Observing the user experience: a practitioner's guide to user research
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Amsterdam [u.a.]
Elsevier
2012
|
| Ausgabe: | 2. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Literaturverz. S. 571 - 576 |
| Beschreibung: | XIII, 585 S. Ill., graph. Darst. |
| ISBN: | 9780123848697 |
Internformat
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|---|---|---|---|
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| 003 | DE-604 | ||
| 005 | 20150825 | ||
| 007 | t | ||
| 008 | 121009s2012 ad|| |||| 00||| eng d | ||
| 010 | |a 2012014674 | ||
| 020 | |a 9780123848697 |c pbk. |9 978-0-12-384869-7 | ||
| 035 | |a (OCoLC)815946350 | ||
| 035 | |a (DE-599)GBV716306921 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
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| 100 | 1 | |a Goodman, Elizabeth |d 1976- |e Verfasser |0 (DE-588)1029802696 |4 aut | |
| 245 | 1 | 0 | |a Observing the user experience |b a practitioner's guide to user research |c Elizabeth Goodman ; Mike Kuniavsky ; Andrea Moed |
| 250 | |a 2. ed. | ||
| 264 | 1 | |a Amsterdam [u.a.] |b Elsevier |c 2012 | |
| 300 | |a XIII, 585 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Literaturverz. S. 571 - 576 | ||
| 650 | 0 | 7 | |a Mensch-Maschine-Kommunikation |0 (DE-588)4125909-9 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Ergonomie |0 (DE-588)4015249-2 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Benutzerforschung |0 (DE-588)4144480-2 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Industriedesign |0 (DE-588)4072788-9 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Produktgestaltung |0 (DE-588)4047340-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Verbraucherforschung |0 (DE-588)4187567-9 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Mensch-Maschine-Kommunikation |0 (DE-588)4125909-9 |D s |
| 689 | 0 | 1 | |a Benutzerforschung |0 (DE-588)4144480-2 |D s |
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| 689 | 1 | |C b |5 DE-604 | |
| 700 | 1 | |a Kuniavsky, Mike |e Verfasser |0 (DE-588)1029803374 |4 aut | |
| 700 | 1 | |a Moed, Andrea |e Verfasser |0 (DE-588)1029804370 |4 aut | |
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| 999 | |a oai:aleph.bib-bvb.de:BVB01-025309007 | ||
Datensatz im Suchindex
| DE-BY-862_location | 2000 |
|---|---|
| DE-BY-FWS_call_number | 2000/ST 278 G653 |
| DE-BY-FWS_katkey | 653881 |
| DE-BY-FWS_media_number | 083000517953 |
| _version_ | 1816842961309138944 |
| adam_text | Contents
Preface
........................................ xi
раит
s
Why Research Is Good and How It Fits into
Product Development
...............1
chapter
j
Introduction
.........................3
Learning from LEGO
...................4
In Conclusion
........................10
chapter
2
Do a Usability Test Now!
..............11
A Nano-usability Test
...................12
A Micro-usability Test
..................12
What DidYou Learn?
..................17
What to Do Next
.....................19
chapter
з
Balancing Needs Through Iterative
Development
.......................21
Success for End Users Is
.................22
Success for the Company Is
..............24
Success for Advertisers Is
.................24
A System of Balance: Iterative Development
... 29
Where User Research Fits In
.............36
Example: A Scheduling Service
............38
part
n
User Experience Research Techniques
... 45
chapter
■*
Research Planning
...................47
Setting Goals for Research
...............48
Integrating Research and Action
...........55
The Format of the Plan
.................64
Budgets
.............................65
Example: Research Plan for Company X
.....66
Maintenance
.........................72
VII
VIH
Contents
CHAPTER
5
CHAPTER
6
CHAPTER
?
CHAPTER
8
CHAPTER
Э
CHAPTER
Competitive Research
.................73
When Competitive Research Is Effective
.... 74
Competitive Research Methods
...........75
Analyzing Competitive Research
..........88
Example: A Quick Evaluation of Match.com
.. 90
Acting on Competitive Research
..........92
Universal Tools: Recruiting and
Interviewing
........................95
Recruiting
..........................95
Interviewing
........................ 129
Focus Groups
...................... 141
When Focus Groups Are Appropriate
......142
How to Conduct Focus Groups
..........147
More Than Words: Object-Based
Techniques
........................179
When to Use Them
...................180
Dialogic Techniques
...................181
Writing the Script
....................183
Generative Techniques: Making Things
.....188
Associative Techniques: Card Sorting
.......201
Field Visits: Learning from
Observation
.......................211
What Are FieldVisits?
.................213
How Are FieldVisits Used?
.............215
The FieldVisit Process
.................219
Note Taking
........................237
Why Can t You Just Ask People?
..........238
Conclusion
.........................241
Diary Studies
......................243
When to Do a Diary Study
.............244
How to Do a Diary Study
..............247
Conclusion
.........................270
Contents
IX
chapter
11
Usability Tests
......................273
When to Test
........................273
How to Do It
.......................275
How to Analyze Usability Tests
...........314
Anatomy of a Usability Test Report
.......319
Conclusion
.........................326
chapter
12
Surveys
...........................327
When to Conduct Surveys
..............328
How to Field a Survey
.................329
How to Analyze Survey Responses
........359
Follow-up and Ongoing Research
........376
chapter
із
Global and Cross-Cultural
Research
..........................385
What Is Global and What Is
Cross-Culture?
