The real Pepsi challenge: how one pioneering company broke color barriers in 1940s American business
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York
Free Press
2008
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references (p. 289-329) and index |
| Beschreibung: | xix, 360 p., [16] p. of plates ill. 22 cm |
| ISBN: | 9780743265720 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV040440731 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | t | ||
| 008 | 120925s2008 a||| |||| 00||| eng d | ||
| 020 | |a 9780743265720 |9 978-0-7432-6572-0 | ||
| 035 | |a (OCoLC)815930944 | ||
| 035 | |a (DE-599)BVBBV040440731 | ||
| 040 | |a DE-604 |b ger | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-19 | ||
| 100 | 1 | |a Capparell, Stephanie |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a The real Pepsi challenge |b how one pioneering company broke color barriers in 1940s American business |c Stephanie Capparell |
| 264 | 1 | |a New York |b Free Press |c 2008 | |
| 300 | |a xix, 360 p., [16] p. of plates |b ill. |c 22 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references (p. 289-329) and index | ||
| 610 | 1 | 4 | |a PepsiCo, inc / Employees / Recruiting / History |
| 650 | 4 | |a African American executives / History | |
| 650 | 4 | |a Cola drinks / United States / Marketing / History | |
| 650 | 4 | |a African American consumers / History | |
| 650 | 4 | |a Geschichte | |
| 651 | 4 | |a USA | |
| 856 | 4 | 2 | |m HBZ Datenaustausch |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025288564&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-025288564 | ||
Datensatz im Suchindex
| _version_ | 1804149496801656832 |
|---|---|
| adam_text | Contents
Introduction xi
1. The High Road to Profit 1
2. Black, White, and Green 40
3. How Big Is Your Negro Market? 64
4. Leaders in Their Fields 96
5. The Brown Hucksters 130
6. The Cola Color Wars 169
7. The View from the Threshold 204
8. Crossing the Threshold 241
Epilogue 273
Acknowledgments 285
Bibliography 289
Index 331
Study Group Guide 355
|
| any_adam_object | 1 |
| author | Capparell, Stephanie |
| author_facet | Capparell, Stephanie |
| author_role | aut |
| author_sort | Capparell, Stephanie |
| author_variant | s c sc |
| building | Verbundindex |
| bvnumber | BV040440731 |
| ctrlnum | (OCoLC)815930944 (DE-599)BVBBV040440731 |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01402nam a2200349 c 4500</leader><controlfield tag="001">BV040440731</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">120925s2008 a||| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780743265720</subfield><subfield code="9">978-0-7432-6572-0</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)815930944</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV040440731</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-19</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Capparell, Stephanie</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">The real Pepsi challenge</subfield><subfield code="b">how one pioneering company broke color barriers in 1940s American business</subfield><subfield code="c">Stephanie Capparell</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New York</subfield><subfield code="b">Free Press</subfield><subfield code="c">2008</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">xix, 360 p., [16] p. of plates</subfield><subfield code="b">ill.</subfield><subfield code="c">22 cm</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references (p. 289-329) and index</subfield></datafield><datafield tag="610" ind1="1" ind2="4"><subfield code="a">PepsiCo, inc / Employees / Recruiting / History</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">African American executives / History</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Cola drinks / United States / Marketing / History</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">African American consumers / History</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Geschichte</subfield></datafield><datafield tag="651" ind1=" " ind2="4"><subfield code="a">USA</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">HBZ Datenaustausch</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025288564&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-025288564</subfield></datafield></record></collection> |
| geographic | USA |
| geographic_facet | USA |
| id | DE-604.BV040440731 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T00:23:58Z |
| institution | BVB |
| isbn | 9780743265720 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-025288564 |
| oclc_num | 815930944 |
| open_access_boolean | |
| owner | DE-19 DE-BY-UBM |
| owner_facet | DE-19 DE-BY-UBM |
| physical | xix, 360 p., [16] p. of plates ill. 22 cm |
| publishDate | 2008 |
| publishDateSearch | 2008 |
| publishDateSort | 2008 |
| publisher | Free Press |
| record_format | marc |
| spelling | Capparell, Stephanie Verfasser aut The real Pepsi challenge how one pioneering company broke color barriers in 1940s American business Stephanie Capparell New York Free Press 2008 xix, 360 p., [16] p. of plates ill. 22 cm txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references (p. 289-329) and index PepsiCo, inc / Employees / Recruiting / History African American executives / History Cola drinks / United States / Marketing / History African American consumers / History Geschichte USA HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025288564&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Capparell, Stephanie The real Pepsi challenge how one pioneering company broke color barriers in 1940s American business PepsiCo, inc / Employees / Recruiting / History African American executives / History Cola drinks / United States / Marketing / History African American consumers / History Geschichte |
| title | The real Pepsi challenge how one pioneering company broke color barriers in 1940s American business |
| title_auth | The real Pepsi challenge how one pioneering company broke color barriers in 1940s American business |
| title_exact_search | The real Pepsi challenge how one pioneering company broke color barriers in 1940s American business |
| title_full | The real Pepsi challenge how one pioneering company broke color barriers in 1940s American business Stephanie Capparell |
| title_fullStr | The real Pepsi challenge how one pioneering company broke color barriers in 1940s American business Stephanie Capparell |
| title_full_unstemmed | The real Pepsi challenge how one pioneering company broke color barriers in 1940s American business Stephanie Capparell |
| title_short | The real Pepsi challenge |
| title_sort | the real pepsi challenge how one pioneering company broke color barriers in 1940s american business |
| title_sub | how one pioneering company broke color barriers in 1940s American business |
| topic | PepsiCo, inc / Employees / Recruiting / History African American executives / History Cola drinks / United States / Marketing / History African American consumers / History Geschichte |
| topic_facet | PepsiCo, inc / Employees / Recruiting / History African American executives / History Cola drinks / United States / Marketing / History African American consumers / History Geschichte USA |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025288564&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT capparellstephanie therealpepsichallengehowonepioneeringcompanybrokecolorbarriersin1940samericanbusiness |