Business analytics for sales and marketing managers: how to compete in the information age
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hoboken, N.Y.
Wiley
2011
|
| Schriftenreihe: | Wiley and SAS Business Series
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Beschreibung: | "Expert guidance on information management for optimum customer intelligence processes Providing essential guidance for information management, this book helps you understand the basics of information management, how to design and launch customer intelligence campaigns, and optimize existing customer intelligence processes. How to align information management with company strategy Examines how to get, grow, and retain valuable customers Discusses how to optimize existing customer intelligence processes Showing you how to make extensive use of data, statistical, and quantitative analysis, explanatory and predictive modeling, and fact-based management to drive decision making, Business Analytics for Customer Intelligence provides you with the tools your business needs to optimize you data driven processes"-- Includes bibliographical references and index Preface; Acknowledgments; Chapter 1: Introduction; Chapter 2: Identify What You Want to Achieve: The Menu on a Strategic Level; Chapter 3: Lead Information for Identifying Valuable Customers: The Recipe; Chapter 4: Lead Information: What You Need to Know before Launching New Acquisition Activities; Chapter 5: Lead Information: What You Need to Know before Launching New Sales Activities; Chapter 6: Lead Information for Customer Retention; Chapter 7: Working with Lag Information; Chapter 8: Working with Learning Information: The Recipe; Chapter 9: Case Study of a Retention Strategy |
| Beschreibung: | 1 Online-Ressource (xiii, 242 p.) |
| ISBN: | 9781118030363 1118030362 9781118030370 1118030370 9781118030387 1118030389 |
Internformat
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV040466521 | ||
| 003 | DE-604 | ||
| 005 | 20130906 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 121010s2011 |||| o||u| ||||||eng d | ||
| 020 | |a 9781118030363 |c electronic bk. |9 978-1-118-03036-3 | ||
| 020 | |a 1118030362 |c electronic bk. |9 1-118-03036-2 | ||
| 020 | |a 9781118030370 |c ebook |9 978-1-118-03037-0 | ||
| 020 | |a 1118030370 |c ebook |9 1-118-03037-0 | ||
| 020 | |a 9781118030387 |c ebook |9 978-1-118-03038-7 | ||
| 020 | |a 1118030389 |c ebook |9 1-118-03038-9 | ||
| 035 | |a (OCoLC)756223312 | ||
| 035 | |a (DE-599)BVBBV040466521 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-1046 |a DE-1047 |a DE-91 | ||
| 082 | 0 | |a 658.472 | |
| 084 | |a QH 500 |0 (DE-625)141607: |2 rvk | ||
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 084 | |a ST 530 |0 (DE-625)143679: |2 rvk | ||
| 100 | 1 | |a Laursen, Gert H.N. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Business analytics for sales and marketing managers |b how to compete in the information age |c Gert H.N. Laursen |
| 264 | 1 | |a Hoboken, N.Y. |b Wiley |c 2011 | |
| 300 | |a 1 Online-Ressource (xiii, 242 p.) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 490 | 0 | |a Wiley and SAS Business Series | |
| 500 | |a "Expert guidance on information management for optimum customer intelligence processes Providing essential guidance for information management, this book helps you understand the basics of information management, how to design and launch customer intelligence campaigns, and optimize existing customer intelligence processes. How to align information management with company strategy Examines how to get, grow, and retain valuable customers Discusses how to optimize existing customer intelligence processes Showing you how to make extensive use of data, statistical, and quantitative analysis, explanatory and predictive modeling, and fact-based management to drive decision making, Business Analytics for Customer Intelligence provides you with the tools your business needs to optimize you data driven processes"-- | ||
| 500 | |a Includes bibliographical references and index | ||
| 500 | |a Preface; Acknowledgments; Chapter 1: Introduction; Chapter 2: Identify What You Want to Achieve: The Menu on a Strategic Level; Chapter 3: Lead Information for Identifying Valuable Customers: The Recipe; Chapter 4: Lead Information: What You Need to Know before Launching New Acquisition Activities; Chapter 5: Lead Information: What You Need to Know before Launching New Sales Activities; Chapter 6: Lead Information for Customer Retention; Chapter 7: Working with Lag Information; Chapter 8: Working with Learning Information: The Recipe; Chapter 9: Case Study of a Retention Strategy | ||
| 650 | 7 | |a BUSINESS & ECONOMICS / Marketing / Research |2 bisacsh | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Consumers' preferences / Research | |
| 650 | 4 | |a Consumers / Research | |
| 650 | 4 | |a BUSINESS & ECONOMICS / Marketing / Research / bisacsh | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe, Hardcover |z 978-0-470-91286-7 |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe, Hardcover |z 0-470-91286-3 |
| 856 | 4 | 0 | |u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=363582 |x Verlag |3 Volltext |
