Marken im Social Web: zur Bedeutung von Marken in Online-Diskursen
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Abschlussarbeit Elektronisch E-Book |
| Sprache: | German |
| Veröffentlicht: |
Wiesbaden
Betriebswirtschaftlicher Verlag Gabler
2012
|
| Schriftenreihe: | Research
|
| Schlagworte: | |
| Online-Zugang: | BFB01 BTU01 BTW01 EUV01 FAB01 FAN01 FAW01 FCO01 FHA01 FHD01 FHI01 FHM01 FHN01 FHO01 FHR01 FKE01 FLA01 FNU01 FRO01 FWS01 FWS02 HTW01 HWR01 TUM01 UBG01 UBM01 UBR01 UBT01 UBW01 UBY01 UEI01 UER01 UPA01 Volltext |
| Beschreibung: | 1 Online-Ressource (XI, 281 S.) Ill., graph. Darst. |
| ISBN: | 3834943010 9783834943026 |
| DOI: | 10.1007/978-3-8349-4302-6 |
Internformat
MARC
| LEADER | 00000nmm a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV040426944 | ||
| 003 | DE-604 | ||
| 005 | 20121115 | ||
| 006 | a m||| 00||| | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 120920s2012 gw |||| o||u| ||||||ger d | ||
| 015 | |a 12,N29 |2 dnb | ||
| 020 | |a 3834943010 |9 3-8349-4301-0 | ||
| 020 | |a 9783834943026 |c Online |9 978-3-8349-4302-6 | ||
| 024 | 7 | |a 10.1007/978-3-8349-4302-6 |2 doi | |
| 024 | 3 | |a 9783834943019 | |
| 035 | |a (OCoLC)874177625 | ||
| 035 | |a (DE-599)BVBBV040426944 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a ger | |
| 044 | |a gw |c XA-DE-HE | ||
| 049 | |a DE-473 |a DE-703 |a DE-824 |a DE-739 |a DE-Aug4 |a DE-20 |a DE-706 |a DE-1046 |a DE-1102 |a DE-M347 |a DE-1050 |a DE-573 |a DE-898 |a DE-863 |a DE-862 |a DE-1049 |a DE-92 |a DE-29 |a DE-859 |a DE-1043 |a DE-860 |a DE-861 |a DE-19 |a DE-91 |a DE-355 |a DE-858 |a DE-1051 |a DE-634 |a DE-526 |a DE-523 |a DE-522 |a DE-2070s |a DE-521 |a DE-188 | ||
| 084 | |a QP 650 |0 (DE-625)141922: |2 rvk | ||
| 084 | |a 650 |2 sdnb | ||
| 084 | |a WIR 000 |2 stub | ||
| 100 | 1 | |a Heun, Thomas |d 1972- |e Verfasser |0 (DE-588)1025611535 |4 aut | |
| 245 | 1 | 0 | |a Marken im Social Web |b zur Bedeutung von Marken in Online-Diskursen |c Thomas Heun |
| 264 | 1 | |a Wiesbaden |b Betriebswirtschaftlicher Verlag Gabler |c 2012 | |
| 300 | |a 1 Online-Ressource (XI, 281 S.) |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 490 | 0 | |a Research | |
| 502 | |a Zugl.: Hamburg, Univ., Diss., 2012 | ||
| 650 | 0 | 7 | |a Kulturelle Identität |0 (DE-588)4033542-2 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Social Media |0 (DE-588)4639271-3 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a World Wide Web 2.0 |0 (DE-588)7548364-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Kommunikation |0 (DE-588)4031883-7 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Markenartikel |0 (DE-588)4037584-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marke |0 (DE-588)4074577-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Soziale Software |0 (DE-588)7550143-0 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4113937-9 |a Hochschulschrift |2 gnd-content | |
| 689 | 0 | 0 | |a Marke |0 (DE-588)4074577-6 |D s |
| 689 | 0 | 1 | |a Kommunikation |0 (DE-588)4031883-7 |D s |
| 689 | 0 | 2 | |a World Wide Web 2.0 |0 (DE-588)7548364-6 |D s |
| 689 | 0 | 3 | |a Soziale Software |0 (DE-588)7550143-0 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Markenartikel |0 (DE-588)4037584-5 |D s |
| 689 | 1 | 1 | |a Social Media |0 (DE-588)4639271-3 |D s |
| 689 | 1 | 2 | |a Kulturelle Identität |0 (DE-588)4033542-2 |D s |
| 689 | 1 | |5 DE-604 | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe, Paperback |z 978-3-8349-4301-9 |
| 856 | 4 | 0 | |u https://doi.org/10.1007/978-3-8349-4302-6 |x Verlag |3 Volltext |
| 912 | |a ZDB-2-SWI | ||
| 999 | |a oai:aleph.bib-bvb.de:BVB01-025279518 | ||
