Total global strategy:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boston ; Munich [u.a.]
Pearson
2012
|
| Ausgabe: | 3. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | 2. Aufl. u.d.T.: Total global strategy II : updated for the internet and service era / George S. Yip. c2003. |
| Beschreibung: | XXIII, 295 S. graph. Darst. 23 cm |
| ISBN: | 9780136089834 0136089836 |
Internformat
MARC
| LEADER | 00000nam a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV040422605 | ||
| 003 | DE-604 | ||
| 005 | 20130913 | ||
| 007 | t | ||
| 008 | 120918s2012 xxud||| |||| 00||| eng d | ||
| 010 | |a 2011030656 | ||
| 020 | |a 9780136089834 |c pbk. : alk. paper |9 978-0-13-608983-4 | ||
| 020 | |a 0136089836 |9 0-13-608983-6 | ||
| 035 | |a (OCoLC)815897367 | ||
| 035 | |a (DE-599)BVBBV040422605 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 044 | |a xxu |c US | ||
| 049 | |a DE-703 |a DE-1050 | ||
| 050 | 0 | |a HD62.4 | |
| 082 | 0 | |a 658/.049 | |
| 084 | |a QP 305 |0 (DE-625)141851: |2 rvk | ||
| 100 | 1 | |a Yip, George S. |e Verfasser |0 (DE-588)171139968 |4 aut | |
| 245 | 1 | 0 | |a Total global strategy |c George S. Yip ; G. Tomas M. Hult |
| 250 | |a 3. ed. | ||
| 264 | 1 | |a Boston ; Munich [u.a.] |b Pearson |c 2012 | |
| 300 | |a XXIII, 295 S. |b graph. Darst. |c 23 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a 2. Aufl. u.d.T.: Total global strategy II : updated for the internet and service era / George S. Yip. c2003. | ||
| 650 | 4 | |a Multinationales Unternehmen | |
| 650 | 4 | |a Weltwirtschaft | |
| 650 | 4 | |a International business enterprises |x Management | |
| 650 | 4 | |a Strategic planning | |
| 650 | 4 | |a International trade | |
| 650 | 4 | |a International economic relations | |
| 650 | 0 | 7 | |a Multinationales Unternehmen |0 (DE-588)4075092-9 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Internationale Wettbewerbsfähigkeit |0 (DE-588)4027386-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Strategisches Management |0 (DE-588)4124261-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Unternehmen |0 (DE-588)4061963-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Internationalisierung |0 (DE-588)4162106-2 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Multinationales Unternehmen |0 (DE-588)4075092-9 |D s |
| 689 | 0 | 1 | |a Strategisches Management |0 (DE-588)4124261-0 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Unternehmen |0 (DE-588)4061963-1 |D s |
| 689 | 1 | 1 | |a Internationalisierung |0 (DE-588)4162106-2 |D s |
| 689 | 1 | 2 | |a Strategisches Management |0 (DE-588)4124261-0 |D s |
| 689 | 1 | |5 DE-604 | |
| 689 | 2 | 0 | |a Multinationales Unternehmen |0 (DE-588)4075092-9 |D s |
| 689 | 2 | 1 | |a Strategisches Management |0 (DE-588)4124261-0 |D s |
| 689 | 2 | 2 | |a Internationale Wettbewerbsfähigkeit |0 (DE-588)4027386-6 |D s |
| 689 | 2 | |5 DE-604 | |
| 700 | 1 | |a Hult, G. Tomas M. |d 1967- |e Verfasser |0 (DE-588)128685832 |4 aut | |
| 856 | 4 | 2 | |m HBZ Datenaustausch |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025275274&sequence=000004&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-025275274 | ||
Datensatz im Suchindex
| _version_ | 1804149481984229376 |
|---|---|
| adam_text | Titel: Total global strategy
Autor: Yip, George S
Jahr: 2012
BRIEF CONTENTS Preface xvii Acknowledgments xxi About the Authors xxiii Chapter 1 Chapter 2 Chapter 3 Chapter 4 Chapter 5 Chapter 6 Chapter 7 Chapter 8 Chapter 9 Chapter 10 Chapter 11 Understanding Global Strategy 1 Diagnosing Industry Globalization Potential 26 Building Global Market Participation 63 Designing Global Products and Services 86 Locating Global Activities 100 Creating Global Marketing 134 Making Global Competitive Moves 169 Building the Global Organization 180 Regional Strategy 213 Measuring Industry Drivers, Strategy Levers, Organization Factors, and Regional Focus 231 Conducting a Global Strategy Analysis 249 Appendix: Worksheets for Evaluating Core Strategy 269 Bibliography 273 Company Index 283 Subject Index 287 Author Index 293
