Managerial Implications
...................................................................104
6.2
Limitations and Directions for Further Research
.............................106
References
..........................................................................................................109
Aufsatz 3:
Do Interest-Free Deals Trigger Impulsive Buying Behavior?
.........115
Abstract
..............................................................................................................117
1
Introduction
....................................................................................................118
2
Conceptual Background
.................................................................................121
2.1
Interest-Free Deals and the Pain of Paying
...................................121
2.2
Individual Differences in Impulsivity
...............................................124
3
Results
............................................................................................................127
3.1
Method
..............................................................................................128
3.1.1
Participants
..........................................................................128
3.1.2
Procedure
.............................................................................128
3.1.3
Dependent Measures: Product Choice and Purchase
Likelihood
............................................................................130
3.1.4
Impulsivity as Personality Trait
...........................................131
3.2
Results
...............................................................................................131
3.2.1
Manipulation Check
............................................................131
3.2.2
Hypothesis
1:
Liquidity-Constraints as Moderator
.............131
3.2.3
Hypothesis
2:
Liquidity-Constraints and Impulsivity as
Moderators (Purchase Likelihood)
......................................133
3.2.4
Hypothesis
3:
Liquidity-Constraints and Impulsivity as
Moderators (Product Choice)
..............................................136
4
Discussion
......................................................................................................139
4.1
Summary of Research
.......................................................................139
4.2
Public Policy Implications
................................................................140
4.3
Managerial Implications
...................................................................142
4.4
Limitations and Directions for Further Research
.............................144
References
..........................................................................................................146
Aufsatz 4:
What Constitutes a Good Assortment ? A Scale for Measuring
Consumers Perceptions of an Assortment Offered in a Grocery Category
......151
Abstract
..............................................................................................................153
1
Introduction
....................................................................................................154
2
Conceptual Background
.................................................................................156
2.1
Consumers Information Processing and Use of Heuristics in Grocery
Shopping
...........................................................................................158
2.2
Consumers Perceptions of Higher-Level Assortment Dimensions and
the Formation of a Summary Evaluation of the Grocery Category
. 159
3
Scale Development and Purification
.............................................................166
3.1
Item Generation
................................................................................166
3.1.1
Literature Review
................................................................166
3.1.2
Top-of-Mind Survey
............................................................168
3.1.3
Focus Groups
.......................................................................169
3.2
Scale Development and Purification
................................................171
3.2.1
Formal Pretest
......................................................................171
3.2.2
Field Study
...........................................................................172
3.2.3
Exploratory Factor Analysis
................................................172
3.2.4
Confirmatory Factor Analysis
.............................................173
3.2.5
Relationship with Key Performance Indicators
...................178
3.3
Higher-Level Dimensions of Consumers Grocery Assortment
Perceptions
........................................................................................180
3.3.1
Assortment Price Perceptions
..............................................180
3.3.2
Assortment Quality Perceptions
..........................................181
3.3.3
Assortment Variety Perceptions
..........................................182
3.3.4
Assortment Presentation Perceptions
..................................182
4
Discussion
......................................................................................................183
4.1
Managerial Implications
...................................................................184
4.2
Limitations and Directions for Further Research
.............................186
References
..........................................................................................................188
Schlussbemerkung..............................................................................................201
Literatur..............................................................................................................209
|
| any_adam_object | 1 |
| author | Bauer, Johannes 1977- |
| author_GND | (DE-588)140703349 |
| author_facet | Bauer, Johannes 1977- |
| author_role | aut |
| author_sort | Bauer, Johannes 1977- |
| author_variant | j b jb |
| building | Verbundindex |
| bvnumber | BV040467757 |
| classification_rvk | QW 300 |
| ctrlnum | (OCoLC)815948903 (DE-599)BSZ371821088 |
| dewey-full | 658.812 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.812 |
| dewey-search | 658.812 |
| dewey-sort | 3658.812 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Thesis Book |
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| genre_facet | Hochschulschrift |
| id | DE-604.BV040467757 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T00:24:31Z |
| institution | BVB |
| language | German English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-025315129 |
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| open_access_boolean | |
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| owner_facet | DE-188 DE-739 DE-384 DE-703 DE-945 |
| physical | VI, 211 S. Ill., graph. Darst. |
| publishDate | 2012 |
| publishDateSearch | 2012 |
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| spelling | Bauer, Johannes 1977- Verfasser (DE-588)140703349 aut Kunden zum Kauf bewegen Aufsätze zur Konsumentenwahrnehmung von Sortiment, Preis und Promotion vorgelegt von Johannes Christian Bauer 2012 VI, 211 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier enth. 4 Aufsätze, teilw. in dt., teilw. in engl. Sprache St. Gallen, Univ., Diss., 2012 3998 Verbraucherforschung (DE-588)4187567-9 gnd rswk-swf Preis (DE-588)4047097-0 gnd rswk-swf Sales-promotion (DE-588)4076968-9 gnd rswk-swf Sortiment (DE-588)4181873-8 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content Verbraucherforschung (DE-588)4187567-9 s Sortiment (DE-588)4181873-8 s Preis (DE-588)4047097-0 s Sales-promotion (DE-588)4076968-9 s DE-604 Digitalisierung UB Passau application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025315129&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Bauer, Johannes 1977- Kunden zum Kauf bewegen Aufsätze zur Konsumentenwahrnehmung von Sortiment, Preis und Promotion Verbraucherforschung (DE-588)4187567-9 gnd Preis (DE-588)4047097-0 gnd Sales-promotion (DE-588)4076968-9 gnd Sortiment (DE-588)4181873-8 gnd |
| subject_GND | (DE-588)4187567-9 (DE-588)4047097-0 (DE-588)4076968-9 (DE-588)4181873-8 (DE-588)4113937-9 |
| title | Kunden zum Kauf bewegen Aufsätze zur Konsumentenwahrnehmung von Sortiment, Preis und Promotion |
| title_auth | Kunden zum Kauf bewegen Aufsätze zur Konsumentenwahrnehmung von Sortiment, Preis und Promotion |
| title_exact_search | Kunden zum Kauf bewegen Aufsätze zur Konsumentenwahrnehmung von Sortiment, Preis und Promotion |
| title_full | Kunden zum Kauf bewegen Aufsätze zur Konsumentenwahrnehmung von Sortiment, Preis und Promotion vorgelegt von Johannes Christian Bauer |
| title_fullStr | Kunden zum Kauf bewegen Aufsätze zur Konsumentenwahrnehmung von Sortiment, Preis und Promotion vorgelegt von Johannes Christian Bauer |
| title_full_unstemmed | Kunden zum Kauf bewegen Aufsätze zur Konsumentenwahrnehmung von Sortiment, Preis und Promotion vorgelegt von Johannes Christian Bauer |
| title_short | Kunden zum Kauf bewegen |
| title_sort | kunden zum kauf bewegen aufsatze zur konsumentenwahrnehmung von sortiment preis und promotion |
| title_sub | Aufsätze zur Konsumentenwahrnehmung von Sortiment, Preis und Promotion |
| topic | Verbraucherforschung (DE-588)4187567-9 gnd Preis (DE-588)4047097-0 gnd Sales-promotion (DE-588)4076968-9 gnd Sortiment (DE-588)4181873-8 gnd |
| topic_facet | Verbraucherforschung Preis Sales-promotion Sortiment Hochschulschrift |
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