Win/loss reviews: a new knowledge model for competitive intelligence
Saved in:
Bibliographic Details
Main Author: Marcet, Rick (Author)
Format: Electronic eBook
Language:English
Published: Hoboken, N.J. Wiley c2011
Series:Microsoft executive leadership series
Subjects:
Online Access:TUM01
Volltext
Item Description:Includes bibliographical references and index
"Win/Loss Reviews shows how every company can improve top and bottom line performance by systematically capturing the key insights from deals that have been won, lost or delayed. While the book talks to decision makers and business strategists, the principles and disciplines explored are aimed at bridging the flow of competitive intelligence between sales and marketing, simultaneously providing insights and line-of-site to the dynamics affecting business performance"--Provided by publisher
Physical Description:1 Online-Ressource (xxii, 202 p.)
ISBN:1118102584
1118102592
1118102606
9781118102589
9781118102596
9781118102602

There is no print copy available.

Interlibrary loan Place Request Caution: Not in THWS collection! Get full text