| 966 | e | |u https://doi.org/10.1007/978-3-8349-4302-6 |l BFB01 |p ZDB-2-SWI |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-8349-4302-6 |l BTU01 |p ZDB-2-SWI |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-8349-4302-6 |l BTW01 |p ZDB-2-SWI |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-8349-4302-6 |l EUV01 |p ZDB-2-SWI |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-8349-4302-6 |l FAB01 |p ZDB-2-SWI |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-8349-4302-6 |l FAN01 |p ZDB-2-SWI |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-8349-4302-6 |l FAW01 |p ZDB-2-SWI |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-8349-4302-6 |l FCO01 |p ZDB-2-SWI |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-8349-4302-6 |l FHA01 |p ZDB-2-SWI |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-8349-4302-6 |l FHD01 |p ZDB-2-SWI |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-8349-4302-6 |l FHI01 |p ZDB-2-SWI |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-8349-4302-6 |l FHM01 |p ZDB-2-SWI |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-8349-4302-6 |l FHN01 |p ZDB-2-SWI |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-8349-4302-6 |l FHO01 |p ZDB-2-SWI |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-8349-4302-6 |l FHR01 |p ZDB-2-SWI |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-8349-4302-6 |l FKE01 |p ZDB-2-SWI |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-8349-4302-6 |l FLA01 |p ZDB-2-SWI |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-8349-4302-6 |l FNU01 |p ZDB-2-SWI |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-8349-4302-6 |l FRO01 |p ZDB-2-SWI |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-8349-4302-6 |l FWS01 |p ZDB-2-SWI |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-8349-4302-6 |l FWS02 |p ZDB-2-SWI |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-8349-4302-6 |l HTW01 |p ZDB-2-SWI |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-8349-4302-6 |l HWR01 |p ZDB-2-SWI |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-8349-4302-6 |l TUM01 |p ZDB-2-SWI |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-8349-4302-6 |l UBG01 |p ZDB-2-SWI |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-8349-4302-6 |l UBM01 |p ZDB-2-SWI |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-8349-4302-6 |l UBR01 |p ZDB-2-SWI |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-8349-4302-6 |l UBT01 |p ZDB-2-SWI |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-8349-4302-6 |l UBW01 |p ZDB-2-SWI |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-8349-4302-6 |l UBY01 |p ZDB-2-SWI |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-8349-4302-6 |l UEI01 |p ZDB-2-SWI |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-8349-4302-6 |l UER01 |p ZDB-2-SWI |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-8349-4302-6 |l UPA01 |p ZDB-2-SWI |x Verlag |3 Volltext | |
Datensatz im Suchindex
| DE-BY-FWS_katkey | 448659 |
|---|---|
| _version_ | 1806178133515173888 |
| any_adam_object | |
| author | Heun, Thomas 1972- |
| author_GND | (DE-588)1025611535 |
| author_facet | Heun, Thomas 1972- |
| author_role | aut |
| author_sort | Heun, Thomas 1972- |
| author_variant | t h th |
| building | Verbundindex |
| bvnumber | BV040426944 |
| classification_rvk | QP 650 |
| classification_tum | WIR 000 |
| collection | ZDB-2-SWI |
| ctrlnum | (OCoLC)874177625 (DE-599)BVBBV040426944 |
| discipline | Wirtschaftswissenschaften |
| doi_str_mv | 10.1007/978-3-8349-4302-6 |
| format | Thesis Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>05713nmm a2201021 c 4500</leader><controlfield tag="001">BV040426944</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20121115 </controlfield><controlfield tag="006">a m||| 00||| </controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">120920s2012 gw |||| o||u| ||||||ger d</controlfield><datafield tag="015" ind1=" " ind2=" "><subfield code="a">12,N29</subfield><subfield code="2">dnb</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">3834943010</subfield><subfield code="9">3-8349-4301-0</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9783834943026</subfield><subfield code="c">Online</subfield><subfield code="9">978-3-8349-4302-6</subfield></datafield><datafield tag="024" ind1="7" ind2=" "><subfield code="a">10.1007/978-3-8349-4302-6</subfield><subfield code="2">doi</subfield></datafield><datafield tag="024" ind1="3" ind2=" "><subfield code="a">9783834943019</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)874177625</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV040426944</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">ger</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">gw</subfield><subfield