Grundlagen des Marketings: von der Vermarktungsidee zum Marketingkonzept
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | German |
| Veröffentlicht: |
Mannheim
Cornelsen Scriptor
2013
|
| Ausgabe: | 5. Aufl. |
| Schriftenreihe: | Pocket business
|
| Schlagworte: | |
| Online-Zugang: | Inhaltstext Inhaltsverzeichnis |
| Beschreibung: | Literaturangaben |
| Beschreibung: | 127 S. Ill., graph. Darst. 16 cm |
| ISBN: | 9783411870516 3411870516 |
Internformat
MARC
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Datensatz im Suchindex
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|---|---|
| adam_text |
IMAGE 1
INHALT
VORBEMERKUNG 5
1 MARKETING A L S OFFENE UND GANZHEITLICHE PERSPEKTIVE 7
* O R I E N T I E R U N G E N 7
* K E R N B E G R I F F E D E S M A R K E T I N G S 9
* E N T W I C K L U N G S P H A S E N D E S M A R K E T I N G S . . . U
E N T W I C K L U N G S P H A S E N IM MARKETING 1 6
* K U R Z E R BLICK A U F D I E G E S C H I C H T E D E S
M A R K E T I N G S 21
* M A R K T F O R S C H U N G U N D / O D E R M A R K E T I N G F O R
S C H U N G 2 3
AUF D E N PUNKT GEBRACHT 2 8
2 DAS MARKETINGKONZEPT 29
* DIE P E R S P E K T I V E 2 9
* DIE K O N Z E P T I O N I E R U N G 3 2
* S T R A T E G I S C H E A U S G A N G S B E D I N G U N G E N - . S I
T U A T I O N S A N A L Y S E 3 3
* M A R K E T I N G Z I E L E 4-3
* M A R K E T I N G S T R A T E G I E 4-8
* P L A N U N G D E R S T R A T E G I S C H E N G E S C H AE F T S
E I N H E I T 6 4
HTTP://D-NB.INFO/1022049011
IMAGE 2
* P L A N U N G D E S M A R K E T I N G - M I X E S 7 0
* I M P L E M E N T I E R U N G / R E A L I S I E R U N G 7 4
* M A R K E T I N G K O N T R O L L E 7 7
* M A R K E T I N G Z Y K L U S 7 9
AUF D E N PUNKT GEBRACHT 8 0
3 DIE RUECKKEHR D E S KUNDEN 81
* V O M M A R K E T I N G Z U M C R - M A R K E T I N G 8 1
* DIE C R M - S T R A T E G I E 8 7
DIE Z E H N GEBOTE FUER KUNDENORIENTIERTE U N T E R N E H M E N 9 2
* DIE B A S I S T E C H N I K E N D E S CRM 9 9
* D A S C R - M A R K E T I N G K O N Z E P T 1 0 0
STRATEGIECHIP D E S CR-MARKETINGS 110
AUF D E N PUNKT GEBRACHT 1 1 3
K MARKETINGMANAGEMENT M
* W A R U M M A R K E T I N G M A N A G E M E N T ? 1 U
* W A S IST M A R K E T I N G M A N A G E M E N T ? 1 1 5
AUF D E N PUNKT G E B R A C H T 1 2 0
L I T E R A T U R V E R Z E I C H N I S 121
A B K UE R Z U N G S V E R Z E I C H N I S 1 2 4
S T I C H W O R T V E R Z E I C H N I S 1 2 5 |
| any_adam_object | 1 |
| author | Zollondz, Hans-Dieter |
| author_GND | (DE-588)128387033 |
| author_facet | Zollondz, Hans-Dieter |
| author_role | aut |
| author_sort | Zollondz, Hans-Dieter |
| author_variant | h d z hdz |
| building | Verbundindex |
| bvnumber | BV040413230 |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)812370039 (DE-599)DNB1022049011 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 5. Aufl. |
| format | Book |
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| id | DE-604.BV040413230 |
| illustrated | Illustrated |
| indexdate | 2024-08-21T00:09:34Z |
| institution | BVB |
| isbn | 9783411870516 3411870516 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-025266143 |
| oclc_num | 812370039 |
| open_access_boolean | |
| owner | DE-859 |
| owner_facet | DE-859 |
| physical | 127 S. Ill., graph. Darst. 16 cm |
| publishDate | 2013 |
| publishDateSearch | 2013 |
| publishDateSort | 2013 |
| publisher | Cornelsen Scriptor |
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| spelling | Zollondz, Hans-Dieter Verfasser (DE-588)128387033 aut Grundlagen des Marketings von der Vermarktungsidee zum Marketingkonzept Hans-Dieter Zollondz 5. Aufl. Mannheim Cornelsen Scriptor 2013 127 S. Ill., graph. Darst. 16 cm txt rdacontent n rdamedia nc rdacarrier Pocket business Literaturangaben Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s DE-604 X:MVB text/html http://deposit.dnb.de/cgi-bin/dokserv?id=4028334&prov=M&dok_var=1&dok_ext=htm Inhaltstext DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025266143&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Zollondz, Hans-Dieter Grundlagen des Marketings von der Vermarktungsidee zum Marketingkonzept Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 |
| title | Grundlagen des Marketings von der Vermarktungsidee zum Marketingkonzept |
| title_auth | Grundlagen des Marketings von der Vermarktungsidee zum Marketingkonzept |
| title_exact_search | Grundlagen des Marketings von der Vermarktungsidee zum Marketingkonzept |
| title_full | Grundlagen des Marketings von der Vermarktungsidee zum Marketingkonzept Hans-Dieter Zollondz |
| title_fullStr | Grundlagen des Marketings von der Vermarktungsidee zum Marketingkonzept Hans-Dieter Zollondz |
| title_full_unstemmed | Grundlagen des Marketings von der Vermarktungsidee zum Marketingkonzept Hans-Dieter Zollondz |
| title_short | Grundlagen des Marketings |
| title_sort | grundlagen des marketings von der vermarktungsidee zum marketingkonzept |
| title_sub | von der Vermarktungsidee zum Marketingkonzept |
| topic | Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing |
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