Machine-to-machine marketing (M3) via anonymous advertising apps anywhere anytime (A5):
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boca Raton, Fla. [u.a.]
CRC Press
2012
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XVIII, 418 S. Ill., graph. Darst. 24 cm |
| ISBN: | 9781439881910 143988191X |
Internformat
MARC
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| 245 | 1 | 0 | |a Machine-to-machine marketing (M3) via anonymous advertising apps anywhere anytime (A5) |c Jesus Mena |
| 246 | 1 | 0 | |a machine to |
| 264 | 1 | |a Boca Raton, Fla. [u.a.] |b CRC Press |c 2012 | |
| 300 | |a XVIII, 418 S. |b Ill., graph. Darst. |c 24 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
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| 650 | 0 | 7 | |a Automation |0 (DE-588)4003957-2 |2 gnd |9 rswk-swf |
| 653 | |a Internet advertising | ||
| 653 | |a Internet marketing | ||
| 653 | |a Application software / Development | ||
| 653 | |a Machine learning | ||
| 653 | |a Electronic commerce | ||
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Datensatz im Suchindex
| _version_ | 1804149503666683904 |
|---|---|
| adam_text | IMAGE 1
CONTENTS
INTRODUCTION XVII
1 WHY? 1
M3ANDA5 1
WHAT, WHERE, AND HOW TO MONETIZE DEVICE BEHAVIORS 8
BUILDING A5S 11
SEARCH MARKETING VERSUS SOCIAL MARKETING VIA A5S 16
GOOGLE, FACEBOOK, AND TWITTER PLACES 23
M3 VIA GPS AND WI-FI TRIANGULATION 32
YOU ARE WHERE YOU WILL BE 37
DATA MINING DEVICES 43
2 HOW 47
M3 VIA MACHINE LEARNING 47
AUTONOMOUSLY CLUSTERING DEVICE BEHAVIORS 52
REAL-TIME DEMOGRAPHIC NETWORKS 56
GEOLOCATION TRIANGULATION NETWORKS 58
DEEP PACKET INSPECTION FOR M3 60
MOBM3 63
DATA AGGREGATION AND SHARING NETWORKS 66
TWITTER IS ORGANIC TV FOR M3 72
BLOGS ARE STUDIOS FOR M3 75
DIALING UP IPHONE AND ANDROID A5 NUMBERS 76
MOBILE COOKIE A5S FOR M3 79
MOBILE ADVERTISING NETWORKS FOR A5 84
M3 VIA VOICE RECOGNITION 90
FACIAL RECOGNITION 93
MOBILE RICH MEDIA FOR M3 AND A5 93
MOBILE AD EXCHANGES FOR A5 96
ANONYMOUS CONSUMER CATEGORIES FOR M3 99
DIGITAL FINGERPRINTING FOR A5 AND M3 102
VII
IMAGE 2
VIII * CONTENTS
3 CHECKLISTS 113
WHY M3 CHECKLISTS? 113
CHECKLIST FOR CLUSTERING WORDS AND CONSUMER BEHAVIORS 114 CHECKLIST OF
CLUSTERING SOFTWARE 114
CHECKLIST OF TEXT ANALYTICAL SOFTWARE 120
CHECKLIST OF CLASSIFICATION SOFTWARE 127
CHECKLIST OF STREAMING ANALYTICAL SOFTWARE FOR M3 130
A5 CHECKLIST 133
M3 PRIVACY NOTIFICATION CHECKLIST 135
CHECKLIST OF M3 MARKETING TERMINOLOGY, TECHNIQUES, AND TECHNOLOGIES 136
CHECKLIST OF WEB A5S SOFTWARE AND SERVICES 139
AD NETWORK M3 CHECKLIST 146