code="c">XA-DE-HE</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-473</subfield><subfield code="a">DE-703</subfield><subfield code="a">DE-824</subfield><subfield code="a">DE-739</subfield><subfield code="a">DE-Aug4</subfield><subfield code="a">DE-20</subfield><subfield code="a">DE-706</subfield><subfield code="a">DE-1046</subfield><subfield code="a">DE-1102</subfield><subfield code="a">DE-M347</subfield><subfield code="a">DE-1050</subfield><subfield code="a">DE-573</subfield><subfield code="a">DE-898</subfield><subfield code="a">DE-863</subfield><subfield code="a">DE-862</subfield><subfield code="a">DE-1049</subfield><subfield code="a">DE-92</subfield><subfield code="a">DE-29</subfield><subfield code="a">DE-859</subfield><subfield code="a">DE-1043</subfield><subfield code="a">DE-860</subfield><subfield code="a">DE-861</subfield><subfield code="a">DE-19</subfield><subfield code="a">DE-91</subfield><subfield code="a">DE-355</subfield><subfield code="a">DE-858</subfield><subfield code="a">DE-1051</subfield><subfield code="a">DE-634</subfield><subfield code="a">DE-526</subfield><subfield code="a">DE-523</subfield><subfield code="a">DE-522</subfield><subfield code="a">DE-2070s</subfield><subfield code="a">DE-521</subfield><subfield code="a">DE-188</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 650</subfield><subfield code="0">(DE-625)141922:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">650</subfield><subfield code="2">sdnb</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">WIR 000</subfield><subfield code="2">stub</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Heun, Thomas</subfield><subfield code="d">1972-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)1025611535</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Marken im Social Web</subfield><subfield code="b">zur Bedeutung von Marken in Online-Diskursen</subfield><subfield code="c">Thomas Heun</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Wiesbaden</subfield><subfield code="b">Betriebswirtschaftlicher Verlag Gabler</subfield><subfield code="c">2012</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (XI, 281 S.)</subfield><subfield code="b">Ill., graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Research</subfield></datafield><datafield tag="502" ind1=" " ind2=" "><subfield code="a">Zugl.: Hamburg, Univ., Diss., 2012</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Kulturelle Identität</subfield><subfield code="0">(DE-588)4033542-2</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Social Media</subfield><subfield code="0">(DE-588)4639271-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">World Wide Web 2.0</subfield><subfield code="0">(DE-588)7548364-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Kommunikation</subfield><subfield code="0">(DE-588)4031883-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Markenartikel</subfield><subfield code="0">(DE-588)4037584-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marke</subfield><subfield code="0">(DE-588)4074577-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Soziale Software</subfield><subfield code="0">(DE-588)7550143-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4113937-9</subfield><subfield code="a">Hochschulschrift</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marke</subfield><subfield code="0">(DE-588)4074577-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Kommunikation</subfield><subfield code="0">(DE-588)4031883-7</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">World Wide Web 2.0</subfield><subfield code="0">(DE-588)7548364-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="3"><subfield code="a">Soziale Software</subfield><subfield code="0">(DE-588)7550143-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Markenartikel</subfield><subfield code="0">(DE-588)4037584-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="1"><subfield code="a">Social Media</subfield><subfield