Brand lands, hot spots & cool spaces: welcome to the third place and the total marketing experience
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Weitere Verfasser: | |
| Format: | Buch |
| Sprache: | English German |
| Veröffentlicht: |
London [u.a.]
Kogan Page
2004
|
| Schlagworte: | |
| Beschreibung: | VXIII, 221 S. Ill. 24cm |
| ISBN: | 0749442565 |
Internformat
MARC
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| 100 | 1 | |a Mikunda, Christian |d 1957- |e Verfasser |0 (DE-588)111709407 |4 aut | |
| 240 | 1 | 0 | |a Marketing spüren |
| 245 | 1 | 0 | |a Brand lands, hot spots & cool spaces |b welcome to the third place and the total marketing experience |c Christian Mikunda. Translated by Andrea Blomen |
| 264 | 1 | |a London [u.a.] |b Kogan Page |c 2004 | |
| 300 | |a VXIII, 221 S. |b Ill. |c 24cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
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| 650 | 4 | |a Leisure industry |x Marketing | |
| 650 | 4 | |a Place marketing | |
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| 650 | 0 | 7 | |a Event-Marketing |0 (DE-588)4335461-0 |2 gnd |9 rswk-swf |
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| 700 | 1 | |a Blomen, Andrea |4 trl | |
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Datensatz im Suchindex
| _version_ | 1804149484788121600 |
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| any_adam_object | |
| author | Mikunda, Christian 1957- |
| author2 | Blomen, Andrea |
| author2_role | trl |
| author2_variant | a b ab |
| author_GND | (DE-588)111709407 |
| author_facet | Mikunda, Christian 1957- Blomen, Andrea |
| author_role | aut |
| author_sort | Mikunda, Christian 1957- |
| author_variant | c m cm |
| building | Verbundindex |
| bvnumber | BV040424616 |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)635628538 (DE-599)BVBBV040424616 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV040424616 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T00:23:46Z |
| institution | BVB |
| isbn | 0749442565 |
| language | English German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-025277245 |
| oclc_num | 635628538 |
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| owner | DE-859 DE-19 DE-BY-UBM |
| owner_facet | DE-859 DE-19 DE-BY-UBM |
| physical | VXIII, 221 S. Ill. 24cm |
| publishDate | 2004 |
| publishDateSearch | 2004 |
| publishDateSort | 2004 |
| publisher | Kogan Page |
| record_format | marc |
| spelling | Mikunda, Christian 1957- Verfasser (DE-588)111709407 aut Marketing spüren Brand lands, hot spots & cool spaces welcome to the third place and the total marketing experience Christian Mikunda. Translated by Andrea Blomen London [u.a.] Kogan Page 2004 VXIII, 221 S. Ill. 24cm txt rdacontent n rdamedia nc rdacarrier Leisure industry Marketing Place marketing Erlebnismarketing (DE-588)4318118-1 gnd rswk-swf Event-Marketing (DE-588)4335461-0 gnd rswk-swf (DE-588)4144384-6 Beispielsammlung gnd-content Erlebnismarketing (DE-588)4318118-1 s DE-604 Event-Marketing (DE-588)4335461-0 s Blomen, Andrea trl |
| spellingShingle | Mikunda, Christian 1957- Brand lands, hot spots & cool spaces welcome to the third place and the total marketing experience Leisure industry Marketing Place marketing Erlebnismarketing (DE-588)4318118-1 gnd Event-Marketing (DE-588)4335461-0 gnd |
| subject_GND | (DE-588)4318118-1 (DE-588)4335461-0 (DE-588)4144384-6 |
| title | Brand lands, hot spots & cool spaces welcome to the third place and the total marketing experience |
| title_alt | Marketing spüren |
| title_auth | Brand lands, hot spots & cool spaces welcome to the third place and the total marketing experience |
| title_exact_search | Brand lands, hot spots & cool spaces welcome to the third place and the total marketing experience |
| title_full | Brand lands, hot spots & cool spaces welcome to the third place and the total marketing experience Christian Mikunda. Translated by Andrea Blomen |
| title_fullStr | Brand lands, hot spots & cool spaces welcome to the third place and the total marketing experience Christian Mikunda. Translated by Andrea Blomen |
| title_full_unstemmed | Brand lands, hot spots & cool spaces welcome to the third place and the total marketing experience Christian Mikunda. Translated by Andrea Blomen |
| title_short | Brand lands, hot spots & cool spaces |
| title_sort | brand lands hot spots cool spaces welcome to the third place and the total marketing experience |
| title_sub | welcome to the third place and the total marketing experience |
| topic | Leisure industry Marketing Place marketing Erlebnismarketing (DE-588)4318118-1 gnd Event-Marketing (DE-588)4335461-0 gnd |
| topic_facet | Leisure industry Marketing Place marketing Erlebnismarketing Event-Marketing Beispielsammlung |
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