| 912 | |a ZDB-4-EBA |a ZDB-4-EBU |a ZDB-4-NLEBK | ||
| 940 | 1 | |q FAW_PDA_EBA | |
| 940 | 1 | |q FLA_PDA_EBU | |
| 940 | 1 | |q TUM_PDA_EBSCO_BAE_gekauft | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-025313900 | ||
Datensatz im Suchindex
| _version_ | 1804149531181318144 |
|---|---|
| any_adam_object | |
| author | Laursen, Gert H.N |
| author_facet | Laursen, Gert H.N |
| author_role | aut |
| author_sort | Laursen, Gert H.N |
| author_variant | g h l gh ghl |
| building | Verbundindex |
| bvnumber | BV040466521 |
| classification_rvk | QH 500 QP 600 ST 530 |
| collection | ZDB-4-EBA ZDB-4-EBU ZDB-4-NLEBK |
| ctrlnum | (OCoLC)756223312 (DE-599)BVBBV040466521 |
| dewey-full | 658.472 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.472 |
| dewey-search | 658.472 |
| dewey-sort | 3658.472 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Informatik Wirtschaftswissenschaften |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>03476nmm a2200553zc 4500</leader><controlfield tag="001">BV040466521</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20130906 </controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">121010s2011 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781118030363</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">978-1-118-03036-3</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1118030362</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">1-118-03036-2</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781118030370</subfield><subfield code="c">ebook</subfield><subfield code="9">978-1-118-03037-0</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1118030370</subfield><subfield code="c">ebook</subfield><subfield code="9">1-118-03037-0</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781118030387</subfield><subfield code="c">ebook</subfield><subfield code="9">978-1-118-03038-7</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1118030389</subfield><subfield code="c">ebook</subfield><subfield code="9">1-118-03038-9</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)756223312</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV040466521</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-1046</subfield><subfield code="a">DE-1047</subfield><subfield code="a">DE-91</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.472</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QH 500</subfield><subfield code="0">(DE-625)141607:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">ST 530</subfield><subfield code="0">(DE-625)143679:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Laursen, Gert H.N.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Business analytics for sales and marketing managers</subfield><subfield code="b">how to compete in the information age</subfield><subfield code="c">Gert H.N. Laursen</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Hoboken, N.Y.</subfield><subfield code="b">Wiley</subfield><subfield code="c">2011</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (xiii, 242 p.)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Wiley and SAS Business Series</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">"Expert guidance on information management for optimum customer intelligence processes Providing essential guidance for information management, this book helps you understand the basics of information management, how to design and launch customer intelligence campaigns, and optimize existing customer intelligence processes. How to align information management with company strategy Examines how to get, grow, and retain valuable customers Discusses how to optimize existing customer intelligence processes Showing you how to make extensive use of data, statistical, and quantitative analysis, explanatory and predictive modeling, and fact-based management to drive decision making, Business Analytics for Customer Intelligence provides you with the tools your business needs to optimize you data driven processes"--</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Preface; Acknowledgments; Chapter 1: Introduction; Chapter 2: Identify What You Want to Achieve: The Menu on a Strategic Level; Chapter 3: Lead Information for Identifying Valuable Customers: The Recipe; Chapter 4: Lead Information: What You Need to Know before Launching New Acquisition Activities; Chapter 5: Lead Information: What You Need to Know before Launching New Sales Activities; Chapter 6: Lead Information for Customer Retention; Chapter 7: Working with Lag Information; Chapter 8: Working with Learning Information: The Recipe; Chapter 9: Case Study of a Retention Strategy</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS / Marketing / Research</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Wirtschaft</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Consumers' preferences / Research</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Consumers / Research</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">BUSINESS & ECONOMICS / Marketing / Research / bisacsh</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe, Hardcover</subfield><subfield code="z">978-0-470-91286-7</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe, Hardcover</subfield><subfield code="z">0-470-91286-3</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=363582</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-4-EBA</subfield><subfield code="a">ZDB-4-EBU</subfield><subfield code="a">ZDB-4-NLEBK</subfield></datafield><datafield tag="940" ind1="1" ind2=" "><subfield code="q">FAW_PDA_EBA</subfield></datafield><datafield tag="940" ind1="1" ind2=" "><subfield code="q">FLA_PDA_EBU</subfield></datafield><datafield tag="940" ind1="1" ind2=" "><subfield code="q">TUM_PDA_EBSCO_BAE_gekauft</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-025313900</subfield></datafield></record></collection> |
