Social Media Balanced Scorecard: Erfolgreiche Corporate Social Media-Strategien in der Praxis
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | German |
| Published: |
Wiesbaden
Springer Vieweg
2012
|
| Series: | Praxis
|
| Subjects: | |
| Online Access: | DE-522 DE-B768 DE-634 DE-526 DE-1043 DE-1102 DE-1046 DE-858 DE-1028 DE-Aug4 DE-1050 DE-573 DE-M347 DE-92 DE-1051 DE-898 DE-859 DE-860 DE-861 DE-863 DE-862 DE-523 DE-91 DE-473 DE-19 DE-703 DE-20 DE-706 DE-29 Volltext |
| Physical Description: | 1 Online-Ressource (XIV, 194S.) graph. Darst. |
| ISBN: | 9783834881465 |
| DOI: | 10.1007/978-3-8348-8146-5 |
Staff View
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV040384852 | ||
| 003 | DE-604 | ||
| 005 | 20130830 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 120823s2012 gw d||| o|||| 00||| ger d | ||
| 020 | |a 9783834881465 |c Online |9 978-3-8348-8146-5 | ||
| 024 | 7 | |a 10.1007/978-3-8348-8146-5 |2 doi | |
| 035 | |a (OCoLC)805923575 | ||
| 035 | |a (DE-599)BVBBV040384852 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a ger | |
| 044 | |a gw |c XA-DE-HE | ||
| 049 | |a DE-473 |a DE-706 |a DE-1046 |a DE-1051 |a DE-91 |a DE-1102 |a DE-M347 |a DE-92 |a DE-29 |a DE-20 |a DE-1050 |a DE-573 |a DE-898 |a DE-863 |a DE-862 |a DE-Aug4 |a DE-860 |a DE-861 |a DE-1043 |a DE-859 |a DE-634 |a DE-526 |a DE-523 |a DE-858 |a DE-522 |a DE-703 |a DE-1028 |a DE-83 |a DE-B768 |a DE-19 |a DE-188 |a DE-11 | ||
| 082 | 0 | |a 658.802 |2 22//ger | |
| 084 | |a MS 5920 |0 (DE-625)123735: |2 rvk | ||
| 084 | |a QP 650 |0 (DE-625)141922: |2 rvk | ||
| 084 | |a ST 520 |0 (DE-625)143678: |2 rvk | ||
| 084 | |a KOM 699f |2 stub | ||
| 084 | |a KOM 400f |2 stub | ||
| 084 | |a KOM 160f |2 stub | ||
| 084 | |a WIR 800f |2 stub | ||
| 084 | |a TEC 000 |2 stub | ||
| 084 | |a SOZ 610f |2 stub | ||
| 084 | |a WIR 825f |2 stub | ||
| 084 | |a DAT 618f |2 stub | ||
| 084 | |a SOZ 010f |2 stub | ||
| 084 | |a WIR 840f |2 stub | ||
| 084 | |a DAT 000 |2 stub | ||
| 100 | 1 | |a Fiege, Roland |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Social Media Balanced Scorecard |b Erfolgreiche Corporate Social Media-Strategien in der Praxis |c Roland Fiege |
| 264 | 1 | |a Wiesbaden |b Springer Vieweg |c 2012 | |
| 300 | |a 1 Online-Ressource (XIV, 194S.) |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 490 | 0 | |a Praxis | |
| 650 | 0 | 7 | |a Soziale Software |0 (DE-588)7550143-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Balanced Scorecard |0 (DE-588)4568727-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Online-Marketing |0 (DE-588)7706419-7 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Soziales Netzwerk |0 (DE-588)4055762-5 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Soziales Netzwerk |0 (DE-588)4055762-5 |D s |
| 689 | 0 | 1 | |a Online-Marketing |0 (DE-588)7706419-7 |D s |
| 689 | 0 | 2 | |a Balanced Scorecard |0 (DE-588)4568727-4 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 1 | 1 | |a Soziale Software |0 (DE-588)7550143-0 |D s |
| 689 | 1 | 2 | |a Balanced Scorecard |0 (DE-588)4568727-4 |D s |
| 689 | 1 | |8 1\p |5 DE-604 | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druckausgabe |z 978-3-8348-1463-0 |
| 856 | 4 | 0 | |u https://doi.org/10.1007/978-3-8348-8146-5 |x Verlag |3 Volltext |
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 912 | |a ZDB-2-STI | ||
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-025238305 | |
| 966 | e | |u https://doi.org/10.1007/978-3-8348-8146-5 |l DE-522 |p ZDB-2-STI |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-8348-8146-5 |l DE-B768 |p ZDB-2-STI |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-8348-8146-5 |l DE-634 |p ZDB-2-STI |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-8348-8146-5 |l DE-526 |p ZDB-2-STI |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-8348-8146-5 |l DE-1043 |p ZDB-2-STI |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-8348-8146-5 |l DE-1102 |p ZDB-2-STI |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-8348-8146-5 |l DE-1046 |p ZDB-2-STI |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-8348-8146-5 |l DE-858 |p ZDB-2-STI |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-8348-8146-5 |l DE-1028 |p ZDB-2-STI |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-8348-8146-5 |l DE-Aug4 |p ZDB-2-STI |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-8348-8146-5 |l DE-1050 |p ZDB-2-STI |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-8348-8146-5 |l DE-573 |p ZDB-2-STI |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-8348-8146-5 |l DE-M347 |p ZDB-2-STI |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-8348-8146-5 |l DE-92 |p ZDB-2-STI |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-8348-8146-5 |l DE-1051 |p ZDB-2-STI |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-8348-8146-5 |l DE-898 |p ZDB-2-STI |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-8348-8146-5 |l DE-859 |p ZDB-2-STI |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-8348-8146-5 |l DE-860 |p ZDB-2-STI |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-8348-8146-5 |l DE-861 |p ZDB-2-STI |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-8348-8146-5 |l DE-863 |p ZDB-2-STI |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-8348-8146-5 |l DE-862 |p ZDB-2-STI |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-8348-8146-5 |l DE-523 |p ZDB-2-STI |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-8348-8146-5 |l DE-91 |p ZDB-2-STI |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-8348-8146-5 |l DE-473 |p ZDB-2-STI |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-8348-8146-5 |l DE-19 |p ZDB-2-STI |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-8348-8146-5 |l DE-703 |p ZDB-2-STI |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-8348-8146-5 |l DE-20 |p ZDB-2-STI |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-8348-8146-5 |l DE-706 |p ZDB-2-STI |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-8348-8146-5 |l DE-29 |p ZDB-2-STI |x Verlag |3 Volltext | |
Record in the Search Index
| DE-BY-FWS_katkey | 446521 |
|---|---|
| _version_ | 1824554215833337856 |
| adam_text | |
| any_adam_object | |
| author | Fiege, Roland |
| author_facet | Fiege, Roland |
| author_role | aut |
| author_sort | Fiege, Roland |
| author_variant | r f rf |
| building | Verbundindex |
| bvnumber | BV040384852 |
| classification_rvk | MS 5920 QP 650 ST 520 |
| classification_tum | KOM 699f KOM 400f KOM 160f WIR 800f TEC 000 SOZ 610f WIR 825f DAT 618f SOZ 010f WIR 840f DAT 000 |
| collection | ZDB-2-STI |
| ctrlnum | (OCoLC)805923575 (DE-599)BVBBV040384852 |
| dewey-full | 658.802 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.802 |
| dewey-search | 658.802 |
| dewey-sort | 3658.802 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Technik Technik Informatik Soziologie Kommunikationswesen Wirtschaftswissenschaften |
| doi_str_mv | 10.1007/978-3-8348-8146-5 |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00000nam a2200000 c 4500</leader><controlfield tag="001">BV040384852</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20130830</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">120823s2012 gw d||| o|||| 00||| ger d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9783834881465</subfield><subfield code="c">Online</subfield><subfield code="9">978-3-8348-8146-5</subfield></datafield><datafield tag="024" ind1="7" ind2=" "><subfield code="a">10.1007/978-3-8348-8146-5</subfield><subfield code="2">doi</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)805923575</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV040384852</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">ger</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">gw</subfield><subfield code="c">XA-DE-HE</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-473</subfield><subfield code="a">DE-706</subfield><subfield code="a">DE-1046</subfield><subfield code="a">DE-1051</subfield><subfield code="a">DE-91</subfield><subfield code="a">DE-1102</subfield><subfield code="a">DE-M347</subfield><subfield code="a">DE-92</subfield><subfield code="a">DE-29</subfield><subfield code="a">DE-20</subfield><subfield code="a">DE-1050</subfield><subfield code="a">DE-573</subfield><subfield code="a">DE-898</subfield><subfield code="a">DE-863</subfield><subfield code="a">DE-862</subfield><subfield code="a">DE-Aug4</subfield><subfield code="a">DE-860</subfield><subfield code="a">DE-861</subfield><subfield code="a">DE-1043</subfield><subfield code="a">DE-859</subfield><subfield code="a">DE-634</subfield><subfield code="a">DE-526</subfield><subfield code="a">DE-523</subfield><subfield code="a">DE-858</subfield><subfield code="a">DE-522</subfield><subfield code="a">DE-703</subfield><subfield code="a">DE-1028</subfield><subfield code="a">DE-83</subfield><subfield code="a">DE-B768</subfield><subfield code="a">DE-19</subfield><subfield code="a">DE-188</subfield><subfield code="a">DE-11</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.802</subfield><subfield code="2">22//ger</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">MS 5920</subfield><subfield code="0">(DE-625)123735:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 650</subfield><subfield code="0">(DE-625)141922:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">ST 520</subfield><subfield code="0">(DE-625)143678:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">KOM 699f</subfield><subfield code="2">stub</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">KOM 400f</subfield><subfield code="2">stub</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">KOM 160f</subfield><subfield code="2">stub</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">WIR 800f</subfield><subfield code="2">stub</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">TEC 