Trust, social relations and engagement: understanding customer behaviour on the Web
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Basingstoke
Palgrave Macmillan
2012
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XXVII, 231 S. graph. Darst. 23 cm |
| ISBN: | 9780230391246 0230391249 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV040386857 | ||
| 003 | DE-604 | ||
| 005 | 20121105 | ||
| 007 | t | ||
| 008 | 120826s2012 d||| |||| 00||| eng d | ||
| 020 | |a 9780230391246 |9 978-0-230-39124-6 | ||
| 020 | |a 0230391249 |9 0-230-39124-9 | ||
| 035 | |a (OCoLC)780397412 | ||
| 035 | |a (DE-599)BVBBV040386857 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-12 | ||
| 082 | 0 | |a 658.812 | |
| 100 | 1 | |a Padua, Donatella |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Trust, social relations and engagement |b understanding customer behaviour on the Web |c by Donatella Padua |
| 264 | 1 | |a Basingstoke |b Palgrave Macmillan |c 2012 | |
| 300 | |a XXVII, 231 S. |b graph. Darst. |c 23 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Relationship marketing | |
| 650 | 4 | |a Internet marketing | |
| 650 | 4 | |a Business enterprises / Valuation | |
| 650 | 4 | |a Unternehmen | |
| 650 | 0 | 7 | |a Öffentlichkeitsarbeit |0 (DE-588)4043188-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Verbraucherverhalten |0 (DE-588)4062644-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Online-Marketing |0 (DE-588)7706419-7 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Interaktion |0 (DE-588)4027266-7 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Online-Marketing |0 (DE-588)7706419-7 |D s |
| 689 | 0 | 1 | |a Öffentlichkeitsarbeit |0 (DE-588)4043188-5 |D s |
| 689 | 0 | 2 | |a Interaktion |0 (DE-588)4027266-7 |D s |
| 689 | 0 | 3 | |a Verbraucherverhalten |0 (DE-588)4062644-1 |D s |
| 689 | 0 | |5 DE-604 | |
| 856 | 4 | 2 | |m HBZ Datenaustausch |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025240263&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-025240263 | ||
Datensatz im Suchindex
| _version_ | 1804149431237345280 |
|---|---|
| adam_text | Titel: Trust, social relations and engagement
Autor: Padua, Donatella
Jahr: 2012
Contents
List of Tables and Figures x
Foreword by Domenico Secondulfo xii
Foreword by Garry Titterton xv
Acknowledgements xx
Introduction xxi
PARTI THE INTERNET AGE
1 Society in the Internet Age 3
Executive summary 3
Dissolution of community 6
Complexity 10
Diversity 13
Individualization 14
Multiple identities 16
One global society 18
2 Social Networks and Communities 20
Executive summary 20
An overview of online communities 21
The sharing paradigm 22
Dynamics of social networks and communities 24
3 New Models of Social Intelligence 33
Executive summary 33
Connecting dots 34
Crowdsourcing 36
The three paradoxes of change 38
Experiment and errors 43
4 The Internet Organizational Realm 46
Executive summary 46
The Internet Age scenario: how the landscape changes 47
The Internet Age scenario: how organizations are reacting 54
PART II TRUST AND ENGAGEMENT
5 The Digital Society and Trust 79
Executive summary 79
Trust and confidence 80
Trust in organizational contexts 89
The trust strategy 91
The holistic approach 96
Trust and technology 98
Trust, risk and security 104
Trust and information 108
Trust insight number 1: trust and social capital 111
Trust insight number 2: trust and time-space
dimensions 113
Trust insight number 3: trust and reputation 114
Trust insight number 4: trust and loyalty 115
Trust insight number 5: trust, cooperation and
collaboration 116
Trust insight number 6: trust and interpersonal
communication 118
Trust insight number 7: trust and peer-to-peer
relations 119
6 Value for Engagement 121
Executive summary 121
Why engagement on the web? 122
Value for Engagement (VfE) 129
Trust strategy and engagement 138
Trust and engagement in co-creation 141
Engaging the customer journey 144
7 Value Creation on the Web: A Vision 150
Executive summary 150
Value creation on the web: a vision 151
Which are the indicators validating this route? 154
From this perspective, the VfE becomes the supreme
KPI. Why? 156
What are the competencies required to become
relationships enablers? 158
How do we build relations with the environment? 162
PART III HOW TO GENERATE ENGAGEMENT VIA
BUILDING TRUST
8 The Value-for-Engagement Model 167
Executive summary 167
Objective of the model 168
Logic and mechanics of the model 169
The comprehension of the VfE Model 179
Web analytics 188
9 Value-for-Engagement Mapping: A Case Study 191
Executive summary 191
Why measure engagement? 191
VfE mapping: a performance indicator 194
The case study 196
Web analytics 197
Web analytics and social research 200
Conclusions 202
The role of web sociology 202
Trust, social relations and engagement 203
Web social relations: evaluation and measurement 205
The future of web sociology 206
Notes 208
References 215
Index 223
|
| any_adam_object | 1 |
| author | Padua, Donatella |
| author_facet | Padua, Donatella |
| author_role | aut |
| author_sort | Padua, Donatella |
| author_variant | d p dp |
| building | Verbundindex |
| bvnumber | BV040386857 |
| ctrlnum | (OCoLC)780397412 (DE-599)BVBBV040386857 |
| dewey-full | 658.812 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.812 |
| dewey-search | 658.812 |