| id | DE-604.BV040466521 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T00:24:30Z |
| institution | BVB |
| isbn | 9781118030363 1118030362 9781118030370 1118030370 9781118030387 1118030389 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-025313900 |
| oclc_num | 756223312 |
| open_access_boolean | |
| owner | DE-1046 DE-1047 DE-91 DE-BY-TUM |
| owner_facet | DE-1046 DE-1047 DE-91 DE-BY-TUM |
| physical | 1 Online-Ressource (xiii, 242 p.) |
| psigel | ZDB-4-EBA ZDB-4-EBU ZDB-4-NLEBK FAW_PDA_EBA FLA_PDA_EBU TUM_PDA_EBSCO_BAE_gekauft |
| publishDate | 2011 |
| publishDateSearch | 2011 |
| publishDateSort | 2011 |
| publisher | Wiley |
| record_format | marc |
| series2 | Wiley and SAS Business Series |
| spelling | Laursen, Gert H.N. Verfasser aut Business analytics for sales and marketing managers how to compete in the information age Gert H.N. Laursen Hoboken, N.Y. Wiley 2011 1 Online-Ressource (xiii, 242 p.) txt rdacontent c rdamedia cr rdacarrier Wiley and SAS Business Series "Expert guidance on information management for optimum customer intelligence processes Providing essential guidance for information management, this book helps you understand the basics of information management, how to design and launch customer intelligence campaigns, and optimize existing customer intelligence processes. How to align information management with company strategy Examines how to get, grow, and retain valuable customers Discusses how to optimize existing customer intelligence processes Showing you how to make extensive use of data, statistical, and quantitative analysis, explanatory and predictive modeling, and fact-based management to drive decision making, Business Analytics for Customer Intelligence provides you with the tools your business needs to optimize you data driven processes"-- Includes bibliographical references and index Preface; Acknowledgments; Chapter 1: Introduction; Chapter 2: Identify What You Want to Achieve: The Menu on a Strategic Level; Chapter 3: Lead Information for Identifying Valuable Customers: The Recipe; Chapter 4: Lead Information: What You Need to Know before Launching New Acquisition Activities; Chapter 5: Lead Information: What You Need to Know before Launching New Sales Activities; Chapter 6: Lead Information for Customer Retention; Chapter 7: Working with Lag Information; Chapter 8: Working with Learning Information: The Recipe; Chapter 9: Case Study of a Retention Strategy BUSINESS & ECONOMICS / Marketing / Research bisacsh Wirtschaft Consumers' preferences / Research Consumers / Research BUSINESS & ECONOMICS / Marketing / Research / bisacsh Erscheint auch als Druck-Ausgabe, Hardcover 978-0-470-91286-7 Erscheint auch als Druck-Ausgabe, Hardcover 0-470-91286-3 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=363582 Verlag Volltext |
| spellingShingle | Laursen, Gert H.N Business analytics for sales and marketing managers how to compete in the information age BUSINESS & ECONOMICS / Marketing / Research bisacsh Wirtschaft Consumers' preferences / Research Consumers / Research BUSINESS & ECONOMICS / Marketing / Research / bisacsh |
| title | Business analytics for sales and marketing managers how to compete in the information age |
| title_auth | Business analytics for sales and marketing managers how to compete in the information age |
| title_exact_search | Business analytics for sales and marketing managers how to compete in the information age |
| title_full | Business analytics for sales and marketing managers how to compete in the information age Gert H.N. Laursen |
| title_fullStr | Business analytics for sales and marketing managers how to compete in the information age Gert H.N. Laursen |
| title_full_unstemmed | Business analytics for sales and marketing managers how to compete in the information age Gert H.N. Laursen |
| title_short | Business analytics for sales and marketing managers |
| title_sort | business analytics for sales and marketing managers how to compete in the information age |
| title_sub | how to compete in the information age |
| topic | BUSINESS & ECONOMICS / Marketing / Research bisacsh Wirtschaft Consumers' preferences / Research Consumers / Research BUSINESS & ECONOMICS / Marketing / Research / bisacsh |
| topic_facet | BUSINESS & ECONOMICS / Marketing / Research Wirtschaft Consumers' preferences / Research Consumers / Research BUSINESS & ECONOMICS / Marketing / Research / bisacsh |
| url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=363582 |
| work_keys_str_mv | AT laursengerthn businessanalyticsforsalesandmarketingmanagershowtocompeteintheinformationage |