CONTENTS Preface xvìi Acknowledgments xxi About the Authors xxiii Chapter 1 UNDERSTANDING GLOBAL STRATEGY 1 Keys to a Successful Total Global Strategy 4 Developing a Core Business Strategy 5 Developing an Internationalization Strategy 5 Developing a Globalization Strategy 6 Some Definitions and Distinctions 7 Financial Benefits of Internationalization and Globalization 9 Financial Benefits of Internationalization 9 Financial Benefits of Globalization 9 Industry Globalization Drivers 10 Global Strategy Levers 11 Market Participation 11 Products and Services 12 Activity Location 13 Marketing 14 Competitive Moves 14 Benefits of Global Strategy 16 Reducing Costs 16 Improving Quality of Products and Programs 16 Enhancing Customer Preference 18 Increasing Competitive Leverage 18 Drawbacks of Global Strategy 18 Finding the Balance 20 More Than One Strategy Is Viable 21 Industry Variation across Drivers 21 Global Effects Are Incremental 21 Position and Resources of Business and Parent Company 21 Limitations in Organization 22 Challenges of Implementation 22 Discussion and Research Questions 23 • Notes 23
Contents viii Chapter 2 DIAGNOSING INDUSTRY GLOBALIZATION POTENTIAL 26 Market Globalization Drivers 26 Cost Globalization Drivers 26 Government Globalization Drivers 27 Competitive Globalization Drivers 27 Globalization Drivers for Service Businesses 28 Market Globalization Drivers 29 Common Customer Needs and Tastes 29 Global Customers and Channels 34 Transferable Marketing 38 Lead Countries 40 Cost Globalization Drivers 41 Global Economies of Scale and Scope 41 Steep Experience Curve 44 Global Sourcing Efficiencies 44 Favorable Logistics 45 Differences in Country Costs 46 High Product Development Costs 47 Fast-Changing Technology 48 Government Globalization Drivers 49 Favorable Trade Policies 49 Compatible Technical Standards 52 Common Marketing Regulations 53 Government-Owned Competitors 54 Government-Owned Customers 54 Host Government Concerns 54 Competitive Globalization Drivers 55 High Exports and Imports 55 Competitors from Different Continents and Countries 56 Interdependent Countries 56 Globalized Competitors 56 Transferable Competitive Advantage 57 Guidelines for Diagnosing Industry Globalization Potential 57 Discussion and Research Questions 58 • Notes 58
Chapter 3 BUILDING GLOBAL MARKET PARTICIPATION 63 Basis for Global Expansion 63 Transferable Business Model 64 Leverageable Competitive Advantage 65 Being from a More Developed Economy 71 Global Market Participation for Service Businesses 71 Types of Global Market Participation 72 Global Market Share 72 Global Balance 73 Presence in Globally Strategic Markets 74 Globally Unimportant Countries 76 Benefits of Global Market Participation 76 Cost Reduction 76 Improved Quality 76 Enhanced Customer Preference 76 Competitive Leverage 77 Drawbacks of Global Market Participation 77 Coordination Costs 77 Crossing National Frontiers 78 Losing Customer Focus 78 Globally Blocked Industries 78 The Special Case of Joint Ventures 79 Differing Strategic Roles for Each Country 79 Business-Growth/Competitive-Strength Matrix 80 Global Strategic Importance/Competitive-Strength Matrix 80 Implementation Issues 81 Industries That Need Multimarket Participation 82 Guidelines for Building Global Market Participation 82 Discussion and Research Questions 83 • Notes 83 Chapter 4 DESIGNING GLOBAL PRODUCTS AND SERVICES 86 Benefits of Global Products and Services 90 Cost Reduction 90 Improved Quality 91 Enhanced Customer Preference 91 Competitive Leverage 92
X Contents Drawbacks of Global Products and Services 92 Global Standardization in Service Businesses 93 When to Use Global Products and Services 94 Market Globalization Drivers for Global Products 94 Cost Globalization Drivers for Global Products 96 Government Globalization Drivers for Global Products 97 Competitive Globalization Drivers for Global Products 97 Developing Global Products and Services 97 Guidelines for Designing Global Products and Services 99 Discussion and Research Questions 99 • Notes 99 Chapter 5 LOCATING GLOBAL ACTIVITIES 100 Role of National Factors 103 Traditional Country Considerations 103 Globally Strategic Countries for Activity Location 104 Role of Exchange Rates 106 Strategic Advantage versus Comparative Advantage 108 Benefits of