000</subfield><subfield code="2">stub</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">SOZ 610f</subfield><subfield code="2">stub</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">WIR 825f</subfield><subfield code="2">stub</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">DAT 618f</subfield><subfield code="2">stub</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">SOZ 010f</subfield><subfield code="2">stub</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">WIR 840f</subfield><subfield code="2">stub</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">DAT 000</subfield><subfield code="2">stub</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Fiege, Roland</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Social Media Balanced Scorecard</subfield><subfield code="b">Erfolgreiche Corporate Social Media-Strategien in der Praxis</subfield><subfield code="c">Roland Fiege</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Wiesbaden</subfield><subfield code="b">Springer Vieweg</subfield><subfield code="c">2012</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (XIV, 194S.)</subfield><subfield code="b">graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Praxis</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Soziale Software</subfield><subfield code="0">(DE-588)7550143-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Balanced Scorecard</subfield><subfield code="0">(DE-588)4568727-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Online-Marketing</subfield><subfield code="0">(DE-588)7706419-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Soziales Netzwerk</subfield><subfield code="0">(DE-588)4055762-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Soziales Netzwerk</subfield><subfield code="0">(DE-588)4055762-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Online-Marketing</subfield><subfield code="0">(DE-588)7706419-7</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Balanced Scorecard</subfield><subfield code="0">(DE-588)4568727-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="1"><subfield code="a">Soziale Software</subfield><subfield code="0">(DE-588)7550143-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="2"><subfield code="a">Balanced Scorecard</subfield><subfield code="0">(DE-588)4568727-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druckausgabe</subfield><subfield code="z">978-3-8348-1463-0</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://doi.org/10.1007/978-3-8348-8146-5</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-2-STI</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-025238305</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-8348-8146-5</subfield><subfield code="l">DE-522</subfield><subfield code="p">ZDB-2-STI</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-8348-8146-5</subfield><subfield code="l">DE-B768</subfield><subfield code="p">ZDB-2-STI</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-8348-8146-5</subfield><subfield code="l">DE-634</subfield><subfield code="p">ZDB-2-STI</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-8348-8146-5</subfield><subfield code="l">DE-526</subfield><subfield code="p">ZDB-2-STI</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-8348-8146-5</subfield><subfield code="l">DE-1043</subfield><subfield code="p">ZDB-2-STI</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-8348-8146-5</subfield><subfield code="l">DE-1102</subfield><subfield code="p">ZDB-2-STI</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-8348-8146-5</subfield><subfield code="l">DE-1046</subfield><subfield code="p">ZDB-2-STI</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-8348-8146-5</subfield><subfield code="l">DE-858</subfield><subfield code="p">ZDB-2-STI</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-8348-8146-5</subfield><subfield code="l">DE-1028</subfield><subfield code="p">ZDB-2-STI</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-8348-8146-5</subfield><subfield code="l">DE-Aug4</subfield><subfield code="p">ZDB-2-STI</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-8348-8146-5</subfield><subfield code="l">DE-1050</subfield><subfield code="p">ZDB-2-STI</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-8348-8146-5</subfield><subfield code="l">DE-573</subfield><subfield code="p">ZDB-2-STI</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-8348-8146-5</subfield><subfield code="l">DE-M347</subfield><subfield code="p">ZDB-2-STI</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-8348-8146-5</subfield><subfield code="l">DE-92</subfield><subfield code="p">ZDB-2-STI</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-8348-8146-5</subfield><subfield code="l">DE-1051</subfield><subfield code="p">ZDB-2-STI</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-8348-8146-5</subfield><subfield code="l">DE-898</subfield><subfield