Tracing marketing knowledge transfers in multinational corporations - evidence from Japan: a NVivo8-aided qualitative study
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Abschlussarbeit Buch |
| Sprache: | English |
| Veröffentlicht: |
Marburg
Tectum-Verl.
2012
|
| Schlagworte: | |
| Online-Zugang: | Inhaltstext Inhaltsverzeichnis |
| Beschreibung: | XVIII, 456 S. Ill., graph. Darst. 22 cm |
| ISBN: | 9783828829992 |
Internformat
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Datensatz im Suchindex
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IMAGE 1
TABLE OF CONTENTS
TABLE O F CONTENTS
ACKNOWLEDGEMENTS V
LIST OF TABLES XIII
LIST OF FIGURES XV
LIST OF ABBREVIATIONS XVII
1 INTRODUCTION 1
1.1 PROBLEM DEFINITION AND PURPOSE OF STUDY 1
1.2 BASIC ASSUMPTIONS AND METHODOLOGY 4
1.3 DEFINITION AND DESCRIPTION OF KEY CONCEPTS 5
1.3.1 AGENCY THEORY AND MNC THEORY 5
1.3.2 KNOWLEDGE BASED VIEW OF THE FIRM (KBV), KNOWLEDGE MANAGEMENT AND
KNOWLEDGE TRANSFER 6
1.3.3 MARKETING KNOWLEDGE 7
1.3.4 INTERNATIONAL BUSINESS COMPONENT: JAPANESE MARKETING AND JAPANESE
KNOWLEDGE CULTURE 7
1.4 DELIMITATIONS OF THE STUDY 8
1.5 OUTLINE OF THE THESIS 8
2 RESEARCH DESIGN, METHOD AND PROCESS 11
2.1 BACKGROUND OF QUALITATIVE RESEARCH 13
2.2 QUALITATIVE INTERVIEWING: IN DEPTH - INTERVIEWS AND SAMPLING 18
2.2.1 IN-DEPTH INTERVIEW TECHNIQUES 21
2.2.2 INTERVIEW DATA COLLECTION, CODING AND ANALYSIS 24
2.2.3 QUALITATIVE RESEARCH ANALYSIS SOFTWARE: NVIVO8 25
VII
HTTP://D-NB.INFO/1024506533
IMAGE 2
TRACING MARKETING KNOWLEDGE TRANSFERS IN MULTINATIONAL CORPORATIONS -
EVIDENCE FROM JAPAN
2.3 CRITIQUE OF QUALITATIVE RESEARCH, ETHICAL ASPECTS AND
ROBUSTNESS 26
2.4 RESEARCH PROCESS 29
2.4.1 INTERVIEWEE FACTS AND FIGURES 32
2.4.2 SEMI-STRUCTURED INTERVIEW GUIDELINES 38
2.4.3 CODING AND REFINED CODES: FREE NODES AND TREE NODES 41
2.4.3.1 FREE NODES USED FOR ANALYSIS 42
2.4.3.2 TREE NODES USED FOR ANALYSIS 47
3 AGENCY THEORY AND MNC THEORY 51
3.1 INTERNATIONAL BUSINESS AND THE MNC 51
3.2 AGENCY RELATIONSHIPS IN MNCS: STRATEGIC CONTROL, CENTRALIZATION,
AUTONOMY AND THE TRANSFER OF KNOWLEDGE .54
3.2.1 AGENCY THEORY: BASIC ELEMENTS 54
3.2.2 MECHANISMS OF AGENCY THEORY 58
3.2.3 CRITICISM OF AGENCY THEORY 59
3.2.4 AGENCY RELATIONSHIPS IN MNCS 61
3.3 MNC THEORY, MNC STRUCTURE, ROLES AND IMPLICATIONS FOR KNOWLEDGE
TRANSFER 63
3.3.1 MNC THEORY: BASIC ELEMENTS 63
3.3.2 THE STRUCTURE OF THE MNC AND ROLES IN THE MNC 68
3.3.3 MNC THEORY AND KNOWLEDGE TRANSFER 74
3.3.4 CRITICISM OF MNC THEORY 77
3.4 FLOW OF KNOWLEDGE IN MNCS: BACK AND FORTH? 78
3.5 EMPIRICAL FINDINGS 79
3.5.1 FREE NODES AGENCY AND MNC NETWORK 81
3.5.2 TREE NODE "WHO INITIATES TRANSFER?" 94
VIII |
IMAGE 3
TABLE OF CONTENTS
3.5.3 ANALYSIS OF STATEMENTS ABOUT
HEADQUARTERS AND SUBSIDIARIES 98
4 KNOWLEDGE MANAGEMENT AND KNOWLEDGE TRANSFER 107
4.1 DEFINING THE TERM "KNOWLEDGE" AND ITS MEANING IN ORGANIZATIONS 107
4.1.1 DEFINING THE TERM "KNOWLEDGE" 108
4.1.2 KNOWLEDGE TYPES AND CHARACTERISTICS 109
4.1.3 KNOWLEDGE AS AN ORGANIZATIONAL ASSET, KNOWLEDGE MARKETS 111
4.2 KNOWLEDGE MANAGEMENT 115
4.2.1 DEFINING "KNOWLEDGE MANAGEMENT", EMERGENCE OF THE KNOWLEDGE-BASED
VIEW OF THE FIRM 115
4.2.2 IS KNOWLEDGE MANAGEABLE? 119
4.2.3 KNOWLEDGE MANAGEMENT PRACTICES 120
4.3 KNOWLEDGE TRANSFER 122
4.3.1 KNOWLEDGE TRANSFER AND ORGANIZATIONAL LEARNING . 123
4.3.2 SOCIAL IMPLICATIONS OF KNOWLEDGE TRANSFER 126
4.3.3 KNOWLEDGE TRANSFER AND SHARING BARRIERS 129
4.3.4 KNOWLEDGE TRANSFER PROCESS MODELS 131
4.3.5 MEASURING KNOWLEDGE TRANSFER 138
4.4 EMPIRICAL FINDINGS 141
4.4.1 FREE NODE "MNC AND KNOWLEDGE" 142
4.4.2 ANALYSIS OF STATEMENTS FOR KNOWLEDGE MANAGEMENT IN MNCS 145
5 MARKETING KNOWLEDGE TRANSFER IN MNCS 149
5.1 ORIGINS OF THE MARKETING KNOWLEDGE CONCEPT 149
