Social Media Balanced Scorecard: Erfolgreiche Corporate Social Media-Strategien in der Praxis
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | German |
| Veröffentlicht: |
Wiesbaden
Springer Vieweg
2012
|
| Schriftenreihe: | Praxis
|
| Schlagworte: | |
| Online-Zugang: | DE-522 DE-B768 DE-634 DE-526 DE-1043 DE-1102 DE-1046 DE-858 DE-1028 DE-Aug4 DE-1050 DE-573 DE-M347 DE-92 DE-1051 DE-898 DE-859 DE-860 DE-861 DE-863 DE-862 DE-523 DE-91 DE-473 DE-19 DE-703 DE-20 DE-706 DE-29 Volltext |
| Beschreibung: | 1 Online-Ressource (XIV, 194S.) graph. Darst. |
| ISBN: | 9783834881465 |
| DOI: | 10.1007/978-3-8348-8146-5 |
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Datensatz im Suchindex
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| discipline | Technik Technik Informatik Soziologie Kommunikationswesen Wirtschaftswissenschaften |
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| id | DE-604.BV040384852 |
| illustrated | Illustrated |
| indexdate | 2024-12-29T04:02:32Z |
| institution | BVB |
| isbn | 9783834881465 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-025238305 |
| oclc_num | 805923575 |
| open_access_boolean | |
| owner | DE-473 DE-BY-UBG DE-706 DE-1046 DE-1051 DE-91 DE-BY-TUM DE-1102 DE-M347 DE-92 DE-29 DE-20 DE-1050 DE-573 DE-898 DE-BY-UBR DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-Aug4 DE-860 DE-861 DE-1043 DE-859 DE-634 DE-526 DE-523 DE-858 DE-522 DE-703 DE-1028 DE-83 DE-B768 DE-19 DE-BY-UBM DE-188 DE-11 |
| owner_facet | DE-473 DE-BY-UBG DE-706 DE-1046 DE-1051 DE-91 DE-BY-TUM DE-1102 DE-M347 DE-92 DE-29 DE-20 DE-1050 DE-573 DE-898 DE-BY-UBR DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-Aug4 DE-860 DE-861 DE-1043 DE-859 DE-634 DE-526 DE-523 DE-858 DE-522 DE-703 DE-1028 DE-83 DE-B768 DE-19 DE-BY-UBM DE-188 DE-11 |
| physical | 1 Online-Ressource (XIV, 194S.) graph. Darst. |
| psigel | ZDB-2-STI |
| publishDate | 2012 |
| publishDateSearch | 2012 |
| publishDateSort | 2012 |
| publisher | Springer Vieweg |
| record_format | marc |
| series2 | Praxis |
| spellingShingle | Fiege, Roland Social Media Balanced Scorecard Erfolgreiche Corporate Social Media-Strategien in der Praxis Soziale Software (DE-588)7550143-0 gnd Marketing (DE-588)4037589-4 gnd Balanced Scorecard (DE-588)4568727-4 gnd Online-Marketing (DE-588)7706419-7 gnd Soziales Netzwerk (DE-588)4055762-5 gnd |
| subject_GND | (DE-588)7550143-0 (DE-588)4037589-4 (DE-588)4568727-4 (DE-588)7706419-7 (DE-588)4055762-5 |
| title | Social Media Balanced Scorecard Erfolgreiche Corporate Social Media-Strategien in der Praxis |
| title_auth | Social Media Balanced Scorecard Erfolgreiche Corporate Social Media-Strategien in der Praxis |
| title_exact_search | Social Media Balanced Scorecard Erfolgreiche Corporate Social Media-Strategien in der Praxis |
| title_full | Social Media Balanced Scorecard Erfolgreiche Corporate Social Media-Strategien in der Praxis Roland Fiege |
| title_fullStr | Social Media Balanced Scorecard Erfolgreiche Corporate Social Media-Strategien in der Praxis Roland Fiege |
| title_full_unstemmed | Social Media Balanced Scorecard Erfolgreiche Corporate Social Media-Strategien in der Praxis Roland Fiege |
| title_short | Social Media Balanced Scorecard |
| title_sort | social media balanced scorecard erfolgreiche corporate social media strategien in der praxis |
| title_sub | Erfolgreiche Corporate Social Media-Strategien in der Praxis |
| topic | Soziale Software (DE-588)7550143-0 gnd Marketing (DE-588)4037589-4 gnd Balanced Scorecard (DE-588)4568727-4 gnd Online-Marketing (DE-588)7706419-7 gnd Soziales Netzwerk (DE-588)4055762-5 gnd |
| topic_facet | Soziale Software Marketing Balanced Scorecard Online-Marketing Soziales Netzwerk |
| url | https://doi.org/10.1007/978-3-8348-8146-5 |
| work_keys_str_mv | AT fiegeroland socialmediabalancedscorecarderfolgreichecorporatesocialmediastrategieninderpraxis |