Value creation: the power of brand equity
Prolog -- Introduction -- The need -- What's the solution? -- What is a brand? -- Brands as financial assets -- Value creation. Value destruction -- The current state of brand measurement -- Understanding brand value & brand equity -- Brand loyalty and brand performance -- What is branding?...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Mason, Ohio
Texere South Western
2008
|
| Schlagworte: | |
| Zusammenfassung: | Prolog -- Introduction -- The need -- What's the solution? -- What is a brand? -- Brands as financial assets -- Value creation. Value destruction -- The current state of brand measurement -- Understanding brand value & brand equity -- Brand loyalty and brand performance -- What is branding? -- Brand success profiles -- Values-based market segmentation -- Leveraging the brand value model -- Salient lessons for marketing service providers -- Implementing the brand process -- The solution -- Appendix: Brand value modeling technical addendum -- Glossary of terms |
| Beschreibung: | Includes index |
| Beschreibung: | XIII, 353 S. |
| ISBN: | 9781587992049 1587992043 |
Internformat
MARC
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| 245 | 1 | 0 | |a Value creation |b the power of brand equity |c William D. Neal ; Ron Strauss |
| 264 | 1 | |a Mason, Ohio |b Texere South Western |c 2008 | |
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| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes index | ||
| 520 | |a Prolog -- Introduction -- The need -- What's the solution? -- What is a brand? -- Brands as financial assets -- Value creation. Value destruction -- The current state of brand measurement -- Understanding brand value & brand equity -- Brand loyalty and brand performance -- What is branding? -- Brand success profiles -- Values-based market segmentation -- Leveraging the brand value model -- Salient lessons for marketing service providers -- Implementing the brand process -- The solution -- Appendix: Brand value modeling technical addendum -- Glossary of terms | ||
| 650 | 4 | |a Brand name products / Valuation | |
| 650 | 4 | |a Intangible property / Valuation | |
| 650 | 4 | |a Brand loyalty | |
| 650 | 4 | |a Branding (Marketing) / Management | |
| 700 | 1 | |a Strauss, Ron |e Sonstige |4 oth | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-025303784 | ||
Datensatz im Suchindex
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| id | DE-604.BV040456251 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T00:24:19Z |
| institution | BVB |
| isbn | 9781587992049 1587992043 |
| language | English |
| lccn | 2007050294 |
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| physical | XIII, 353 S. |
| publishDate | 2008 |
| publishDateSearch | 2008 |
| publishDateSort | 2008 |
| publisher | Texere South Western |
| record_format | marc |
| spelling | Neal, William Verfasser aut Value creation the power of brand equity William D. Neal ; Ron Strauss Mason, Ohio Texere South Western 2008 XIII, 353 S. txt rdacontent n rdamedia nc rdacarrier Includes index Prolog -- Introduction -- The need -- What's the solution? -- What is a brand? -- Brands as financial assets -- Value creation. Value destruction -- The current state of brand measurement -- Understanding brand value & brand equity -- Brand loyalty and brand performance -- What is branding? -- Brand success profiles -- Values-based market segmentation -- Leveraging the brand value model -- Salient lessons for marketing service providers -- Implementing the brand process -- The solution -- Appendix: Brand value modeling technical addendum -- Glossary of terms Brand name products / Valuation Intangible property / Valuation Brand loyalty Branding (Marketing) / Management Strauss, Ron Sonstige oth |
| spellingShingle | Neal, William Value creation the power of brand equity Brand name products / Valuation Intangible property / Valuation Brand loyalty Branding (Marketing) / Management |
| title | Value creation the power of brand equity |
| title_auth | Value creation the power of brand equity |
| title_exact_search | Value creation the power of brand equity |
| title_full | Value creation the power of brand equity William D. Neal ; Ron Strauss |
| title_fullStr | Value creation the power of brand equity William D. Neal ; Ron Strauss |
| title_full_unstemmed | Value creation the power of brand equity William D. Neal ; Ron Strauss |
| title_short | Value creation |
| title_sort | value creation the power of brand equity |
| title_sub | the power of brand equity |
| topic | Brand name products / Valuation Intangible property / Valuation Brand loyalty Branding (Marketing) / Management |
| topic_facet | Brand name products / Valuation Intangible property / Valuation Brand loyalty Branding (Marketing) / Management |
| work_keys_str_mv | AT nealwilliam valuecreationthepowerofbrandequity AT straussron valuecreationthepowerofbrandequity |