Interdisciplinary approaches to product design, innovation, & branding in international marketing:
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Bingley
Emerald
2012
|
| Ausgabe: | 1. ed. |
| Schriftenreihe: | Advances in international marketing
23 |
| Schlagworte: | |
| Beschreibung: | XX, 339 S. graph. Darst. 24 cm |
| ISBN: | 9781781900161 1781900167 |
Internformat
MARC
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| 020 | |a 9781781900161 |c hbk. : £72.95 |9 978-1-7819-0016-1 | ||
| 020 | |a 1781900167 |c hbk. : £72.95 |9 1-7819-0016-7 | ||
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| 264 | 1 | |a Bingley |b Emerald |c 2012 | |
| 300 | |a XX, 339 S. |b graph. Darst. |c 24 cm | ||
| 336 | |b txt |2 rdacontent | ||
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| 338 | |b nc |2 rdacarrier | ||
| 490 | 1 | |a Advances in international marketing |v 23 | |
| 650 | 4 | |a Branding (Marketing) | |
| 650 | 4 | |a New products | |
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| 830 | 0 | |a Advances in international marketing |v 23 |w (DE-604)BV002716291 |9 23 | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-025295410 | ||
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Datensatz im Suchindex
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| building | Verbundindex |
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| discipline | Wirtschaftswissenschaften |
| edition | 1. ed. |
| format | Book |
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| id | DE-604.BV040447690 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T00:24:07Z |
| institution | BVB |
| isbn | 9781781900161 1781900167 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-025295410 |
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| physical | XX, 339 S. graph. Darst. 24 cm |
| publishDate | 2012 |
| publishDateSearch | 2012 |
| publishDateSort | 2012 |
| publisher | Emerald |
| record_format | marc |
| series | Advances in international marketing |
| series2 | Advances in international marketing |
| spelling | Interdisciplinary approaches to product design, innovation, & branding in international marketing edited by K. Scott Swan ... 1. ed. Bingley Emerald 2012 XX, 339 S. graph. Darst. 24 cm txt rdacontent n rdamedia nc rdacarrier Advances in international marketing 23 Branding (Marketing) New products Internationales Marketing (DE-588)4125431-4 gnd rswk-swf Neues Produkt (DE-588)4171552-4 gnd rswk-swf 1\p (DE-588)4143413-4 Aufsatzsammlung gnd-content Neues Produkt (DE-588)4171552-4 s Internationales Marketing (DE-588)4125431-4 s 2\p DE-604 Swan, K. Scott 1962- Sonstige (DE-588)1026426413 oth Advances in international marketing 23 (DE-604)BV002716291 23 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Interdisciplinary approaches to product design, innovation, & branding in international marketing Advances in international marketing Branding (Marketing) New products Internationales Marketing (DE-588)4125431-4 gnd Neues Produkt (DE-588)4171552-4 gnd |
| subject_GND | (DE-588)4125431-4 (DE-588)4171552-4 (DE-588)4143413-4 |
| title | Interdisciplinary approaches to product design, innovation, & branding in international marketing |
| title_auth | Interdisciplinary approaches to product design, innovation, & branding in international marketing |
| title_exact_search | Interdisciplinary approaches to product design, innovation, & branding in international marketing |
| title_full | Interdisciplinary approaches to product design, innovation, & branding in international marketing edited by K. Scott Swan ... |
| title_fullStr | Interdisciplinary approaches to product design, innovation, & branding in international marketing edited by K. Scott Swan ... |
| title_full_unstemmed | Interdisciplinary approaches to product design, innovation, & branding in international marketing edited by K. Scott Swan ... |
| title_short | Interdisciplinary approaches to product design, innovation, & branding in international marketing |
| title_sort | interdisciplinary approaches to product design innovation branding in international marketing |
| topic | Branding (Marketing) New products Internationales Marketing (DE-588)4125431-4 gnd Neues Produkt (DE-588)4171552-4 gnd |
| topic_facet | Branding (Marketing) New products Internationales Marketing Neues Produkt Aufsatzsammlung |
| volume_link | (DE-604)BV002716291 |
| work_keys_str_mv | AT swankscott interdisciplinaryapproachestoproductdesigninnovationbrandingininternationalmarketing |