| dewey-sort | 3658.812 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01765nam a2200445 c 4500</leader><controlfield tag="001">BV040386857</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20121105 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">120826s2012 d||| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780230391246</subfield><subfield code="9">978-0-230-39124-6</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0230391249</subfield><subfield code="9">0-230-39124-9</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)780397412</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV040386857</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-12</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.812</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Padua, Donatella</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Trust, social relations and engagement</subfield><subfield code="b">understanding customer behaviour on the Web</subfield><subfield code="c">by Donatella Padua</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Basingstoke</subfield><subfield code="b">Palgrave Macmillan</subfield><subfield code="c">2012</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XXVII, 231 S.</subfield><subfield code="b">graph. Darst.</subfield><subfield code="c">23 cm</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Relationship marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Internet marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Business enterprises / Valuation</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Unternehmen</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Öffentlichkeitsarbeit</subfield><subfield code="0">(DE-588)4043188-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Verbraucherverhalten</subfield><subfield code="0">(DE-588)4062644-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Online-Marketing</subfield><subfield code="0">(DE-588)7706419-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Interaktion</subfield><subfield code="0">(DE-588)4027266-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Online-Marketing</subfield><subfield code="0">(DE-588)7706419-7</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Öffentlichkeitsarbeit</subfield><subfield code="0">(DE-588)4043188-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Interaktion</subfield><subfield code="0">(DE-588)4027266-7</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="3"><subfield code="a">Verbraucherverhalten</subfield><subfield code="0">(DE-588)4062644-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">HBZ Datenaustausch</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025240263&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-025240263</subfield></datafield></record></collection> |
| id | DE-604.BV040386857 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T00:22:55Z |
| institution | BVB |
| isbn | 9780230391246 0230391249 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-025240263 |
| oclc_num | 780397412 |
| open_access_boolean | |
| owner | DE-12 |
| owner_facet | DE-12 |
| physical | XXVII, 231 S. graph. Darst. 23 cm |
| publishDate | 2012 |
| publishDateSearch | 2012 |
| publishDateSort | 2012 |
| publisher | Palgrave Macmillan |
| record_format | marc |
| spelling | Padua, Donatella Verfasser aut Trust, social relations and engagement understanding customer behaviour on the Web by Donatella Padua Basingstoke Palgrave Macmillan 2012 XXVII, 231 S. graph. Darst. 23 cm txt rdacontent n rdamedia nc rdacarrier Relationship marketing Internet marketing Business enterprises / Valuation Unternehmen Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Online-Marketing (DE-588)7706419-7 gnd rswk-swf Interaktion (DE-588)4027266-7 gnd rswk-swf Online-Marketing (DE-588)7706419-7 s Öffentlichkeitsarbeit (DE-588)4043188-5 s Interaktion (DE-588)4027266-7 s Verbraucherverhalten (DE-588)4062644-1 s DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025240263&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Padua, Donatella Trust, social relations and engagement understanding customer behaviour on the Web Relationship marketing Internet marketing Business enterprises / Valuation Unternehmen Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Online-Marketing (DE-588)7706419-7 gnd Interaktion (DE-588)4027266-7 gnd |
| subject_GND | (DE-588)4043188-5 (DE-588)4062644-1 (DE-588)7706419-7 (DE-588)4027266-7 |
| title | Trust, social relations and engagement understanding customer behaviour on the Web |
| title_auth | Trust, social relations and engagement understanding customer behaviour on the Web |
| title_exact_search | Trust, social relations and engagement understanding customer behaviour on the Web |
| title_full | Trust, social relations and engagement understanding customer behaviour on the Web by Donatella Padua |
| title_fullStr | Trust, social relations and engagement understanding customer behaviour on the Web by Donatella Padua |
| title_full_unstemmed | Trust, social relations and engagement understanding customer behaviour on the Web by Donatella Padua |
| title_short | Trust, social relations and engagement |
| title_sort | trust social relations and engagement understanding customer behaviour on the web |
| title_sub | understanding customer behaviour on the Web |
| topic | Relationship marketing Internet marketing Business enterprises / Valuation Unternehmen Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Online-Marketing (DE-588)7706419-7 gnd Interaktion (DE-588)4027266-7 gnd |
| topic_facet | Relationship marketing Internet marketing Business enterprises / Valuation Unternehmen Öffentlichkeitsarbeit Verbraucherverhalten Online-Marketing Interaktion |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025240263&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT paduadonatella trustsocialrelationsandengagementunderstandingcustomerbehaviourontheweb |