Advertising campaign design: just the essentials
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Armonk, N.Y. [u.a.]
M.E. Sharpe
c2011
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | viii, 247 p. ill. 24 cm |
| ISBN: | 9780765625526 0765625520 0765625539 9780765625533 |
Internformat
MARC
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| 020 | |a 0765625539 |9 0-7656-2553-9 | ||
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| 100 | 1 | |a Blakeman, Robyn |d 1958- |e Verfasser |0 (DE-588)1014327008 |4 aut | |
| 245 | 1 | 0 | |a Advertising campaign design |b just the essentials |c Robyn Blakeman |
| 264 | 1 | |a Armonk, N.Y. [u.a.] |b M.E. Sharpe |c c2011 | |
| 300 | |a viii, 247 p. |b ill. |c 24 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Advertising campaigns | |
| 856 | 4 | 2 | |m HBZ Datenaustausch |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025223955&sequence=000004&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-025223955 | ||
Datensatz im Suchindex
| _version_ | 1804149416672624640 |
|---|---|
| adam_text | Titel: Advertising campaign design
Autor: Blakeman, Robyn
Jahr: 2011
Contents
Introduction vii
Part I. Understanding What Drives a Campaign 1
1. Advertising and the Campaign Process 3
2. Research Helps Dehne the Target and the Message 27
3. The Role of Branding and Positioning in a Campaign 38
4. Bringing the Business of Creative to Life 50
5. Type: Giving the Brand a Voice 65
6. Copywriting and Layout Nuances 78
Part II. Campaigns Speak Through Numerous and Diverse Media 101
7. Public Relations 103
8. Traditional Advertising 124
9. Out-of-Home 148
10. Direct Marketing 157
11. Sales Promotion 174
12. Electronic and Mobile Media 187
13. Guerrilla and Other Forms of Alternative Media 208
Glossary 225
Bibliography 233
Index 237
About the Author 248
|
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| callnumber-subject | HF - Commerce |
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| dewey-full | 659.1/13 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1/13 |
| dewey-search | 659.1/13 |
| dewey-sort | 3659.1 213 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| illustrated | Illustrated |
| indexdate | 2024-07-10T00:22:41Z |
| institution | BVB |
| isbn | 9780765625526 0765625520 0765625539 9780765625533 |
| language | English |
| lccn | 2010054314 |
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| physical | viii, 247 p. ill. 24 cm |
| publishDate | 2011 |
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| publisher | M.E. Sharpe |
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| spelling | Blakeman, Robyn 1958- Verfasser (DE-588)1014327008 aut Advertising campaign design just the essentials Robyn Blakeman Armonk, N.Y. [u.a.] M.E. Sharpe c2011 viii, 247 p. ill. 24 cm txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Advertising campaigns HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025223955&sequence=000004&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Blakeman, Robyn 1958- Advertising campaign design just the essentials Advertising campaigns |
| title | Advertising campaign design just the essentials |
| title_auth | Advertising campaign design just the essentials |
| title_exact_search | Advertising campaign design just the essentials |
| title_full | Advertising campaign design just the essentials Robyn Blakeman |
| title_fullStr | Advertising campaign design just the essentials Robyn Blakeman |
| title_full_unstemmed | Advertising campaign design just the essentials Robyn Blakeman |
| title_short | Advertising campaign design |
| title_sort | advertising campaign design just the essentials |
| title_sub | just the essentials |
| topic | Advertising campaigns |
| topic_facet | Advertising campaigns |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025223955&sequence=000004&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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