Marketing plans: how to prepare them, how to use them
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Amsterdam
Butterworth-Heinemann
2002
|
| Ausgabe: | 5th ed |
| Schlagworte: | |
| Online-Zugang: | TUM01 Volltext |
| Beschreibung: | Includes index Understanding the marketing process -- The marketing planning process : the main steps -- The marketing planning process : removing the myths -- Completing the marketing audit : the customer and market audit -- Completing the marketing audit : the product audit -- Setting marketing objectives and strategies -- The communication plan : the advertising and sales promotion plans -- The communication plan : the sales plan -- The pricing plan -- The distribution plan and customer service plan --Marketing information, forecasting and organizing for marketing planning -- Implementation issues in marketing planning -- A step-by-step marketing planning system |
| Beschreibung: | 1 Online-Ressource (xix, 630 p.) |
| ISBN: | 1429481854 9781429481854 |
Internformat
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| 500 | |a Includes index | ||
| 500 | |a Understanding the marketing process -- The marketing planning process : the main steps -- The marketing planning process : removing the myths -- Completing the marketing audit : the customer and market audit -- Completing the marketing audit : the product audit -- Setting marketing objectives and strategies -- The communication plan : the advertising and sales promotion plans -- The communication plan : the sales plan -- The pricing plan -- The distribution plan and customer service plan --Marketing information, forecasting and organizing for marketing planning -- Implementation issues in marketing planning -- A step-by-step marketing planning system | ||
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Datensatz im Suchindex
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| any_adam_object | |
| author | MacDonald, Malcolm H. |
| author_facet | MacDonald, Malcolm H. |
| author_role | aut |
| author_sort | MacDonald, Malcolm H. |
| author_variant | m h m mh mhm |
| building | Verbundindex |
| bvnumber | BV040464683 |
| classification_tum | WIR 810f |
| collection | ZDB-4-NLEBK |
| ctrlnum | (OCoLC)874187700 (DE-599)BVBBV040464683 |
| discipline | Wirtschaftswissenschaften |
| edition | 5th ed |
| format | Electronic eBook |
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| id | DE-604.BV040464683 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T00:24:30Z |
| institution | BVB |
| isbn | 1429481854 9781429481854 |
| language | English |
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| oclc_num | 874187700 |
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| owner_facet | DE-91 DE-BY-TUM |
| physical | 1 Online-Ressource (xix, 630 p.) |
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| publishDate | 2002 |
| publishDateSearch | 2002 |
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| publisher | Butterworth-Heinemann |
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| spelling | MacDonald, Malcolm H. Verfasser aut Marketing plans how to prepare them, how to use them Malcolm McDonald 5th ed Amsterdam Butterworth-Heinemann 2002 1 Online-Ressource (xix, 630 p.) txt rdacontent c rdamedia cr rdacarrier Includes index Understanding the marketing process -- The marketing planning process : the main steps -- The marketing planning process : removing the myths -- Completing the marketing audit : the customer and market audit -- Completing the marketing audit : the product audit -- Setting marketing objectives and strategies -- The communication plan : the advertising and sales promotion plans -- The communication plan : the sales plan -- The pricing plan -- The distribution plan and customer service plan --Marketing information, forecasting and organizing for marketing planning -- Implementation issues in marketing planning -- A step-by-step marketing planning system BUSINESS & ECONOMICS / Green Business bisacsh Wirtschaft Marketing / Management Marketing / Planning BUSINESS & ECONOMICS / Green Business / bisacsh Marketingkonzept (DE-588)4120696-4 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marketingkonzept (DE-588)4120696-4 s DE-604 Marketing (DE-588)4037589-4 s 1\p DE-604 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=81871 Verlag Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | MacDonald, Malcolm H. Marketing plans how to prepare them, how to use them BUSINESS & ECONOMICS / Green Business bisacsh Wirtschaft Marketing / Management Marketing / Planning BUSINESS & ECONOMICS / Green Business / bisacsh Marketingkonzept (DE-588)4120696-4 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4120696-4 (DE-588)4037589-4 |
| title | Marketing plans how to prepare them, how to use them |
| title_auth | Marketing plans how to prepare them, how to use them |
| title_exact_search | Marketing plans how to prepare them, how to use them |
| title_full | Marketing plans how to prepare them, how to use them Malcolm McDonald |
| title_fullStr | Marketing plans how to prepare them, how to use them Malcolm McDonald |
| title_full_unstemmed | Marketing plans how to prepare them, how to use them Malcolm McDonald |
| title_short | Marketing plans |
| title_sort | marketing plans how to prepare them how to use them |
| title_sub | how to prepare them, how to use them |
| topic | BUSINESS & ECONOMICS / Green Business bisacsh Wirtschaft Marketing / Management Marketing / Planning BUSINESS & ECONOMICS / Green Business / bisacsh Marketingkonzept (DE-588)4120696-4 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | BUSINESS & ECONOMICS / Green Business Wirtschaft Marketing / Management Marketing / Planning BUSINESS & ECONOMICS / Green Business / bisacsh Marketingkonzept Marketing |
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