I IX
IMAGE 4
TRACING MARKETING KNOWLEDGE TRANSFERS IN MULTINATIONAL CORPORATIONS -
EVIDENCE FROM JAPAN
5.2 CHARACTERISTICS OF MARKETING KNOWLEDGE
AND CUSTOMER KNOWLEDGE 158
5.3 CRITICAL ROLES OF RELATIONSHIPS AND TACITNESS IN KNOWLEDGE SHARING
162
5.4 MARKETING KNOWLEDGE TRANSFER PROCESS MODEL AND CUSTOMER KNOWLEDGE
CAPTURING METHODS 167
5.5 EMPIRICAL FINDINGS OF MARKETING KNOWLEDGE IN MNCS 171
5.5.1 FREE NODES CUSTOMER AND MARKETING KNOWLEDGE. 174
5.5.2 TREE NODE "HOW IS KNOWLEDGE TRANSFER DONE?" 180
5.5.3 ANALYSIS OF STATEMENTS ON MARKETING AND CUSTOMER KNOWLEDGE 182
6 JAPANESE BUSINESS AND MARKETING KNOWLEDGE TRANSFER 185
6.1 THE JAPANESE MNC AND JAPANESE MANAGEMENT 186
6.2 JAPANESE KNOWLEDGE CULTURE 194
6.3 JAPANESE MARKETING 203
6.4 EMPIRICAL FINDINGS OF JAPANESE KNOWLEDGE TRANSFERS AND MARKETING 208
6.4.1 FREE NODES "JAPANESE KNOWLEDGE MANAGEMENT AND LEARNING FROM
JAPAN", "JAPANESE MARKETING AND MARKET", "WORKING IN JAPAN" 211
6.4.2 NON-JAPANESE KNOWLEDGE, MARKETING AND BUSINESS CULTURE 224
6.4.3 TREE NODE "WHAT IS SPECIAL ABOUT JAPAN?" 226
6.4.4 ANALYSIS OF FINDINGS ON JAPANESE KNOWLEDGE AND MARKETING 228
7 SUPPLEMENTARY PERSPECTIVES: EXPERTS AND INDUSTRIES .241
7.1 STATEMENTS OF EXPERTS 241
X I
IMAGE 5
TABLE OF CONTENTS
7.2 INDUSTRIAL BACKGROUND AND MARKETING
KNOWLEDGE TRANSFER 245
8 CONCLUSIONS AND FUTURE RESEARCH 251
8.1 SUMMARY OF EXPECTATIONS 252
8.2 INTERIM CONCLUSIONS 254
8.2.1 CONCLUSIONS FOR AGENCY THEORY AND MNC THEORY IN KNOWLEDGE
TRANSFERS 254
8.2.2 CONCLUSIONS FOR KNOWLEDGE TRANSFER IN MNCS 257
8.2.3 CONCLUSIONS FOR MARKETING KNOWLEDGE IN MNCS 258
8.2.4 CONCLUSIONS FOR MARKETING KNOWLEDGE AND JAPANESE INFLUENCE 259
8.2 MAIN CONCLUSION AND OPEN ISSUES 262
REFERENCES 269
APPENDIX 1 291
APPENDIX 2 455
I XI |
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| spellingShingle | Wilhelmy, Jeannette Tracing marketing knowledge transfers in multinational corporations - evidence from Japan a NVivo8-aided qualitative study Marketing (DE-588)4037589-4 gnd Wissensmanagement (DE-588)4561842-2 gnd Know-how-Transfer (DE-588)4031370-0 gnd Multinationales Unternehmen (DE-588)4075092-9 gnd |
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| title | Tracing marketing knowledge transfers in multinational corporations - evidence from Japan a NVivo8-aided qualitative study |
| title_auth | Tracing marketing knowledge transfers in multinational corporations - evidence from Japan a NVivo8-aided qualitative study |
| title_exact_search | Tracing marketing knowledge transfers in multinational corporations - evidence from Japan a NVivo8-aided qualitative study |
| title_full | Tracing marketing knowledge transfers in multinational corporations - evidence from Japan a NVivo8-aided qualitative study Jeannette Wilhelmy |
| title_fullStr | Tracing marketing knowledge transfers in multinational corporations - evidence from Japan a NVivo8-aided qualitative study Jeannette Wilhelmy |
| title_full_unstemmed | Tracing marketing knowledge transfers in multinational corporations - evidence from Japan a NVivo8-aided qualitative study Jeannette Wilhelmy |
| title_short | Tracing marketing knowledge transfers in multinational corporations - evidence from Japan |
| title_sort | tracing marketing knowledge transfers in multinational corporations evidence from japan a nvivo8 aided qualitative study |
| title_sub | a NVivo8-aided qualitative study |
| topic | Marketing (DE-588)4037589-4 gnd Wissensmanagement (DE-588)4561842-2 gnd Know-how-Transfer (DE-588)4031370-0 gnd Multinationales Unternehmen (DE-588)4075092-9 gnd |
| topic_facet | Marketing Wissensmanagement Know-how-Transfer Multinationales Unternehmen Japan Hochschulschrift |
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