Global Location of Activities 110 Cost Reduction 110 Improved Quality 112 Enhanced Customer Preference 112 Increased Competitive Leverage 113 Drawbacks of Global Location of Activities 113 Lessened Responsiveness to Customers 113 Increased Currency Risk 114 Increased Risk of Creating Competitors 114 Difficulties in Managing Value-Added Chain 114 Global Activity Location for Service Businesses 114 People-Processing Activities 114 Possession-Processing Activities 115 I nformation-Based Activities 115 Future Locations of Service Facilities 115 Global Location of Service Value Chain 116 Locating Individual Activities 117 Global Financing 117 Global Research and Development 118 Global Purchasing and Sourcing 121
Global Production 122 Global Distribution and Logistics 126 Global Service 127 Guidelines for Locating Global Activities 128 Discussion and Research Questions 128 • Notes 129 Chapter 6 CREATING GLOBAL MARKETING 134 Benefits of Global Marketing 136 Cost Reduction 136 Enhanced Customer Preference 137 Improved Program Effectiveness 137 Increased Competitive Leverage 138 Drawbacks of Global Marketing 139 When to Use Global Marketing 140 Market Globalization Drivers for Global Marketing 140 Cost Globalization Drivers for Global Marketing 140 Government Globalization Drivers for Global Marketing 141 Competitive Globalization Drivers for Global Marketing 141 How to Use Global Marketing 141 Global Positioning 141 Global Brand Names 144 Global Packaging 149 Global Pricing 150 Global Advertising 152 Global Sales Promotion 154 Global Selling 155 Where to Use Global Marketing 157 Conducting Global Market Research 157 Collecting Global Marketing Information 158 Organizing for Global Marketing 159 A Global Consumer Marketing Success Story 159 The Kuschelweich/Robijn/Bamseline/Cajoline/Coccolino/Mimosin/ Yumos/Snuggle/Fofo/Fafa/Pomi/Baubau/Huggie Brand 159 A Global Business-to-Business Marketing Success Story 161 Hewlett-Packard s Use of Global Account Management 161 Globalization Drivers Affecting the Computer Systems Industry 161 HP s Organizational Response 162
xii Contents Coordinating on Global Lines: Balancing Geographic, Product, and Customer Focus 162 Empowering GAMs 163 Measuring Performance 163 Setting Quotas 163 Restructuring Headquarters Activities 164 Effects on Strategy 164 Guidelines for Creating Global Marketing 165 Discussion and Research Questions 165 • Notes 166 Chapter 7 MAKING GLOBAL COMPETITIVE MOVES 169 Key Features of Global Competitive Moves 169 Cross-Subsidization of Countries and Regions 170 Counterparry 170 Globally Coordinated Sequence of Moves 172 Targeting of Global Competitors 172 Developing Country-Competitor Plans 174 Preemptive Use of Global Strategy 175 Global Competitive Moves for Service Businesses 176 Benefits and Drawbacks 176 Choosing the Speed of Globalization 178 Guidelines for Making Global Competitive Moves 178 Discussion and Research Questions 179 • Notes 179 Chapter 8 BUILDING THE GLOBAL ORGANIZATION 180 Organization Structure 182 Integration of Global Authority 182 Absence of Domestic-International Split 184 Business Dimension Stronger than Geographic Dimension 185 Designating Strategic Leaders 188 National Differences in Global Organization 188 Potential for Cost Savings 190 Management Processes 190 Global Strategy Information System 190 Cross-Country Coordination 192 Global Knowledge Sharing 193 Global Strategic Planning 193
Global Budgeting 195 Global Customer Management 196 Global Performance Review and Compensation 196 Getting Global Cooperation 197 People 197 Use of Foreign Nationals 198 Multicountry Careers 199 Frequent Travel 200 Statements and Actions of Leaders 200 Global Boards of Directors 200 Culture 201 Global Identity 201 Commitment to Worldwide Not Domestic Employment 201 Interdependence of Businesses 202 Matching Culture to Globalization Needs 202 Minimizing the Drawbacks of Global Organization 202 Combining Strategic and Organizational Analysis 203 Transforming TransElectronics 203 Repositioning Persona 206 Guidelines for Building the Global Organization 208 Concluding Thoughts 208 Discussion and Research Questions 208 • Notes 209 Chapter 9 REGIONAL STRATEGY 213 Regional Strategy in the Context of Global Strategy 213 Defining Regions 214 Examples of Major Regions 215 European Union as a Region 215 Central and Eastern Europe as a Region 215 The Former Soviet Union as a Region 216 The Middle East and Islamic Countries as a Region 216 North America as a Region 216 Latin and South America as a Region 216 Africa as a Region 217 Asia-Pacific as a Region 217
