Business-to-business marketing:
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Los Angeles [u.a.]
Sage
2012
|
| Ausgabe: | 2. ed., 1. reprint. |
| Schriftenreihe: | SAGE advanced marketing series
|
| Schlagworte: | |
| Beschreibung: | Previous ed.: 2007. - Includes bibliographical references and index |
| Beschreibung: | XXI, 386 S. Ill., graph. Darst. 25 cm |
| ISBN: | 1849201552 1849201560 9781849201551 9781849201568 |
Internformat
MARC
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| 020 | |a 9781849201568 |c (pbk.) £29.99 |9 978-1-84920-156-8 | ||
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| 100 | 1 | |a Brennan, Ross |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Business-to-business marketing |c Ross Brennan, Louise Canning and Raymond McDowell |
| 250 | |a 2. ed., 1. reprint. | ||
| 264 | 1 | |a Los Angeles [u.a.] |b Sage |c 2012 | |
| 300 | |a XXI, 386 S. |b Ill., graph. Darst. |c 25 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a SAGE advanced marketing series | |
| 500 | |a Previous ed.: 2007. - Includes bibliographical references and index | ||
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Beziehungsmanagement |0 (DE-588)4326109-7 |2 gnd |9 rswk-swf |
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| 650 | 0 | 7 | |a Business-to-Business-Marketing |0 (DE-588)4631075-7 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Kundenmanagement |0 (DE-588)4236865-0 |2 gnd |9 rswk-swf |
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| 700 | 1 | |a McDowell, Raymond |e Verfasser |4 aut | |
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| 883 | 1 | |8 2\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804149503121424384 |
|---|---|
| any_adam_object | |
| author | Brennan, Ross Canning, Louise McDowell, Raymond |
| author_facet | Brennan, Ross Canning, Louise McDowell, Raymond |
| author_role | aut aut aut |
| author_sort | Brennan, Ross |
| author_variant | r b rb l c lc r m rm |
| building | Verbundindex |
| bvnumber | BV040444964 |
| classification_rvk | QP 600 QP 621 |
| ctrlnum | (OCoLC)918340331 (DE-599)BVBBV040444964 |
| dewey-full | 658.804 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.804 |
| dewey-search | 658.804 |
| dewey-sort | 3658.804 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 2. ed., 1. reprint. |
| format | Book |
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| genre | 1\p (DE-588)4522595-3 Fallstudiensammlung gnd-content |
| genre_facet | Fallstudiensammlung |
| id | DE-604.BV040444964 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T00:24:04Z |
| institution | BVB |
| isbn | 1849201552 1849201560 9781849201551 9781849201568 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-025292727 |
| oclc_num | 918340331 |
| open_access_boolean | |
| owner | DE-11 |
| owner_facet | DE-11 |
| physical | XXI, 386 S. Ill., graph. Darst. 25 cm |
| publishDate | 2012 |
| publishDateSearch | 2012 |
| publishDateSort | 2012 |
| publisher | Sage |
| record_format | marc |
| series2 | SAGE advanced marketing series |
| spelling | Brennan, Ross Verfasser aut Business-to-business marketing Ross Brennan, Louise Canning and Raymond McDowell 2. ed., 1. reprint. Los Angeles [u.a.] Sage 2012 XXI, 386 S. Ill., graph. Darst. 25 cm txt rdacontent n rdamedia nc rdacarrier SAGE advanced marketing series Previous ed.: 2007. - Includes bibliographical references and index Marketing (DE-588)4037589-4 gnd rswk-swf Beziehungsmanagement (DE-588)4326109-7 gnd rswk-swf Direktmarketing (DE-588)4012421-6 gnd rswk-swf Business-to-Business-Marketing (DE-588)4631075-7 gnd rswk-swf Kundenmanagement (DE-588)4236865-0 gnd rswk-swf 1\p (DE-588)4522595-3 Fallstudiensammlung gnd-content Business-to-Business-Marketing (DE-588)4631075-7 s DE-604 Marketing (DE-588)4037589-4 s Kundenmanagement (DE-588)4236865-0 s Beziehungsmanagement (DE-588)4326109-7 s Direktmarketing (DE-588)4012421-6 s 2\p DE-604 Canning, Louise Verfasser aut McDowell, Raymond Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Brennan, Ross Canning, Louise McDowell, Raymond Business-to-business marketing Marketing (DE-588)4037589-4 gnd Beziehungsmanagement (DE-588)4326109-7 gnd Direktmarketing (DE-588)4012421-6 gnd Business-to-Business-Marketing (DE-588)4631075-7 gnd Kundenmanagement (DE-588)4236865-0 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4326109-7 (DE-588)4012421-6 (DE-588)4631075-7 (DE-588)4236865-0 (DE-588)4522595-3 |
| title | Business-to-business marketing |
| title_auth | Business-to-business marketing |
| title_exact_search | Business-to-business marketing |
| title_full | Business-to-business marketing Ross Brennan, Louise Canning and Raymond McDowell |
| title_fullStr | Business-to-business marketing Ross Brennan, Louise Canning and Raymond McDowell |
| title_full_unstemmed | Business-to-business marketing Ross Brennan, Louise Canning and Raymond McDowell |
| title_short | Business-to-business marketing |
| title_sort | business to business marketing |
| topic | Marketing (DE-588)4037589-4 gnd Beziehungsmanagement (DE-588)4326109-7 gnd Direktmarketing (DE-588)4012421-6 gnd Business-to-Business-Marketing (DE-588)4631075-7 gnd Kundenmanagement (DE-588)4236865-0 gnd |
| topic_facet | Marketing Beziehungsmanagement Direktmarketing Business-to-Business-Marketing Kundenmanagement Fallstudiensammlung |
| work_keys_str_mv | AT brennanross businesstobusinessmarketing AT canninglouise businesstobusinessmarketing AT mcdowellraymond businesstobusinessmarketing |