Marketing discourse: a critical perspective
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London [u.a.]
Routledge
2012
|
| Ausgabe: | 1. issued in paperback |
| Schriftenreihe: | Routledge interpretive marketing research
7 |
| Schlagworte: | |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | IX, 190 S. |
| ISBN: | 9780415416696 9780415541671 9780203932995 |
Internformat
MARC
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| 020 | |a 9780415541671 |9 978-0-415-54167-1 | ||
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| 100 | 1 | |a Skålén, Per |d 1972- |e Verfasser |0 (DE-588)1081082348 |4 aut | |
| 245 | 1 | 0 | |a Marketing discourse |b a critical perspective |c Per Skålén, Martin Fougère and Markus Fellesson |
| 250 | |a 1. issued in paperback | ||
| 264 | 1 | |a London [u.a.] |b Routledge |c 2012 | |
| 300 | |a IX, 190 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 1 | |a Routledge interpretive marketing research |v 7 | |
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Marketing | |
| 650 | 0 | 7 | |a Diskursanalyse |0 (DE-588)4194747-2 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketingforschung |0 (DE-588)4200055-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketingtheorie |0 (DE-588)4168911-2 |2 gnd |9 rswk-swf |
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Datensatz im Suchindex
| _version_ | 1804149423677112320 |
|---|---|
| any_adam_object | |
| author | Skålén, Per 1972- Fougère, Martin Fellesson, Markus |
| author_GND | (DE-588)1081082348 |
| author_facet | Skålén, Per 1972- Fougère, Martin Fellesson, Markus |
| author_role | aut aut aut |
| author_sort | Skålén, Per 1972- |
| author_variant | p s ps m f mf m f mf |
| building | Verbundindex |
| bvnumber | BV040379792 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415 |
| callnumber-search | HF5415 |
| callnumber-sort | HF 45415 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)812242820 (DE-599)BVBBV040379792 |
| dewey-full | 658.8 658.8001 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 658.8001 |
| dewey-search | 658.8 658.8001 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. issued in paperback |
| format | Book |
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| id | DE-604.BV040379792 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T00:22:48Z |
| institution | BVB |
| isbn | 9780415416696 9780415541671 9780203932995 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-025233319 |
| oclc_num | 812242820 |
| open_access_boolean | |
| owner | DE-945 |
| owner_facet | DE-945 |
| physical | IX, 190 S. |
| publishDate | 2012 |
| publishDateSearch | 2012 |
| publishDateSort | 2012 |
| publisher | Routledge |
| record_format | marc |
| series | Routledge interpretive marketing research |
| series2 | Routledge interpretive marketing research |
| spelling | Skålén, Per 1972- Verfasser (DE-588)1081082348 aut Marketing discourse a critical perspective Per Skålén, Martin Fougère and Markus Fellesson 1. issued in paperback London [u.a.] Routledge 2012 IX, 190 S. txt rdacontent n rdamedia nc rdacarrier Routledge interpretive marketing research 7 Includes bibliographical references and index Marketing Diskursanalyse (DE-588)4194747-2 gnd rswk-swf Marketingforschung (DE-588)4200055-5 gnd rswk-swf Marketingtheorie (DE-588)4168911-2 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s DE-604 Marketingforschung (DE-588)4200055-5 s Marketingtheorie (DE-588)4168911-2 s Diskursanalyse (DE-588)4194747-2 s DE-188 Fougère, Martin Verfasser aut Fellesson, Markus Verfasser aut Routledge interpretive marketing research 7 (DE-604)BV013826820 7 |
| spellingShingle | Skålén, Per 1972- Fougère, Martin Fellesson, Markus Marketing discourse a critical perspective Routledge interpretive marketing research Marketing Diskursanalyse (DE-588)4194747-2 gnd Marketingforschung (DE-588)4200055-5 gnd Marketingtheorie (DE-588)4168911-2 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4194747-2 (DE-588)4200055-5 (DE-588)4168911-2 (DE-588)4037589-4 |
| title | Marketing discourse a critical perspective |
| title_auth | Marketing discourse a critical perspective |
| title_exact_search | Marketing discourse a critical perspective |
| title_full | Marketing discourse a critical perspective Per Skålén, Martin Fougère and Markus Fellesson |
| title_fullStr | Marketing discourse a critical perspective Per Skålén, Martin Fougère and Markus Fellesson |
| title_full_unstemmed | Marketing discourse a critical perspective Per Skålén, Martin Fougère and Markus Fellesson |
| title_short | Marketing discourse |
| title_sort | marketing discourse a critical perspective |
| title_sub | a critical perspective |
| topic | Marketing Diskursanalyse (DE-588)4194747-2 gnd Marketingforschung (DE-588)4200055-5 gnd Marketingtheorie (DE-588)4168911-2 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing Diskursanalyse Marketingforschung Marketingtheorie |
| volume_link | (DE-604)BV013826820 |
| work_keys_str_mv | AT skalenper marketingdiscourseacriticalperspective AT fougeremartin marketingdiscourseacriticalperspective AT fellessonmarkus marketingdiscourseacriticalperspective |