Retail internationalization in China: expansion of foreign retailers
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Bibliographische Detailangaben
1. Verfasser: Siebers, Lisa Qixun (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Basingstoke Palgrave Macmillan 2011
Schlagworte:
Online-Zugang:TUM01
Volltext
Beschreibung:Includes bibliographical references (p. 192-204) and index
Introduction -- Background to the research -- Theoretical frameworks and propositions -- Methodology -- Data analysis -- Cross-case analysis and results introduction -- Discussions and implications -- Appendix 1. Model of factors influencing the retail internationalization -- Appendix 2. Operational internationalisation -- Appendix 3. Theoretical framework of psychic distance and performance of international retailers -- Appendix 4. Questionnaire -- Appendix 5. Individual case report
"China is potentially the largest retail market in the world, attracting unprecedented attention from international retailers. Many experts claim that success in China not only provides access to this enormous market, but improves the capabilities of international retailers to succeed globally. Yet little research has been published on the expansion process of international retailers operating in China. Lisa Qixun Zhang fills this gap with her case study research and the presentation of a new theoretical model focusing on retailers' post-entry stage of internationalization. Her model provides an indispensible link between previous research on pre-entry and entry stages of retailer internationalization and future research on retailers' performance"--Provided by publisher
Beschreibung:1 Online-Ressource (xvi, 208 p.) Ill., graph. Darst.
ISBN:0230293379
0230313728
0230313744
9780230293373
9780230313729
9780230313743

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