Essentials of business communication:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Mason, OH
South-Western Cengage Learning
2013
|
| Ausgabe: | 9. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | getr. Zählung Ill., graph. Darst. 28 cm |
| ISBN: | 9781111821227 1111821224 9781111821234 1111821232 |
Internformat
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Datensatz im Suchindex
| _version_ | 1804149416811036672 |
|---|---|
| adam_text | Titel: Essentials of business communication
Autor: Guffey, Mary Ellen
Jahr: 2013
CONTENTS
Workplace Communication Today 1
1 Communication Skills as Career Filters 2
Communication Skills: Your Ticket to Success 2
Understanding the Communication Process 7
Improving Listening Skills 10
Mastering Nonverbal Communication Skills 12
Understanding How Culture Affects Communication 16
Learning Intercultural Workplace Skills 19
Summing Up and Looking Forward 23
Critical Thinking 23
Chapter Review 23
Activities and Cases 25
Video Resources 29
Career Success Starts With Communication Foundations 29
Intercultural Communication at Work 29
Understanding Teamwork: Cold Stone Creamery 29
Grammar/Mechanics Checkup 29
Editing Challenge 30
Communication Workshop: Technology
Using Job Boards to Learn About Employment Possibilities in
Your Field 31
Endnotes 32
Acknowledgments 33
The Business Writing Process 35
2 Planning Business Messages 36
Understanding Business Writing Goals and the Writing
Process 36
Analyzing Your Purpose 38
Anticipating the Audience 41
Adapting to the Task and Audience 42
Developing Skillful Writing Techniques 44
Summing Up and Looking Forward 50
Critical Thinking 50
Chapter Review 50
Writing Improvement Exercises 51
Activities 53
Video Resource: Building Workplace Skills 54
Grammar/Mechanics Checkup 54
Editing Challenge 55
Communication Workshop: Career Skills
Get Ready for Critical Thinking, Problem Solving, and Decision
Making! 56
Endnotes 57
Acknowledgments 57
3 Composing Business Messages 58
Compose Messages on the Job 58
Organizing to Show Relationships 60
Constructing Effective Sentences 64
Improving Writing Techniques 66
Drafting Powerful Paragraphs 70
Composing the First Draft 71
Summing Up and Looking Forward 72
Critical Thinking 72
Chapter Review 72
Writing Improvement Exercises 73
Grammar/Mechanics Checkup 77
Editing Challenge 79
Communication Workshop: Technology
Dos and Don ts for Using Electronic Media Professionally 80
Endnotes 81
Acknowledgments 81
4 Revising Business Messages 82
Managing the Process of Revision 82
Revising for Conciseness 83
Revising for Clarity 84
Revising for Vigor and Directness 86
Designing Documents for Readability 88
Recording Proofready Edits Manually and Digitally 91
Summing Up and Looking Forward 96
Critical Thinking 97
Chapter Review 97
Writing Improvement Exercises 98
Grammar/Mechanics Checkup 101
Editing Challenge 102
Communication Workshop: Technology
Revising and Editing Documents in MS Word 103
Endnotes 104
Acknowledgments 104
Intercommunicating at Work 105
5 Electronic Messages and Digital Media 106
Communication Technology and the Information Flow in
Organizations 106
Organizing E Mails and Memos 107
Applying E-Mail and Memo Formats 109
Adopting Best Practices for Professional E-Mails 111
Using Instant Messaging andTexting Professionally
and Safely 115
Using Podcasts, Blogs, and Wikis for Business 118
Negotiating Social and Professional Networking Sites 123
Summing Up and Looking Forward 127
Critical Thinking 127
Chapter Review 128
Writing Improvement Exercises 130
Writing Improvement Cases 131
Activities and Cases 134
Video Resources 136
Technology in the Workplace 136
Smart E-Mail Messages and Memos Advance Your Career 137
Grammar/Mechanics Checkup 137
Editing Challenge 138
Communication Workshop: Ethics
Should Employers Restrict E-Mail, Instant Messaging,
and Internet Use? 139
Endnotes 140
Acknowledgments 141
6 Positive Messages 142
Positive Messages: Letters, E-Mails, and Memos 142
Direct Requests and Response Messages 144
Instruction Messages 148
Direct Claims and Complaints 150
Adjustments 152
Goodwill Messages 158
Summing Up and Looking Forward 161
Critical Thinking 161
Chapter Review 162
Writing Improvement Exercises 163
Writing Improvement Cases 164
Activities and Cases 167
Video Resources: Happy Cows in Harmony With Nature:
Organic Valley 173
Grammar/Mechanics Checkup 174
Editing Challenge 175
Communication Workshop: Ethics
Using Ethical Tools to Help You Do the Right Thing 176
Endnotes 177
Acknowledgments 177
7 Negative Messages 178
Conveying Negative News Effectively 178
Analyzing the Components of Effective Negative
Messages 181
