Winning at innovation: the A-to-F model
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Basingstoke
Palgrave Macmillan
2011
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Literaturverz. S. 253 - 259 |
| Beschreibung: | XVI, 272 S. graph. Darst. |
| ISBN: | 9780230343436 |
Internformat
MARC
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Datensatz im Suchindex
| _version_ | 1804149483683971072 |
|---|---|
| adam_text | Contents
List of Figures, Tables and Boxes
ix
Acknowledgments
xii
Introduction
xiii
1
Entrepreneurial Barriers to Innovation
1
The gap between the need and the capacity to innovate
1
Problem one: what innovation really means
3
Problem two: fuzzy responsibility assignment
4
Problem three: confusing innovation with creativity
6
Problem four: lack of a framework
7
Problem five: lack of control
8
Problem six: lack of coordination
9
Problem seven: lack of customer focus
10
PART ONE
11
2
Overall Picture oftheA-to-F Model
13
Why do organizations need processes?
13
The innovation process as a solution
14
Continuous innovation as a sum of projects
15
The innovation process: roles versus stages
15
Dynamics
17
3
Activators
20
What an activator is, and why there s a need for this role
20
Prerequisites for activators
20
Innovation framework
21
Which is preferable: a broad or specific innovation framework?
25
Innovation guidelines
27
Innovation checklist
28
Types of activators
28
Types of resultant activation
29
Which type of activation is best?
33
CONTENTS
4 Browsers 35
What a browser is, and why there s a need for this role
35
В
to C: innovation diagnostic
37
From
В
to D: technological and design solutions
49
From
В
to E: marketing formulas
50
Techniques and methods for gathering information
52
5
Creators
60
What is a creator?
60
Who the creators are
60
Profile of creative people
62
How creativity works
64
Methods for generating ideas
69
Which information browsing methods are most useful to
the creative technique?
85
Assessment of creative techniques and information browsing
methods
86
From idea to concept
87
Subjective assessment
93
6
Developers
96
What is a developer?
96
Developers contribution to concept definition
98
Conserving the concept
100
How to advance step by step in development
101
Solutions to the trade-off between key features
103
7
Executors
108
Who are the executors?
108
Execution: a critical factor in success
108
Selecting executors
109
Key inputs and features of an ideal execution
114
The marketing plan
116
Pre-implementation
118
Actual execution: the action plan
121
Post-execution: iterate and improve
122
8
Facilitators
132
What do facilitators do?
132
Who they are
132
Types of facilitation
135
Systems for assessing and selecting alternative ideas or concepts
135
Systems and tools to jumpstart a stalled innovation process
139
► CONTENTS
vii
Systems
and tools for approving and allocating financial
resources and investments
143
Combination of criteria and levels of approval or rejection
151
The tools for setting the objectives of the launch
152
Type of innovation versus facilitators tools
153
9
The Advantages of Designing Innovation Processes
with the A-to-F Model
156
Advantages of the A-to-F model
156
Designing innovation processes with the A-to-F model
161
Coordination of the process
167
From processes to schemes
168
Conclusion
169
Annex I
169
Examples of process design using the A-to-F model
169
Annex II
183
Detail of collaboration tasks and examples
183
Annex III
192
Testing techniques
-
from concept to finished product
192
PART TWO
195
10
Planning Innovation
197
The elements of innovation planning
197
Corporate business diagnostic
198
Fit with company mission, goals and overall strategy
198
Innovation goals
200
Defining the innovation strategy
202
Implementing the innovation strategy
206
11
Metrics
213
What are innovation metrics?
213
How to use them
213
How many companies use innovation metrics?
214
Types of metrics
215
Combination of metrics
221
Sophisticated combination of metrics
223
The metrics and objectives
224
12
How to Foster a Creative Culture
227
What is creative culture ?
227
Culture builders
228
Organizational inhibitors of ideas, creativity and innovation
231
Organizational motivators of ideas, creativity and innovation
236
viii CONTENTS
The misunderstood popularization of creativity
237
The role of communication
238
Multiculturalism and cross-functions
239
Other no less important considerations
241
Steps to creating an innovative culture
242
13
Incentive and Rewards
244
What are innovation incentives?
244
Should we incentivize innovation?
244
Types of incentives
247
Criteria for rewards
250
And the winner is
... 251
In sum, to conclude
... 251
Notes
253
Index
260
|
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| dewey-ones | 658 - General management |
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| discipline | Wirtschaftswissenschaften |
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| illustrated | Illustrated |
| indexdate | 2024-07-10T00:23:45Z |
| institution | BVB |
| isbn | 9780230343436 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-025276456 |
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| physical | XVI, 272 S. graph. Darst. |
| publishDate | 2011 |
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| spelling | Trías de Bes, Fernando 1967- Verfasser (DE-588)129190780 aut Winning at innovation the A-to-F model Fernando Trías de Bes & Philip Kotler 1. publ. Basingstoke Palgrave Macmillan 2011 XVI, 272 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Literaturverz. S. 253 - 259 Innovationsmanagement (DE-588)4161817-8 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Technological innovations--Management. Innovationsmanagement (DE-588)4161817-8 s Marketing (DE-588)4037589-4 s DE-604 Kotler, Philip 1931- Verfasser (DE-588)121409600 aut Digitalisierung UB Bamberg application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025276456&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Trías de Bes, Fernando 1967- Kotler, Philip 1931- Winning at innovation the A-to-F model Innovationsmanagement (DE-588)4161817-8 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4161817-8 (DE-588)4037589-4 |
| title | Winning at innovation the A-to-F model |
| title_auth | Winning at innovation the A-to-F model |
| title_exact_search | Winning at innovation the A-to-F model |
| title_full | Winning at innovation the A-to-F model Fernando Trías de Bes & Philip Kotler |
| title_fullStr | Winning at innovation the A-to-F model Fernando Trías de Bes & Philip Kotler |
| title_full_unstemmed | Winning at innovation the A-to-F model Fernando Trías de Bes & Philip Kotler |
| title_short | Winning at innovation |
| title_sort | winning at innovation the a to f model |
| title_sub | the A-to-F model |
| topic | Innovationsmanagement (DE-588)4161817-8 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Innovationsmanagement Marketing |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025276456&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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