Management of multiple business models: determining the optimal organizational strategy
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Format: | Abschlussarbeit Buch |
Sprache: | English |
Veröffentlicht: |
2012
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Schlagworte: | |
Online-Zugang: | Inhaltsverzeichnis |
Beschreibung: | XV, 169, X - LI S. graph. Darst. |
Internformat
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Datensatz im Suchindex
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adam_text | Titel: Management of multiple business models
Autor: Harren, Hendrik
Jahr: 2012
Table of contents
Abstract...................................................................................................................................iii
Zusammenfassung (German Abstract)..................................................................................v
Table of contents....................................................................................................................vii
Table of figures.......................................................................................................................xii
Table of tables.......................................................................................................................xiv
Abbreviations.........................................................................................................................xv
1. Introduction...................................................................................................................1
1.1. Research focus - Management of multiple business models..........................................2
1.2. Structure of the thesis......................................................................................................4
2. Literature review - Antecedents and consequences of business model choices......8
2.1. Abstract...........................................................................................................................8
2.2. Introduction.....................................................................................................................8
2.3. Methodology.................................................................................................................11
2.4. The research framework................................................................................................14
2.5. The business model choices..........................................................................................16
2.6. Antecedents of business model choices........................................................................18
2.6.1.Environmental factors.............................................................................................19
2.6.2.Firm factors.............................................................................................................22
2.6.3.Existing business model choices.............................................................................25
2.7. Managerial cognition....................................................................................................27
2.8. Consequences of business model choice.......................................................................29
2.8.1.Customers...............................................................................................................30
2.8.2.The firm..................................................................................................................32
2.8.3.Partners...................................................................................................................34
2.8.4.Competitors.............................................................................................................36
2.9. Firm performance..........................................................................................................37
2.10. Future research agenda...........................................................................................40
3. Theory critique - Improvement levers for business model theory building..........44
3.1. Abstract.........................................................................................................................44
3.2. Introduction...................................................................................................................44
3.3. Criteria for good theory.................................................................................................45
3.4. Nature of past works: Most business model publications are descriptive - not
theoretical......................................................................................................................48
3.5. Evaluation of theoretical quality - Three areas for improvement:...............................51
3.5.1.What How: The existing constructs and relationships resemble a patchwork -
Theory building is needed to link available theory.................................................51
3.5.2.Why: Underlying rules and forces are currently not explained - Interdependencies
between business model elements is a promising direction...................................57
3.5.3.Utility Falsifiability: Empirical difficulties need to be overcome - New
methodologies can enhance research in the field....................................................59
3.6. Conclusion.....................................................................................................................61
4. Towards new theory - Activity system based simulations......................................64
4.1. Methodology selection - Simulation studies................................................................64
4.2. Quality criteria for valuable simulation studies............................................................65
4.3. The process of conducting simulation studies..............................................................68
5. Dual business models - Interdependency types determine optimal strategy........72
5.1. Abstract.........................................................................................................................72
5.2. Introduction...................................................................................................................72
5.3. Multiple business models, activity systems, complexity..............................................74
5.4. The model......................................................................................................................81
5.4.1.The firm and its business models............................................................................81
5.4.2.Modeling the interdependencies within business models.......................................83
5.4.3.Modeling the interdependencies between business models....................................84
5.4.4.Modeling the organizational structure....................................................................88
5.4.5.The experimentation setup......................................................................................90
