Marketing management: a decision-making approach
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New Delhi, India
Response Books
2010
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Beschreibung: | Includes bibliographical references and index Introduction -- Understanding the basics -- Needs, wants and need hierarchy -- Marketing product -- Understanding the market -- Marketing environment -- SWOT analysis -- Purchase process -- Competitive advantage : building entry barriers -- The decision-making -- Segmenting and targeting -- Positioning -- Marketing planning process A contemporary discourse on how to operate in the rapidly changing environment of the marketplace, this book provides the mantra to build long-term marketing growth. Starting with the understanding of consumer needs, it takes the reader on a smooth journey of how to understand the market and develop appropriate strategies. In doing that, it provides an in-depth analysis of how to build a sustainable customer base in the ever-growing competitiveness and dynamism of the present-day marketing arena. The author states that the marketing activities should start by converting the technical product t |
| Beschreibung: | 1 Online-Ressource (xvii, 245 p.) |
| ISBN: | 9788132106173 8132106172 |
Internformat
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV040466194 | ||
| 003 | DE-604 | ||
| 005 | 20130108 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 121010s2010 |||| o||u| ||||||eng d | ||
| 020 | |a 9788132106173 |c electronic bk. |9 978-81-321-0617-3 | ||
| 020 | |a 8132106172 |c electronic bk. |9 81-321-0617-2 | ||
| 035 | |a (OCoLC)874188317 | ||
| 035 | |a (DE-599)BVBBV040466194 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-1046 |a DE-1047 |a DE-91 |a DE-860 | ||
| 100 | 1 | |a Venugopal, Pingali |d 1958- |e Verfasser |0 (DE-588)173649661 |4 aut | |
| 245 | 1 | 0 | |a Marketing management |b a decision-making approach |c Pingali Venugopal |
| 264 | 1 | |a New Delhi, India |b Response Books |c 2010 | |
| 300 | |a 1 Online-Ressource (xvii, 245 p.) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 500 | |a Introduction -- Understanding the basics -- Needs, wants and need hierarchy -- Marketing product -- Understanding the market -- Marketing environment -- SWOT analysis -- Purchase process -- Competitive advantage : building entry barriers -- The decision-making -- Segmenting and targeting -- Positioning -- Marketing planning process | ||
| 500 | |a A contemporary discourse on how to operate in the rapidly changing environment of the marketplace, this book provides the mantra to build long-term marketing growth. Starting with the understanding of consumer needs, it takes the reader on a smooth journey of how to understand the market and develop appropriate strategies. In doing that, it provides an in-depth analysis of how to build a sustainable customer base in the ever-growing competitiveness and dynamism of the present-day marketing arena. The author states that the marketing activities should start by converting the technical product t | ||
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Marketing / Management | |
| 650 | 4 | |a Business / Management | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe, Paperback |z 978-81-321-0471-1 |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe, Paperback |z 81-321-0471-4 |
| 856 | 4 | 0 | |u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=340360 |x Verlag |3 Volltext |
| 912 | |a ZDB-4-EBA |a ZDB-4-NLEBK | ||
| 940 | 1 | |q FAW_PDA_EBA | |
| 940 | 1 | |q TUM_PDA_EBSCO_BAE_gekauft | |
| 940 | 1 | |q FLA_PDA_EBU | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-025313574 | ||
Datensatz im Suchindex
| _version_ | 1804149531094286336 |
|---|---|
| any_adam_object | |
| author | Venugopal, Pingali 1958- |
| author_GND | (DE-588)173649661 |
| author_facet | Venugopal, Pingali 1958- |
| author_role | aut |
| author_sort | Venugopal, Pingali 1958- |
| author_variant | p v pv |
| building | Verbundindex |
| bvnumber | BV040466194 |
| collection | ZDB-4-EBA ZDB-4-NLEBK |
| ctrlnum | (OCoLC)874188317 (DE-599)BVBBV040466194 |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02435nmm a2200421zc 4500</leader><controlfield tag="001">BV040466194</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20130108 </controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">121010s2010 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9788132106173</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">978-81-321-0617-3</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">8132106172</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">81-321-0617-2</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)874188317</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV040466194</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-1046</subfield><subfield code="a">DE-1047</subfield><subfield code="a">DE-91</subfield><subfield code="a">DE-860</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Venugopal, Pingali</subfield><subfield code="d">1958-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)173649661</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Marketing management</subfield><subfield code="b">a decision-making approach</subfield><subfield code="c">Pingali Venugopal</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New Delhi, India</subfield><subfield code="b">Response Books</subfield><subfield code="c">2010</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (xvii, 245 p.)