M3 MARKETERS WEB CHECKLIST 153
CHECKLIST OF SOCIAL METRIC CONSULTANCIES FOR M3 155
SOCIAL MARKETING AGENCIES CHECKLIST FOR M3 159
RECOMMENDATION ENGINES CHECKLIST FOR M3 163
DATA HARVESTERS CHECKLIST FOR A5 166
WOM TECHNIQUES AND COMPANIES CHECKLIST FORM3 168
CHECKLIST OF MOBILE WEBSITE DEVELOPERS FOR A5S 174
CHECKLIST FOR CONSTRUCTING A5S 178
CHECKLIST OF A5 DEVELOPERS 178
CHECKLIST OF A5 MARKETING COMPANIES 179
M3 MARKETERS CHECKLIST 180
CHECKLIST OF DIGITAL M3 AND A5 AGENCIES 180
FINAL M3 MARKETER CHECKLIST 183
4 CASE STUDIES 191
EXAMPLES OF M3 AND A5 IN ACTION 191
WIZRULE CASE STUDY 191
GROUPON CASE STUDY 195
LIVING SOCIAL CASE STUDY 196
ZYNGA CASE STUDY 199
TIPPR CASE STUDY 200
BUYWITHME CASE STUDY 201
HYUNDAI CASE STUDY 202
INSTAPAPER CASE STUDY 204
KONY SOLUTIONS CASE STUDY 204
URBAN AIRSHIP CASE STUDY 206
FOURSQUARE CASE STUDIES 207
GOWALLA CASE STUDIES 209
HIPSTAMATIC CASE STUDY 210
IMAGE 3
CONTENTS * IX
POINTABOUT CASE STUDY 210
MLB CASE STUDY 212
DUNKIN DONUTS CASE STUDY 214
SKYHOOK CASE STUDY 215
EBAY MOBILE CASE STUDY 216
THEFIND CASE STUDY 217
VIVAKI CASE STUDIES 217
RAZORFISH 217
DIGITAS 218
360I CASE STUDIES 218
SKYPE CASE STUDIES 221
CLEARWIRE CASE STUDY 221
GREYSTRIPE CASE STUDIES 222
UNIVISION CASE STUDY 224
LTECH CASE STUDIES 225
ADVENT INTERNATIONAL 226
NEW YORK LIFE 226
CHALLENGES 226
PC MAGAZINE 226
PAYPAL 227
DISCOVERY COMMUNICATIONS CASE STUDY 227
TOUCH PRESS CASE STUDIES 229
MAJOR LEAGUE ENTERTAINMENT EXPERIENCE 229
EXECUTIVE-CLASS TRAVEL EXPERIENCE 229
TWITTER CASE STUDIES 230
BEST BUY 230
ETSY 230
JETBLUE 231
MOXSIE 232
SALESFORCE CASE STUDY 232
SHOPKICK CASE STUDY 233
IKEA CASE STUDY 234
URBAN OUTFITTERS CASE STUDY 237
TUMBLR CASE STUDY 238
CRIMSON HEXAGON CASE STUDY 240
USABLENET CASE STUDIES 241
ASOS 241
FAIRMONT HOTELS 242
GARNET HILL 242
JC PENNEY 242
MARKS & SPENCER 242
PACSUN 243
IMAGE 4
CONTENTS
BAZAARVOKE CASE STUDIES 243
BENEFIT COSMETICS 243
SEARS CANADA 243
DRL 243
EVANS CYCLES 244
EPSON 244
QUOVA CASE STUDIES 244
BBC 245
24/7 REAL MEDIA 247
PROCERA CASE STUDY 247
CLICKSTREAM TECHNOLOGIES CASE STUDIES 248
RAPLEAF CASE STUDY 249
TARGUSINFO CASE STUDY 250
QUANTCAST CASE STUDIES 252
CASE STUDY ONE 252
CASE STUDY TWO 252
CASE STUDY THREE 253
CASE STUDY FOUR 253
CASE STUDY FIVE 254
CASE STUDY SIX 254
CASE STUDY SEVEN 255
CASE STUDY EIGHT 255
BRIGHTCOVE CASE STUDY 256
ROCKET FUEL CASE STUDIES 257
BELVEDERE VODKA 257
BROOKS 257
ACE HARDWARE 258
LORD&TAYLOR 259
ADMELD CASE STUDIES 259
PANDORA 259
IDG S TECHNETWORK 259
FORWARD HEALTH 260
ADBRITE CASE STUDY 260
DATRAN MEDIA CASE STUDIES 261
CHACHA 261
PGA 261
SONY 261
