Brand lands, hot spots & cool spaces: welcome to the third place and the total marketing experience
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English German |
| Published: |
London [u.a.]
Kogan Page
2004
|
| Subjects: | |
| Physical Description: | VXIII, 221 S. Ill. 24cm |
| ISBN: | 0749442565 |
Staff View
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV040424616 | ||
| 003 | DE-604 | ||
| 005 | 20190308 | ||
| 007 | t | ||
| 008 | 120919s2004 a||| |||| 00||| eng d | ||
| 015 | |a bA4Y3619 |2 dnb | ||
| 020 | |a 0749442565 |9 0-7494-4256-5 | ||
| 035 | |a (OCoLC)635628538 | ||
| 035 | |a (DE-599)BVBBV040424616 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 1 | |a eng |h ger | |
| 049 | |a DE-859 |a DE-19 | ||
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 100 | 1 | |a Mikunda, Christian |d 1957- |e Verfasser |0 (DE-588)111709407 |4 aut | |
| 240 | 1 | 0 | |a Marketing spüren |
| 245 | 1 | 0 | |a Brand lands, hot spots & cool spaces |b welcome to the third place and the total marketing experience |c Christian Mikunda. Translated by Andrea Blomen |
| 264 | 1 | |a London [u.a.] |b Kogan Page |c 2004 | |
| 300 | |a VXIII, 221 S. |b Ill. |c 24cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Leisure industry |x Marketing | |
| 650 | 4 | |a Place marketing | |
| 650 | 0 | 7 | |a Erlebnismarketing |0 (DE-588)4318118-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Event-Marketing |0 (DE-588)4335461-0 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4144384-6 |a Beispielsammlung |2 gnd-content | |
| 689 | 0 | 0 | |a Erlebnismarketing |0 (DE-588)4318118-1 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Event-Marketing |0 (DE-588)4335461-0 |D s |
| 689 | 1 | |5 DE-604 | |
| 700 | 1 | |a Blomen, Andrea |4 trl | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-025277245 | ||
Record in the Search Index
| _version_ | 1804149484788121600 |
|---|---|
| any_adam_object | |
| author | Mikunda, Christian 1957- |
| author2 | Blomen, Andrea |
| author2_role | trl |
| author2_variant | a b ab |
| author_GND | (DE-588)111709407 |
| author_facet | Mikunda, Christian 1957- Blomen, Andrea |
| author_role | aut |
| author_sort | Mikunda, Christian 1957- |
| author_variant | c m cm |
| building | Verbundindex |
| bvnumber | BV040424616 |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)635628538 (DE-599)BVBBV040424616 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01419nam a2200409 c 4500</leader><controlfield tag="001">BV040424616</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20190308 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">120919s2004 a||| |||| 00||| eng d</controlfield><datafield tag="015" ind1=" " ind2=" "><subfield code="a">bA4Y3619</subfield><subfield code="2">dnb</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0749442565</subfield><subfield code="9">0-7494-4256-5</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)635628538</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV040424616</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="1" ind2=" "><subfield code="a">eng</subfield><subfield code="h">ger</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-859</subfield><subfield code="a">DE-19</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Mikunda, Christian</subfield><subfield code="d">1957-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)111709407</subfield><subfield code="4">aut</subfield></datafield><datafield tag="240" ind1="1" ind2="0"><subfield code="a">Marketing spüren</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Brand lands, hot spots & cool spaces</subfield><subfield code="b">welcome to the third place and the total marketing experience</subfield><subfield code="c">Christian Mikunda. Translated by Andrea Blomen</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">London [u.a.]</subfield><subfield code="b">Kogan Page</subfield><subfield code="c">2004</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">VXIII, 221 S.</subfield><subfield code="b">Ill.