Refusing Typical Requests and Claims 187
Breaking Bad News Within Organizations 191
Keeping the Indirect Strategy Ethical 195
Summing Up and Looking Forward 197
Critical Thinking 197
Chapter Review 197
Writing Improvement Exercises 199
Writing Improvement Cases 200
Activities and Cases 203
Video Resource: Bad News: BuyCostumes 207
Grammar/Mechanics Checkup 208
Editing Challenge 209
Communication Workshop: Intercultural Skills
Presenting Bad News in Other Cultures 210
Endnotes 211
Acknowledgments 211
8 Persuasive Messages 212
Understanding Persuasive Messages in the Workplace 212
Preparing Sales and Marketing Messages 218
Writing Sucessful Online Sales and Marketing Messages 225
Summing Up and Looking Forward 228
Critical Thinking 228
Chapter Review 229
Writing Improvement Exercises 230
Writing Improvement Cases 230
Activities and Cases 233
Video Resource: Persuasive Request: Hard Rock Cafe 239
Grammar/Mechanics Checkup 240
Editing Challenge 241
Communication Workshop: Ethics
Keeping Sales Letters Legal and Ethical 242
Endnotes 243
Acknowledgments 244
Reports and Proposals 245
9 Informal Reports 246
Understanding Reports 246
Defining the Purpose and Gathering Data 252
Preparing Informal Reports 254
Choosing a Report Writing Style and Creating Headings 264
Summing Up and Looking Forward 267
Critical Thinking 267
Chapter Review 268
Writing Improvement Exercises 270
Activities and Cases 270
Grammar/Mechanics Checkup 274
Editing Challenge 275
Communication Workshop: Collaboration
Laying the Groundwork for Team Writing Projects 276
Endnotes 277
Acknowledgments 277
10 Proposals and Formal Reports 278
Preparing Informal Proposals 278
Understanding the Components of Informal Proposals 279
Preparing Formal Proposals 283
Writing Formal Business Reports 284
Researching Secondary Data 284
Generating Primary Data 288
Documenting Information 290
Organizing and Outlining Data 293
Creating Effective Graphics 296
Presenting the Final Report 302
Summing Up and Looking Forward 315
Critical Thinking 315
Chapter Review 315
Activities and Cases 316
Grammar/Mechanics Checkup 323
Editing Challenge 324
Communication Workshop: Technology
Trash or Treasure: Assessing the Quality of Web Documents 325
Endnotes 327
Acknowledgments 327
C22QP Professionalism, Teamwork, Meetings, and Speaking Skills 329
11 Professionalism at Work: Business Ethiquette,
Ethics, Teamwork, and Meetings 330
Embracing Professionalism, Business Ethiquette, and
Ethical Behavior 330
Succeeding in Face-to-Face Situations 334
Practicing Professional Telephone, Cell Phone, and Voice
Mail Etiquette 339
Becoming a Team Player in Professional Teams 343
Conducting Productive Business and Professional
Meetings 348
Summing Up and Looking Forward 353
Critical Thinking 354
Chapter Review 354
Activities and Cases 355
Grammar/Mechanics Checkup 360
Editing Challenge 361
Communication Workshop: Career Skills
Dr. Guffey s Guide to Business Etiquette and Workplace Manners 362
Endnotes 363
Acknowledgments 364
12 Business Presentations 365
Preparing Effective Oral Presentations 365
Organizing the Content for a Powerful Impact 367
Building Audience Rapport Like a Pro 372
Planning Visual Aids and Multimedia Presentations 374
Designing an Impressive Multimedia Presentation 376
Polishing Your Delivery and Following Up 386
Summing Up and Looking Forward 390
Critical Thinking 391
Chapter Review 391
Activities and Cases 392
Video Resource: Effective On-the-Job Oral Presentations 398
Grammar/Mechanics Checkup 398
Editing Challenge 399
Communication Workshop: Collaboration
Techniques for Taking Part in Effective and Professional Team
Presentations 400
Endnotes 401
Acknowledgments 401
Employment Communication
13 The Job Search, Résumés, and Cover
Letters 404
Preparing for a Successful Job Search 404
Conducting a Successful Job Search 408
Creating a Customized Résumé 412
Organizing Your Information Into Effective
Résumé Categories 414
Optimizing Your Résumé for Today s Technologies 420
Ensuring Integrity and Polishing Your Résumé 428
Creating a Customized, Persuasive Cover Letter 431
403
Summing Up and Looking Forward 438
Critical Thinking 438
Chapter Review 439
Activities and Cases 440
Grammar/Mechanics Checkup 444
Editing Challenge 445
Communication Workshop: Career Skills
Network Your Way to a Job in the Flidden Market 446
Endnotes 448
Acknowledgments 449
14 Interviewing and Following Up 450
The Purposes and Types of Job Interviews 450
Before the Interview 453
During the Interview 458
After the Interview 467
Other Employment Documents and Follow-Up Messages
Summing Up and Looking Forward 472
Critical Thinking 473
Chapter Review 473
Activities and Cases 474