.......................385
Research Planning
....................388
Multilingual Research
.................392
Recruiting
..........................393
Field Interviews and Observation
.........395
Global and Cross-Cultural Surveys
........400
Analyzing the Data
...................402
Course Corrections
...................403
Building Your Global Research Program
.... 403
chapter t4 Others Hard Work: Published
Information and Consultants
.........405
Published Information
.................406
Hiring Specialists
.....................410
chapter is Analyzing Qualitative Data
...........423
This Is Not a Fishing Trip
...............424
An Ideal Process for Qualitative Analysis
.... 424
Typical Analysis Plans
..................447
Conclusion
.........................451
X
Contents
chapter
ie
Automatically Gathered Information:
Usage Data and Customer Feedback
. . . 453
Usage Data
......................... 454
Customer Feedback
................... 468
Explore the Data, Then Go Observe!
...... 475
part
ні
Communicating Results
...........477
chapter
η
Research into Action: Representing
Insights as Deliverables
..............479
Choosing the Right Deliverables
.........480
Representing People:
Personas
...........482
Representing Situations: Scenarios
........501
Representing Activities and Processes
......507
Representing Systems: Experience Models
. . 522
Putting It All Together
.................528
A Final Warning
.....................530
chapter is Reports, Presentations, and
Workshops
.........................531
Informal Reporting
...................532
Preparing and Presenting Formal Reports
, . . 532
The Presentation
.....................545
The Workshop
.......................552
Extending the Reach of Research
........556
Conclusion
.........................557
chapter is Creating a User-Centered
Corporate Culture
..................559
Work with the Current Process
..........560
What if It s just Too Difficult?
............568
Following and Leading
.................569
References
.....................................571
Index
..........................
^
_ _ _ 577
|
| any_adam_object | 1 |
| author | Goodman, Elizabeth 1976- Kuniavsky, Mike Moed, Andrea |
| author_GND | (DE-588)1029802696 (DE-588)1029803374 (DE-588)1029804370 |
| author_facet | Goodman, Elizabeth 1976- Kuniavsky, Mike Moed, Andrea |
| author_role | aut aut aut |
| author_sort | Goodman, Elizabeth 1976- |
| author_variant | e g eg m k mk a m am |
| building | Verbundindex |
| bvnumber | BV040461570 |
| classification_rvk | ST 278 |
| classification_tum | DAT 301f DAT 610f WIR 835f OEK 740f |
| ctrlnum | (OCoLC)815946350 (DE-599)GBV716306921 |
| discipline | Informatik Wirtschaftswissenschaften Ökotrophologie |
| edition | 2. ed. |
| format | Book |
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| illustrated | Illustrated |
| indexdate | 2024-11-27T04:01:08Z |
| institution | BVB |
| isbn | 9780123848697 |
| language | English |
| lccn | 2012014674 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-025309007 |
| oclc_num | 815946350 |
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| spellingShingle | Goodman, Elizabeth 1976- Kuniavsky, Mike Moed, Andrea Observing the user experience a practitioner's guide to user research Mensch-Maschine-Kommunikation (DE-588)4125909-9 gnd Ergonomie (DE-588)4015249-2 gnd Benutzerforschung (DE-588)4144480-2 gnd Industriedesign (DE-588)4072788-9 gnd Produktgestaltung (DE-588)4047340-5 gnd Verbraucherforschung (DE-588)4187567-9 gnd |
| subject_GND | (DE-588)4125909-9 (DE-588)4015249-2 (DE-588)4144480-2 (DE-588)4072788-9 (DE-588)4047340-5 (DE-588)4187567-9 |
| title | Observing the user experience a practitioner's guide to user research |
| title_auth | Observing the user experience a practitioner's guide to user research |
| title_exact_search | Observing the user experience a practitioner's guide to user research |
| title_full | Observing the user experience a practitioner's guide to user research Elizabeth Goodman ; Mike Kuniavsky ; Andrea Moed |
| title_fullStr | Observing the user experience a practitioner's guide to user research Elizabeth Goodman ; Mike Kuniavsky ; Andrea Moed |
| title_full_unstemmed | Observing the user experience a practitioner's guide to user research Elizabeth Goodman ; Mike Kuniavsky ; Andrea Moed |
| title_short | Observing the user experience |
| title_sort | observing the user experience a practitioner s guide to user research |
| title_sub | a practitioner's guide to user research |
| topic | Mensch-Maschine-Kommunikation (DE-588)4125909-9 gnd Ergonomie (DE-588)4015249-2 gnd Benutzerforschung (DE-588)4144480-2 gnd Industriedesign (DE-588)4072788-9 gnd Produktgestaltung (DE-588)4047340-5 gnd Verbraucherforschung (DE-588)4187567-9 gnd |
| topic_facet | Mensch-Maschine-Kommunikation Ergonomie Benutzerforschung Industriedesign Produktgestaltung Verbraucherforschung |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025309007&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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Inhaltsverzeichnis
Sonderstandort Fakultät
| Signatur: |
2000 ST 278 G653 |
|---|---|
| Exemplar 1 | nicht ausleihbar Checked out – Rückgabe bis: 31.12.2099 Vormerken |