Fundamentals of Mobile Marketing: theories and practices
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York [u.a.]
Lang
2012
|
| Schlagworte: | |
| Online-Zugang: | Inhaltstext Inhaltsverzeichnis |
| Beschreibung: | XVI, 185 S. 230 mm x 155 mm, 400 g |
| ISBN: | 143311562X 9781433115615 9781433115622 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV040464164 | ||
| 003 | DE-604 | ||
| 005 | 20130517 | ||
| 007 | t | ||
| 008 | 121010s2012 |||| 00||| eng d | ||
| 015 | |a 12,N33 |2 dnb | ||
| 016 | 7 | |a 1025016416 |2 DE-101 | |
| 020 | |a 143311562X |9 1-433-11562-X | ||
| 020 | |a 9781433115615 |c paperback |9 978-1-4331-1561-5 | ||
| 020 | |a 9781433115622 |c Gb. : EUR 123.40 (DE) (freier Pr.), EUR 126.90 (AT) (freier Pr.), sfr 139.00 (freier Pr.) |9 978-1-4331-1562-2 | ||
| 024 | 3 | |a 9781433115622 | |
| 028 | 5 | 2 | |a Best.-Nr.: 311562 |
| 035 | |a (OCoLC)815948149 | ||
| 035 | |a (DE-599)DNB1025016416 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-355 |a DE-12 |a DE-1102 | ||
| 084 | |a QP 650 |0 (DE-625)141922: |2 rvk | ||
| 084 | |a 650 |2 sdnb | ||
| 100 | 1 | |a Okazaki, Shintaro |e Verfasser |0 (DE-588)141820152 |4 aut | |
| 245 | 1 | 0 | |a Fundamentals of Mobile Marketing |b theories and practices |c Shintaro Okazaki |
| 264 | 1 | |a New York [u.a.] |b Lang |c 2012 | |
| 300 | |a XVI, 185 S. |c 230 mm x 155 mm, 400 g | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Mobile Telekommunikation |0 (DE-588)4341131-9 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4123623-3 |a Lehrbuch |2 gnd-content | |
| 689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | 1 | |a Mobile Telekommunikation |0 (DE-588)4341131-9 |D s |
| 689 | 0 | |C b |5 DE-604 | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 978-1-4539-0843-3 |
| 856 | 4 | 2 | |m X:MVB |q text/html |u http://deposit.dnb.de/cgi-bin/dokserv?id=4099333&prov=M&dok_var=1&dok_ext=htm |3 Inhaltstext |
| 856 | 4 | 2 | |m SWB Datenaustausch |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025311545&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-025311545 | |
Datensatz im Suchindex
| _version_ | 1807953927154434048 |
|---|---|
| adam_text |
IMAGE 1
CONTENTS
PREFACE IX
ACKNOWLEDGMENTS XV
1. ADVANCES IN MOBILE INFORMATION TECHNOLOGY 1
2. TECHNOLOGY ADOPTION AND DIFFUSION THEORIES 20
3. MOBILE MARKETING FRAMEWORK 42
4. UBIQUITY: CONCEPTUALIZING TIME AND SPACE 65
5. 2D CODES AND NEAR FIELD COMMUNICATION 83
6. MOBILE ADVERTISING AND PROMOTION 104
7. LOCATION-BASED SERVICES 121
8. MOBILE PAYMENT AND SECURITY 140
GBSSARY 151
REFERENCES 159
INDEX 177 |
| any_adam_object | 1 |
| author | Okazaki, Shintaro |
| author_GND | (DE-588)141820152 |
| author_facet | Okazaki, Shintaro |
| author_role | aut |
| author_sort | Okazaki, Shintaro |
| author_variant | s o so |
| building | Verbundindex |
| bvnumber | BV040464164 |
| classification_rvk | QP 650 |
| ctrlnum | (OCoLC)815948149 (DE-599)DNB1025016416 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00000nam a2200000 c 4500</leader><controlfield tag="001">BV040464164</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20130517</controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">121010s2012 |||| 00||| eng d</controlfield><datafield tag="015" ind1=" " ind2=" "><subfield code="a">12,N33</subfield><subfield code="2">dnb</subfield></datafield><datafield tag="016" ind1="7" ind2=" "><subfield code="a">1025016416</subfield><subfield code="2">DE-101</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">143311562X</subfield><subfield code="9">1-433-11562-X</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781433115615</subfield><subfield code="c">paperback</subfield><subfield code="9">978-1-4331-1561-5</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781433115622</subfield><subfield code="c">Gb. : EUR 123.40 (DE) (freier Pr.), EUR 126.90 (AT) (freier Pr.), sfr 139.00 (freier Pr.)</subfield><subfield code="9">978-1-4331-1562-2</subfield></datafield><datafield tag="024" ind1="3" ind2=" "><subfield code="a">9781433115622</subfield></datafield><datafield tag="028" ind1="5" ind2="2"><subfield code="a">Best.