Fundamentals of Mobile Marketing: theories and practices
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York [u.a.]
Lang
2012
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| Subjects: | |
| Online Access: | Inhaltstext Inhaltsverzeichnis |
| Physical Description: | XVI, 185 S. 230 mm x 155 mm, 400 g |
| ISBN: | 143311562X 9781433115615 9781433115622 |
Staff View
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Record in the Search Index
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| adam_text |
IMAGE 1
CONTENTS
PREFACE IX
ACKNOWLEDGMENTS XV
1. ADVANCES IN MOBILE INFORMATION TECHNOLOGY 1
2. TECHNOLOGY ADOPTION AND DIFFUSION THEORIES 20
3. MOBILE MARKETING FRAMEWORK 42
4. UBIQUITY: CONCEPTUALIZING TIME AND SPACE 65
5. 2D CODES AND NEAR FIELD COMMUNICATION 83
6. MOBILE ADVERTISING AND PROMOTION 104
7. LOCATION-BASED SERVICES 121
8. MOBILE PAYMENT AND SECURITY 140
GBSSARY 151
REFERENCES 159
INDEX 177 |
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| spelling | Okazaki, Shintaro Verfasser (DE-588)141820152 aut Fundamentals of Mobile Marketing theories and practices Shintaro Okazaki New York [u.a.] Lang 2012 XVI, 185 S. 230 mm x 155 mm, 400 g txt rdacontent n rdamedia nc rdacarrier Marketing (DE-588)4037589-4 gnd rswk-swf Mobile Telekommunikation (DE-588)4341131-9 gnd rswk-swf (DE-588)4123623-3 Lehrbuch gnd-content Marketing (DE-588)4037589-4 s Mobile Telekommunikation (DE-588)4341131-9 s b DE-604 Erscheint auch als Online-Ausgabe 978-1-4539-0843-3 X:MVB text/html http://deposit.dnb.de/cgi-bin/dokserv?id=4099333&prov=M&dok_var=1&dok_ext=htm Inhaltstext SWB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025311545&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
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| title | Fundamentals of Mobile Marketing theories and practices |
| title_auth | Fundamentals of Mobile Marketing theories and practices |
| title_exact_search | Fundamentals of Mobile Marketing theories and practices |
| title_full | Fundamentals of Mobile Marketing theories and practices Shintaro Okazaki |
| title_fullStr | Fundamentals of Mobile Marketing theories and practices Shintaro Okazaki |
| title_full_unstemmed | Fundamentals of Mobile Marketing theories and practices Shintaro Okazaki |
| title_short | Fundamentals of Mobile Marketing |
| title_sort | fundamentals of mobile marketing theories and practices |
| title_sub | theories and practices |
| topic | Marketing (DE-588)4037589-4 gnd Mobile Telekommunikation (DE-588)4341131-9 gnd |
| topic_facet | Marketing Mobile Telekommunikation Lehrbuch |
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