xiv Contents Diagnosing Industry Regionalization Potential 217 Market Regionalization Drivers 218 Cost Regionalization Drivers 220 Government Regionalization Drivers 221 Competitive Regionalization Drivers 223 Summary 223 The Case of the European Union 223 Changes in EU Government Globalization Drivers 223 Changes in Competitive Globalization Drivers 224 Changes in Market Globalization Drivers 224 Changes in Cost Globalization Drivers 225 Using Regional Strategies 225 Regional Market Participation 225 Regional Products and Services 226 Regional Activity Location 227 Regional Marketing 227 Regional Competitive Moves 227 Regional Strategy as a Partial or Temporary Solution 227 Regional Organization and Management 228 Guidelines for Diagnosing Regionalization Potential and Developing Regional Strategies 228 Discussion and Research Questions 229 • Notes 229 Chapter 10 MEASURING INDUSTRY DRIVERS, STRATEGY LEVERS, ORGANIZATION FACTORS, AND REGIONAL FOCUS 231 Geographic Basis for Measurement 231 Who Should Do the Measuring 232 Measuring Industry Globalization Drivers 232 Summary of Globalization Measures 232 Market Globalization Drivers 233 Cost Globalization Drivers 236 Government Globalization Drivers 238 Competitive Globalization Drivers 239 Measuring Global Strategy Levers 240 Summary of Measures of Global Strategy Levers 240 Global Market Participation 242 Global Products and Services 242
Contents xv Global Location of Activities 244 Global Marketing 244 Global Competitive Moves 245 Measuring Global Organization 245 Summary of Measures of Global Organization 245 Measuring Regional Focus 246 Summary of Measures of Regional Focus 247 Discussion and Research Questions 247 • Notes 248 Chapter 11 CONDUCTING A GLOBAL STRATEGY ANALYSIS 249 Worksteps 249 A. Assembling the Global Team 250 B. Defining the Business 251 C. Identifying Key Markets 252 Information to be Collected for Each Region/Country 253 D. Identifying Key Competitors 253 E. Checking the Core Strategy 255 F. Checking Country Selection 255 1. Identify Countries/Regions 256 2. Develop List of Subfactors 256 3. Assign Weights to Each Subfactor 257 4. Rate Each Country/Region on Each Subfactor 257 5. Combine the Subfactor Weights and Country Ratings 257 6. Adjust for Country Risk 257 Using the Ratings 258 G. Diagnosing Industry Globalization Potential 258 H. Evaluating Current and Potential Use of Global Strategy Levers 258 Global Market Participation 259 Global Products and Services 259 Global Activity Location 259 Global Marketing 260 Global Competitive Moves 262 Summary of Business and Competitors 263 I. Evaluating Organization Capability 264 J. Developing Global Programs 265 Global Products Program 265 Objective 265 Overall Strategy 266
xvi Contents Potential Benefits 266 Potential Disadvantages 266 Implementation 266 Further Steps 266 Some Guiding Ideas for Implementing a Total Global Strategy 267 Discussion and Research Question 267 • Notes 267 Appendix: Worksheets for Evaluating Core Strategy 269 Bibliography 273 Company Index 283 Subject Index 287 Author Index 293
|
| any_adam_object | 1 |
| author | Yip, George S. Hult, G. Tomas M. 1967- |
| author_GND | (DE-588)171139968 (DE-588)128685832 |
| author_facet | Yip, George S. Hult, G. Tomas M. 1967- |
| author_role | aut aut |
| author_sort | Yip, George S. |
| author_variant | g s y gs gsy g t m h gtm gtmh |
| building | Verbundindex |
| bvnumber | BV040422605 |
| callnumber-first | H - Social Science |
| callnumber-label | HD62 |
| callnumber-raw | HD62.4 |
| callnumber-search | HD62.4 |
| callnumber-sort | HD 262.4 |
| callnumber-subject | HD - Industries, Land Use, Labor |
| classification_rvk | QP 305 |
| ctrlnum | (OCoLC)815897367 (DE-599)BVBBV040422605 |
| dewey-full | 658/.049 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658/.049 |