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Introduction -- Understanding the basics -- Needs, wants and need hierarchy -- Marketing product -- Understanding the market -- Marketing environment -- SWOT analysis -- Purchase process -- Competitive advantage : building entry barriers -- The decision-making -- Segmenting and targeting -- Positioning -- Marketing planning process</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">A contemporary discourse on how to operate in the rapidly changing environment of the marketplace, this book provides the mantra to build long-term marketing growth. Starting with the understanding of consumer needs, it takes the reader on a smooth journey of how to understand the market and develop appropriate strategies. In doing that, it provides an in-depth analysis of how to build a sustainable customer base in the ever-growing competitiveness and dynamism of the present-day marketing arena. The author states that the marketing activities should start by converting the technical product t</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Wirtschaft</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing / Management</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Business / Management</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe, Paperback</subfield><subfield code="z">978-81-321-0471-1</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe, Paperback</subfield><subfield code="z">81-321-0471-4</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=340360</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-4-EBA</subfield><subfield code="a">ZDB-4-NLEBK</subfield></datafield><datafield tag="940" ind1="1" ind2=" "><subfield code="q">FAW_PDA_EBA</subfield></datafield><datafield tag="940" ind1="1" ind2=" "><subfield code="q">TUM_PDA_EBSCO_BAE_gekauft</subfield></datafield><datafield tag="940" ind1="1" ind2=" "><subfield code="q">FLA_PDA_EBU</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-025313574</subfield></datafield></record></collection> |
| id | DE-604.BV040466194 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T00:24:30Z |
| institution | BVB |
| isbn | 9788132106173 8132106172 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-025313574 |
| oclc_num | 874188317 |
| open_access_boolean | |
| owner | DE-1046 DE-1047 DE-91 DE-BY-TUM DE-860 |
| owner_facet | DE-1046 DE-1047 DE-91 DE-BY-TUM DE-860 |
| physical | 1 Online-Ressource (xvii, 245 p.) |
| psigel | ZDB-4-EBA ZDB-4-NLEBK FAW_PDA_EBA TUM_PDA_EBSCO_BAE_gekauft FLA_PDA_EBU |
| publishDate | 2010 |
| publishDateSearch | 2010 |
| publishDateSort | 2010 |
| publisher | Response Books |
| record_format | marc |
| spelling | Venugopal, Pingali 1958- Verfasser (DE-588)173649661 aut Marketing management a decision-making approach Pingali Venugopal New Delhi, India Response Books 2010 1 Online-Ressource (xvii, 245 p.) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index Introduction -- Understanding the basics -- Needs, wants and need hierarchy -- Marketing product -- Understanding the market -- Marketing environment -- SWOT analysis -- Purchase process -- Competitive advantage : building entry barriers -- The decision-making -- Segmenting and targeting -- Positioning -- Marketing planning process A contemporary discourse on how to operate in the rapidly changing environment of the marketplace, this book provides the mantra to build long-term marketing growth. Starting with the understanding of consumer needs, it takes the reader on a smooth journey of how to understand the market and develop appropriate strategies. In doing that, it provides an in-depth analysis of how to build a sustainable customer base in the ever-growing competitiveness and dynamism of the present-day marketing arena. The author states that the marketing activities should start by converting the technical product t Wirtschaft Marketing / Management Business / Management Erscheint auch als Druck-Ausgabe, Paperback 978-81-321-0471-1 Erscheint auch als Druck-Ausgabe, Paperback 81-321-0471-4 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=340360 Verlag Volltext |
| spellingShingle | Venugopal, Pingali 1958- Marketing management a decision-making approach Wirtschaft Marketing / Management Business / Management |
| title | Marketing management a decision-making approach |
| title_auth | Marketing management a decision-making approach |
| title_exact_search | Marketing management a decision-making approach |
| title_full | Marketing management a decision-making approach Pingali Venugopal |
| title_fullStr | Marketing management a decision-making approach Pingali Venugopal |
| title_full_unstemmed | Marketing management a decision-making approach Pingali Venugopal |
| title_short | Marketing management |
| title_sort | marketing management a decision making approach |
| title_sub | a decision-making approach |
| topic | Wirtschaft Marketing / Management Business / Management |
| topic_facet | Wirtschaft Marketing / Management Business / Management |
| url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=340360 |
| work_keys_str_mv | AT venugopalpingali marketingmanagementadecisionmakingapproach |