EHARMONY 261
NASCAR 262
BABYTOBEE 262
NETMINING CASE STUDIES 262
CASE STUDY ONE 262
CASE STUDY TWO 262
IMAGE 5
CONTENTS * XI
INTERCLICK CASE STUDIES 263
CASE STUDY ONE 263
CASE STUDY TWO 263
CASE STUDY THREE 264
CASE STUDY FOUR 264
CASE STUDY FIVE 265
CASE STUDY SIX 265
CASE STUDY SEVEN 266
CASE STUDY EIGHT 266
CASE STUDY NINE 267
AUDIENCESCIENCE CASE STUDIES 267
AUTOMOTIVE 267
CONSUMER PRODUCTS 267
ENTERTAINMENT 268
FINANCE 268
MANUFACTURING 268
PHARMACEUTICAL 268
RETAIL 268
PUBMATIC CASE STUDIES 269
TURN CASE STUDIES 269
AUTOMOTIVE 269
RETAIL 270
TELECOMMUNICATIONS 271
RED ARIL CASE STUDY 271
DATAXU CASE STUDIES 272
EDUCATION 272
TRAVEL 272
FINANCIAL 272
TRIGGIT CASE STUDY 272
BLUEKAI CASE STUDIES 273
AUTOMOTIVE 273
TRAVEL 273
APPLIANCES 273
XPLUSONE CASE STUDY 274
PLACECAST CASE STUDIES 274
THE NORTH FACE 274
WHITE HOUSE BLACK MARKET 274
SONIC 274
O 2 275
TELLME CASE STUDIES 275
FINANCIAL 275
BANKING 275
SHIPPING 276
IMAGE 6
XII * CONTENTS
MOBILE POSSE CASE STUDY 276
MEDIALETS CASE STUDIES 277
HBO 277
JP MORGAN CHASE 277
MICROSTRATEGY 277
ADMOB CASE STUDIES 277
FLIXSTER 277
VOLKSWAGEN 279
ADIDAS 279
PHONETAG CASE STUDY 280
XTRACT CASE STUDY 281
BAYESIALAB CASE STUDY 281
POLYANALYST CASE STUDY 283
ATTENSITY CASE STUDY 284
CLARABRIDGE CASE STUDY 285
DTSEARCH CASE STUDIES 286
SIMON DELIVERS 286
CYBERGROUP 287
REDITUS 287
LEXALYDCS CASE STUDIES 289
DATASIFT 289
NORTHERN LIGHT 289
LEXIMANCER CASE STUDY 290
NSTEIN CASE STUDIES 292
PROQUEST 292
EVOLVE24 292
GESCA 293
RECOMMIND CASE STUDIES 294
LAW 294
ENERGY 294
SEARCH AND SOCIAL 295
C5.0 CASE STUDY 297
CART CASE STUDY 298
XPERRULE MINER CASE STUDIES 301
FINANCIAL 304
ENERGY 306
STREAMBASE CASE STUDY 307
GOOGLE ANALYTICS CASE STUDY 310
SAS CASE STUDY 312
UNICA CASE STUDIES 313
CITRIX 313
COREL 315
MONSTER 316
IMAGE 7
CONTENTS * XIII
WEBTRENDS CASE STUDIES 318
VIRGIN MOBILE 318
ROSETTA STONE 319
GORDMANS 321
CLICKTALE CASE STUDY 322
24/7 REALMEDIA CASE STUDIES 323
JAMBA JUICE 323
ACCOR GROUP 324
PERSONAL CREATIONS 325
FORBES 326
ADPEPPER CASE STUDIES 327
BBC 327
BDO STOY HAYWARD 327
T-MOBILE 327
ADTEGRITY CASE STUDY 328
BURST! MEDIA CASE STUDIES 328
TAKE CARE HEALTH SYSTEMS 328
FUSE 329
KABOOSE 329
CASALE MEDIA CASE STUDIES 330
INDUSTRY: PUBLISHING 330
INDUSTRY: TELECOMMUNICATIONS 330
INDUSTRY: AUTOMOTIVE 331
FEDERATED MEDIA CASE STUDIES 331
CLIENT: MILK-BONE 331
CLIENT: MY LIFE SCOOP (INTEL) 331
CLIENT: HYUNDAI TUCSON MOVIE AWARDS SEASON 332
GORILLA NATION MEDIA CASE STUDY 332
INTERCLICK CASE STUDIES 334
MOBILE 334
AUTOMOTIVE 335
JUICE 335
TRIBAL FUSION CASE STUDY 336
VALUE-AD CASE STUDY 337