| dewey-search | 658/.049 |
| dewey-sort | 3658 249 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 3. ed. |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02641nam a2200637zc 4500</leader><controlfield tag="001">BV040422605</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20130913 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">120918s2012 xxud||| |||| 00||| eng d</controlfield><datafield tag="010" ind1=" " ind2=" "><subfield code="a">2011030656</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780136089834</subfield><subfield code="c">pbk. : alk. paper</subfield><subfield code="9">978-0-13-608983-4</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0136089836</subfield><subfield code="9">0-13-608983-6</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)815897367</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV040422605</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">xxu</subfield><subfield code="c">US</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-703</subfield><subfield code="a">DE-1050</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HD62.4</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658/.049</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 305</subfield><subfield code="0">(DE-625)141851:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Yip, George S.</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)171139968</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Total global strategy</subfield><subfield code="c">George S. Yip ; G. Tomas M. Hult</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">3. ed.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Boston ; Munich [u.a.]</subfield><subfield code="b">Pearson</subfield><subfield code="c">2012</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XXIII, 295 S.</subfield><subfield code="b">graph. Darst.</subfield><subfield code="c">23 cm</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">2. Aufl. u.d.T.: Total global strategy II : updated for the internet and service era / George S. Yip. c2003.</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Multinationales Unternehmen</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Weltwirtschaft</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">International business enterprises</subfield><subfield code="x">Management</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Strategic planning</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">International trade</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">International economic relations</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Multinationales Unternehmen</subfield><subfield code="0">(DE-588)4075092-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Internationale Wettbewerbsfähigkeit</subfield><subfield code="0">(DE-588)4027386-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Strategisches Management</subfield><subfield code="0">(DE-588)4124261-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Unternehmen</subfield><subfield code="0">(DE-588)4061963-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Internationalisierung</subfield><subfield code="0">(DE-588)4162106-2</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Multinationales Unternehmen</subfield><subfield code="0">(DE-588)4075092-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Strategisches Management</subfield><subfield code="0">(DE-588)4124261-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Unternehmen</subfield><subfield code="0">(DE-588)4061963-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="1"><subfield code="a">Internationalisierung</subfield><subfield code="0">(DE-588)4162106-2</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="2"><subfield code="a">Strategisches Management</subfield><subfield code="0">(DE-588)4124261-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="2" ind2="0"><subfield code="a">Multinationales Unternehmen</subfield><subfield code="0">(DE-588)4075092-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2="1"><subfield code="a">Strategisches Management</subfield><subfield code="0">(DE-588)4124261-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2="2"><subfield code="a">Internationale Wettbewerbsfähigkeit</subfield><subfield code="0">(DE-588)4027386-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Hult, G. Tomas M.