Creativity and innovation for managers:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Oxford
Butterworth-Heinemann in association with the Institute of Management
1999
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| Schlagworte: | |
| Online-Zugang: | Volltext |
| Beschreibung: | Creativity and Innovation for Managers will appeal to any manager responsible for getting more out of a business. Creative thinking, creative problem solving and creative idea generation have become essential business drivers. This book provides an excellent executive briefing for senior management to understand what business creativity is, how it can benefit the company, and how to get the most out of it. It looks at the pitfalls on the road to innovation and the ways to avoid them, pulling together the experiences of key practitioners in the field both in the UK and the US. By concentrating on the essentials, Creativity and Innovation In Brief is a waffle-free approach to creativity, providing a quick action focused and accessible insight into a complex topic. It provides; - a practical approach to business creativity without the hype; - an agenda for making innovation happen in your business - a real world view. What is business creativity and how can it benefit your company? How to avoid the pitfalls of creativity and innovation Practical and action-focused Innovation In-brief; Innovation emerges; The mechanics of innovation; The innovation powerhouses; Swamps and alligators; The innovation programme; Innovation in context; Innovation SWOT; Innovation agenda; Finding out more; Index Includes bibliographical references (p. [103]-108) and index |
| Beschreibung: | 1 Online-Ressource (113 p.) |
| ISBN: | 9780750642552 0750642556 9780080503387 0080503381 |
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| 500 | |a Creativity and Innovation for Managers will appeal to any manager responsible for getting more out of a business. Creative thinking, creative problem solving and creative idea generation have become essential business drivers. This book provides an excellent executive briefing for senior management to understand what business creativity is, how it can benefit the company, and how to get the most out of it. It looks at the pitfalls on the road to innovation and the ways to avoid them, pulling together the experiences of key practitioners in the field both in the UK and the US. By concentrating on the essentials, Creativity and Innovation In Brief is a waffle-free approach to creativity, providing a quick action focused and accessible insight into a complex topic. It provides; - a practical approach to business creativity without the hype; - an agenda for making innovation happen in your business - a real world view. What is business creativity and how can it benefit your company? How to avoid the pitfalls of creativity and innovation Practical and action-focused | ||
| 500 | |a Innovation In-brief; Innovation emerges; The mechanics of innovation; The innovation powerhouses; Swamps and alligators; The innovation programme; Innovation in context; Innovation SWOT; Innovation agenda; Finding out more; Index | ||
| 500 | |a Includes bibliographical references (p. [103]-108) and index | ||
| 650 | 4 | |a Creative ability in business | |
| 650 | 4 | |a Management | |
| 650 | 4 | |a Creative thinking | |
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Datensatz im Suchindex
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| id | DE-604.BV040465808 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T00:24:30Z |
| institution | BVB |
| isbn | 9780750642552 0750642556 9780080503387 0080503381 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-025313188 |
| oclc_num | 874188153 |
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| owner | DE-91 DE-BY-TUM DE-1046 |
| owner_facet | DE-91 DE-BY-TUM DE-1046 |
| physical | 1 Online-Ressource (113 p.) |
| psigel | ZDB-4-NLEBK ZDB-33-ESD TUM_PDA_EBSCO_BAE_gekauft |
| publishDate | 1999 |
| publishDateSearch | 1999 |
| publishDateSort | 1999 |
| publisher | Butterworth-Heinemann in association with the Institute of Management |
| record_format | marc |
| spelling | Clegg, Brian Verfasser aut Creativity and innovation for managers Brian Clegg Oxford Butterworth-Heinemann in association with the Institute of Management 1999 1 Online-Ressource (113 p.) txt rdacontent c rdamedia cr rdacarrier Creativity and Innovation for Managers will appeal to any manager responsible for getting more out of a business. Creative thinking, creative problem solving and creative idea generation have become essential business drivers. This book provides an excellent executive briefing for senior management to understand what business creativity is, how it can benefit the company, and how to get the most out of it. It looks at the pitfalls on the road to innovation and the ways to avoid them, pulling together the experiences of key practitioners in the field both in the UK and the US. By concentrating on the essentials, Creativity and Innovation In Brief is a waffle-free approach to creativity, providing a quick action focused and accessible insight into a complex topic. It provides; - a practical approach to business creativity without the hype; - an agenda for making innovation happen in your business - a real world view. What is business creativity and how can it benefit your company? How to avoid the pitfalls of creativity and innovation Practical and action-focused Innovation In-brief; Innovation emerges; The mechanics of innovation; The innovation powerhouses; Swamps and alligators; The innovation programme; Innovation in context; Innovation SWOT; Innovation agenda; Finding out more; Index Includes bibliographical references (p. [103]-108) and index Creative ability in business Management Creative thinking http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=297954 Verlag Volltext |
| spellingShingle | Clegg, Brian Creativity and innovation for managers Creative ability in business Management Creative thinking |
| title | Creativity and innovation for managers |
| title_auth | Creativity and innovation for managers |
| title_exact_search | Creativity and innovation for managers |
| title_full | Creativity and innovation for managers Brian Clegg |
| title_fullStr | Creativity and innovation for managers Brian Clegg |
| title_full_unstemmed | Creativity and innovation for managers Brian Clegg |
| title_short | Creativity and innovation for managers |
| title_sort | creativity and innovation for managers |
| topic | Creative ability in business Management Creative thinking |
| topic_facet | Creative ability in business Management Creative thinking |
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