</subfield><subfield code="c">24cm</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Leisure industry</subfield><subfield code="x">Marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Place marketing</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Erlebnismarketing</subfield><subfield code="0">(DE-588)4318118-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Event-Marketing</subfield><subfield code="0">(DE-588)4335461-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4144384-6</subfield><subfield code="a">Beispielsammlung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Erlebnismarketing</subfield><subfield code="0">(DE-588)4318118-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Event-Marketing</subfield><subfield code="0">(DE-588)4335461-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Blomen, Andrea</subfield><subfield code="4">trl</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-025277245</subfield></datafield></record></collection> |
| genre | (DE-588)4144384-6 Beispielsammlung gnd-content |
| genre_facet | Beispielsammlung |
| id | DE-604.BV040424616 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T00:23:46Z |
| institution | BVB |
| isbn | 0749442565 |
| language | English German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-025277245 |
| oclc_num | 635628538 |
| open_access_boolean | |
| owner | DE-859 DE-19 DE-BY-UBM |
| owner_facet | DE-859 DE-19 DE-BY-UBM |
| physical | VXIII, 221 S. Ill. 24cm |
| publishDate | 2004 |
| publishDateSearch | 2004 |
| publishDateSort | 2004 |
| publisher | Kogan Page |
| record_format | marc |
| spelling | Mikunda, Christian 1957- Verfasser (DE-588)111709407 aut Marketing spüren Brand lands, hot spots & cool spaces welcome to the third place and the total marketing experience Christian Mikunda. Translated by Andrea Blomen London [u.a.] Kogan Page 2004 VXIII, 221 S. Ill. 24cm txt rdacontent n rdamedia nc rdacarrier Leisure industry Marketing Place marketing Erlebnismarketing (DE-588)4318118-1 gnd rswk-swf Event-Marketing (DE-588)4335461-0 gnd rswk-swf (DE-588)4144384-6 Beispielsammlung gnd-content Erlebnismarketing (DE-588)4318118-1 s DE-604 Event-Marketing (DE-588)4335461-0 s Blomen, Andrea trl |
| spellingShingle | Mikunda, Christian 1957- Brand lands, hot spots & cool spaces welcome to the third place and the total marketing experience Leisure industry Marketing Place marketing Erlebnismarketing (DE-588)4318118-1 gnd Event-Marketing (DE-588)4335461-0 gnd |
| subject_GND | (DE-588)4318118-1 (DE-588)4335461-0 (DE-588)4144384-6 |
| title | Brand lands, hot spots & cool spaces welcome to the third place and the total marketing experience |
| title_alt | Marketing spüren |
| title_auth | Brand lands, hot spots & cool spaces welcome to the third place and the total marketing experience |
| title_exact_search | Brand lands, hot spots & cool spaces welcome to the third place and the total marketing experience |
| title_full | Brand lands, hot spots & cool spaces welcome to the third place and the total marketing experience Christian Mikunda. Translated by Andrea Blomen |
| title_fullStr | Brand lands, hot spots & cool spaces welcome to the third place and the total marketing experience Christian Mikunda. Translated by Andrea Blomen |
| title_full_unstemmed | Brand lands, hot spots & cool spaces welcome to the third place and the total marketing experience Christian Mikunda. Translated by Andrea Blomen |
| title_short | Brand lands, hot spots & cool spaces |
| title_sort | brand lands hot spots cool spaces welcome to the third place and the total marketing experience |
| title_sub | welcome to the third place and the total marketing experience |
| topic | Leisure industry Marketing Place marketing Erlebnismarketing (DE-588)4318118-1 gnd Event-Marketing (DE-588)4335461-0 gnd |
| topic_facet | Leisure industry Marketing Place marketing Erlebnismarketing Event-Marketing Beispielsammlung |
| work_keys_str_mv | AT mikundachristian marketingspuren AT blomenandrea marketingspuren AT mikundachristian brandlandshotspotscoolspaceswelcometothethirdplaceandthetotalmarketingexperience AT blomenandrea brandlandshotspotscoolspaceswelcometothethirdplaceandthetotalmarketingexperience |