code="0">(DE-588)4639271-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="2"><subfield code="a">Kulturelle Identität</subfield><subfield code="0">(DE-588)4033542-2</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe, Paperback</subfield><subfield code="z">978-3-8349-4301-9</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://doi.org/10.1007/978-3-8349-4302-6</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-2-SWI</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-025279518</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-8349-4302-6</subfield><subfield code="l">BFB01</subfield><subfield code="p">ZDB-2-SWI</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-8349-4302-6</subfield><subfield code="l">BTU01</subfield><subfield code="p">ZDB-2-SWI</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-8349-4302-6</subfield><subfield code="l">BTW01</subfield><subfield code="p">ZDB-2-SWI</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-8349-4302-6</subfield><subfield code="l">EUV01</subfield><subfield code="p">ZDB-2-SWI</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-8349-4302-6</subfield><subfield code="l">FAB01</subfield><subfield code="p">ZDB-2-SWI</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-8349-4302-6</subfield><subfield code="l">FAN01</subfield><subfield code="p">ZDB-2-SWI</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-8349-4302-6</subfield><subfield code="l">FAW01</subfield><subfield code="p">ZDB-2-SWI</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-8349-4302-6</subfield><subfield code="l">FCO01</subfield><subfield code="p">ZDB-2-SWI</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-8349-4302-6</subfield><subfield code="l">FHA01</subfield><subfield code="p">ZDB-2-SWI</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-8349-4302-6</subfield><subfield code="l">FHD01</subfield><subfield code="p">ZDB-2-SWI</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-8349-4302-6</subfield><subfield code="l">FHI01</subfield><subfield code="p">ZDB-2-SWI</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-8349-4302-6</subfield><subfield code="l">FHM01</subfield><subfield code="p">ZDB-2-SWI</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-8349-4302-6</subfield><subfield code="l">FHN01</subfield><subfield code="p">ZDB-2-SWI</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-8349-4302-6</subfield><subfield code="l">FHO01</subfield><subfield code="p">ZDB-2-SWI</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-8349-4302-6</subfield><subfield code="l">FHR01</subfield><subfield code="p">ZDB-2-SWI</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-8349-4302-6</subfield><subfield code="l">FKE01</subfield><subfield code="p">ZDB-2-SWI</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-8349-4302-6</subfield><subfield code="l">FLA01</subfield><subfield code="p">ZDB-2-SWI</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-8349-4302-6</subfield><subfield code="l">FNU01</subfield><subfield code="p">ZDB-2-SWI</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-8349-4302-6</subfield><subfield code="l">FRO01</subfield><subfield code="p">ZDB-2-SWI</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-8349-4302-6</subfield><subfield code="l">FWS01</subfield><subfield code="p">ZDB-2-SWI</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-8349-4302-6</subfield><subfield code="l">FWS02</subfield><subfield code="p">ZDB-2-SWI</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-8349-4302-6</subfield><subfield code="l">HTW01</subfield><subfield code="p">ZDB-2-SWI</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-8349-4302-6</subfield><subfield code="l">HWR01</subfield><subfield code="p">ZDB-2-SWI</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-8349-4302-6</subfield><subfield code="l">TUM01</subfield><subfield code="p">ZDB-2-SWI</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-8349-4302-6</subfield><subfield code="l">UBG01</subfield><subfield code="p">ZDB-2-SWI</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-8349-4302-6</subfield><subfield code="l">UBM01</subfield><subfield