The luxury strategy: break the rules of marketing to build luxury brands
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London [u.a.]
Kogan Page
2012
|
| Ausgabe: | 2. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Hier auch später erschienene, unveränderte Nachdrucke |
| Beschreibung: | XI, 395 S. graph. Darst. |
| ISBN: | 9780749464912 |
Internformat
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Datensatz im Suchindex
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|---|---|
| adam_text | THE LUXURY STRATEGY
/ KAPFERER, JEAN-NOEL
: 2012
TABLE OF CONTENTS / INHALTSVERZEICHNIS
INTRODUCTION
BACK TO LUXURY FUNDAMENTALS
IN THE BEGINNING THERE WAS LUXURY
THE END OF A CONFUSION : PREMIUM IS NOT LUXURY
ANTI-LAWS OF MARKETING
FACETS OF LUXURY TODAY
LUXURY BRANDS NEED SPECIFIC MANAGEMENT
CUSTOMER ATTITUDES VIS-A-VIS LUXURY
DEVELOPING BRAND EQUITY
LUXURY BRAND STRETCHING
QUALIFYING A PRODUCT OR SERVICE AS LUXURY
PRICING LUXURY
DISTRIBUTION AND THE INTERNET DILEMMA
COMMUNICATING LUXURY
FINANCIAL AND HR MANAGEMENT OF A LUXURY COMPANY
STRATEGIC PERSPECTIVES
LUXURY BUSINESS MODELS
ENTERING LUXURY AND LEAVING IT
LEARNING FROM LUXURY
LUXURY AND SUSTAINABLE DEVELOPMENT: CONVERGENCES AND DIVERGENCES.
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
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| dewey-ones | 658 - General management |
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| discipline | Wirtschaftswissenschaften |
| edition | 2. ed. |
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| isbn | 9780749464912 |
| language | English |
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| spelling | Kapferer, Jean-Noël Verfasser (DE-588)118001280 aut The luxury strategy break the rules of marketing to build luxury brands Jean-Noël Kapferer and Vincent Bastien 2. ed. London [u.a.] Kogan Page 2012 XI, 395 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Hier auch später erschienene, unveränderte Nachdrucke Luxuries Marketing Luxury goods industry Product management Markenartikel (DE-588)4037584-5 gnd rswk-swf Luxusware (DE-588)4192135-5 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Luxusgut (DE-588)4192138-0 gnd rswk-swf Luxusgut (DE-588)4192138-0 s Markenartikel (DE-588)4037584-5 s Marketingstrategie (DE-588)4120697-6 s DE-604 Luxusware (DE-588)4192135-5 s Markenpolitik (DE-588)4144679-3 s Bastien, Vincent Verfasser aut Erscheint auch als Online-Ausgabe 978-0-7494-6492-9 LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025245067&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Kapferer, Jean-Noël Bastien, Vincent The luxury strategy break the rules of marketing to build luxury brands Luxuries Marketing Luxury goods industry Product management Markenartikel (DE-588)4037584-5 gnd Luxusware (DE-588)4192135-5 gnd Marketingstrategie (DE-588)4120697-6 gnd Markenpolitik (DE-588)4144679-3 gnd Luxusgut (DE-588)4192138-0 gnd |
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| title | The luxury strategy break the rules of marketing to build luxury brands |
| title_auth | The luxury strategy break the rules of marketing to build luxury brands |
| title_exact_search | The luxury strategy break the rules of marketing to build luxury brands |
| title_full | The luxury strategy break the rules of marketing to build luxury brands Jean-Noël Kapferer and Vincent Bastien |
| title_fullStr | The luxury strategy break the rules of marketing to build luxury brands Jean-Noël Kapferer and Vincent Bastien |
| title_full_unstemmed | The luxury strategy break the rules of marketing to build luxury brands Jean-Noël Kapferer and Vincent Bastien |
| title_short | The luxury strategy |
| title_sort | the luxury strategy break the rules of marketing to build luxury brands |
| title_sub | break the rules of marketing to build luxury brands |
| topic | Luxuries Marketing Luxury goods industry Product management Markenartikel (DE-588)4037584-5 gnd Luxusware (DE-588)4192135-5 gnd Marketingstrategie (DE-588)4120697-6 gnd Markenpolitik (DE-588)4144679-3 gnd Luxusgut (DE-588)4192138-0 gnd |
| topic_facet | Luxuries Marketing Luxury goods industry Product management Markenartikel Luxusware Marketingstrategie Markenpolitik Luxusgut |
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