Praxisorientiertes Marketing: Grundlagen, Instrumente, Fallbeispiele
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | German |
| Veröffentlicht: |
Wiesbaden
Springer Gabler
2013
|
| Ausgabe: | 4., vollst. überarb. und erw. Aufl. |
| Schlagworte: | |
| Beschreibung: | XXV, 561 S. Ill., graph. Darst. |
| ISBN: | 9783834934628 |
Internformat
MARC
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| 008 | 120823s2013 gw ad|| |||| 00||| ger d | ||
| 020 | |a 9783834934628 |9 978-3-8349-3462-8 | ||
| 035 | |a (OCoLC)812244066 | ||
| 035 | |a (DE-599)DNB1026221390 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a ger | |
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| 084 | |a WIR 800f |2 stub | ||
| 100 | 1 | |a Kreutzer, Ralf T. |d 1958- |e Verfasser |0 (DE-588)111574668 |4 aut | |
| 245 | 1 | 0 | |a Praxisorientiertes Marketing |b Grundlagen, Instrumente, Fallbeispiele |c Ralf T. Kreutzer |
| 250 | |a 4., vollst. überarb. und erw. Aufl. | ||
| 264 | 1 | |a Wiesbaden |b Springer Gabler |c 2013 | |
| 300 | |a XXV, 561 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
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| 689 | 0 | |5 DE-604 | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-025238181 | ||
Datensatz im Suchindex
| _version_ | 1804149428161871872 |
|---|---|
| any_adam_object | |
| author | Kreutzer, Ralf T. 1958- |
| author_GND | (DE-588)111574668 |
| author_facet | Kreutzer, Ralf T. 1958- |
| author_role | aut |
| author_sort | Kreutzer, Ralf T. 1958- |
| author_variant | r t k rt rtk |
| building | Verbundindex |
| bvnumber | BV040384725 |
| classification_rvk | QP 600 |
| classification_tum | WIR 803f WIR 810f WIR 800f |
| ctrlnum | (OCoLC)812244066 (DE-599)DNB1026221390 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 4., vollst. überarb. und erw. Aufl. |
| format | Book |
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| genre | (DE-588)4123623-3 Lehrbuch gnd-content |
| genre_facet | Lehrbuch |
| id | DE-604.BV040384725 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T00:22:52Z |
| institution | BVB |
| isbn | 9783834934628 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-025238181 |
| oclc_num | 812244066 |
| open_access_boolean | |
| owner | DE-2070s DE-859 DE-1050 DE-1049 DE-M49 DE-BY-TUM DE-Aug4 DE-898 DE-BY-UBR DE-525 |
| owner_facet | DE-2070s DE-859 DE-1050 DE-1049 DE-M49 DE-BY-TUM DE-Aug4 DE-898 DE-BY-UBR DE-525 |
| physical | XXV, 561 S. Ill., graph. Darst. |
| publishDate | 2013 |
| publishDateSearch | 2013 |
| publishDateSort | 2013 |
| publisher | Springer Gabler |
| record_format | marc |
| spelling | Kreutzer, Ralf T. 1958- Verfasser (DE-588)111574668 aut Praxisorientiertes Marketing Grundlagen, Instrumente, Fallbeispiele Ralf T. Kreutzer 4., vollst. überarb. und erw. Aufl. Wiesbaden Springer Gabler 2013 XXV, 561 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing (DE-588)4037589-4 gnd rswk-swf (DE-588)4123623-3 Lehrbuch gnd-content Marketing (DE-588)4037589-4 s DE-604 |
| spellingShingle | Kreutzer, Ralf T. 1958- Praxisorientiertes Marketing Grundlagen, Instrumente, Fallbeispiele Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4123623-3 |
| title | Praxisorientiertes Marketing Grundlagen, Instrumente, Fallbeispiele |
| title_auth | Praxisorientiertes Marketing Grundlagen, Instrumente, Fallbeispiele |
| title_exact_search | Praxisorientiertes Marketing Grundlagen, Instrumente, Fallbeispiele |
| title_full | Praxisorientiertes Marketing Grundlagen, Instrumente, Fallbeispiele Ralf T. Kreutzer |
| title_fullStr | Praxisorientiertes Marketing Grundlagen, Instrumente, Fallbeispiele Ralf T. Kreutzer |
| title_full_unstemmed | Praxisorientiertes Marketing Grundlagen, Instrumente, Fallbeispiele Ralf T. Kreutzer |
| title_short | Praxisorientiertes Marketing |
| title_sort | praxisorientiertes marketing grundlagen instrumente fallbeispiele |
| title_sub | Grundlagen, Instrumente, Fallbeispiele |
| topic | Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing Lehrbuch |
| work_keys_str_mv | AT kreutzerralft praxisorientiertesmarketinggrundlageninstrumentefallbeispiele |