code="p">ZDB-2-SWI</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-8349-4302-6</subfield><subfield code="l">UBR01</subfield><subfield code="p">ZDB-2-SWI</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-8349-4302-6</subfield><subfield code="l">UBT01</subfield><subfield code="p">ZDB-2-SWI</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-8349-4302-6</subfield><subfield code="l">UBW01</subfield><subfield code="p">ZDB-2-SWI</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-8349-4302-6</subfield><subfield code="l">UBY01</subfield><subfield code="p">ZDB-2-SWI</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-8349-4302-6</subfield><subfield code="l">UEI01</subfield><subfield code="p">ZDB-2-SWI</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-8349-4302-6</subfield><subfield code="l">UER01</subfield><subfield code="p">ZDB-2-SWI</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-8349-4302-6</subfield><subfield code="l">UPA01</subfield><subfield code="p">ZDB-2-SWI</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| genre | (DE-588)4113937-9 Hochschulschrift gnd-content |
| genre_facet | Hochschulschrift |
| id | DE-604.BV040426944 |
| illustrated | Illustrated |
| indexdate | 2024-08-01T11:48:16Z |
| institution | BVB |
| isbn | 3834943010 9783834943026 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-025279518 |
| oclc_num | 874177625 |
| open_access_boolean | |
| owner | DE-473 DE-BY-UBG DE-703 DE-824 DE-739 DE-Aug4 DE-20 DE-706 DE-1046 DE-1102 DE-M347 DE-1050 DE-573 DE-898 DE-BY-UBR DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-1049 DE-92 DE-29 DE-859 DE-1043 DE-860 DE-861 DE-19 DE-BY-UBM DE-91 DE-BY-TUM DE-355 DE-BY-UBR DE-858 DE-1051 DE-634 DE-526 DE-523 DE-522 DE-2070s DE-521 DE-188 |
| owner_facet | DE-473 DE-BY-UBG DE-703 DE-824 DE-739 DE-Aug4 DE-20 DE-706 DE-1046 DE-1102 DE-M347 DE-1050 DE-573 DE-898 DE-BY-UBR DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-1049 DE-92 DE-29 DE-859 DE-1043 DE-860 DE-861 DE-19 DE-BY-UBM DE-91 DE-BY-TUM DE-355 DE-BY-UBR DE-858 DE-1051 DE-634 DE-526 DE-523 DE-522 DE-2070s DE-521 DE-188 |
| physical | 1 Online-Ressource (XI, 281 S.) Ill., graph. Darst. |
| psigel | ZDB-2-SWI |
| publishDate | 2012 |
| publishDateSearch | 2012 |
| publishDateSort | 2012 |
| publisher | Betriebswirtschaftlicher Verlag Gabler |
| record_format | marc |
| series2 | Research |
| spellingShingle | Heun, Thomas 1972- Marken im Social Web zur Bedeutung von Marken in Online-Diskursen Kulturelle Identität (DE-588)4033542-2 gnd Social Media (DE-588)4639271-3 gnd World Wide Web 2.0 (DE-588)7548364-6 gnd Kommunikation (DE-588)4031883-7 gnd Markenartikel (DE-588)4037584-5 gnd Marke (DE-588)4074577-6 gnd Soziale Software (DE-588)7550143-0 gnd |
| subject_GND | (DE-588)4033542-2 (DE-588)4639271-3 (DE-588)7548364-6 (DE-588)4031883-7 (DE-588)4037584-5 (DE-588)4074577-6 (DE-588)7550143-0 (DE-588)4113937-9 |
| title | Marken im Social Web zur Bedeutung von Marken in Online-Diskursen |
| title_auth | Marken im Social Web zur Bedeutung von Marken in Online-Diskursen |
| title_exact_search | Marken im Social Web zur Bedeutung von Marken in Online-Diskursen |
| title_full | Marken im Social Web zur Bedeutung von Marken in Online-Diskursen Thomas Heun |
| title_fullStr | Marken im Social Web zur Bedeutung von Marken in Online-Diskursen Thomas Heun |
| title_full_unstemmed | Marken im Social Web zur Bedeutung von Marken in Online-Diskursen Thomas Heun |
| title_short | Marken im Social Web |
| title_sort | marken im social web zur bedeutung von marken in online diskursen |
| title_sub | zur Bedeutung von Marken in Online-Diskursen |
| topic | Kulturelle Identität (DE-588)4033542-2 gnd Social Media (DE-588)4639271-3 gnd World Wide Web 2.0 (DE-588)7548364-6 gnd Kommunikation (DE-588)4031883-7 gnd Markenartikel (DE-588)4037584-5 gnd Marke (DE-588)4074577-6 gnd Soziale Software (DE-588)7550143-0 gnd |
| topic_facet | Kulturelle Identität Social Media World Wide Web 2.0 Kommunikation Markenartikel Marke Soziale Software Hochschulschrift |
| url | https://doi.org/10.1007/978-3-8349-4302-6 |
| work_keys_str_mv | AT heunthomas markenimsocialwebzurbedeutungvonmarkeninonlinediskursen |