code="p">ZDB-2-STI</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-8348-8146-5</subfield><subfield code="l">DE-859</subfield><subfield code="p">ZDB-2-STI</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-8348-8146-5</subfield><subfield code="l">DE-860</subfield><subfield code="p">ZDB-2-STI</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-8348-8146-5</subfield><subfield code="l">DE-861</subfield><subfield code="p">ZDB-2-STI</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-8348-8146-5</subfield><subfield code="l">DE-863</subfield><subfield code="p">ZDB-2-STI</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-8348-8146-5</subfield><subfield code="l">DE-862</subfield><subfield code="p">ZDB-2-STI</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-8348-8146-5</subfield><subfield code="l">DE-523</subfield><subfield code="p">ZDB-2-STI</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-8348-8146-5</subfield><subfield code="l">DE-91</subfield><subfield code="p">ZDB-2-STI</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-8348-8146-5</subfield><subfield code="l">DE-473</subfield><subfield code="p">ZDB-2-STI</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-8348-8146-5</subfield><subfield code="l">DE-19</subfield><subfield code="p">ZDB-2-STI</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-8348-8146-5</subfield><subfield code="l">DE-703</subfield><subfield code="p">ZDB-2-STI</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-8348-8146-5</subfield><subfield code="l">DE-20</subfield><subfield code="p">ZDB-2-STI</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-8348-8146-5</subfield><subfield code="l">DE-706</subfield><subfield code="p">ZDB-2-STI</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-8348-8146-5</subfield><subfield code="l">DE-29</subfield><subfield code="p">ZDB-2-STI</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| id | DE-604.BV040384852 |
| illustrated | Illustrated |
| indexdate | 2025-02-20T06:48:14Z |
| institution | BVB |
| isbn | 9783834881465 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-025238305 |
| oclc_num | 805923575 |
| open_access_boolean | |
| owner | DE-473 DE-BY-UBG DE-706 DE-1046 DE-1051 DE-91 DE-BY-TUM DE-1102 DE-M347 DE-92 DE-29 DE-20 DE-1050 DE-573 DE-898 DE-BY-UBR DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-Aug4 DE-860 DE-861 DE-1043 DE-859 DE-634 DE-526 DE-523 DE-858 DE-522 DE-703 DE-1028 DE-83 DE-B768 DE-19 DE-BY-UBM DE-188 DE-11 |
| owner_facet | DE-473 DE-BY-UBG DE-706 DE-1046 DE-1051 DE-91 DE-BY-TUM DE-1102 DE-M347 DE-92 DE-29 DE-20 DE-1050 DE-573 DE-898 DE-BY-UBR DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-Aug4 DE-860 DE-861 DE-1043 DE-859 DE-634 DE-526 DE-523 DE-858 DE-522 DE-703 DE-1028 DE-83 DE-B768 DE-19 DE-BY-UBM DE-188 DE-11 |
| physical | 1 Online-Ressource (XIV, 194S.) graph. Darst. |
| psigel | ZDB-2-STI |
| publishDate | 2012 |
| publishDateSearch | 2012 |
| publishDateSort | 2012 |
| publisher | Springer Vieweg |
| record_format | marc |
| series2 | Praxis |
| spellingShingle | Fiege, Roland Social Media Balanced Scorecard Erfolgreiche Corporate Social Media-Strategien in der Praxis Soziale Software (DE-588)7550143-0 gnd Marketing (DE-588)4037589-4 gnd Balanced Scorecard (DE-588)4568727-4 gnd Online-Marketing (DE-588)7706419-7 gnd Soziales Netzwerk (DE-588)4055762-5 gnd |
| subject_GND | (DE-588)7550143-0 (DE-588)4037589-4 (DE-588)4568727-4 (DE-588)7706419-7 (DE-588)4055762-5 |
| title | Social Media Balanced Scorecard Erfolgreiche Corporate Social Media-Strategien in der Praxis |
| title_auth | Social Media Balanced Scorecard Erfolgreiche Corporate Social Media-Strategien in der Praxis |
| title_exact_search | Social Media Balanced Scorecard Erfolgreiche Corporate Social Media-Strategien in der Praxis |
| title_full | Social Media Balanced Scorecard Erfolgreiche Corporate Social Media-Strategien in der Praxis Roland Fiege |
| title_fullStr | Social Media Balanced Scorecard Erfolgreiche Corporate Social Media-Strategien in der Praxis Roland Fiege |
| title_full_unstemmed | Social Media Balanced Scorecard Erfolgreiche Corporate Social Media-Strategien in der Praxis Roland Fiege |
| title_short | Social Media Balanced Scorecard |
| title_sort | social media balanced scorecard erfolgreiche corporate social media strategien in der praxis |
| title_sub | Erfolgreiche Corporate Social Media-Strategien in der Praxis |
| topic | Soziale Software (DE-588)7550143-0 gnd Marketing (DE-588)4037589-4 gnd Balanced Scorecard (DE-588)4568727-4 gnd Online-Marketing (DE-588)7706419-7 gnd Soziales Netzwerk (DE-588)4055762-5 gnd |
| topic_facet | Soziale Software Marketing Balanced Scorecard Online-Marketing Soziales Netzwerk |
| url | https://doi.org/10.1007/978-3-8348-8146-5 |
| work_keys_str_mv | AT fiegeroland socialmediabalancedscorecarderfolgreichecorporatesocialmediastrategieninderpraxis |