Video Resources: Sharpening Your Interview Skills 479
Grammar/Mechanics Checkup 479
Editing Challenge 480
Communication Workshop: Career Skills
Let s Talk Money: Negotiating a Salary 481
Endnotes 483
Acknowledgments 484
A-1_
Appendix A Document Format Guide A-1
Appendix B Correction Symbols and Proofreading Marks A-12
Appendix C Documentation Formats A-15
Grammar/Mechanics Handbook
GM-1
Key to Grammar/Mechanics Checkups K-1
Index I-1
|
| any_adam_object | 1 |
| author | Guffey, Mary Ellen 1936- Loewy, Dana |
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| dewey-full | 808.06665 |
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| dewey-ones | 808 - Rhetoric & collections of literature |
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| dewey-tens | 800 - Literature (Belles-lettres) and rhetoric |
| discipline | Anglistik / Amerikanistik Literaturwissenschaft Wirtschaftswissenschaften |
| edition | 9. ed. |
| format | Book |
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| id | DE-604.BV040370428 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T00:22:41Z |
| institution | BVB |
| isbn | 9781111821227 1111821224 9781111821234 1111821232 |
| language | English |
| lccn | 2011944636 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-025224048 |
| oclc_num | 820497411 |
| open_access_boolean | |
| owner | DE-11 DE-2070s |
| owner_facet | DE-11 DE-2070s |
| physical | getr. Zählung Ill., graph. Darst. 28 cm |
| publishDate | 2013 |
| publishDateSearch | 2013 |
| publishDateSort | 2013 |
| publisher | South-Western Cengage Learning |
| record_format | marc |
| spelling | Guffey, Mary Ellen 1936- Verfasser (DE-588)1044246146 aut Essentials of business communication Mary Ellen Guffey & Dana Loewy 9. ed. Mason, OH South-Western Cengage Learning 2013 getr. Zählung Ill., graph. Darst. 28 cm txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Englisch Business writing English language Business English Business communication Unternehmen (DE-588)4061963-1 gnd rswk-swf Englisch (DE-588)4014777-0 gnd rswk-swf Kommunikation (DE-588)4031883-7 gnd rswk-swf Management (DE-588)4037278-9 gnd rswk-swf Wirtschaftssprache (DE-588)4117662-5 gnd rswk-swf Schriftverkehr (DE-588)4180011-4 gnd rswk-swf Wirtschaft (DE-588)4066399-1 gnd rswk-swf Englisch (DE-588)4014777-0 s Schriftverkehr (DE-588)4180011-4 s Wirtschaft (DE-588)4066399-1 s 1\p DE-604 Management (DE-588)4037278-9 s Kommunikation (DE-588)4031883-7 s 2\p DE-604 Unternehmen (DE-588)4061963-1 s 3\p DE-604 Wirtschaftssprache (DE-588)4117662-5 s 4\p DE-604 5\p DE-604 Loewy, Dana Verfasser aut HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025224048&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 4\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 5\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Guffey, Mary Ellen 1936- Loewy, Dana Essentials of business communication Englisch Business writing English language Business English Business communication Unternehmen (DE-588)4061963-1 gnd Englisch (DE-588)4014777-0 gnd Kommunikation (DE-588)4031883-7 gnd Management (DE-588)4037278-9 gnd Wirtschaftssprache (DE-588)4117662-5 gnd Schriftverkehr (DE-588)4180011-4 gnd Wirtschaft (DE-588)4066399-1 gnd |
| subject_GND | (DE-588)4061963-1 (DE-588)4014777-0 (DE-588)4031883-7 (DE-588)4037278-9 (DE-588)4117662-5 (DE-588)4180011-4 (DE-588)4066399-1 |
| title | Essentials of business communication |
| title_auth | Essentials of business communication |
| title_exact_search | Essentials of business communication |
| title_full | Essentials of business communication Mary Ellen Guffey & Dana Loewy |
| title_fullStr | Essentials of business communication Mary Ellen Guffey & Dana Loewy |
| title_full_unstemmed | Essentials of business communication Mary Ellen Guffey & Dana Loewy |
| title_short | Essentials of business communication |
| title_sort | essentials of business communication |
| topic | Englisch Business writing English language Business English Business communication Unternehmen (DE-588)4061963-1 gnd Englisch (DE-588)4014777-0 gnd Kommunikation (DE-588)4031883-7 gnd Management (DE-588)4037278-9 gnd Wirtschaftssprache (DE-588)4117662-5 gnd Schriftverkehr (DE-588)4180011-4 gnd Wirtschaft (DE-588)4066399-1 gnd |
| topic_facet | Englisch Business writing English language Business English Business communication Unternehmen Kommunikation Management Wirtschaftssprache Schriftverkehr Wirtschaft |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025224048&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT guffeymaryellen essentialsofbusinesscommunication AT loewydana essentialsofbusinesscommunication |