-Nr.: 311562</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)815948149</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)DNB1025016416</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-355</subfield><subfield code="a">DE-12</subfield><subfield code="a">DE-1102</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 650</subfield><subfield code="0">(DE-625)141922:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">650</subfield><subfield code="2">sdnb</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Okazaki, Shintaro</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)141820152</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Fundamentals of Mobile Marketing</subfield><subfield code="b">theories and practices</subfield><subfield code="c">Shintaro Okazaki</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New York [u.a.]</subfield><subfield code="b">Lang</subfield><subfield code="c">2012</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XVI, 185 S.</subfield><subfield code="c">230 mm x 155 mm, 400 g</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Mobile Telekommunikation</subfield><subfield code="0">(DE-588)4341131-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4123623-3</subfield><subfield code="a">Lehrbuch</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Mobile Telekommunikation</subfield><subfield code="0">(DE-588)4341131-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="C">b</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Online-Ausgabe</subfield><subfield code="z">978-1-4539-0843-3</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">X:MVB</subfield><subfield code="q">text/html</subfield><subfield code="u">http://deposit.dnb.de/cgi-bin/dokserv?id=4099333&prov=M&dok_var=1&dok_ext=htm</subfield><subfield code="3">Inhaltstext</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">SWB Datenaustausch</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025311545&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-025311545</subfield></datafield></record></collection> |
| genre | (DE-588)4123623-3 Lehrbuch gnd-content |
| genre_facet | Lehrbuch |
| id | DE-604.BV040464164 |
| illustrated | Not Illustrated |
| indexdate | 2024-08-21T00:13:44Z |
| institution | BVB |
| isbn | 143311562X 9781433115615 9781433115622 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-025311545 |
| oclc_num | 815948149 |
| open_access_boolean | |
| owner | DE-355 DE-BY-UBR DE-12 DE-1102 |
| owner_facet | DE-355 DE-BY-UBR DE-12 DE-1102 |
| physical | XVI, 185 S. 230 mm x 155 mm, 400 g |
| publishDate | 2012 |
| publishDateSearch | 2012 |
| publishDateSort | 2012 |
| publisher | Lang |
| record_format | marc |
| spelling | Okazaki, Shintaro Verfasser (DE-588)141820152 aut Fundamentals of Mobile Marketing theories and practices Shintaro Okazaki New York [u.a.] Lang 2012 XVI, 185 S. 230 mm x 155 mm, 400 g txt rdacontent n rdamedia nc rdacarrier Marketing (DE-588)4037589-4 gnd rswk-swf Mobile Telekommunikation (DE-588)4341131-9 gnd rswk-swf (DE-588)4123623-3 Lehrbuch gnd-content Marketing (DE-588)4037589-4 s Mobile Telekommunikation (DE-588)4341131-9 s b DE-604 Erscheint auch als Online-Ausgabe 978-1-4539-0843-3 X:MVB text/html http://deposit.dnb.de/cgi-bin/dokserv?id=4099333&prov=M&dok_var=1&dok_ext=htm Inhaltstext SWB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025311545&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Okazaki, Shintaro Fundamentals of Mobile Marketing theories and practices Marketing (DE-588)4037589-4 gnd Mobile Telekommunikation (DE-588)4341131-9 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4341131-9 (DE-588)4123623-3 |
| title | Fundamentals of Mobile Marketing theories and practices |
| title_auth | Fundamentals of Mobile Marketing theories and practices |
| title_exact_search | Fundamentals of Mobile Marketing theories and practices |
| title_full | Fundamentals of Mobile Marketing theories and practices Shintaro Okazaki |
| title_fullStr | Fundamentals of Mobile Marketing theories and practices Shintaro Okazaki |
| title_full_unstemmed | Fundamentals of Mobile Marketing theories and practices Shintaro Okazaki |
| title_short | Fundamentals of Mobile Marketing |
| title_sort | fundamentals of mobile marketing theories and practices |
| title_sub | theories and practices |
| topic | Marketing (DE-588)4037589-4 gnd Mobile Telekommunikation (DE-588)4341131-9 gnd |
| topic_facet | Marketing Mobile Telekommunikation Lehrbuch |
| url | http://deposit.dnb.de/cgi-bin/dokserv?id=4099333&prov=M&dok_var=1&dok_ext=htm http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025311545&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT okazakishintaro fundamentalsofmobilemarketingtheoriesandpractices |