</subfield><subfield code="d">1967-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)128685832</subfield><subfield code="4">aut</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">HBZ Datenaustausch</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025275274&sequence=000004&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-025275274</subfield></datafield></record></collection> |
| id | DE-604.BV040422605 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T00:23:43Z |
| institution | BVB |
| isbn | 9780136089834 0136089836 |
| language | English |
| lccn | 2011030656 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-025275274 |
| oclc_num | 815897367 |
| open_access_boolean | |
| owner | DE-703 DE-1050 |
| owner_facet | DE-703 DE-1050 |
| physical | XXIII, 295 S. graph. Darst. 23 cm |
| publishDate | 2012 |
| publishDateSearch | 2012 |
| publishDateSort | 2012 |
| publisher | Pearson |
| record_format | marc |
| spelling | Yip, George S. Verfasser (DE-588)171139968 aut Total global strategy George S. Yip ; G. Tomas M. Hult 3. ed. Boston ; Munich [u.a.] Pearson 2012 XXIII, 295 S. graph. Darst. 23 cm txt rdacontent n rdamedia nc rdacarrier 2. Aufl. u.d.T.: Total global strategy II : updated for the internet and service era / George S. Yip. c2003. Multinationales Unternehmen Weltwirtschaft International business enterprises Management Strategic planning International trade International economic relations Multinationales Unternehmen (DE-588)4075092-9 gnd rswk-swf Internationale Wettbewerbsfähigkeit (DE-588)4027386-6 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Internationalisierung (DE-588)4162106-2 gnd rswk-swf Multinationales Unternehmen (DE-588)4075092-9 s Strategisches Management (DE-588)4124261-0 s DE-604 Unternehmen (DE-588)4061963-1 s Internationalisierung (DE-588)4162106-2 s Internationale Wettbewerbsfähigkeit (DE-588)4027386-6 s Hult, G. Tomas M. 1967- Verfasser (DE-588)128685832 aut HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025275274&sequence=000004&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Yip, George S. Hult, G. Tomas M. 1967- Total global strategy Multinationales Unternehmen Weltwirtschaft International business enterprises Management Strategic planning International trade International economic relations Multinationales Unternehmen (DE-588)4075092-9 gnd Internationale Wettbewerbsfähigkeit (DE-588)4027386-6 gnd Strategisches Management (DE-588)4124261-0 gnd Unternehmen (DE-588)4061963-1 gnd Internationalisierung (DE-588)4162106-2 gnd |
| subject_GND | (DE-588)4075092-9 (DE-588)4027386-6 (DE-588)4124261-0 (DE-588)4061963-1 (DE-588)4162106-2 |
| title | Total global strategy |
| title_auth | Total global strategy |
| title_exact_search | Total global strategy |
| title_full | Total global strategy George S. Yip ; G. Tomas M. Hult |
| title_fullStr | Total global strategy George S. Yip ; G. Tomas M. Hult |
| title_full_unstemmed | Total global strategy George S. Yip ; G. Tomas M. Hult |
| title_short | Total global strategy |
| title_sort | total global strategy |
| topic | Multinationales Unternehmen Weltwirtschaft International business enterprises Management Strategic planning International trade International economic relations Multinationales Unternehmen (DE-588)4075092-9 gnd Internationale Wettbewerbsfähigkeit (DE-588)4027386-6 gnd Strategisches Management (DE-588)4124261-0 gnd Unternehmen (DE-588)4061963-1 gnd Internationalisierung (DE-588)4162106-2 gnd |
| topic_facet | Multinationales Unternehmen Weltwirtschaft International business enterprises Management Strategic planning International trade International economic relations Internationale Wettbewerbsfähigkeit Strategisches Management Unternehmen Internationalisierung |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025275274&sequence=000004&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT yipgeorges totalglobalstrategy AT hultgtomasm totalglobalstrategy |