5.5. Results...........................................................................................................................90
5.5.1.Experiment 1: Independence between business models.........................................91
5.5.2.Experiment 2: Substitute and complement interdependencies between business
models.....................................................................................................................92
5.5.3.Experiment 3: The relaxation of the visibility assumption.....................................98
5.5.4.Experiment 4: Phased separation approach..........................................................101
5.6. Conclusion...................................................................................................................102
6. Dual business models - On the value of prespecifying strategic choices.............107
6.1. Abstract.......................................................................................................................107
6.2. Introduction.................................................................................................................107
6.3. Business model portfolios, modularity, strategic choices...........................................110
6.4. The model....................................................................................................................118
6.4.1.The firm and its business models..........................................................................119
6.4.2.Modeling the interdependencies...........................................................................120
6.4.3.The identification and prespecification of strategic choices.................................122
6.4.4.Modeling the organizational structure..................................................................123
6.4.5.The experimentation setup....................................................................................125
6.5. Results.........................................................................................................................127
6.5.1.Experiment 1: General impact of prespecifying choices......................................127
6.5.2.Experiment 2a: Prespecifying the right choices - Random selection..................129
6.5.3.Experiment 2b: Prespecifying the right choices - Alternative selection..............131
6.5.4.Experiment 3: Prespecifying the choices right.....................................................133
6.5.5.Experiment 4a: Performance impact on separated vs. integrated firms - Separated
firm with prespecified choices vs. integrated firm................................................136
6.5.6.Experiment 4b: Performance impact on separated vs. integrated firms -
Comparison to integrated firm with prespecified choices....................................138
6.6. Conclusion...................................................................................................................141
7. Conclusion - Developed theory and outlook on future research..........................145
7.1. The type of interdependencies determines the optimal strategy for managing dual
business models...........................................................................................................147
7.2. Visibility moderates the performance impact of strategies for managing dual business
models.........................................................................................................................150
7.3. Prespecifying strategic choices moderates the performance impact of strategies for
managing dual business models..................................................................................152
7.4. Implications for practitioners......................................................................................156
7.5. Limitations and opportunities for future research.......................................................158
References.............................................................................................................................162
Appendix...................................................................................................................................x
Overview of the activity systems literature in strategic management...................................x
Literature recurrently referenced by business model articles.............................................xvi
|
any_adam_object | 1 |
author | Harren, Hendrik |
author_facet | Harren, Hendrik |
author_role | aut |
author_sort | Harren, Hendrik |
author_variant | h h hh |
building | Verbundindex |
bvnumber | BV040442736 |
ctrlnum | (OCoLC)828784287 (DE-599)BVBBV040442736 |
dewey-full | 658.4012 |
dewey-hundreds | 600 - Technology (Applied sciences) |
dewey-ones | 658 - General management |
dewey-raw | 658.4012 |
dewey-search | 658.4012 |
dewey-sort | 3658.4012 |
dewey-tens | 650 - Management and auxiliary services |
discipline | Wirtschaftswissenschaften |
format | Thesis Book |
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spelling | Harren, Hendrik Verfasser aut Management of multiple business models determining the optimal organizational strategy vorgelegt von Hendrik Harren 2012 XV, 169, X - LI S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Berlin, Techn. Univ., Diss., 2012 Geschäftsmodell (DE-588)7737985-8 gnd rswk-swf Organisationsmodell (DE-588)4172761-7 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content Geschäftsmodell (DE-588)7737985-8 s Organisationsmodell (DE-588)4172761-7 s DE-188 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025290538&sequence=000004&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
spellingShingle | Harren, Hendrik Management of multiple business models determining the optimal organizational strategy Geschäftsmodell (DE-588)7737985-8 gnd Organisationsmodell (DE-588)4172761-7 gnd |
subject_GND | (DE-588)7737985-8 (DE-588)4172761-7 (DE-588)4113937-9 |
title | Management of multiple business models determining the optimal organizational strategy |
title_auth | Management of multiple business models determining the optimal organizational strategy |
title_exact_search | Management of multiple business models determining the optimal organizational strategy |
title_full | Management of multiple business models determining the optimal organizational strategy vorgelegt von Hendrik Harren |
title_fullStr | Management of multiple business models determining the optimal organizational strategy vorgelegt von Hendrik Harren |
title_full_unstemmed | Management of multiple business models determining the optimal organizational strategy vorgelegt von Hendrik Harren |
title_short | Management of multiple business models |
title_sort | management of multiple business models determining the optimal organizational strategy |
title_sub | determining the optimal organizational strategy |
topic | Geschäftsmodell (DE-588)7737985-8 gnd Organisationsmodell (DE-588)4172761-7 gnd |
topic_facet | Geschäftsmodell Organisationsmodell Hochschulschrift |
url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025290538&sequence=000004&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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