DRIVEPM CASE STUDIES 338
LINKSHARE CASE STUDIES 340
SMARTBARGAINS.COM 340
TOSHIBA 341
NORTH FACE 342
EPIC DIRECT CASE STUDY 343
SHAREASALE CASE STUDY 344
ADKNOWLEDGE CASE STUDY 345
MARCHEX CASE STUDY 345
IMAGE 8
XIV * CONTENTS
VIBRANT MEDIA CASE STUDIES 346
BING* 346
TOYOTA 346
BEST BUY 347
CANON 347
BLOGADS CASE STUDIES 347
NORML 347
GALA DARLING 347
FUNKY DOWNTOWN 348
DRUDGE RETORT 348
PHEEDO CASE STUDY 348
SEDO CASE STUDY 349
CYMFONY CASE STUDY 350
JIVOX CASE STUDY 350
CONTEXTOPTIONAL CASE STUDY. 351
KICKAPPS CASE STUDY 352
ATG CASE STUDY 353
AGGERATEKNOWLEDGE CASE STUDIES 355
INFINIGRAPH CASE STUDY 356
SOCIALFLOW CASE STUDY 357
HYPERDRIVE INTERACTIVE CASE STUDIES 358
DREAMFIELDS PASTA 358
LAROSA S PIZZERIAS 358
SHARPIE 359
SENSOR TECHNOLOGY SYSTEMS 359
BRAINS ON FIRE CASE STUDY 359
LIKEABLE MEDIA CASE STUDY 360
360 DIGITAL INFLUENCES CASE STUDY 362
BZZAGENT CASE STUDIES 363
HTC 363
THOMAS 363
BLACK BOX WINE 364
KELLER FAY GROUP CASE STUDIES 365
CASE STUDY ONE 365
CASE STUDY TWO 365
CASE STUDY THREE 365
CASE STUDY FOUR 366
CASE STUDY FIVE 366
CASE STUDY SIX 366
CASE STUDY SEVEN 367
CASE STUDY EIGHT 367
CASE STUDY NINE 367
CASE STUDY TEN 367
IMAGE 9
CONTENTS * XV
FANSCAPE CASE STUDY 368
BRICKFISH CASE STUDIES 368
TREMOR CASE STUDY 369
PORTER NOVELLI CASE STUDY 369
ROOM 214 CASE STUDIES 371
QWEST 371
TRAVEL CHANNEL 373
STRATEGIC MEDIA 374
SMARTYPIG 374
CONVERSEON CASE STUDY 376
ODDCAST CASE STUDIES 377
MCDONALDS 377
KELLOGG 377
FORD 378
M&M 378
NOKIA 378
MR. YOUTH CASE STUDY 379
BLUE CORONA CASE STUDY 379
MOZEO CASE STUDY 380
MOBILE WEB UP CASE STUDY 381
MOBIFY CASE STUDIES 381
THE NEW YORKER 381
THREADLESS 382
ALIBRIS 383
USABLENET CASE STUDIES 384
ASOS 384
FAIRMONT HOTELS 384
JC PENNEY 384
DIGBY CASE STUDY 385
BIANOR CASE STUDY 386
XCUBELABS CASE STUDIES 387
MCLNTOSHLABS 387
EAT THAT FROG 388
GLYMPSE CASE STUDY 389
DATAXU CASE STUDIES 390
SOCIAL 390
MOBILE 391
AUTO 391
GENIUSROCKET 392
AMAZON 392
HEINZ 392
AQUAFINA 392
MEDIAMATH CASE STUDIES 393
IMAGE 10
XVI * CONTENTS
FINANCIAL ADVERTISER 393
TRAVEL ADVERTISER 393
RETAIL ADVERTISER 393
PROFERO CASE STUDY 393
X + 1 CASE STUDY 395
VICTORS & SPOILS CASE STUDIES 395
DISH NETWORK 395
VIRGIN AMERICA 396
HARLEY-DAVIDSON 396
DOUBLECLICK CASE STUDY 396
CLICKTRACKS CASE STUDY 397
SITESPECT CASE STUDY 398
JUMPTAP CASE STUDIES 400
HARDEE S 400
SWAP 400
VALDRA CASE STUDY 400
CONTEXTOPTIONAL CASE STUDY 401
SATMETRIX CASE STUDY 401
NSQUARED CASE STUDY 403
FETCHBACK CASE STUDIES 404
COSMETICS 404
CLOTHING 405
ELECTRONICS 405
FUTURE 406
MOBILITY 406
INTELLIGIBILITY 406
$ 407
INDEX 409
|
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| id | DE-604.BV040445330 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T00:24:04Z |
| institution | BVB |
| isbn | 9781439881910 143988191X |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-025293079 |
| oclc_num | 815935159 |
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| owner_facet | DE-473 DE-BY-UBG DE-1050 |
| physical | XVIII, 418 S. Ill., graph. Darst. 24 cm |
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| spelling | Mena, Jesus Verfasser aut Machine-to-machine marketing (M3) via anonymous advertising apps anywhere anytime (A5) Jesus Mena machine to Boca Raton, Fla. [u.a.] CRC Press 2012 XVIII, 418 S. Ill., graph. Darst. 24 cm txt rdacontent n rdamedia nc rdacarrier Online-Marketing (DE-588)7706419-7 gnd rswk-swf Automation (DE-588)4003957-2 gnd rswk-swf Internet advertising Internet marketing Application software / Development Machine learning Electronic commerce Online-Marketing (DE-588)7706419-7 s Automation (DE-588)4003957-2 s DE-604 SWB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025293079&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Mena, Jesus Machine-to-machine marketing (M3) via anonymous advertising apps anywhere anytime (A5) Online-Marketing (DE-588)7706419-7 gnd Automation (DE-588)4003957-2 gnd |
| subject_GND | (DE-588)7706419-7 (DE-588)4003957-2 |
| title | Machine-to-machine marketing (M3) via anonymous advertising apps anywhere anytime (A5) |
| title_alt | machine to |
| title_auth | Machine-to-machine marketing (M3) via anonymous advertising apps anywhere anytime (A5) |
| title_exact_search | Machine-to-machine marketing (M3) via anonymous advertising apps anywhere anytime (A5) |
| title_full | Machine-to-machine marketing (M3) via anonymous advertising apps anywhere anytime (A5) Jesus Mena |
| title_fullStr | Machine-to-machine marketing (M3) via anonymous advertising apps anywhere anytime (A5) Jesus Mena |
| title_full_unstemmed | Machine-to-machine marketing (M3) via anonymous advertising apps anywhere anytime (A5) Jesus Mena |
| title_short | Machine-to-machine marketing (M3) via anonymous advertising apps anywhere anytime (A5) |
| title_sort | machine to machine marketing m3 via anonymous advertising apps anywhere anytime a5 |
| topic | Online-Marketing (DE-588)7706419-7 gnd Automation (DE-588)4003957-2 gnd |
| topic_facet | Online-Marketing Automation |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025293079&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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